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BetGames.TV amplifies lotto suite as next-level flagship product
Overhaul positions supplier perfectly for new tier-one markets and partners
BetGames.TV, the leading live dealer and betting games supplier, has announced a hugely exciting relaunch to its signature lottery products, further enhancing the content’s best-in-class tone and image.
Re-designed and rebuilt, BetGames’ Lucky Lottery studios now boast a cutting-edge look and feel and along with new features, technical advances and improved security, coming together to offer a superior player experience.
Strategically positioning its entire lotto portfolio to be front and centre for its growth ambitions in key new markets with leading operators, BetGames’ launch is set to define the next generation of lotto provision for the industry.
The three games which make up BetGames’ core offering have all had respective facelifts and improvements with Lucky 5, 6 and 7 lottery games receiving new backdrops, graphical balls on selection and full HD video quality.
Lucky 7 has benefited from a further upgrade, with BetGames’ Emerald machine now deployed, which has already netted a hugely successful revenue surge when trialled with Lucky 5 – with BetGames confident of further success in its latest rollout.
As well as the addition of multiple additional cameras in-studio, BetGames has also added a whole new layer of integrity to its operation, enabling both the end-user and auditor to view all angles of the production area. When the draw starts, the view automatically switches to the main camera.
The ability to use either a remote presenter or RNG-based technology using pre-recorded videos will also feature, ensuring BetGames can remove any issues of language barriers for global reach and further boosting its international appeal.
Risk mitigation has also been significantly developed for to ensure future pandemic-proofing and will provide the ability for games to continue – even if evacuations or stay-at-home conditions are put in place.
Commenting on the launch, BetGames.TV’s CEO, Andreas Koeberl, said: “The overhaul of our lottery offering is the latest in a line of continuous improvements we’re making to our portfolio, ensuring that they continue to offer the market-leading entertainment and player experience that we’re renowned for.
“We believe that by reloading our Lucky Number lotto games, we will see significant growth in several areas including bet counts, time-spend, player retention and ultimately, increased revenue.
“Allied with our straightforward, industry-leading integration times, our unique commercial proposition will be unrivalled in the market.”
Offering winning combinations of low-spend and extended playing sessions for players, BetGames has proven itself as the industry’s ‘go-to’ live dealer supplier thanks to its uniquely immersive betting experience, ease-of-use, and high bet rates.
The studio holds licences issued by multiple jurisdictions including the UKGC, MGA and Curacao, while being compliant with the local regulatory requirements of Italy, Colombia and various South African gambling authorities. Swedish regulatory approval is also expected within the coming months.
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Casino Content
Groove says its casino content library passes 20,000 games
Groove says it has passed 20,000 titles in its aggregated casino content library, delivered to partners via “one API” and managed through its Groove Command back office.
The company said the catalogue includes slots, instant win games, table games, crash games, live dealer and arcade-style titles, plus “emerging verticals including sweepstakes and crypto-native content.” Groove added that the portfolio is now live and available to its partners worldwide.
Rachel Tourgeman, Head of Partnerships at Groove, said the company focuses on curation rather than chasing volume: “Twenty thousand games is a number. What matters is what sits behind it…” Says Tourgeman. “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”
Groove said recent integrations include KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it described as offering “proprietary mathematics with real-time RTP customisation.” The company said the additions were assessed for technical compatibility and “commercial distinctiveness.”
Yahale Meltzer, Co-Founder and CEO of Groove, positioned the milestone as part of a broader platform pitch: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” said Meltzer. “Twenty thousand games through a single API is not just scale. It is a statement. It says that Groove has become the default engine for operators who want to move fast, compete smart, and never compromise on content depth. But we are not stopping here. The next 20,000 will be even more selective, more integrated, and more aligned with where player behaviour is heading. Volume without curation is noise. We are building a signal.”
The post Groove says its casino content library passes 20,000 games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
content-aggregation
Octoplay integrates with Lottomart to expand UK distribution
Octoplay has expanded its UK distribution through a new integration with operator Lottomart, making a selection of the supplier’s slot games available to Lottomart players.
Under the agreement, Lottomart has added five Octoplay titles to its casino library: Fire Rail Express: Hold & Win, Break the Diamond Piggy, 777 Hot Reels: Megacharged, Big Bang Bonus: Hold & Win and The Lucky Fella: Hold & Win.
Chris Ruddock, Commercial Director at Lottomart, said: “We’re always on the lookout for exciting content that adds something fresh to our portfolio, and Octoplay’s titles do exactly that. Their distinctive style, engaging mechanics, and wide range of themes make them a fantastic addition to our casino. We’re really looking forward to seeing how our players respond.”
Ralitsa Georgieva, Chief Executive Officer at Octoplay, added: “Going live with Lottomart adds another respected UK operator to our growing list of partners in the market. The UK remains a core pillar of our European strategy, and we are pleased to bring our portfolio to Lottomart’s players.”
The post Octoplay integrates with Lottomart to expand UK distribution appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Commercial Gaming
Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval
Momentum Group and Fanatics have formed a strategic joint venture to run and expand Momentum’s licensed commercial gaming operations in the UAE, the companies said on 29 June, 2026. The partnership is based in Abu Dhabi and brings Momentum’s existing UAE commercial gaming licenses and operations into the new entity.
The joint venture will operate and grow the activities currently licensed to Momentum in the UAE, including lottery, iGaming, sportsbook, and content websites. Momentum said the General Commercial Gaming Regulatory Authority (GCGRA) has approved the change in control of Momentum’s existing licensed entities.
Scott Burton, Chief Operating Officer, Momentum Group, said:
“The UAE has built one of the world’s most carefully regulated commercial gaming markets, and this joint venture is a reflection of the confidence that brings. Combining Momentum’s regional experience with Fanatics’ global product capability creates a partnership well placed to grow alongside this market for the long term.”
Conor Grant, President, Fanatics Gaming, said:
“The UAE is establishing one of the most thoughtfully regulated commercial gaming markets in the world, and Momentum has demonstrated what a responsible, credible operation within it looks like. We are entering this market for the long term, committed to building something genuinely category-defining together.”
Momentum said the companies plan to invest through the joint venture in technology, product, and customer experience, and to advance responsible gaming and player protection in line with the GCGRA framework.
The post Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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