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The State of Bingo in the UK: Statistics on the Current State of the Game and Predictions for the Future – Leanbackplayer.com
Leanbackplayer announces the release of their report, UK Bingo Industry Review, 2021: https://www.leanbackplayer.com/bingo-revenue-uk/
Online gambling has grown significantly due to the effects of the COVID-19 pandemic, and one of the biggest areas of growth has been the online bingo industry. While many wrote the game off as a dinosaur in the past few decades, recent growth has shown that bingo is not only surviving, but it’s poised for potentially massive growth in the years to come.
In the short report below, we’ll take a brief look at the current state of the bingo industry in the UK, as well as reveal what current trends indicate for the game’s growth in the years to come.
A £910 Million-Per-Year Industry
From April 2019 to May 2020, bingo parlors — both online and in brick-and-mortar establishments — generated a GGY of £910 million in the UK. The bulk of that (£635.9 million) was driven by live bingo, but trends indicate that online bingo may be catching up.
The amount of money wagered on bingo at online casinos was up 0.9% over the above time period, while the amount of money wagered in brick-and-mortar casinos fell by 5.7%.
What’s Driving the Popularity of Online Bingo?
Clearly, one of the biggest factors in the above numbers is the COVID-19 pandemic. Many players preferred to stay home and socially isolate rather than risk exposure to a potentially-deadly virus. If these players still wanted to gamble on bingo, the availability of online casinos offered them an easy avenue to do so.
There’s more to it than just the pandemic, however. Facebook and similar websites have popularized free bingo games that are much more entertaining and complex than the traditional form of the game that most players are used to. Anyone who has spent hours playing the free versions of these games will naturally be attracted to the prospect of winning money while having fun.
While the availability of free and entertaining games has made bingo attractive to novice gamblers, it also happens to be one of the few forms of gambling that’s more popular with women than men. It’s particularly widespread among women in lower socioeconomic groups, as those women tend to be attracted to the relative ease of gameplay and the sizable jackpots offered by the game.
The Future of Bingo in the UK
Bingo is expected to continue to grow in popularity, with online bingo being the primary driver of the game’s growth. Perhaps the biggest advantage that live bingo offers over the online version — social interaction with other players — will likely soon be replicated by VR technology, live casino games, and other technological innovations.
The fact that many players were driven to experiment with online gambling for the first time due to the COVID-19 pandemic will likely only hasten this transition. These players may not abandon their brick-and-mortar bingo parlors entirely, but it’s likely that some, if not all, of their gambling time and money will be spent online.
The game itself is likely to continue to evolve as well, as new forms spring up every day. Hybrid bingo games that incorporate another form of entertainment, like dancing, may allow live parlors to compete with their online counterparts while also bringing in a steady stream of new players.
Time will tell what the future holds for bingo, but if current trends hold, the game isn’t likely to fall off the average UK gambler’s radar anytime soon.
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Lars Felderhoff
Merkur Appoints New Chief Information Security Officer
The Merkur Group has appointed Manuel Kraft to the position of group chief information security officer (CISO), beginning his new role this month.
In his new position, Kraft will take responsibility for overseeing the group’s information security strategy.
“We are delighted that we have been able to recruit Mr. Kreft, a proven expert from within our own ranks, for this key position. With his many years of experience and deep understanding of the challenges of modern information security, he will make a significant contribution to further developing the digital resilience and security of the Group,” said Lars Felderhoff, chairman of the management board of the Merkur Group.
Kreft has been with the Group since 1997, when he started as the first dual student from East Westphalia. Most recently, he served as an authorised signatory and head of it infrastructure and operations.
The Minden native has been involved in all aspects of information security for more than 25 years and played a key role in establishing an information security management system in accordance with ISO 27001. Among other things, the 49-year-old will be responsible for setting up the company’s own competence centre for information security. In addition to a group-wide information security strategy, he will also implement uniform global standards within the 15,000-employee corporation.
“Information security is not a final state, but an ongoing process. Together with my colleagues, I want to help strengthen the digital resilience of the group and actively shape its future,” said Kreft.
The post Merkur Appoints New Chief Information Security Officer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Football Feeds
Football Feeds teams up with Winamax to expand strategic collaboration
Football Feeds, a prominent source of pre-match data and insights for football via its Pre-Match Office platform, has revealed a new collaboration with Winamax, one of Europe’s most esteemed sports betting operators.
Pre-Match Office is the top pre-match player availability and lineup insight tool from Football Feeds. Covering over 80 events, Pre-Match Office provides daily tracking and updates on injuries, suspensions, and player unavailability.
Incorporating Pre-Match Office data into Winamax’s sportsbook will enhance market refinement speed and accuracy, facilitating better odds compilation and delivering a more captivating product for football enthusiasts.
Football Feeds’ information offers Winamax a dependable resource for pre-match insights, featuring continuous live updates on more than 1,500 injuries, 300 active suspensions, and anticipated line-ups, which are refreshed as team news is released.
After the complete integration of the Pre-Match Office platform within its football trading operations, Winamax will optimize their pre-match processes, minimizing manual research efforts and responding more effectively to recent team news, while ensuring accurate and competitive markets for their customers.
Football Feeds’ CEO Rasmus Hatting said: “We’re very pleased to be partnering with Winamax, a brand that shares our focus on quality and performance. Our Pre-Match Office platform is built to give trading teams reliable, timely insight into player availability and expected line-ups, and we’re proud to support Winamax with data that helps them operate with greater speed and confidence in such a competitive market.
“This agreement represents another important step in expanding our presence among leading European operators and reflects the growing demand for trusted, specialist pre-match intelligence. We look forward to working closely with Winamax and supporting their team with the accurate, actionable information they need every day.”
The post Football Feeds teams up with Winamax to expand strategic collaboration appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Ashley McCulloch Vice President North America at Evoplay
Evoplay Names Ashley McCulloch Vice President North America
Evoplay, the acclaimed game development studio, has named Ashley McCulloch as Vice President North America, strengthening its strategic emphasis on growth throughout the US and Canada.
McCulloch has over 15 years of experience that includes land-based, VLT, and online gaming. She has occupied high-level commercial positions at IGT and Light & Wonder and most recently worked as Director of Account Management North America at Inspired Gaming Group, where she led strategic account development and assisted with new market entry projects.
In addition to her commercial success, McCulloch serves as a board member for Women in Sports and Events, is part of Global Gaming Women, and was recognized in the 2024 Emerging Leaders in Gaming 40 Under 40, highlighting her influence in the industry.
At Evoplay, McCulloch will lead partnerships, regulatory licensing, product launches, and broader business development efforts as the provider speeds up its growth in the North American market.
Evoplay has secured a significant presence in the area, launching in Ontario via collaborations with prominent operators in the province, such as BetMGM and Caesars Entertainment.
In November 2025, Evoplay made a notable initial move into the United States by joining the lottery sector in Washington DC, establishing a connection to the US online gaming landscape.
With McCulloch’s hiring, the company aims to leverage this momentum and continue its expansion throughout regulated US states.
Ivan Kravchuk, CEO at Evoplay, said: “North America represents one of the most exciting growth opportunities for Evoplay, and Ashley McCulloch’s appointment is a major step forward in realising our ambitions in the region.
“Her extensive experience across land-based and online gaming, combined with her track record in commercial strategy, makes her the ideal person to lead our efforts as we scale.”
Ashley McCulloch, Vice President North America at Evoplay, added: “I’m very excited to be joining the Evoplay team at such a pivotal moment in its growth journey.
“The studio has built a strong reputation for high-quality content, and I look forward to developing partnerships and driving sustainable growth across North America.”
The post Evoplay Names Ashley McCulloch Vice President North America appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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