Canada
Gaming Innovation Group signs Pennsylvania platform agreement with partner PlayStar
Gaming Innovation Group Inc. (GiG) has signed a long-term agreement with current partner PlayStar Casino, for the provision of GiG’s iGaming platform technologies to power the brand’s expansion into the state of Pennsylvania. Building on the foundation of the initial partnership, PlayStar Casino will use GiG to power its casino’s second US market entry. This second agreement between GiG and PlayStar Casino is based on a revenue share model and has a minimum duration of four years.
PlayStar Casino is a privately owned company founded and operated by industry pioneer Joel Wikell (founder of Boss Media, Readly, Blinto and Hexigames) and co-founder and CBDO Adam Noble (ex Yggdrasil and Play’n’go). PlayStar Casino recently welcomed the addition of Per Hellberg as CEO (previously held CEO positions at Catena Media, Readly and Nordic Gaming Group) and Dan Alexander (ex Bet365, Mansion Group) as COO to further strengthen its management team.
PlayStar Casino aims to provide an online casino experience like no other to players in regulated US states. This will be achieved through personalisation, engagement and exemplary customer service that makes players feel like they are the star of the show every time they pass through the casino’s digital doors.
Pennsylvania is the nation’s second-largest iGaming market in terms of revenue. Full-year gaming revenue for 2020 released by the Pennsylvania Gaming Control Board (PGCB) shows gaming win from iGaming totaled $566 million (online casinos only went live in July of 2019) reflecting substantial growth and highlighting its future potential as a pivotal iGaming market.
Per Hellberg, CEO of PlayStar Casino says: “We are delighted to be partnering with GiG to power PlayStar’s expansion into Pennsylvania. With our preparations firmly underway for our New Jersey launch with GiG, it was a natural progression to leverage that work and replicate our casino offering over the border in Pennsylvania. This will mark the second market entrance for PlayStar in the USA with GiG and we’re looking forward to launching a casino experience like no other.”
Richard Brown, CEO of GiG says: “We are very excited to continue our expansion into the third US state, in particular Pennsylvania that has shown a tremendous amount of growth in the iGaming market in a relatively short time period. We also believe the plans that PlayStar have with the customer centric and product driven approach connect very well with GiG’s B2B offering and strategy and we look forward to helping them achieve their ambitions.”
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Canada
INCENTIVE GAMES PARTNERS WITH LOTO-QUÉBEC TO LAUNCH REAL-MONEY GAMES IN THE PROVINCE OF QUÉBEC, CANADA
Incentive Games has announced a new partnership with Loto-Québec, the Crown corporation of the Government of Québec responsible for the province’s lottery, casino and online gaming operations and the sole legal gaming operator in the region.
The agreement, delivered through Incentive Studios, the real-money gaming division of Incentive Games, allows Loto-Québec to access the studio’s expanding portfolio of real-money Crash and Arcade titles, bringing fresh and innovative gameplay experiences to players across Québec.
As Incentive Games’ first client in Canada, Loto-Québec will roll out a curated selection of Incentive Studios’ real-money Crash games. These titles feature distinctive bonus mechanics and fast-paced gameplay designed to appeal to modern regulated-market audiences.
The games are being supplied to Loto-Québec via the Light & Wonder platform, building on Light & Wonder’s existing partnership with Incentive Games and enabling a smooth and efficient launch of Incentive Studios’ content.
This collaboration represents a significant step forward for Incentive Games, providing a strategic entry point into the Canadian market while further strengthening its reputation as a trusted global supplier of real-money gaming content. For Loto-Québec, the partnership supports its ongoing commitment to offering high-quality, fully regulated gaming entertainment to players in the province.
Commenting on the partnership, Ahmed Baker, Chief Commercial Officer at Incentive Games, said:
“Partnering with Loto-Québec marks an important milestone for Incentive Games as we continue to expand across regulated markets. Loto-Québec is a highly respected and trusted operator with a strong focus on responsible play and premium entertainment. We’re excited to introduce our real-money Crash games to Québec and showcase how our game design approach delivers something genuinely fresh and engaging for players in the region.”
The first real-money titles from Incentive Studios’ portfolio are now live with Loto-Québec, with additional launches planned throughout 2026.
The post INCENTIVE GAMES PARTNERS WITH LOTO-QUÉBEC TO LAUNCH REAL-MONEY GAMES IN THE PROVINCE OF QUÉBEC, CANADA appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Ahmed Baker Chief Commercial Officer at Incentive Games
Loto-Québec Partners with Incentive Games for Rollout of Real-Money Games in Québec
Incentive Games, a B2B gaming studio focused on real-money and free-to-play games, has revealed a new collaboration with Loto-Québec, the crown corporation of the Québec Government that oversees the province’s lottery, casino, and online gaming services, the sole legal gaming option in the region.
Provided by Incentive Studios, the real-money gaming arm of Incentive Games, the agreement allows Loto-Québec to tap into Incentive’s expanding collection of Crash and Arcade real-money games, offering exciting gaming experiences to players throughout Quebec.
Loto-Québec, Incentive Games’ initial client in Canada, will launch a range of real-money Crash games from Incentive Studios in its market, giving users access to innovative titles with unique gameplay mechanics and bonus features. The games are provided to Loto-Québec through the Light & Wonder platform, enhancing Light & Wonder’s current collaboration with Incentive Games and facilitating a smooth launch of Incentive Studios’ offerings.
The collaboration offers Incentive Games access to the Canadian market while enhancing the firm’s reputation as a reliable real-money gaming provider worldwide. It further endorses Loto-Québec’s dedication to providing top-notch regulated gaming entertainment.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Partnering with Loto-Québec marks an important milestone for Incentive Games as we continue to expand across regulated markets. Loto-Québec is a highly respected and trusted operator, with a strong commitment to responsible play and delivering high-quality entertainment for players across Québec. We’re excited to introduce our real-money Crash games to the market and demonstrate how our approach to game design can offer something genuinely fresh and engaging for players in the region.”
Incentive Studios has launched its initial real-money games with Loto-Québec, and additional ones are set to release throughout 2026.
The post Loto-Québec Partners with Incentive Games for Rollout of Real-Money Games in Québec appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Ahmed Baker Chief Commercial Officer at Incentive Games
INCENTIVE GAMES PARTNERS WITH LOTO-QUÉBEC TO LAUNCH REAL-MONEY GAMES IN THE PROVINCE OF QUÉBEC, CANADA
Incentive Games, a B2B games studio specialising in both real-money and free-to-play games, has announced a new partnership with Loto-Québec, the crown corporation of the Government of Québec responsible for the province’s lottery, casino and online gaming operations, the only legal gaming offering in the province.
Delivered through Incentive Studios, the real-money gaming division of Incentive Games, the agreement enables Loto-Québec to access Incentive’s growing portfolio of Crash and Arcade real-money titles, bringing innovative gameplay experiences to players across Quebec.
As Incentive Games’ first client in Canada, Loto-Québec will introduce a selection of Incentive Studios’ real-money Crash games to its market, providing users with access to new titles with distinctive bonus features and gameplay mechanics. The games are made available to Loto-Québec via the Light & Wonder platform, building on Light & Wonder’s existing partnership with Incentive Games and supporting a seamless roll out of Incentive Studios’ products.
The partnership provides Incentive Games with a gateway into the Canadian market while strengthening the company’s position as a trusted real-money gaming supplier, globally. It also supports Loto-Québec’s commitment to delivering high-quality regulated gaming entertainment.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Partnering with Loto-Québec marks an important milestone for Incentive Games as we continue to expand across regulated markets. Loto-Québec is a highly respected and trusted operator, with a strong commitment to responsible play and delivering high-quality entertainment for players across Québec. We’re excited to introduce our real-money Crash games to the market and demonstrate how our approach to game design can offer something genuinely fresh and engaging for players in the region.”
The first real-money titles from Incentive Studios’ portfolio are now live with Loto-Québec, with more to follow throughout 2026.
The post INCENTIVE GAMES PARTNERS WITH LOTO-QUÉBEC TO LAUNCH REAL-MONEY GAMES IN THE PROVINCE OF QUÉBEC, CANADA appeared first on Americas iGaming & Sports Betting News.
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