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Huawei guides developers to explore new growth opportunities with AppGallery at GDC 2021
Huawei is inviting global developers to bring their apps and games to their next stage of growth through AppGallery during its upcoming featured developer sessions at the annual Gaming Developer Conference (GDC) 2021.
GDC is an annual video game conference that focuses on developers, bringing the global community together to exchange ideas, create connections, and learn new skills to advance their craft. The 2021 edition will see the conference go all-digital, allowing the event to be accessible to even more people with online attendance.
Educational sessions to help developers grow and prosper
The two sessions will bring developers through an educational journey on how AppGallery plays a critical role as a key platform to developer’s growth strategy, as well as explore new ways of monetisation strategy for mobile games with Huawei Ads.
“Gaming is going through several fundamental transitions from the evolving demographics of global game players to a transformation of cross-platform gaming experiences,” said Alexandre Salem, Global Gaming Business Development Director. “AppGallery presents unique growth opportunities with its extensive distribution, market reach, and strength in the Chinese market; with Huawei’s combined hardware and software innovation with HarmonyOS and HMS, it delivers an elevated experience that can maximize the value for gaming partners and users.”
In the first session ‘Find your next big win with AppGallery’, Alexandre, as well as Gavin Kinghall Were, Global Head of BD Solutions, Consumer Business Group, Huawei, will be joined by Aurelien Lavaud, Global BD Director, Gameloft, and Maxim Kirilenko, Chief Business Development Officer, Playrix, to discuss their experience incorporating AppGallery as part of their global growth strategy in their game launch and expansion. From launch to marketing support, AppGallery provides valuable resources for developers to help expand their growth opportunities with every new game they release.
“We are excited to meet global game developers and invite everybody to explore the next growth opportunity with AppGallery. We are also very grateful to have our partners Playrix and Gameloft join us to share their journey with AppGallery, and hope more partners will join us to explore more and expand together with AppGallery,” he added.
In the following session ‘HUAWEI Ads: Drive Growth with a New Ad Platform’, Aoife Brodigan, Marketing Director, Huawei Mobile Services, Europe, and Stephane Fournis, Director of Business Development, HUAWEI Ads, Europe, will be introducing the HUAWEI Ads’ new monetisation opportunities, the platform’s unique value and support, as well strategic tips to drive growth through building new revenue streams.
As part of the GDC 2021 sessions, Huawei will also unveil an in-depth case study ebook of its recently concluded inaugural global Game Fest campaign, which saw doubling its daily download figures to over 1.2 million hits during the height of the campaign. The eBook shares in detail the journey and achievements of each of the 13 participating developers, and the support they received to help their games flourish on AppGallery. More details will be made available during the week of GDC 2021.
AppGallery continues to offer invaluable resources for developers’ growth
As a top 3 global app marketplace, AppGallery provides scalability, speed, discoverability and monetisation, as well as unwavering support to game developers worldwide.
AppGallery offers scalability with its 540 million monthly active users, 730 million device users, and a growing diversified device base. With strong leadership in the Chinese market and other emerging markets, AppGallery has a proven record of supporting game partners to enter and expand their growth in these booming markets. Developers can enjoy a fast and worry-free experience through simple integration processes, easy to use tools and capabilities, and local market knowledge with hands-on local support. Leveraging HUAWEI Ads, Petal Search, and many other services through AppGallery, game developers can explore the best way to reach gamers and expand to regions critical to their user and revenue growth.
Throughout the whole process, from development and publishing to promotion and monetization, game developers can access high-touch and hands-on local support in their desired markets, leveraging AppGallery ’s large global reach, local market knowledge, and many years’ experience working with global leading app developers.
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Stake published a new campaign video on June 23 showing a small-sided football match played on a pitch suspended from a hot air balloon at 10,000ft.
The video features six extreme sports content creators—Nathan Roque, Alessio Papia, Nicolo Contrada, Yasmin Xavier, Sara Vidal, and Carol Chafauzer—playing on a 12m x 20m synthetic grass platform. Stake said the 3,000kg pitch was carried by balloon during a 60-minute flight, with participants later jumping from the platform using parachutes.
The activation sits within Stake’s “It’s All At Stake” brand platform, which the company launched ahead of this summer’s global football tournament. According to Stake, the campaign is being promoted across YouTube, Instagram and X.
Jarrod Febbraio, Director at Stake, said: “This summer sees one of the biggest cultural moments on the planet and simply showing up is no longer enough. Our ambition is to create campaigns that genuinely capture people’s attention, spark conversation and give fans something they haven’t seen before.
“At Stake, we are always looking for ways to push creative boundaries and challenge expectations around sports marketing. Whether it’s our It’s All At Stake campaign or staging a football match thousands of feet in the air, the objective is the same – creating entertainment that resonates with audiences and delivers memorable experiences around the moments they care most about.”
Stake also said the “It’s All At Stake” campaign has generated more than 200 million views across earned and social channels in the first week of the tournament.
The post Stake releases hot air balloon football match stunt at 10,000ft appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Infingame has published operational observations on what it says is driving player engagement on sweepstakes platforms, arguing that traditional online casino retention tactics don’t consistently translate to the sweepstakes model.
According to the aggregator, the strongest-performing sweepstakes products are built around progression-driven engagement, social-style competition, lightweight onboarding, and highly dynamic promotional systems. “Sweepstakes players behave very differently from traditional casino audiences,” said Jana Filagina, Head of Commercial at Infingame. “The expectation is much closer to entertainment platforms and gaming ecosystems than classic gambling products. Retention is driven by interaction quality, progression, and continuous engagement rather than purely transactional behavior.”
Infingame identified tournament ecosystems as a leading mechanic for repeat participation and session continuity, saying competitive formats outperform static reward campaigns by adding progression loops and achievement motivation. The company said operators using segmented tournament mechanics recorded higher repeat participation rates than those relying mainly on bonus-driven campaigns, and flagged “multiplier races, win races, and progression-based leaderboard systems” as particularly effective for mobile-first audiences due to short-session play patterns.
“Players want activity, not passive rewards,” Filagina said. “The strongest-performing sweepstakes platforms are creating environments where players continuously interact with missions, rankings, tournaments, and achievement systems rather than simply claiming bonuses.”
Infingame also highlighted mission-based challenge systems as a fast-growing retention lever, saying they encourage broader content exploration and higher daily return activity than standard promotional structures. Separately, the company pointed to infrastructure scalability as an operational priority, arguing that mobile-heavy, interaction-focused audiences make responsiveness and gameplay continuity central to engagement performance as operators scale across North America.
The post Infingame says tournaments and missions drive retention on sweepstakes platforms appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Isle of Man-based regulatory and licensing consultancy says it has opened in Ireland and will announce further locations.
SolutionsHub has marked its 10-year anniversary, highlighting international expansion plans from its Isle of Man base. Founder Lee Hills set up the regulatory and licensing consultancy on 23 June 2016, the day of the Brexit referendum.
The company said it has grown from a one-person operation into what it describes as “the largest regulatory and licensing consultancy on the Isle of Man,” supported by a team that includes former regulators, government officials and compliance specialists. SolutionsHub said it now supports “hundreds of businesses and organisations” across gaming, fintech and other regulated sectors, and has received “more than 55 industry awards, including three EGR awards.”
SolutionsHub said its international footprint has increased, with an office established in Ireland and further overseas offices set to be announced as part of its next stage of development. The company also said it is broadening its work into adjacent regulated industries as regulation and operational complexity evolve globally.
Hills said: “I did not begin with a detailed ten-year plan. I knew the type of business I wanted to create and the standards I wanted it to represent, but what SolutionsHub has become has been built by the people who joined the business and contributed their own knowledge, experience and commitment.
“We have never pursued growth simply for the sake of becoming bigger. We have focused on being consistent, investing in people with genuine regulatory and operational experience and making sure that growth does not come at the expense of the quality of our work.
“That has been a collective effort throughout the past ten years. Every person who has worked with us, supported the business or trusted us to advise them has played a part in reaching this point.
“The opportunity now is to take the same approach into new markets, strengthen our international presence and continue building the expertise our clients will need as regulation becomes increasingly complex.”
SolutionsHub COO Nick Wright added: “When I joined SolutionsHub, it was still a very young business, but the ambition and the standards behind it were already clear,” Wright said.
“What has followed has been a genuine team effort. We have brought together people with significant regulatory, operational and industry experience, and each of them has contributed to the business SolutionsHub is today.
“The company is larger, the team has grown and we now work across more markets, but the underlying principles have remained the same. We want to do the work properly, give clients practical support and build relationships that last.
“Reaching ten years gives us an opportunity to recognise everything the team has achieved together, while also looking ahead to what we can build next.”
The post SolutionsHub marks 10 years and plans more overseas offices appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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