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Spotlight Sports Group announce new domestic football packages via Superfeed

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Spotlight Sports Group has launched new pre-play and in-play packages ahead of the new football season. The new expert football content will be powered by Superfeed, Spotlight Sports Group’s world-leading content engine. Superfeed is designed to power on-site engagement by delivering impartial expert betting insight. The innovation is delivered via API or through an industry-leading widget integration. The widgets include event and odds integration which enable customers to bet via the front-end solution.

Superfeed incorporates Spotlight Sports Group’s vast array of content into one product delivering pre-match football content on over 20,000 matches from every league across Europe. The analysis is written and delivered by the group’s data scientists and journalists who produce projections, insights and verdicts that sit alongside relevant markets to engage customers for longer.

When the matches kick-off, Superfeed powers revolutionary live technology to provide real-time in-play tipping, reacting to on-field events and driven by historical data. Superfeed in-play covers 90 leagues in 70 languages and can be integrated via Spotlight Sports Group’s smart widgets.

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This season Spotlight Sports Group’s coverage is expanding to cover more teams and leagues than ever before.

Discussing the new depth of football coverage, Spotlight Sports Group, Head of Digital, Will Fyler discussed how valuable it is to make more events matter across a sportsbook.

‘Euro 2020 has been an amazing tournament and the appetite for football content has grown throughout. Heads are now turning to the return of the domestic season. Ahead of the big kick-off, we’ve expanded our football coverage to cover more games than ever before. We are utilising AI and our editorial experts to provide insights, projections and verdicts to engage your audience days before the match and all the way through to the final whistle

Fyler continued: ‘Our research shows bettors are knowledgeable on 5% of events, however, our Superfeed engine can provide insight and analysis on the other 95% of football events on your sportsbook. The product makes more events matter to bettors and is second to none in the marketplace.’

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Belatra Games hails successful SiGMA Europe

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Belatra Games, the specialist online slots developer, has hailed a successful SiGMA Europe to cap off what has been a hugely productive global iGaming roadshow over the past 12 months.

Belatra Games was situated at its ‘Dragons and Mummy’ themed booth, where visitors engaged in progressive conversations, networking, and presentations of Belatra’s latest innovations. On the concluding day of the show, Belatra even released its new Cafe Pin-Up slot,  a game that whisks players away to a vibrant 1950s diner, where retro glamour meets thrilling gameplay.

Kateryna Goi, Chief Marketing Officer at Belatra Games commented: “As expected, our dragon-inspired booth really caught the imagination and our stand was a hive of activity for all three days. SiGMA Europe proved again it is a must-attend event and the perfect way to finish the year on a positive note. We were even able to give a little hint about one of our games undergoing a Christmas makeover in time to celebrate the holidays – keep an eye out for more news next month!”

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A good number of visitors to the stand walked away victorious after enjoying an exclusive physical version of the popular Plinko game, where exciting goodies were up for grabs. Of course, the Belatra Games bar ensured a bustling atmosphere and celebratory mood throughout.

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Amusnet Releases “10 Bulky Fruits” Video Slot

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Amusnet has released its latest video slot, 10 Bulky Fruits. It is not an ordinary fruit slot but a dazzling, energetic and exciting game.

This is a 5-reel, 10-fixed paylines video slot that offers vivid gameplay, epic sound effects and a variety of features. Keep an eye out for the Clover Wild Symbol and its great rewards – it appears on the 2nd, 3rd, and 4th reel. The Star and the Dollar are the shiny Scatter symbols boosting the winnings.

10 Bulky Fruits video slot tempts with entertainment and a variety of lucky symbols. Enjoy the fruitilicious bouquet the game offers.

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The post Amusnet Releases “10 Bulky Fruits” Video Slot appeared first on European Gaming Industry News.

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Lord Allen of Kensington Appointed as the new Chair of the British Horseracing Authority

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Lord Allen of Kensington CBE is confirmed as the new Chair of the British Horseracing Authority.

As a highly experienced Chairman, and one of the most prominent business leaders of his generation, Lord Allen brings a wealth of experience to the role including in the financial and commercial sectors, Government, broadcast, international companies and global sports events.

He is due to assume his post on 1 June 2025 and will work closely with current Chair Joe Saumarez Smith in the months ahead of taking up the role to ensure a smooth transition.

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Lord Allen is currently Chairman and Trustee of the Invictus Games Foundation and was Chairman of the Manchester Commonwealth Games in 2000-2003 for which he was awarded a CBE.

He oversaw London’s bid for the 2012 Olympics and was Board Director on the Organising Committee. His ability to deliver critical projects that made the Games such a success saw him knighted in 2012.

He was a Chief Adviser to the Home Office from 2006 to 2008. In 2012, he was appointed by Ed Miliband to the position of Chairman of the Management Board of the Labour Party. In 2013 he was made a Life Peer, taking the title Baron Allen of Kensington.

Lord Allen began a distinguished career in broadcasting and media with Granada TV in 1991 before going on to have senior roles in leading companies in the sector including EMI, Virgin Media and Endemol. He is currently Chairman of Global Media and Entertainment Limited.

He is currently Advisory Chairman to global independent investment bank Moelis & Company, Chairman of multinational infrastructure group Balfour Beatty PLC, and Chairman of e-commerce retailer THG (formerly The Hut Group).

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Lord Allen said: “I am honoured to be appointed to the role of Chair of the British Horseracing Authority at this important time for the organisation.

“I look forward to building a strong relationship with the new CEO and the Board and all our stakeholders, delivering the vision of building the commercial and reputational aspects of the sector.

“My love of horses stems from learning to ride as a youngster and enjoying the sport of horseracing over many years.

“My knowledge, skills and experience from various sectors, including media and entertainment, and having led many regulated and sporting organisations will hopefully stand me in good stead to bring a fresh perspective to this incredible sport.”

Chair of the BHA Nominations Committee and the BHA’s Senior Independent Director, David Jones, said: “Lord Allen is a very experienced Chairman, and I am delighted that we have appointed a candidate of such outstanding calibre.

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“His record speaks for itself and his impressive leadership skills, financial and commercial acumen, broadcast experience and an understanding of Government will bring a fresh and independent perspective to the BHA’s work.

“Combined with his wealth of experience in global sporting events, Lord Allen impressed the committee with his perceptive grasp of the challenges facing racing and will be a powerful advocate for the sport.”

The post Lord Allen of Kensington Appointed as the new Chair of the British Horseracing Authority appeared first on European Gaming Industry News.

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