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Huawei guides developers to explore new growth opportunities with AppGallery at GDC 2021

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Huawei is inviting global developers to bring their apps and games to their next stage of growth through AppGallery during its upcoming featured developer sessions at the annual Gaming Developer Conference (GDC) 2021.

GDC is an annual video game conference that focuses on developers, bringing the global community together to exchange ideas, create connections, and learn new skills to advance their craft. The 2021 edition will see the conference go all-digital, allowing the event to be accessible to even more people with online attendance.

 

Educational sessions to help developers grow and prosper

The two sessions will bring developers through an educational journey on how AppGallery plays a critical role as a key platform to developer’s growth strategy, as well as explore new ways of monetisation strategy for mobile games with Huawei Ads.

“Gaming is going through several fundamental transitions from the evolving demographics of global game players to a transformation of cross-platform gaming experiences,” said Alexandre Salem, Global Gaming Business Development Director. “AppGallery presents unique growth opportunities with its extensive distribution, market reach, and strength in the Chinese market; with Huawei’s combined hardware and software innovation with HarmonyOS and HMS, it delivers an elevated experience that can maximize the value for gaming partners and users.”

In the first session ‘Find your next big win with AppGallery’, Alexandre, as well as Gavin Kinghall Were, Global Head of BD Solutions, Consumer Business Group, Huawei, will be joined by Aurelien Lavaud, Global BD Director, Gameloft, and Maxim Kirilenko, Chief Business Development Officer, Playrix, to discuss their experience incorporating AppGallery as part of their global growth strategy in their game launch and expansion. From launch to marketing support, AppGallery provides valuable resources for developers to help expand their growth opportunities with every new game they release.

“We are excited to meet global game developers and invite everybody to explore the next growth opportunity with AppGallery. We are also very grateful to have our partners Playrix and Gameloft join us to share their journey with AppGallery, and hope more partners will join us to explore more and expand together with AppGallery,” he added.

In the following session ‘HUAWEI Ads: Drive Growth with a New Ad Platform’, Aoife Brodigan, Marketing Director, Huawei Mobile Services, Europe, and Stephane Fournis, Director of Business Development, HUAWEI Ads, Europe, will be introducing the HUAWEI Ads’ new monetisation opportunities, the platform’s unique value and support, as well strategic tips to drive growth through building new revenue streams.

As part of the GDC 2021 sessions, Huawei will also unveil an in-depth case study ebook of its recently concluded inaugural global Game Fest campaign, which saw doubling its daily download figures to over 1.2 million hits during the height of the campaign. The eBook shares in detail the journey and achievements of each of the 13 participating developers, and the support they received to help their games flourish on AppGallery. More details will be made available during the week of GDC 2021.

 

AppGallery continues to offer invaluable resources for developers’ growth

As a top 3 global app marketplace, AppGallery provides scalability, speed, discoverability and monetisation, as well as unwavering support to game developers worldwide.

AppGallery offers scalability with its 540 million monthly active users, 730 million device users, and a growing diversified device base. With strong leadership in the Chinese market and other emerging markets, AppGallery has a proven record of supporting game partners to enter and expand their growth in these booming markets. Developers can enjoy a fast and worry-free experience through simple integration processes, easy to use tools and capabilities, and local market knowledge with hands-on local support. Leveraging HUAWEI Ads, Petal Search, and many other services through AppGallery, game developers can explore the best way to reach gamers and expand to regions critical to their user and revenue growth.

Throughout the whole process, from development and publishing to promotion and monetization, game developers can access high-touch and hands-on local support in their desired markets, leveraging AppGallery ’s large global reach, local market knowledge, and many years’ experience working with global leading app developers.

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Crash Games

Evoplay launches Caramelo Dog Lucky Run crash game for Brazil

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Evoplay has launched Caramelo Dog Lucky Run, a new crash-style instant win game themed around Brazilian street culture and the widely recognised “Caramelo Dog” reference.

The title follows Taco, a dog navigating a neighbourhood filled with obstacles. Players move step by step across roads as the multiplier increases, choosing to cash out or keep going.

Evoplay said the game uses randomised obstacle patterns so each round plays differently. Players can choose between four difficulty settings — Easy, Medium, Hard, and Hardcore — with higher difficulty increasing obstacle intensity and the multiplier.

Caramelo Dog Lucky Run also includes a cash-out function that can be triggered after Taco safely stops, plus customisable autoplay settings for stake preferences and stop conditions.

Ivan Kravchuk, CEO at Evoplay, said: “Caramelo Dog Lucky Run brings a completely fresh personality to our portfolio through its vibrant Brazilian-inspired setting and charming main character.

“Players in Brazil need games that feel familiar, authentic and culturally connected to them. When a player recognises something that reflects their everyday life and online culture, it creates a far deeper level of engagement than entertainment alone, and that is exactly what Caramelo does in this game.”

The post Evoplay launches Caramelo Dog Lucky Run crash game for Brazil appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Bally’s Intralot S.A

Bally’s Intralot Signs New Lottery Contract with Hellenic Lotteries

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Bally’s Intralot S.A. has signed a new contract with Hellenic Lotteries S.A., part of Allwyn Hellas (formerly OPAP), to deploy its industry-leading lottery technology solutions.

Following an international tender, Hellenic Lotteries was recently awarded the exclusive right to operate and manage Greece’s state lotteries (passive lotteries and instant games) for a period of 12 years, starting as of May 2, 2026. It is noted that the company also held the previous state lotteries’ license for a period of 12 years.

Bally’s Intralot has been awarded a contract to seamlessly migrate Hellenic Lottery’s existing Bally’s Intralot lottery system to its latest technology stack. Specifically, Bally’s Intralot will deploy a turnkey lotteries and instant games management solution based on its flagship LotosX Omni ecosystem. Bally’s Intralot will continue to support Hellenic Lotteries in delivering games, through its broad retail network while providing for digital integration. The contract covers an initial one-year base period, with the option to either extend annually for up to 3 years, or to continue for the full duration of the Concession.

Jan Karas, Chairman and CEO of Allwyn Hellas, said: “We are pleased to be cooperating with Bally’s Intralot, in the new era of Hellenic Lotteries. Ensuring business continuity, revamping and evolving our products, and upgrading customer experience are key pillars of our plans for the new 12-year concession. We look forward to continuing to work with Bally’s Intralot on technology solutions that will help us meet customer expectations, offer innovative propositions and drive business, while improving our efficiency, productivity, and responsible operations.”

“Allwyn Hellas and Hellenic Lotteries are valued long-standing partners and we are honored to renew and strengthen our collaboration. This agreement reflects the trust placed in our technology, our people, and our long‑term commitment to supporting regulated lottery operators. Working closely with Hellenic Lotteries, we aim to deliver a modern, secure, and scalable gaming ecosystem that enables sustainable growth and innovation,” said Robeson Reeves, CEO of the Bally’s Intralot Group.

The post Bally’s Intralot Signs New Lottery Contract with Hellenic Lotteries appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Daniel Cuc

REEVO Announces New Partnership with ReelPlay

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REEVO has announced a new partnership with ReelPlay, an established and highly experienced games studio known for delivering premium digital gaming content to leading casino operators worldwide. This collaboration marks another important step in REEVO’s growth as it continues to build one of the industry’s most competitive and high-performing aggregation platforms.

Through this partnership, ReelPlay’s portfolio is now available on the REEVO aggregation platform, giving operators seamless access to some of the most recognizable and high-performing slot titles in the market through a single integration. The addition of ReelPlay further strengthens REEVO’s ecosystem with content that has already demonstrated strong success across regulated markets.

For REEVO, this partnership reinforces its commitment to working with top-tier studios that bring both scale and performance to its platform, while continuing to deliver value to operators through a growing and carefully curated content network.

Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with ReelPlay is a major step forward for REEVO as we continue to strengthen our aggregation platform with globally recognized and high-performing content. ReelPlay has built a reputation for delivering games that stand out and perform at scale, and that is exactly the kind of content we want to bring to our partners. At REEVO, we are focused on building an ecosystem that gives operators access to the best content in the market, and this partnership is a strong reflection of that ambition.”

Niki Longmuir, Chief Commercial Officer at ReelPlay, said: “ReelPlay are delighted to launch our content on REEVO’s established network. We are looking forward to expanding our distribution through this exciting new partnership and enabling our top-performing and innovative games to reach new operators, players and markets.”

The post REEVO Announces New Partnership with ReelPlay appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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