Canada
PlayTenn.com: Sports betting hits lowest level since November
Tennessee’s sports betting volume declined to its lowest level since the first month of legalized wagering in the state. May’s modest month-over-month drop in wagering from April is an expected result during what is the traditional offseason for sports betting, and the decline is in line with a nationwide trend of declining revenue over the last two months, according to PlayTenn analysts, which tracks the Tennessee gaming market.
“There is no avoiding a summer slowdown, especially in states like Tennessee where football has an outsized importance to sportsbooks,” said Jessica Welman, analyst for the PlayUSA.com network, which includes PlayTenn.com. “For the most part, though, sportsbooks in the state have been innovative enough in keeping bettors engaged with the NBA, hockey, baseball, and other sports, to blunt the dips.”
Sportsbooks took in $160.9 million in wagers in May, according to official data released Wednesday morning. That is down 6.7% from $172.4 million in April, and the state’s lowest handle since November 2020. May’s bets produced $15.4 million in gross gaming revenue, up from $14 million in April. Adjusted gross income hit $13.7 million, which yielded $2.7 million in tax revenue for the state.
With May’s win, Tennessee sportsbooks have now generated $109.9 million in gross gaming income, surpassing $100 million in revenue in just seven months.
Compared with the other major U.S. markets that have already reported May data, Tennessee’s month-over-month decline was steeper than New Jersey (up 8.9%), Indiana (up 7.6%), Colorado (up 1.9%), Iowa (down 2.9%), and Michigan (down 6.0%), but on par with Pennsylvania (down 6.7%). In April, Tennessee’s handle dropped 13.6% from March, outperforming all but New Jersey among the 10 largest markets.
“Playoff appearances by the Memphis Grizzlies and Nashville Predators undoubtedly helped in May,” said Nicole Russo, analyst for PlayTenn.com. “But with early exits for both franchises, sportsbooks will have to look outside the state to generate interest until football season begins, other than NASCAR’s Ally 400. The Olympics later this summer could help give sportsbooks a boost.”
Tennessee’s sportsbooks have been trying to capitalize on the Tennessee Titans’ acquisition of star receiver Julio Jones, which sparked interest in futures betting. Meanwhile, the race for market supremacy has only heated up, with BetMGM and FanDuel going head-to-head to top the market.
In May, FanDuel topped the market with $56.9 million in wagers, producing $6.5 million in gross gaming revenue. BetMGM, which has topped the market in lifetime handle since launching in November, was second in May with $56.8 million in bets, yielding $5.1 million in GGR. DraftKings was third with a $39.6 million handle and $3.0 million in revenue.
“FanDuel, DraftKings, and BetMGM are the three largest online sportsbook operators in the country, so it isn’t a surprise to see the three of them jockeying for position in Tennessee,” Russo said. “Open markets that are hotly contested among the top operators have universally been the rising tide that floats all boats.”
For more revenue information, visit PlayTenn.com/revenue.
About the PlayUSA.com Network:
The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA.com and its state-focused branches produce daily original reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliations to any casino — commercial, tribal, online, or otherwise.
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Canada
INCENTIVE GAMES PARTNERS WITH LOTO-QUÉBEC TO LAUNCH REAL-MONEY GAMES IN THE PROVINCE OF QUÉBEC, CANADA
Incentive Games has announced a new partnership with Loto-Québec, the Crown corporation of the Government of Québec responsible for the province’s lottery, casino and online gaming operations and the sole legal gaming operator in the region.
The agreement, delivered through Incentive Studios, the real-money gaming division of Incentive Games, allows Loto-Québec to access the studio’s expanding portfolio of real-money Crash and Arcade titles, bringing fresh and innovative gameplay experiences to players across Québec.
As Incentive Games’ first client in Canada, Loto-Québec will roll out a curated selection of Incentive Studios’ real-money Crash games. These titles feature distinctive bonus mechanics and fast-paced gameplay designed to appeal to modern regulated-market audiences.
The games are being supplied to Loto-Québec via the Light & Wonder platform, building on Light & Wonder’s existing partnership with Incentive Games and enabling a smooth and efficient launch of Incentive Studios’ content.
This collaboration represents a significant step forward for Incentive Games, providing a strategic entry point into the Canadian market while further strengthening its reputation as a trusted global supplier of real-money gaming content. For Loto-Québec, the partnership supports its ongoing commitment to offering high-quality, fully regulated gaming entertainment to players in the province.
Commenting on the partnership, Ahmed Baker, Chief Commercial Officer at Incentive Games, said:
“Partnering with Loto-Québec marks an important milestone for Incentive Games as we continue to expand across regulated markets. Loto-Québec is a highly respected and trusted operator with a strong focus on responsible play and premium entertainment. We’re excited to introduce our real-money Crash games to Québec and showcase how our game design approach delivers something genuinely fresh and engaging for players in the region.”
The first real-money titles from Incentive Studios’ portfolio are now live with Loto-Québec, with additional launches planned throughout 2026.
The post INCENTIVE GAMES PARTNERS WITH LOTO-QUÉBEC TO LAUNCH REAL-MONEY GAMES IN THE PROVINCE OF QUÉBEC, CANADA appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Ahmed Baker Chief Commercial Officer at Incentive Games
Loto-Québec Partners with Incentive Games for Rollout of Real-Money Games in Québec
Incentive Games, a B2B gaming studio focused on real-money and free-to-play games, has revealed a new collaboration with Loto-Québec, the crown corporation of the Québec Government that oversees the province’s lottery, casino, and online gaming services, the sole legal gaming option in the region.
Provided by Incentive Studios, the real-money gaming arm of Incentive Games, the agreement allows Loto-Québec to tap into Incentive’s expanding collection of Crash and Arcade real-money games, offering exciting gaming experiences to players throughout Quebec.
Loto-Québec, Incentive Games’ initial client in Canada, will launch a range of real-money Crash games from Incentive Studios in its market, giving users access to innovative titles with unique gameplay mechanics and bonus features. The games are provided to Loto-Québec through the Light & Wonder platform, enhancing Light & Wonder’s current collaboration with Incentive Games and facilitating a smooth launch of Incentive Studios’ offerings.
The collaboration offers Incentive Games access to the Canadian market while enhancing the firm’s reputation as a reliable real-money gaming provider worldwide. It further endorses Loto-Québec’s dedication to providing top-notch regulated gaming entertainment.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Partnering with Loto-Québec marks an important milestone for Incentive Games as we continue to expand across regulated markets. Loto-Québec is a highly respected and trusted operator, with a strong commitment to responsible play and delivering high-quality entertainment for players across Québec. We’re excited to introduce our real-money Crash games to the market and demonstrate how our approach to game design can offer something genuinely fresh and engaging for players in the region.”
Incentive Studios has launched its initial real-money games with Loto-Québec, and additional ones are set to release throughout 2026.
The post Loto-Québec Partners with Incentive Games for Rollout of Real-Money Games in Québec appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Ahmed Baker Chief Commercial Officer at Incentive Games
INCENTIVE GAMES PARTNERS WITH LOTO-QUÉBEC TO LAUNCH REAL-MONEY GAMES IN THE PROVINCE OF QUÉBEC, CANADA
Incentive Games, a B2B games studio specialising in both real-money and free-to-play games, has announced a new partnership with Loto-Québec, the crown corporation of the Government of Québec responsible for the province’s lottery, casino and online gaming operations, the only legal gaming offering in the province.
Delivered through Incentive Studios, the real-money gaming division of Incentive Games, the agreement enables Loto-Québec to access Incentive’s growing portfolio of Crash and Arcade real-money titles, bringing innovative gameplay experiences to players across Quebec.
As Incentive Games’ first client in Canada, Loto-Québec will introduce a selection of Incentive Studios’ real-money Crash games to its market, providing users with access to new titles with distinctive bonus features and gameplay mechanics. The games are made available to Loto-Québec via the Light & Wonder platform, building on Light & Wonder’s existing partnership with Incentive Games and supporting a seamless roll out of Incentive Studios’ products.
The partnership provides Incentive Games with a gateway into the Canadian market while strengthening the company’s position as a trusted real-money gaming supplier, globally. It also supports Loto-Québec’s commitment to delivering high-quality regulated gaming entertainment.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Partnering with Loto-Québec marks an important milestone for Incentive Games as we continue to expand across regulated markets. Loto-Québec is a highly respected and trusted operator, with a strong commitment to responsible play and delivering high-quality entertainment for players across Québec. We’re excited to introduce our real-money Crash games to the market and demonstrate how our approach to game design can offer something genuinely fresh and engaging for players in the region.”
The first real-money titles from Incentive Studios’ portfolio are now live with Loto-Québec, with more to follow throughout 2026.
The post INCENTIVE GAMES PARTNERS WITH LOTO-QUÉBEC TO LAUNCH REAL-MONEY GAMES IN THE PROVINCE OF QUÉBEC, CANADA appeared first on Americas iGaming & Sports Betting News.
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