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Daren Sammy unveiled as Fun88 brand ambassador

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West Indian cricket legend steps into new role for renowned and innovative sportsbook operator ahead of 2021 CPL

Leading Asian operator Fun88 has announced that West Indian cricket legend Daren Sammy is to become its new brand ambassador, having signed a multi-year deal with the brand.

Fun88, one of the most renowned and respected online sportsbooks and casinos in Asia, is breaking new boundaries by signing the 37-year-old as its first flagship cricket spokesman in an opening partnership which promises to organically build on Fun88’s ongoing strategic alliance as official partner of the popular Caribbean Premier League (CPL) for T20 cricket.

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Sammy and Fun88’s combined goal is to enhance fan engagement around the game’s most thrilling format by creating fresh content and learning opportunities for diverse audiences. Regarded as one of the best bowlers and all-rounders of his generation across all formats, Sammy became the first player from his local island of St Lucia to play international cricket on his 2004 debut. He went on to captain the West Indies to two ICC World Twenty20 tournament victories in 2012 and 2016, underlining his long-serving commitment to the sport and his propensity for inspirational leadership.

This breakthrough international collaboration is now set to drive deeper engagement amongst cricket enthusiasts across the globe. Sammy now joins the likes of Robbie Fowler, Steve Nash and the much-missed Kobe Bryant in Fun88’s historic stable of superstars, each putting their shoulders to the wheel in building the brand’s global sports exposure.

A Fun88 spokesperson welcomed the brand’s new cricket ambassador: “Simply put, Daren is a leader and an inspiration to all. His sustained success and dedicated contribution to Caribbean cricket is truly remarkable. Daren’s fan following in India is also huge, bolstered in more recent history by his performances for the Sunrisers Hyderabad and the Royal Challengers Bangalore in the Indian Premier League.

“With these intrinsic ties in mind, our partnership with Daren is synonymous with our wider vision of making Fun88 the go-to destination for sports content in India. We are extremely excited about this association and hope that we can engage Daren’s loyal following with some unique and exciting new content to form a key part of our localised acquisition and retention strategy, taking the Fun88 brand to even greater heights.

Daren Sammy commented: “My relationship with the number 88, which has been my jersey number too, spans more than two decades. So, with Fun88, I now see a natural synergy to make it the go-to destination for sports enthusiasts in India. Having followed Fun88 for a while, I have seen how the platform has evolved over the years. It has always celebrated sports and cricket, bringing fans together since inception. I’m thrilled to be collaborating on this partnership with the team at Fun88 and very grateful for being given the opportunity to act as its ambassador and public face.

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While Fun88 continues to develop its online offerings for sports fans around the world, this latest landmark highlights its commitment to international representation and fostering a cricket-friendly atmosphere within a responsible gaming culture.

Fun88 provides one of the widest offerings of markets and odds for the sports bettor. With customer satisfaction and entertainment at its heart, it provides an innovative and holistic experience via the latest technology and games, alongside impeccable and personalised customer service.

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Asia

Indonesia Establishes Task Force to Combat Online Gambling

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Indonesia’s Ministry of Communications and Information Technology (Kominfo) has revealed plans to establish a task force to combat online gambling.

In a statement, Kominfo said the task force would comprise representatives of multiple government agencies including the Financial Services Authority (OJK), Financial Transaction Reports and Analysis Centre (PPATK) and the police.

It will also work with Interpol to combat cross-border cases given the government’s lack of past success in blocking foreign operators.

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“Kominfo will oversee the digital space, OJK will manage accounts and PPATK will handle fund flows, and the police will carry out arrest and investigation duties,” said Usman Kansong, the Ministry’s Information and Public Communications Director.

Minister Budi Arie said: “The Ministry has also issued a warning to all social media platforms, cellular operators and internet service providers not to facilitate any form of online gambling promotion. We have done everything within the authority of Kominfo.

“We from the Ministry of Communication and Information are fully determined. At the beginning of the week I gathered all our teams at Kominfo to work together to eradicate online gambling.”

The post Indonesia Establishes Task Force to Combat Online Gambling appeared first on European Gaming Industry News.

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Onlyplay Enters into Strategic Partnership with Ritchie Rabbit

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Onlyplay has entered into a strategic partnership with online casino and betting company Ritchie Rabbit within the Asia region.

Ritchie Rabbit is said to have “extensive expertise and deep understanding of the Asian market,” which helps Onlyplay as it seeks to expand its presence in the region.

Through this deal, Onlyplay will introduce a range of games and features designed specifically for the Asian gaming community.

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Onlyplay offers a wide range of games such as instant win, slots and crash games, and will now provide games for players in Asia.

Christina Muratkina, CEO of Onlyplay, said: “It is a great pleasure for us to develop the Asian region alongside Ritchie Rabbit. We recognize the immense potential of the Asian market and are committed to delivering top-notch gaming content and experiences to players in the region. This partnership represents a significant step forward in our efforts to offer innovative and engaging games that resonate with our Asian audience.”

The post Onlyplay Enters into Strategic Partnership with Ritchie Rabbit appeared first on European Gaming Industry News.

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Hub88 partners with LiveGames to enhance content offering

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Hub88 has partnered with live casino supplier LiveGames, further strengthening its product offering by adding a unique range of content to its platform.

LiveGames provides fully customisable online live dealer games and branded tables including the first vertical roulette table in the sector, along with crash games and the widely played Tombola.

The supplier delivers experiences with a player-focused design, easy to use mobile interface, and high-resolution broadcasts.

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The partnership will support LiveGames’ goal to further expand in international markets, including Africa, Asia, and Latin America where Hub88 has a strong presence.

The deal showcases Hub88’s commitment to grow its ecosystem of partners, offering a diverse portfolio of products and content.

Ollie Castleman, Head of Hub88, said: “We’re thrilled to unveil this strategic partnership with LiveGames which sees us add a great provider to our platform, one that utilises modern technology to offer bespoke and personalised gaming experiences to players.

“We are looking forward to collaborating and strengthening our content library with their diverse games.”

The LiveGames Team said: “Our journey started in a small studio and as a team, we are excited about now expanding to every corner of the world together with Hub88 and their extensive operator network.

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“We are committed to promoting innovation in the industry and this partnership will support us on that mission.”

The post Hub88 partners with LiveGames to enhance content offering appeared first on European Gaming Industry News.

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