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Huawei guides developers to explore new growth opportunities with AppGallery at GDC 2021

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Huawei is inviting global developers to bring their apps and games to their next stage of growth through AppGallery during its upcoming featured developer sessions at the annual Gaming Developer Conference (GDC) 2021.

GDC is an annual video game conference that focuses on developers, bringing the global community together to exchange ideas, create connections, and learn new skills to advance their craft. The 2021 edition will see the conference go all-digital, allowing the event to be accessible to even more people with online attendance.

 

Educational sessions to help developers grow and prosper

The two sessions will bring developers through an educational journey on how AppGallery plays a critical role as a key platform to developer’s growth strategy, as well as explore new ways of monetisation strategy for mobile games with Huawei Ads.

“Gaming is going through several fundamental transitions from the evolving demographics of global game players to a transformation of cross-platform gaming experiences,” said Alexandre Salem, Global Gaming Business Development Director. “AppGallery presents unique growth opportunities with its extensive distribution, market reach, and strength in the Chinese market; with Huawei’s combined hardware and software innovation with HarmonyOS and HMS, it delivers an elevated experience that can maximize the value for gaming partners and users.”

In the first session ‘Find your next big win with AppGallery’, Alexandre, as well as Gavin Kinghall Were, Global Head of BD Solutions, Consumer Business Group, Huawei, will be joined by Aurelien Lavaud, Global BD Director, Gameloft, and Maxim Kirilenko, Chief Business Development Officer, Playrix, to discuss their experience incorporating AppGallery as part of their global growth strategy in their game launch and expansion. From launch to marketing support, AppGallery provides valuable resources for developers to help expand their growth opportunities with every new game they release.

“We are excited to meet global game developers and invite everybody to explore the next growth opportunity with AppGallery. We are also very grateful to have our partners Playrix and Gameloft join us to share their journey with AppGallery, and hope more partners will join us to explore more and expand together with AppGallery,” he added.

In the following session ‘HUAWEI Ads: Drive Growth with a New Ad Platform’, Aoife Brodigan, Marketing Director, Huawei Mobile Services, Europe, and Stephane Fournis, Director of Business Development, HUAWEI Ads, Europe, will be introducing the HUAWEI Ads’ new monetisation opportunities, the platform’s unique value and support, as well strategic tips to drive growth through building new revenue streams.

As part of the GDC 2021 sessions, Huawei will also unveil an in-depth case study ebook of its recently concluded inaugural global Game Fest campaign, which saw doubling its daily download figures to over 1.2 million hits during the height of the campaign. The eBook shares in detail the journey and achievements of each of the 13 participating developers, and the support they received to help their games flourish on AppGallery. More details will be made available during the week of GDC 2021.

 

AppGallery continues to offer invaluable resources for developers’ growth

As a top 3 global app marketplace, AppGallery provides scalability, speed, discoverability and monetisation, as well as unwavering support to game developers worldwide.

AppGallery offers scalability with its 540 million monthly active users, 730 million device users, and a growing diversified device base. With strong leadership in the Chinese market and other emerging markets, AppGallery has a proven record of supporting game partners to enter and expand their growth in these booming markets. Developers can enjoy a fast and worry-free experience through simple integration processes, easy to use tools and capabilities, and local market knowledge with hands-on local support. Leveraging HUAWEI Ads, Petal Search, and many other services through AppGallery, game developers can explore the best way to reach gamers and expand to regions critical to their user and revenue growth.

Throughout the whole process, from development and publishing to promotion and monetization, game developers can access high-touch and hands-on local support in their desired markets, leveraging AppGallery ’s large global reach, local market knowledge, and many years’ experience working with global leading app developers.

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ACR Poker brings back High Five Series with $4m guaranteed in April Subheadline

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ACR Poker will run The High Five Tournament Series from April 19 to 23, 2026, with $4 million guaranteed across 50 tournaments, according to the operator.

The schedule lists 10 events per day, split between five higher buy-in tournaments ($44 and over) and five lower buy-in tournaments ($33 and under).

The operator is also adding new ‘Highest Five’ events—two per day—positioned as “nosebleed” tournaments with buy-ins ranging from $5,200 to $25,500. ACR Poker said these are the biggest stakes it has offered on the platform.

The series Main Event runs Monday, April 20, with a $420 buy-in and a $200,000 guaranteed prize pool. ACR Poker also flagged a rebuy and add-on day on April 20 and a dedicated PLO day on Wednesday, April 22.

A leaderboard promotion will award more than $25,000 in prizes, including $2,650 Venom seats, tournament tickets and “The Golden Bong” trophies. Points accrue via High Five events and are split into a High Leaderboard ($44 and over) and Low Leaderboard ($33 or under).

ACR Poker said ACR Pro Chris Moneymaker and CEO Phil Nagy plan to play every Highest Five event. “The High Five Tournament Series has a fun vibe to it and I’m excited to be jumping into the new Highest Five tourneys,” said ACR Pro Chris Moneymaker. “But what’s great about this series is that players of all bankrolls can get in on the action from small-stakes grinders to high-rollers. We’ll see you at the tables.”

The post ACR Poker brings back High Five Series with $4m guaranteed in April Subheadline appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Creedroomz launches Road to El Dorado live casino game show

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Creedroomz has launched Road to El Dorado, a new live casino game show it calls its largest production to date. The title is built around a wheel-of-fortune mechanic and four bonus rounds, with a studio set designed around an Aztec theme.

The main wheel has 54 segments, with base numbers 1, 2, 5 and 10, plus four bonus spots. Creedroomz said each segment has its own payout multiplier, and that after bets close a random number or bonus segment may receive an added multiplier of up to x50.

Creedroomz said the game includes four bonus rounds: Marble Race, a physical marble race in-studio with payouts up to 6,250×; Boom Blast, a 3D bonus where players choose one of three cannons with multipliers up to x100 on low risk and up to x500 on high risk; Dice Fight, shown on an LED screen with random multipliers up to 10,000x and rerolls on ties; and Eldorado, a multi-level pick-and-reveal bonus where multipliers combine across four levels, with a fifth “Zenith” level unlocked by finding hidden diamonds.

“With Road to El Dorado, we didn’t just want to build a wheel; we wanted to build a world,” says Arturs Fjodorovs, CPO at Creedroomz. “By combining physical studio elements with RNG-driven 3D visuals, we’ve created a multi-layered experience that offers something for every type of player. It is a true spectacle for operators and a goldmine for engagement.”

Creedroomz: https://creedroomz.com/ Official company site for product and portfolio context.

Malta Gaming Authority (MGA): https://www.mga.org.mt/ Relevant regulator for verifying licensing and game supply credentials if applicable.

UK Gambling Commission (UKGC); https://www.gamblingcommission.gov.uk/ Relevant regulator for checking market access and licensing where applicable.

The post Creedroomz launches Road to El Dorado live casino game show appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Midnite hikes World Snooker Championship 147 fan prize to £100,000 for 2026

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Midnite will raise its “Midnite Maximum” giveaway to a top prize of £100,000 for the 2026 World Snooker Championship, where it is the official UK betting and casino partner.

The promotion pays a cash prize to a fan if a maximum 147 break is made during the tournament.

The operator is introducing a staggered prize structure by round: £5,000 for a 147 in the opening round, £10,000 in round two, £25,000 in the quarter-finals, £50,000 in the semi-finals, and £100,000 if a maximum is made in the final.

Midnite pointed to prior activations as evidence of traction. At the 2025 World Snooker Championship, Mark Allen hit a 147 at the Crucible, triggering a £25,000 payout to fan Brian Nicholls. The company also referenced the 2026 Johnstone’s Paint Masters in January, where it said there was “up to £16,000 available each session across multiple winners.”

Away from the table, Midnite said its Midnite Lounge fan space will return at BOX in Sheffield city centre for the 17 days of the championship. The schedule is set to include exhibition matches, amateur competitions featuring local snooker clubs, and free-to-play table time.

Andrew Mook, Midnite’s Head of Brand Marketing, said: “The Midnite Maximum was created to give something back to loyal snooker fans and supporters.

“We’ve seen first-hand the impact it can have for those in the draw. The initiative was a huge success at the Crucible last year, and there’s no more iconic stage to return to with an even bigger campaign.

“At the 2025 World Championship, one fan won £25,000, and at the Masters at Alexandra Palace in January, we had up to £16,000 available each session across multiple winners. This time, we wanted to raise the bar again, introducing staggered prizes throughout the tournament, building all the way up to £100,000 if a maximum is made in the final.

“We’re proud of the partnership we’ve built with WST and excited to keep giving back to the fans who make the sport so special.”

Peter Wright, Chief Commercial Officer at World Snooker Tour said: “Heading into the World Championship we are excited again to be working with Midnite, who always come up with fantastic ideas which really add to the experience for our fans.

“Last year the Midnite Maximum made by Mark Allen was one of the most thrilling moments of the tournament, particularly the reaction from Brian Nicholls who came for a day at the Crucible and went home with £25,000! Raising the prize to as much as £100,000 creates even more drama and let’s hope we see another 147 in the final, which was achieved by Mark Selby in 2023.

“We also love the concept of the Midnite Lounge where fans can enhance their enjoyment of the tournament and get involved with interactive games. ”

The post Midnite hikes World Snooker Championship 147 fan prize to £100,000 for 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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