Canada
DraftKings and Division on Addiction at Cambridge Health Alliance to Pioneer Comprehensive Responsible Gaming Program
DraftKings Inc. today announced that they have entered into a strategic consulting agreement with the Division on Addiction (Division) at Cambridge Health Alliance, affiliated with Harvard Medical School. In coordination with the DraftKings Responsible Gaming team, the Division will create an innovative systems-based safer play approach to training employees across the business in responsible gaming, including a logic model, conceptual map, needs assessment schedule, and evaluation plan. Systems-based safer play describes a method that includes approaches to training, business practices, and player resources that recognize and respond to the larger context of the gaming environment and its interacting elements.
“We look forward to continuing our relationship with the Division on Addiction at Cambridge Health Alliance to expand our research-driven approach to responsible gaming,” said Jason Robins, DraftKings’ co-founder, CEO and Chairman of the Board. “Evidence-based and data driven strategies, created in coordination with CHA’s premier researchers, will enhance our player safety policies, product tools and employee trainings.”
In 2016, the Division pursued research on daily fantasy sports play enjoying unfettered access to anonymized DraftKings customer data to better understand responsible play. This research collaboration yielded academic presentations at international conferences and peer-reviewed articles published in Computers in Human Behavior, Journal of Gambling Studies, Journal of Sport & Social Issues, and Psychology of Addictive Behaviors, which offered seminal observations of daily fantasy sports play. In addition, the collaboration provided feedback opportunities to DraftKings to aid in the company’s commitment to providing a safe environment for its players.
“We look forward to continuing our engagement with DraftKings on these strategic consulting, training, and dissemination activities and believe that this work will break new ground in responsible gaming,” said Debi LaPlante, PhD, Principal Investigator, Director of the Division, and Assistant Professor of Psychiatry at Harvard Medical School. “Sharing scientific knowledge with DraftKings to advance new responsible business processes will help players at risk of gaming-related problems. With the rapid expansion of sports betting across the United States, this is the perfect time to build actionable and evidence-based strategies for DraftKings.”
DraftKings’ responsible gaming mission is to mitigate harm and protect vulnerable populations using groundbreaking technology, providing training and resources for employees and consumers, and by supporting evidence-based research. DraftKings provides responsible gaming tools for customers including: limit setting, cooling-off periods, and self-exclusion. DraftKings is a contributor to the International Center for Responsible Gaming’s Fund to Support Research on Sports Wagering. DraftKings is also a member of the American Gaming Association (AGA) and recently announced the implementation of the AGA’s Have A Game Plan. ® Bet Responsibly
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Canada
INCENTIVE GAMES PARTNERS WITH LOTO-QUÉBEC TO LAUNCH REAL-MONEY GAMES IN THE PROVINCE OF QUÉBEC, CANADA
Incentive Games has announced a new partnership with Loto-Québec, the Crown corporation of the Government of Québec responsible for the province’s lottery, casino and online gaming operations and the sole legal gaming operator in the region.
The agreement, delivered through Incentive Studios, the real-money gaming division of Incentive Games, allows Loto-Québec to access the studio’s expanding portfolio of real-money Crash and Arcade titles, bringing fresh and innovative gameplay experiences to players across Québec.
As Incentive Games’ first client in Canada, Loto-Québec will roll out a curated selection of Incentive Studios’ real-money Crash games. These titles feature distinctive bonus mechanics and fast-paced gameplay designed to appeal to modern regulated-market audiences.
The games are being supplied to Loto-Québec via the Light & Wonder platform, building on Light & Wonder’s existing partnership with Incentive Games and enabling a smooth and efficient launch of Incentive Studios’ content.
This collaboration represents a significant step forward for Incentive Games, providing a strategic entry point into the Canadian market while further strengthening its reputation as a trusted global supplier of real-money gaming content. For Loto-Québec, the partnership supports its ongoing commitment to offering high-quality, fully regulated gaming entertainment to players in the province.
Commenting on the partnership, Ahmed Baker, Chief Commercial Officer at Incentive Games, said:
“Partnering with Loto-Québec marks an important milestone for Incentive Games as we continue to expand across regulated markets. Loto-Québec is a highly respected and trusted operator with a strong focus on responsible play and premium entertainment. We’re excited to introduce our real-money Crash games to Québec and showcase how our game design approach delivers something genuinely fresh and engaging for players in the region.”
The first real-money titles from Incentive Studios’ portfolio are now live with Loto-Québec, with additional launches planned throughout 2026.
The post INCENTIVE GAMES PARTNERS WITH LOTO-QUÉBEC TO LAUNCH REAL-MONEY GAMES IN THE PROVINCE OF QUÉBEC, CANADA appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Ahmed Baker Chief Commercial Officer at Incentive Games
Loto-Québec Partners with Incentive Games for Rollout of Real-Money Games in Québec
Incentive Games, a B2B gaming studio focused on real-money and free-to-play games, has revealed a new collaboration with Loto-Québec, the crown corporation of the Québec Government that oversees the province’s lottery, casino, and online gaming services, the sole legal gaming option in the region.
Provided by Incentive Studios, the real-money gaming arm of Incentive Games, the agreement allows Loto-Québec to tap into Incentive’s expanding collection of Crash and Arcade real-money games, offering exciting gaming experiences to players throughout Quebec.
Loto-Québec, Incentive Games’ initial client in Canada, will launch a range of real-money Crash games from Incentive Studios in its market, giving users access to innovative titles with unique gameplay mechanics and bonus features. The games are provided to Loto-Québec through the Light & Wonder platform, enhancing Light & Wonder’s current collaboration with Incentive Games and facilitating a smooth launch of Incentive Studios’ offerings.
The collaboration offers Incentive Games access to the Canadian market while enhancing the firm’s reputation as a reliable real-money gaming provider worldwide. It further endorses Loto-Québec’s dedication to providing top-notch regulated gaming entertainment.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Partnering with Loto-Québec marks an important milestone for Incentive Games as we continue to expand across regulated markets. Loto-Québec is a highly respected and trusted operator, with a strong commitment to responsible play and delivering high-quality entertainment for players across Québec. We’re excited to introduce our real-money Crash games to the market and demonstrate how our approach to game design can offer something genuinely fresh and engaging for players in the region.”
Incentive Studios has launched its initial real-money games with Loto-Québec, and additional ones are set to release throughout 2026.
The post Loto-Québec Partners with Incentive Games for Rollout of Real-Money Games in Québec appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Ahmed Baker Chief Commercial Officer at Incentive Games
INCENTIVE GAMES PARTNERS WITH LOTO-QUÉBEC TO LAUNCH REAL-MONEY GAMES IN THE PROVINCE OF QUÉBEC, CANADA
Incentive Games, a B2B games studio specialising in both real-money and free-to-play games, has announced a new partnership with Loto-Québec, the crown corporation of the Government of Québec responsible for the province’s lottery, casino and online gaming operations, the only legal gaming offering in the province.
Delivered through Incentive Studios, the real-money gaming division of Incentive Games, the agreement enables Loto-Québec to access Incentive’s growing portfolio of Crash and Arcade real-money titles, bringing innovative gameplay experiences to players across Quebec.
As Incentive Games’ first client in Canada, Loto-Québec will introduce a selection of Incentive Studios’ real-money Crash games to its market, providing users with access to new titles with distinctive bonus features and gameplay mechanics. The games are made available to Loto-Québec via the Light & Wonder platform, building on Light & Wonder’s existing partnership with Incentive Games and supporting a seamless roll out of Incentive Studios’ products.
The partnership provides Incentive Games with a gateway into the Canadian market while strengthening the company’s position as a trusted real-money gaming supplier, globally. It also supports Loto-Québec’s commitment to delivering high-quality regulated gaming entertainment.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Partnering with Loto-Québec marks an important milestone for Incentive Games as we continue to expand across regulated markets. Loto-Québec is a highly respected and trusted operator, with a strong commitment to responsible play and delivering high-quality entertainment for players across Québec. We’re excited to introduce our real-money Crash games to the market and demonstrate how our approach to game design can offer something genuinely fresh and engaging for players in the region.”
The first real-money titles from Incentive Studios’ portfolio are now live with Loto-Québec, with more to follow throughout 2026.
The post INCENTIVE GAMES PARTNERS WITH LOTO-QUÉBEC TO LAUNCH REAL-MONEY GAMES IN THE PROVINCE OF QUÉBEC, CANADA appeared first on Americas iGaming & Sports Betting News.
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