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Huawei guides developers to explore new growth opportunities with AppGallery at GDC 2021

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Huawei is inviting global developers to bring their apps and games to their next stage of growth through AppGallery during its upcoming featured developer sessions at the annual Gaming Developer Conference (GDC) 2021.

GDC is an annual video game conference that focuses on developers, bringing the global community together to exchange ideas, create connections, and learn new skills to advance their craft. The 2021 edition will see the conference go all-digital, allowing the event to be accessible to even more people with online attendance.

 

Educational sessions to help developers grow and prosper

The two sessions will bring developers through an educational journey on how AppGallery plays a critical role as a key platform to developer’s growth strategy, as well as explore new ways of monetisation strategy for mobile games with Huawei Ads.

“Gaming is going through several fundamental transitions from the evolving demographics of global game players to a transformation of cross-platform gaming experiences,” said Alexandre Salem, Global Gaming Business Development Director. “AppGallery presents unique growth opportunities with its extensive distribution, market reach, and strength in the Chinese market; with Huawei’s combined hardware and software innovation with HarmonyOS and HMS, it delivers an elevated experience that can maximize the value for gaming partners and users.”

In the first session ‘Find your next big win with AppGallery’, Alexandre, as well as Gavin Kinghall Were, Global Head of BD Solutions, Consumer Business Group, Huawei, will be joined by Aurelien Lavaud, Global BD Director, Gameloft, and Maxim Kirilenko, Chief Business Development Officer, Playrix, to discuss their experience incorporating AppGallery as part of their global growth strategy in their game launch and expansion. From launch to marketing support, AppGallery provides valuable resources for developers to help expand their growth opportunities with every new game they release.

“We are excited to meet global game developers and invite everybody to explore the next growth opportunity with AppGallery. We are also very grateful to have our partners Playrix and Gameloft join us to share their journey with AppGallery, and hope more partners will join us to explore more and expand together with AppGallery,” he added.

In the following session ‘HUAWEI Ads: Drive Growth with a New Ad Platform’, Aoife Brodigan, Marketing Director, Huawei Mobile Services, Europe, and Stephane Fournis, Director of Business Development, HUAWEI Ads, Europe, will be introducing the HUAWEI Ads’ new monetisation opportunities, the platform’s unique value and support, as well strategic tips to drive growth through building new revenue streams.

As part of the GDC 2021 sessions, Huawei will also unveil an in-depth case study ebook of its recently concluded inaugural global Game Fest campaign, which saw doubling its daily download figures to over 1.2 million hits during the height of the campaign. The eBook shares in detail the journey and achievements of each of the 13 participating developers, and the support they received to help their games flourish on AppGallery. More details will be made available during the week of GDC 2021.

 

AppGallery continues to offer invaluable resources for developers’ growth

As a top 3 global app marketplace, AppGallery provides scalability, speed, discoverability and monetisation, as well as unwavering support to game developers worldwide.

AppGallery offers scalability with its 540 million monthly active users, 730 million device users, and a growing diversified device base. With strong leadership in the Chinese market and other emerging markets, AppGallery has a proven record of supporting game partners to enter and expand their growth in these booming markets. Developers can enjoy a fast and worry-free experience through simple integration processes, easy to use tools and capabilities, and local market knowledge with hands-on local support. Leveraging HUAWEI Ads, Petal Search, and many other services through AppGallery, game developers can explore the best way to reach gamers and expand to regions critical to their user and revenue growth.

Throughout the whole process, from development and publishing to promotion and monetization, game developers can access high-touch and hands-on local support in their desired markets, leveraging AppGallery ’s large global reach, local market knowledge, and many years’ experience working with global leading app developers.

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Esports community establishes Latin-American Esports Institute (ILAE)

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The Latin-American Esports Institute (ILAE) was established following a General Assembly held on 6 March 2026 in Rio de Janeiro. The organisation was founded with the stated goal of promoting competitive integrity, legal safety, and institutional research within the esports sector.

Carlos GamaVice President of Games and Esports at the Rio de Janeiro branch of the Association of Brazilian Information Technology Companies (ASSESPRO) and President of the Advisory Council of FERJEE (Rio de Janeiro Esports Federation, involved with the upcoming IEM Rio) was elected as Executive President to lead a multidisciplinary team tasked with developing frameworks for the industry’s regional growth.

One of the primary objectives of the ILAE is the creation of a local Esports Arbitration Chamber. This mechanism is intended to serve as a specialized venue for the mediation and resolution of conflicts, such as contractual disputes between players and organisations. The model aims to offer a technical alternative to the traditional judicial system, seeking to provide greater legal security and faster resolutions for administrative and professional disagreements within the competitive environment.

The ILAE’s structure is centered on an Executive Board that includes:

  • Vice-President Marcella Ferreira (former pro player and current sports psychologist),
  • Administrative-Financial Director Vinicius Verly (FERJEE), and
  • Project Director Marianna Muniz (FERJEE and OnFire Agency).

Technical oversight is managed by lawyers:

  • Dr. Antonio Carlos Bratefixe (Research and Knowledge) and 
  • Dr. Osmar Berardo, who will direct the institute’s Arbitration Chamber.

The Fiscal Council is led by: Dr. Soraya Vasconcelos, who also leads Brazilian organisation Galorys, responsible for financial and institutional oversight.

Regarding the institute’s mission, Carlos Gama stated that the organization intends to facilitate dialogue across the Latin American esports community. “We want to bring together athletes, teams, researchers, organizations, companies, and public managers to build a common development agenda for the region,” Gama noted. He also highlighted that a priority for the ILAE will be the production of research on strategic themes, such as social inclusion and competitive integrity policies.

The ILAE’s governance framework also incorporates individuals with competitive backgrounds, aiming to ensure the organisation remains informed by the practicalities of the sector. This includes the participation of former FPS and eFootball pros Marcela “Callax”Renato “Rentão”Monik BisoniGabriela Tavas, and Gabriel “Franja” within the various councils and administrative chairs.

By integrating these perspectives alongside legal and academic professionals, the institute intends to address the specific needs of the regional ecosystem. The organization has opened associations to professionals, researchers, and entities.

 

The post Esports community establishes Latin-American Esports Institute (ILAE) appeared first on Americas iGaming & Sports Betting News.

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SPORTRADAR AND BSN STRENGTHEN PARTNERSHIP TO ELEVATE BASKETBALL IN PUERTO RICO

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Sportradar AG (NASDAQ: SRAD) has expanded its agreement with BSN Puerto Rico (Baloncesto Superior Nacional), reinforcing its long-term commitment to supporting professional basketball in Puerto Rico through advanced technology, data and integrity solutions. Basketball is the most bet upon sport in Puerto Rico and the second most popular across the LATAM region.*

Sportradar holds the exclusive betting and gaming audiovisual (AV) and data rights for BSN basketball competitions worldwide, alongside non-exclusive coaching and talent scouting rights, to drive the growth of Puerto Rican basketball and strengthening fan engagement across international markets.

The agreement features the provision of Integrity Services, such as Sportradar’s proprietary Universal Fraud Detection Service (UFDS AI) for comprehensive real- time betting market surveillance. Additionally, BSN Puerto Rico will access a portfolio of sports performance and management solutions, including Synergy Stats and the Competition Management Platform, to support league operations, performance analysis and regulatory compliance.

“We are proud to deepen our ties with BSN to accelerate the development of basketball in Puerto Rico,” said Raphael Sobral, Sports Partnerships Director, LATAM at Sportradar. “By combining our cutting-edge technology with our unmatched data and integrity services, Sportradar is providing the backbone for BSN’s next phase of global growth and operational excellence.”

“This partnership reaffirms BSN’s commitment to modernization and operational excellence across the league. Having a partner like Sportradar allows us to strengthen our processes, elevate the use of official data, and ensure the highest standards of integrity and performance as we look ahead to the 2026 season and the future of professional basketball in Puerto Rico,” said Ricardo Dalmau, President of BSN.

The extended partnership further strengthens Sportradar’s role as a trusted technology and data partner for more than 20 basketball competitions in regulated markets worldwide, including the NBA, EuroLeague, ACB Spain, LNB France, Lega Basket Italia and NBL Australia.

 

The post SPORTRADAR AND BSN STRENGTHEN PARTNERSHIP TO ELEVATE BASKETBALL IN PUERTO RICO appeared first on Americas iGaming & Sports Betting News.

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Conferences

R. Franco Digital to showcase premium portfolio at GAT Expo Cartagena 2026

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At the heart of the exhibition is the IRIS platform, R. Franco Digital’s GLI-certified, open-architecture solution. Designed to deliver a seamless experience across casino, sports betting, and retail operations, IRIS gives operators the flexibility, scalability, and security required to grow efficiently across multiple Latin American markets.

In addition to its robust infrastructure, R. Franco Digital will present its latest high-performance gaming titles, including Strange Spins, Genie Triple Bonanza, Diamond King Gorilla, Luxury Blast, Zorro: Final Duel, and The Phantom. Each game incorporates localized mechanics and culturally relevant themes, ensuring maximum engagement for LatAm players.

Javier Sacristán Franco, International Business Director at R. Franco Digital, commented:
“Latin America is a cornerstone of our global strategy. GAT Expo Cartagena provides an essential platform to connect with partners and showcase how our technology evolves alongside the region’s regulatory landscape. We are excited to highlight the latest advancements in our IRIS platform and our expanding game portfolio, both designed to deliver operational excellence and support regulated operators across LatAm.”

Visitors to the expo will be able to experience live demonstrations of the IRIS platform and explore R. Franco Digital’s diverse content offerings, emphasizing the company’s commitment to innovation, localization, and operator success in the region.

The post R. Franco Digital to showcase premium portfolio at GAT Expo Cartagena 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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