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PRAGMATIC PLAY EXPANDS BETSSON AGREEMENT WITH LIVE CASINO ROLLOUT
Pragmatic Play, a leading content provider to the iGaming industry, has hit another major milestone as it takes its complete Live Casino offering live with Betsson Group.
Customers of the major European operator will have access to the provider’s complete collection of Live Dealer titles, including Blackjack Azure, Roulette Azure and Mega Wheel.
Pragmatic Play’s Live portfolio offers players an immersive experience, with the supplier using the latest in 4k streaming technology to ensure players enjoy an amazing gaming session, regardless of their chosen title.
The deal also marks the expansion of an existing agreement for Pragmatic Play, with Betsson Group previously taking its full array of slots, highlighting again the impressive flexibility of its single API solution.
Lena Yasir, Vice President of Malta Operations at Pragmatic Play, said: “Betsson is a huge operator brand and we’re delighted to take our comprehensive range of Live Casino games live with them across European regulated markets.
“The strength of our Live dealer products has seen them be sought after all over the globe and we’re incredibly proud of the hard work that has been put into the portfolio by our team, which is being recognised by leading operators globally.”
Jamie Busby, Head of Live Casino at Betsson Group, said: “Pragmatic Play has a strong reputation for delivering stellar igaming experiences and its Live Dealer selection offers amazing games for our players.
“With a broad range of titles for players of all demographics, we’re very happy to add this content to our offering and look forward to a long and successful partnership.”
Currently producing up to five new slot titles a month, Pragmatic Play also delivers Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.
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SBC has officially announced the shortlisted nominees for the 12th edition of the SBC Awards, set to take place at Lisbon’s MEO Arena on Thursday, 18 September, the final day of SBC Summit 2025.
Celebrating excellence across the global betting and gaming industry, the ceremony will spotlight standout achievements from operators, industry leaders, and suppliers across a broad spectrum of sectors, including payments, marketing, and platform innovation.
This year’s edition has already broken records, with the highest number of nominations ever received across its 37 diverse categories, reflecting the industry’s growing commitment to delivering exceptional performance.
Leading the shortlist are Pragmatic Play and Sportradar, each earning seven nominations. Close contenders include BetConstruct and Betsson Group with six nominations apiece. Other standout nominees include Bragg Gaming, Campeon Gaming, Novibet, Playtech, and Top Bet, each securing five nominations.
Returning to co-host the ceremony is football legend Peter Schmeichel, former Manchester United goalkeeper and UEFA European Championship winner, who previously brought his trademark charisma to the stage in 2024.
The 2025 edition of the SBC Awards will also mark the first year without dedicated affiliate categories. Instead, SBC will host a dedicated and expanded Affiliate Leaders Awards on Wednesday, 17th September, at the same venue.
Commenting on the upcoming SBC Awards ceremony, Rasmus Sojmark, Founder and CEO of SBC, said: “This industry never stands still. New talent, ideas, and technologies are constantly changing the game. The SBC Awards are our way of recognising those who are making a real impact and giving the community a moment to celebrate together.”
In the operator categories, alongside Betsson Group’s notable six nominations, TotoGaming also stands out with four nominations, including Marketing Campaign of the Year and Innovation in Casino & Gaming Entertainment. Meanwhile, Kaizen Gaming and Campeón Gaming return to defend their titles in the Operator of the Year – Medium and Large categories, respectively.
The hotly contested Casino Operator of the Year category includes names such as LeoVegas, Bally’s, Codere Online, and Winbet. 1xBet, EstrelaBet, and Sportsbet.io are among the frontrunners for Sportsbook Operator of the Year.
In the operator and supplier categories, competition for Employer of the Year includes Alea, Flutter Entertainment, Parimatch, and Play’n GO, all aiming to take the crown from reigning champions SOFTSWISS. The Socially Responsible Initiative of the Year category features nominees such as Associação de Mulheres da Indústria do Gaming (AMIG), BGaming, EveryMatrix, and Pay4Fun.
The highly anticipated Leader of the Year award will be kept under wraps until the night, with nominees and the winner to be revealed live during the ceremony.
In the payments and compliance categories, Noda and payabl. lead the way with nominations in all three awards: Payment Solution of the Year, Payment Innovation of the Year, and Fraud & Compliance Solution of the Year. MiFinity, Monnet Payments, OKTO, Pay4Fun, Paysecure, and Trustly have also earned multiple nods across the categories.
The supplier categories, which will span 22 awards, will include several new additions this year, such as Aggregator of the Year and Crash Game of the Year.
Fast Track and BETBY will look to retain their titles in Acquisition & Retention Partner and Esports Supplier of the Year, respectively. Meanwhile, Delasport, Evolution, Evoplay, iGP, Optimove, and Spotlight Sports Group are among the fifteen companies competing for the Industry Innovation of the Year award.
Soft2Bet will return in pursuit of back-to-back wins for Innovation in Casino Entertainment and Innovation in Mobile, while Digitain will aim to defend its title as Sportsbook Supplier of the Year.
The sought-after Platform Provider of the Year award features a strong field of contenders, including EGT Digital, GiG, GR8 Tech, Sportingtech, and White Hat Gaming.
Continuing SBC’s commitment to shining a light on the future stars of the industry, the evening will once again feature four ‘Rising Star‘ awards: Rising Star in Casino, Rising Star in Sports Betting, Rising Star in Sports Betting Innovation / Software, and Rising Star in Casino Innovation / Software.
The post Peter Schmeichel Returns as SBC Awards 2025 Host as Finalists Are Announced appeared first on European Gaming Industry News.
When it comes to online casino play, and indeed online gaming in general, there is no such thing as inertia. In fact, things change all the time as technology advances and consumers become ever more demanding and expectant.
The online gambling industry continues to evolve rapidly, driven by technological advancements, changing norms, and shifting player preferences. With a global industry such as this, leading rather than following can be worth millions.
In 2025, online casinos and slot games are more innovative and accessible than ever before. This article explores the latest industry trends, recent news, and what players and operators can expect in this dynamic landscape.
Of the many evolutions, the ability to play both non-paying games and real money options has been hugely significant. This creates a much larger demographic, or pool of potential players – both those who play for fun and those who wish to place wagers and play against other enthusiasts.
The online casino real money USA market, for example, has grown exponentially, as has the overall number of consumers now accessing online casino sites both here and around the world. Put another way, the online casino real money markets have taken an already multi-billion dollar industry to another fiscal level, and for players, the range of options and choices can only be trending in their favor.
Rapid Technological Advancements Fuel Innovation
One of the most significant drivers of change in the online casino sector is technology. Artificial intelligence (AI) and blockchain are transforming the way players experience and engage with casino games.
Artificial Intelligence Enhances User Experience
AI-powered personalization is now standard in many online platforms. Casinos utilize AI algorithms to analyze player behavior, providing tailored game recommendations and customized promotions.
This not only increases engagement but also improves player retention.
Blockchain and Cryptocurrencies Boost Security and Transparency
Blockchain’s decentralized nature enhances transaction security and transparency.
Several operators now accept cryptocurrencies like Bitcoin, Ethereum, and emerging altcoins, allowing for faster deposits and withdrawals with reduced fees. This shift caters to a growing demographic seeking privacy and efficiency.
Industry News: Global Market Expansion Continues for Online Casino Companies
Asia-Pacific: Growth and Gaming
The Asia-Pacific region shows promising growth, especially in countries like Japan and South Korea. With such large populations, this potential player pool can only be positive for the online casino creating community, and for the players themselves.
Continued Rise of Mobile Gaming
Mobile continues to dominate the online casino playing scene.
With high-quality apps and optimized websites, players can access their favorite slots anywhere, anytime. Again, the almost limitless number of online casino choices is helping drive this growth.
As well as this, and as the online gaming stats attest, we’ve seen massively increased accessibility thanks to so many game-friendly devices hitting the market. In such circumstances, it is hard to see how this growth could not continue.
2025 Mobile Slot Innovations
Recent releases feature multi-screen gameplay, augmented reality (AR) integration, and 5G connectivity, leading to faster load times and seamless experiences. The convenience has driven increased engagement among younger audiences in particular.
Growing Popularity of Live Dealer Games
Live dealer games bridge the gap between online play and land-based casinos. High-quality streams, real-time interaction, and professional dealers make this sector one of the fastest-growing.
Online Gaming Creating Coherent Communities
Such is the growth of the online casino and overall game-playing arena that an increasing number of global, as well as local, online gaming communities are starting to emerge.
From playing to offering tips, or even just sharing comments during the game itself, millions now use the online casino as a way to forge new friendships, creating an online gaming culture all of their own. These games appeal to players seeking both thrill and social interaction, and we’re seeing the birth of forums, chat sites, and all things game and online casino-related as a result.
Looking at the creation of online casino communities shows that this is so much more than just a casual pastime for millions; it is a cultural activity that transcends age, demographics, and geography. Indeed, some people take online casino gameplay very seriously, and that’s not a bad thing…
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Future Outlook: What’s Next for Online Casinos and Slots?
Looking ahead, several developments are set to shape the industry further:
- Integration of AI and Big Data: Personalized gaming experiences will become more sophisticated.
- Continued Adoption of Blockchain: Cryptocurrencies will facilitate cross-border transactions and global accessibility.
- Enhanced Player Security: Biometric authentication and anti-fraud measures will improve safety.
Conclusion
The online casino and slots industry in 2025 and beyond is likely to be driven and marked by innovation, growth, accessibility, and even inclusivity. As technology continues to advance and markets expand, both players and operators must stay informed about the latest trends and best practices.
Embracing these changes will ensure a safe, engaging, and enjoyable gaming experience for all.
Put another way, the online casino landscape looks hugely positive for all involved. From developers to creators, players to proprietors, the online casino world looks to be growing and gathering even more pace, and I’d bet on that continuing.
The post Future of Online Casinos and Slots: Navigating Industry Trends in 2025 appeared first on Gaming and Gambling Industry in the Americas.
GR8 Tech is accelerating its presence in the MENA region with a focused growth strategy and the strategic appointment of Sarkis Basmajian as Regional Sales Director.
As one of the fastest-growing iGaming regions, MENA presents immense potential, especially where demand for agile, tailored platforms quickly overtakes legacy solutions. With its Heavyweight tech and deep geo-specific expertise, GR8 Tech is ideally positioned to lead this evolution.
With nearly a decade of experience leading sales and key account operations in iGaming, Sarkis brings deep regional insight and proven commercial leadership across Tier-2 markets. He will spearhead GR8 Tech’s growth by forging strong partnerships and delivering locally relevant, high-impact solutions from day one.
“What excites me most about joining GR8 Tech is the clarity of vision. We’re building the infrastructure for the next era of iGaming. MENA is evolving fast, and operators here need more than localization. They need strategy, speed, and serious tech muscle. That’s exactly what we’re bringing to the table,” said Sarkis Basmajian.
GR8 Tech’s platform is already renowned for its geo-specific presets, from language and currency to payment integrations and performance optimizations, that adapt perfectly to diverse markets. Whether optimizing for low-bandwidth Africa or football-passionate Latin America, GR8 Tech’s sportsbook DNA and flexibility make it a natural fit for MENA’s market.
“Our goal is simple: expand smart, launch fast, and deliver Heavyweight performance wherever we go,” said Yevhen Krazahan, CSO at GR8 Tech. “With Sarkis leading our regional efforts, we’re set to unlock our platform’s massive potential across the Middle East and North Africa.”
The strategic hire marks the next milestone in GR8 Tech’s mission to power iGaming growth across various markets with Heavyweight infrastructure, local-first execution, and proven regional expertise.
The post GR8 Tech Appoints Sarkis Basmajian to Lead MENA Regional Growth appeared first on European Gaming Industry News.
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