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Battle of Malta Online 2021 Schedule Unveiled; $25M Guaranteed Series Runs July 11-25 At GGPoker
Series includes three flagship events, each guaranteeing at least €1M in prizes
GGPoker and Casino Malta by Olympic Casino today reveal the Battle of Malta Online 2021 festival schedule, which takes place from July 11 through July 25. At least $25,000,000 in cash prizes will be won during the series.
This year’s Battle of Malta Online is headlined by three flagship events:
- #2: Siege of Malta Bounty MILLION$ – €1,000,000 guaranteed – €105 buy-in – Sunday, July 11 [Final Stage]
- #10: MILLION$ European Cup – €1,000,000 guaranteed – €50 buy-in – Sunday, July 18 [Final Day]
- #18: Main Event – €3,000,000 guaranteed – €550 buy-in – Sunday, July 25 [Day 2]
Each flagship event will award a special trophy to the outright winner in addition to the massive cash prize, while fifteen numbered series tournaments will each award a unique Battle of Malta Winner’s Ring on top of cash.
Additionally, a Player of the Series leaderboard will award over €25,000 in Battle of Malta 2021 live packages to the top 20 players across the full series. The outright Player of the Series wins a package worth €3,165, which includes Battle of Malta main event and high roller tickets, while the top 10 packages include hotel accommodation. The eagerly-anticipated Battle of Malta will return to a live venue in Malta in October 2021.
“GGPoker is delighted to partner with Casino Malta once more to host a second year of Battle of Malta Online,” said John Scanlon, Director of Sponsorships & Live Events at GGPoker. “There’s at least $25,000,000 in cash to be won this year, with exclusive trophies, rings and a series leaderboard also!”
“It’s summertime in Malta, and things are heating up on and off the tables,” said Jaan Vaabel, Group Poker Manager, Olympic Entertainment Group. “This year’s Battle of Malta Online allows players to take aim at massive cash prizes for relatively modest buy-ins; with at least $25 million guaranteed there’ll be a lot of prizes to go around!”
New GGPoker players are eligible to claim the poker room’s Welcome Bonus, earn even more rewards with the Honeymoon for Newcomers promotion and automatically join GGPoker’s Fish Buffet loyalty program, with regular cash prizes on offer.
About Battle of Malta: The Battle of Malta has gone from strength to strength since its launch in 2012 and is one of the most popular stand-alone live poker events in Europe. The award-winning festival has smashed records for eight years in a row. With 35 events on the schedule and more than 13,000 tournament entries overall, the Battle of Malta 2019 ran for seven days in the Eden Arena in St. Julian’s, Malta.
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Chanced.com
Optimove Expands its Leading CRM Marketing Offering to iGaming Sweepstakes Companies
The #1 CRM Marketing Solution for iGaming and Sports Betting expands its offering to supercharge personalization, contestant loyalty, and brand growth in the rapidly growing iGaming Sweepstakes sector. Secured The Money Factory, MyPrize, and Chanced.com as clients
Optimove, the #1 CRM Marketing Solution for the iGaming and Sports Betting sector, announced the expansion of its offering with a turnkey solution to support iGaming Sweepstakes operators. Optimove is the CRM marketing leader for Online Casinos, Sportsbooks, and Lottery. With this new offering, Optimove is announcing three new Sweepstakes clients: The Money Factory, MyPrize, and Chanced.com.
iGaming sweepstakes companies provide platforms for online contests and giveaways, offering contestants the chance to win prizes through various games and promotions. They facilitate engaging experiences and reward players for their participation.
Drawing on its expertise as the premier CRM Marketing Solution in the iGaming and Sports Betting industry, Optimove empowers Sweepstakes companies to enhance contestant experiences, cultivate loyalty, boost retention rates, and maximize player lifetime value through advanced AI-driven marketing campaigns that start with the player. Optimove is trusted by four out of the top five operators in the US, as per the 2024 EGR US Power Ranking.
Optimove’s CRM Marketing Solution empowers Sweepstakes companies with key capabilities:
- Advanced marketing AI: Providing AI-driven Insights, Creation, and Orchestration for better contestant understanding, streamlining content creation, and optimizing hundreds of multichannel campaigns seamlessly for enhanced personalized experiences across channels and touchpoints.
- Personalization of web and app experiences: Serving personalized content and product recommendations across all digital touchpoints with Opti-X, Optimove’s Digital Experience Platform (DXP), combining business rules with over 20 AI models.
- Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single-contestant view.
- Dynamic real-time marketing: Combining sophisticated modeling and rich historical data with the speed and relevancy of real-time data to create powerful segments and swiftly respond to contestants’ actions with personalized messages in real-time across all marketing channels.
- A continuous optimization loop: Leveraging Optimove’s productized experimentation tools to measure the incremental uplift of each campaign, journey, and strategy to continuously optimize CRM Marketing performance.
“The iGaming sweepstakes sector is experiencing unprecedented growth and heightened competition, making it essential for companies to foster contestant loyalty and deliver highly personalized experiences,” said Tomer Imber, Senior Director of Sales at Optimove. “Drawing upon our extensive experience and expertise as the leading CRM Marketing Solution in iGaming and Sports Betting, we’re excited to introduce our solution to Sweepstakes operators which will bolster how sweepstakes operators engage with contestants, driving enhanced loyalty and maximizing lifetime value. We’re honored to welcome The Money Factory, MyPrizes, and Chanced.com as our inaugural clients in this domain.”
Gaming
Galaxsys Launches Cosmic Game Themes
The post Galaxsys Launches Cosmic Game Themes appeared first on European Gaming Industry News.
Blockchain
Rivalry Expands Crypto Native Experience With Token Launch in H2 2024, Web3 Product Enhancements
Blockchain-Based Product to Position Rivalry Within Fast-Growing Crypto Gambling Segment, Drive Product-Market Fit Among Digitally Native Bettors with Increased Functionality and User Experiences
Rivalry, the leading sportsbook and iGaming operator for Gen Z, revealed Rivalry Token, a native crypto token on the blockchain to add increased functionality, economics, and user experiences across the company’s product suite, continuing Rivalry’s track record of innovation in online betting. The launch of Rivalry Token, anticipated to arrive in H2 2024, represents one of several forthcoming initiatives to position Rivalry in the crypto gambling market and better serve its core audience of 30-and-under bettors.
“Online gambling is the latest web-based consumer category being increasingly disrupted by blockchain technologies with greater speed, access, and functionality than their legacy counterparts,” said Steven Salz, Co-Founder and CEO, Rivalry. “Tech-savvy bettors are leading a behavioral shift towards more experiential and crypto-enabled gambling experiences that are taking wallet share from incumbents at an accelerated rate.”
“Rivalry is well-positioned to access the growth opportunity in crypto with a proven product set, a brand entrenched in internet culture, and a captive audience of digitally native users that are driving this economic renaissance,” Salz added. “The launch of Rivalry Token, alongside a broader expansion into cryptocurrencies, strengthens our product-market fit among an under-30 audience and positions us competitively to capture a meaningful share of this fast-growing segment of the market.”
Rivalry Token will be integrated within Rivalry’s product suite – from sportsbook to casino and more – with built-in properties to enhance the customer experience from end-to-end. Users can earn tokens through site activity such as betting and referring friends, which can be used on Rivalry to boost odds, participate in jackpots, and more to be detailed in the future. Rivalry Token will also be available on several to-be-announced crypto exchange platforms, trading under $RVLRY.
Rivalry Token creates a new dynamic relationship between player and house where every sports wager and casino spin, win or lose, is rewarded with a decentralized asset that can accrue value alongside player activity on Rivalry. The company expects its token will drive a meaningful increase in player engagement, loyalty, and advocacy by establishing more positive economic alignment and enabling customers to actively participate in product success.
Rivalry has today launched a pre-farming campaign where users can begin accumulating an interim currency through site activity and eventually social media which will be converted into Rivalry Token during the token generation event in H2 2024. Additionally, tokens will be distributed to all Rivalry accounts based on historical activity, rewarding loyal customers and creating a substantial reactivation opportunity for churned users.
Rivalry will also soon be adding greater support for other cryptocurrencies on its platform, allowing users to more easily bet with Bitcoin, Ethereum, Dogecoin, and other major cryptocurrencies. This will enable Rivalry to access a fast-growing audience gambling with crypto that is estimated to account for up to one quarter of global betting handle.
Following the official launch, Rivalry Token will be available for players to use on Rivalry in all of the company’s active markets excluding Ontario and Australia.
The company will release more information about Rivalry Token throughout the coming months, including commercial partners, token economics, and more.
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