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Digital Entrepreneurship in Sports: former professional athletes present 4 projects to innovate in sport business
The entrepreneurial ideas that have been elaborated during the training program powered by SKS365 were showed to the public in the HUB of LVenture Group
A marketplace for sponsorships, an on-demand physiotherapy platform, a corporate placement network for athletes and an app that optimizes the experience of sports tourism are the four projects that see the light at the end of the training course Digital & Entrepreneurship in Sports.
The project, powered by SKS365 and LVenture Group, a listed VC operator among the main startup accelerators at the European level, took place in the first half of 2021 with the goal of meeting the needs of many former professional sportsmen and women. Most of them, in fact, find it difficult to reintroduce themselves into the job market once they finish their sports career. The challenge is to integrate the soft skills developed as athletes (competitive approach, goal-oriented mindset, team spirit) with technical skills allowing them to be successful in one of the sectors with more future perspectives: the digital economy.
“Training is one of the key values of our Corporate Identity, and sport represents the universe in which we operate and that we want to contribute to developing a more systematic and functional way, especially in these unprecedented times due to the pandemic – commented Brian Dean, SKS365 Chief People Officer – We are therefore very happy to have contributed to the reskilling process of the former professional athletes who took part in the training program. From the very beginning, we were pleasantly impressed by the spirit of initiative and entrepreneurship that the class has shown. The projects presented today are concrete proof of the commitment, the proactive approach, the great team work and skills that the former sportsmen have developed during this journey with us. They also prove the ex-athletes’ capability to turn an idea into a successful business project.”
The athletes who took part in this first edition of Digital & Entrepreneurship in Sports were divided into teams to work on four projects that were presented in Rome, at LVenture Group’s HUB.
Sponsorboom is the project presented by Andrea Fontanella, Carlotta Oggioni, Giulia Paolillo, Luca Alpozzi and Sonja Percan, with the aim of bridging the gap between the offer and the demand for sponsorship in the sports environment. Andrea Coronica, currently a basketball player at Allianz Trieste, presented Morbin, along with the team made up of Manuel Pascali, Stefano Bossi, Stephen Makinwa and Coronica himself. It is an app dedicated to personalized training and rehabilitation with a science-based approach. Another app has been developed by Giulio Alberto Silva, Marco Ponteri, Nicola Sesto and Rabia Jendoubi: Travel Sport is dedicated to supporting travel and tourism linked to sports events. The fourth project is called Sport2Work, developed by Andrea Radin, Daniele Postiglioni, Giorgio Barbareschi and Lara Peyrot. The team has presented a customized platform to define the best training path for athletes, based on their soft skills and providing them tutoring and mentoring courses as well as online training and internships in companies.
“This program gave the opportunity to explore the connections between sport and digital economy, enrichingus with a new point of view, that of the participants, highly qualified thanks to their great experience in the sport sector. The projects which have been developed thanks to the collaboration with the SKS365 Training Program, the work of our Open Innovation team and the mentors involved, respond to the new needs of various stakeholders in the sports industry. This confirm show digital can open up new training, professional and business growth scenarios in a sector that is more and more oriented to innovation”, said Antonella Zullo, Head of Open Innovation at LVenture Group.
The final event, directed by the sports journalist Giulia Mizzoni, was also an opportunity to discuss the new scenario of the digital economy for the sport industry. Among the panelists, there was also Paolo Carito, Executive Manager and Visiting Professor in Sport Management, Andrea Bellamio, CEO of Mister Calcio and Mandarino Adv, Stefano Gobbi, Senior Program Manager Sport e Salute and Matteo Musa, CEO of Fitprime.
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Nolimit City takes you on an outing to the Carnival in Munchies
Nolimit City is serving up a twisted carnival treat in Munchies. Step into the fair grounds as Nolimit’s latest Labs game released following the release of Outsourced: Slash Game. As a Labs title, expect a fresh and experimental spin on the classic Nolimit style. In the heart of the carnival tents lies a curious attraction: Fluffers—a cute, cuddly, but oh-so-smelly creature that’s causing quite the commotion among visitors. Some may say it’s the attraction of the year!
In Munchies, you get up close and personal to Fluffers, who hides a screen in it’s belly. The reel displays one symbol per spin, which can either be a multiplier or a blank. With xBet™ choose between playing with 2 or 4 reels and introducing Linked Wins to the mix. In the case of a multiplier higher than the subsequent reel, its value will be transferred to the subsequent reel. When a Bonus Symbol lands with multiple active reels, they also transform to the subsequent reel rewarding up to 40 Free Spins! God Mode is also an attraction at the carnival.
Fluffers goes from adorable to ravenous in It’s Alive Spins!! However, things get even more ferocious in Devour Spins. When landing a Bonus Symbol in It’s Alive Spins awards and extra 5 Free Spins per Bonus Symbol. The difference in Devour Spins is that the highest multiplier value which lands, gets locked above the reel area and is rewarded to a player with each spin. Whenever a higher multiplier lands on the lower reels, they will replace those locked Multipliers above.
Munchies is a one of a kind slot with a new mechanic that will make you scratch your head in excitement with Linked Wins and a maximum payout of 10,000x the base bet with 1 Reel, 20,000x the base bet with 2 Reels and 40,000x with 4 Reels. Munchies, unlike Nolimit City’s high-volatility slots, is rated as ‘High Volatility’ so be careful because Fluffers doesn’t discriminate when it comes to it’s food!
Per Lindheimer, Head of Product at Nolimit City, said: “Fluffers is a deceptively cute little monster with one thing on his mind: MUNCH! Munchies is unlike anything we’ve dished out before—equal parts quirky and daring. The Linked Wins mechanic allows players to play the way they want, especially on 4 reels, where things get downright crazy. Just don’t get too attached to Fluffers… he’s got a big appetite!“
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Latest News
BOS presents initiative against money laundering
Money laundering is a threat in all sectors of society where money is present, including the gambling sector. The Swedish Trade Association for Online Gambling (BOS) is therefore today presenting two initiatives related to money laundering.
Firstly, BOS presents an AML (Anti Money Laundering) checklist with bullet points that BOS recommends that online gambling companies on the Swedish gambling market follow. The purpose is to reach the highest possible standard in the work against money laundering, in regards to authorities and society in general.
Secondly, BOS presents in collaboration with the consulting agency Advisense a report on money laundering and the Swedish online gambling market. The report is based on interviews with BOS member companies and contains concrete proposals for improved AML work in the gambling sector, for gambling companies as well as banks and authorities. For example, with inspiration taken from the banking sector, the establishment of a Swedish Anti-Money Laundering Intelligence Task Force between the gambling industry and the Financial Police is proposed.
“Today we take this comprehensive approach to the problem of money laundering. The purpose is to make visible how the work against money laundering in the gambling industry can be improved. We present our report and checklist completely openly, so that even a gambling company that is not a member of BOS can use the material, if they so wish. We all win from that.”, says Gustaf Hoffstedt, Secretary General, The Swedish Trade Association for Online Gambling.
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Compliance Updates
Veikkaus Fined €2.9M for Advertising to Minors
In May 2024, Finnish Operator Veikkaus received a request for clarification from the Police Board about its advertising in connection with television programmes that are also watched by minors. The company responded to the clarification request and adjusted its operations in cooperation with the authority. As a result, Veikkaus’ advertising will no longer appear in certain programme environments.
Veikkaus has received a marketing ban from the Police Board dated 12 November 2024 enhanced by a fine. It refers to the clarification request from May and highlights the wrongly placed advertisement that happened in July as a violation. In addition to this, it brings out new perspectives on the placement of advertisements in connection with television programmes. They have now included new programmes aimed at adults, but may also be of interest to minors. Examples include popular Saturday night entertainment programmes.
“It seems that the Police Board may interpret the matter in a new and broader way. We have been in contact with the Police Board as soon as the decision was made and we are going through this issue with them. We need clarity so that we know how to act correctly,” Anu Kytö, sales and marketing director at Veikkaus, said.
“We are very sorry that, despite our joint development measures, our advertising has been seen in the advertising breaks of programs aimed at minors due to human error,” Kytö added.
Veikkaus’ advertising is bought in such a way that the target group is people aged 25 and over. The media office books and the television channel places the ads based on viewer profiles. The instructions have been reviewed together with the Police Board.
“Veikkaus has been buying TV advertising from us for years, with an age distribution set for the purchase: more than 70% of the program’s viewers must be adults. This is a jointly agreed model that has been valid for years and is known to the authorities. Now we are waiting for possible new instructions,” MTV’s commercial director Sauli Asikainen said.
The ban is valid for three months and its validity begins 30 days after notification. The Police Board imposed a fine of 2.9 million euros as an effect of the marketing ban.
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