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Digital Entrepreneurship in Sports: former professional athletes present 4 projects to innovate in sport business

The entrepreneurial ideas that have been elaborated during the training program powered by SKS365 were showed to the public in the HUB of LVenture Group
A marketplace for sponsorships, an on-demand physiotherapy platform, a corporate placement network for athletes and an app that optimizes the experience of sports tourism are the four projects that see the light at the end of the training course Digital & Entrepreneurship in Sports.
The project, powered by SKS365 and LVenture Group, a listed VC operator among the main startup accelerators at the European level, took place in the first half of 2021 with the goal of meeting the needs of many former professional sportsmen and women. Most of them, in fact, find it difficult to reintroduce themselves into the job market once they finish their sports career. The challenge is to integrate the soft skills developed as athletes (competitive approach, goal-oriented mindset, team spirit) with technical skills allowing them to be successful in one of the sectors with more future perspectives: the digital economy.
“Training is one of the key values of our Corporate Identity, and sport represents the universe in which we operate and that we want to contribute to developing a more systematic and functional way, especially in these unprecedented times due to the pandemic – commented Brian Dean, SKS365 Chief People Officer – We are therefore very happy to have contributed to the reskilling process of the former professional athletes who took part in the training program. From the very beginning, we were pleasantly impressed by the spirit of initiative and entrepreneurship that the class has shown. The projects presented today are concrete proof of the commitment, the proactive approach, the great team work and skills that the former sportsmen have developed during this journey with us. They also prove the ex-athletes’ capability to turn an idea into a successful business project.”
The athletes who took part in this first edition of Digital & Entrepreneurship in Sports were divided into teams to work on four projects that were presented in Rome, at LVenture Group’s HUB.
Sponsorboom is the project presented by Andrea Fontanella, Carlotta Oggioni, Giulia Paolillo, Luca Alpozzi and Sonja Percan, with the aim of bridging the gap between the offer and the demand for sponsorship in the sports environment. Andrea Coronica, currently a basketball player at Allianz Trieste, presented Morbin, along with the team made up of Manuel Pascali, Stefano Bossi, Stephen Makinwa and Coronica himself. It is an app dedicated to personalized training and rehabilitation with a science-based approach. Another app has been developed by Giulio Alberto Silva, Marco Ponteri, Nicola Sesto and Rabia Jendoubi: Travel Sport is dedicated to supporting travel and tourism linked to sports events. The fourth project is called Sport2Work, developed by Andrea Radin, Daniele Postiglioni, Giorgio Barbareschi and Lara Peyrot. The team has presented a customized platform to define the best training path for athletes, based on their soft skills and providing them tutoring and mentoring courses as well as online training and internships in companies.
“This program gave the opportunity to explore the connections between sport and digital economy, enrichingus with a new point of view, that of the participants, highly qualified thanks to their great experience in the sport sector. The projects which have been developed thanks to the collaboration with the SKS365 Training Program, the work of our Open Innovation team and the mentors involved, respond to the new needs of various stakeholders in the sports industry. This confirm show digital can open up new training, professional and business growth scenarios in a sector that is more and more oriented to innovation”, said Antonella Zullo, Head of Open Innovation at LVenture Group.
The final event, directed by the sports journalist Giulia Mizzoni, was also an opportunity to discuss the new scenario of the digital economy for the sport industry. Among the panelists, there was also Paolo Carito, Executive Manager and Visiting Professor in Sport Management, Andrea Bellamio, CEO of Mister Calcio and Mandarino Adv, Stefano Gobbi, Senior Program Manager Sport e Salute and Matteo Musa, CEO of Fitprime.
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Ready to Drop and Win with Plinkball 5000 – Gaming Corps’ Newest Instant Win Smash

Gaming Corps delivers a retro-inspired thrill ride for Plinko fans with added features, ante bets, and explosive win potential.
Gaming Corps – a publicly-listed game development company based in Sweden, is proud to unveil its latest release: Plinkball 5000, an electrifying instant win game that fuses the nostalgia of classic pinball with the edge-of-your-seat excitement of Plinko.
In Plinkball 5000, players launch balls into a bouncing, ricocheting maze of bumpers and prize trays, each drop offering the chance to hit big. Every round is loaded with anticipation as the ball cascades through the grid, with win potential increasing thanks to a range of exciting bonus mechanics.
Landing in the Multiplier Boost position increases the prize potential, awarding a multiplier of up to 5x before the ball is sent back through the grid. Fast Trak ramps shift the action up a gear, steering balls toward the outermost trays, which are packed with higher-value prizes. And for those who find the Lucky Wheel tray, the rewards really spin up — with the chance to win up to 1,000x the bet or unlock a batch of free balls for even more winning chances.
Players looking to dial up the thrill can activate Hotbet mode, increasing the stake slightly while doubling the chance of hitting the Lucky Wheel. With a maximum win of 5,000x, Plinkball 5000 delivers high-energy play with serious payout potential.
Alexander Mavroudis, Product Owner said: “Plinkball 5000 is all about bringing back the joy of unpredictability. We’ve taken the classic chaos of pinball and blended it with high-stakes Plinko action to create something full of surprises. It’s one of those games where every drop feels like a mini event—and we think players are going to love chasing that perfect bounce.”
The post Ready to Drop and Win with Plinkball 5000 – Gaming Corps’ Newest Instant Win Smash appeared first on European Gaming Industry News.
Dan Connors CEO of Pavilion Payments
Pavilion Payments Names Lori Lawson Chief Operations Officer

Pavilion Payments, the leading omnichannel payment solutions provider in the gaming industry, has announced the promotion of Lori Lawson to Chief Operations Officer.
Lawson has served as Vice President of the Program Management Office and, most recently, led Gaming Operations and PMO at Pavilion Payments since 2021. In her operations role, she led key initiatives including launching a dedicated technician help desk, expanding project management capabilities, and implementing tools to enhance service delivery. In her PMO role, she played a critical part in managing Pavilion Payments’ separation from Global Payments. With more than 19 years of experience in gaming, payments, and technology operations, Lawson has consistently demonstrated the ability to deliver large-scale programs that drive customer success.
In her new role, Lawson will oversee Pavilion Payments’ Customer Success, Product Implementations, and the Project Management Office. She will focus on ensuring operational excellence, accelerating deployment timelines, and supporting customer growth through superior service delivery.
“My top priority is to ensure we provide our customers with unparalleled service and support with every interaction, helping them maximize their revenue potential,” said Lawson. “I look forward to working closely with our teams and partners to deliver operational excellence at every touchpoint.”
“I’m proud to recognize Lori’s tremendous contributions to Pavilion Payments and excited to see her take on this expanded leadership role,” said Dan Connors, CEO of Pavilion Payments. “Her deep operational expertise, strategic mindset, and collaborative leadership style have made a lasting impact across our organization and will continue to drive value for our customers.”
Since joining Pavilion Payments, Lawson has transformed key aspects of the company’s operations, from improving service delivery tools to implementing strategies that streamline gaming product installations. She is a Six Sigma Black Belt and Certified Scrum Master, known for her results-driven leadership and collaborative approach to problem-solving.
The post Pavilion Payments Names Lori Lawson Chief Operations Officer appeared first on Gaming and Gambling Industry in the Americas.
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iGaming Express integrates iDenfy to improve the security of remote ID verification in regulated markets

iDenfy’s biometric and document verification tools will help iGaming Express maintain KYC requirements while improving conversions for its clients who operate in high-risk industries
iDenfy, a global RegTech leader in identity verification and fraud prevention solutions, announced a new partnership with iGaming Express, a trusted consultancy company specializing in high-risk industries with a strong focus on the iGaming sector. By integrating iDenfy’s AI-powered identity verification software, iGaming Express will help its clients improve their verification flows through better conversions and complete compliance with Know Your Customer (KYC) regulations on a global scale, no matter the industry or jurisdiction.
iGaming Express is a consultancy known for its deep expertise in helping clients navigate the complexities of international regulations, especially in heavily regulated, high-risk industries, such as iGaming. The company offers a comprehensive suite of services, including licensing support, strategic business planning, and legal advisory on various compliance matters, including KYC regulations, all tailored to its clients’ industry specifics.
As businesses operating in highly regulated sectors face rising scrutiny from global regulators, identity verification has emerged as a crucial element in maintaining compliance and protecting against fraud. With the increasing shift of high-risk industries to digital platforms, iGaming Express team’s main goal is to strengthen client trust and compliance through innovative and more precise technologies. Due to this factor, and the need to scale on a global level while catering to different clients’ needs, the consultancy platform decided to integrate iDenfy’s identity verification solution and improve remote onboarding for its partners.
iGaming Express looked for a fully automated KYC solution to meet these challenges without sacrificing customer experience. Currently, with iDenfy’s cutting-edge identity verification software, the company can provide its clients with real-time biometric authentication and document verification across more than 200 countries. This shift has enabled iGaming Express to onboard clients seamlessly and securely. According to Domantas Ciulde, the CEO of iDenfy, businesses that deal with high-risk clients, for example, fintech or crypto platforms, including other industries like iGaming and sports betting, need to have specific licenses in line with their operating country and jurisdictional requirements. iDenfy has partners all around the world, with expertise in helping onboard such high-risk clients. “Our ID verification solution detects risks in real-time, preventing bad actors from accessing services in the very first step of the customer journey,” explained Domantas Ciulde.
The integration of iDenfy’s verification technology into iGaming Express’s digital infrastructure has already yielded significant improvements. The automated system validates user identities through secure facial recognition and cross-referenced document checks, helping eliminate the possibility of fraud through fake as well as duplicate identities. As part of their roadmap, iGaming Express plans to incorporate iDenfy’s AML screening and Know Your Business (KYB) tools to further enhance their due diligence processes.
“When one of my trusted partners recommended iDenfy, the decision was clear. Our operations are fully remote, and until now, verifying a client’s identity without face-to-face interaction was challenging. iDenfy brings us a level of assurance and efficiency we couldn’t find elsewhere. It allows us to verify identities instantly, while reducing risk and ensuring we meet our regulatory obligations,” noted Alex Szilaghi, the CEO of iGaming Express.
“At iDenfy, we understand the unique compliance and fraud prevention needs of high-risk industries. Our collaboration with iGaming Express ensures that they can remotely verify client identities with accuracy and speed. This is about more than compliance; it’s about enabling safer digital interactions and protecting both the business and its customers,” added Domantas Ciulde, the CEO of iDenfy.
In industries like online gambling, where fraud schemes can involve complex identity manipulation and cross-border financial crimes, reliable identity verification becomes essential. According to industry research, identity fraud contributes significantly to global financial losses, with the projected cost of online fraud expected to surpass $100 billion by 2029. Regulatory bodies worldwide are mandating tighter controls, and businesses are under pressure to implement reliable onboarding processes that prevent misuse while maintaining a smooth user experience.
As more high-risk sectors digitize their operations, collaborations like this serve as an example of how identity verification technology can drive both operational efficiency and long-term trust. With iDenfy’s scalable RegTech solutions, iGaming Express is well-positioned to continue delivering compliant, secure, and client-focused services in the evolving digital age.
The post iGaming Express integrates iDenfy to improve the security of remote ID verification in regulated markets appeared first on European Gaming Industry News.
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