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SOFTSWISS is Rebranding
SOFTSWISS is eager to announce its rebranding which will reflect the brand’s current position on the market and its vision to be the leading global iGaming software provider. The change in the brand visual identity marks yet another chapter in the SOFTSWISS brand evolution.
The creation of the SOFTSWISS brand identity was based on the values and experience the brand acquired in over a decade on the market. The brand logo has been updated to a fresher, more contemporary look, correlating with the brand expansion and evolution over the years.
The SOFTSWISS logo text will now be spelled in caps, as will be the brand name appearing in the company’s official press releases and marketing materials. The new look and feel will adhere to the brand values and positioning as an innovative iGaming market leader striving to deliver the most secure and reliable solutions to its clients. SOFTSWISS will commence using the upgraded visual identity starting from July 1st, 2021.
During the brand image development stage, SOFTSWISS incorporated its most important lessons from the past and combined them with the main secret of the brand’s success – its team. Launched in 2009, SOFTSWISS grew from a small software development startup of just several employees to a leading international iGaming brand that now employs more than 700 top-quality experts, with offices in Belarus, Malta and Poland.
The business has since expanded its product portfolio to include not just an Online Casino Platform, but also a Sportsbook Platform, Game Aggregator, Crypto Casino Solution, Affilka (Affiliate Management Platform) and Managed Services.
Ivan Montik, Founder of SOFTSWISS, comments on the event: “Looking back, it’s astonishing to realise how much we’ve grown. We started over 10 years ago with a very small team, which has now become the size of a small village! The SOFTSWISS brand-new look will reflect our constant desire for innovation and development every step of the way. Through the new visual pattern and overall unified image, we will be able to communicate the brand positioning much clearer to our current and potential clients. The slight logo change is also paying tribute to SOFTSWISS origins – we’re fast evolving as a brand, yet we are staying loyal to our roots and where we come from. So, this way we reflect more where we are now as a business”.
About SOFTSWISS
SOFTSWISS is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SOFTSWISS holds a number of gaming licenses, providing a “one-stop-shop” white label solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an affiliate platform, and a recently launched sportsbook platform. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.
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GR8 Tech Closes the Year at SiGMA Europe 2024 with Industry Success
SiGMA Europe 2024 closed the year with a bang, and GR8 Tech seized the spotlight, leaving a lasting impression on industry leaders and professionals. The event proved pivotal for GR8 Tech, with nearly 300 meetings showcasing robust interest in its offerings. Of these, 15 discussions are already progressing toward long-term agreements, laying the groundwork for expanded partnerships and future business launches. The event highlighted the demand for customizable iGaming solutions and GR8 Tech’s impactful presence at the year’s grand finale.
Kiril Nestorovski, Sales Director at GR8 Tech: “What’s really grabbed attention in SiGMA Europe is our openness to discuss and be flexible, but what truly surprises people is the quality of our products. I’ve had clients react with phrases like, “Can I touch the screen to see if it’s real?” when they saw our demos. That kind of response speaks volumes about the impact our products have, especially in the sportsbook area.”
Sharing Expertise: Panel Discussion Takeaways
At the “Trends and Predictions for 2025” panel, GR8 Tech CEO Evgen Belousov and other industry leaders shared insights into esports and sportsbooks’ future, spotlighting AI-driven personalization, opinion-based betting, and esports as key disruptors.
The panelists drew a fascinating parallel between sportsbooks and streaming platforms. As competition intensifies, operators are now juggling multiple feed suppliers to deliver exclusive, tailored content. Much like streaming services fighting for exclusive rights, sportsbooks are investing in diverse and unique betting experiences to stand out. Diversification is now becoming essential for staying relevant in the market.
Belousov explored how sportsbooks are evolving from casino add-ons to profitable standalone ventures, redefining their role within the iGaming ecosystem. The panel underscored AI’s transformative impact on player acquisition, gamification, CRM, and risk management – all the areas where GR8 Tech leads the way with practical innovations aimed at increasing operators’ profitability.
Opinion-based betting – wagering on elections or entertainment outcomes – emerged as a rising trend, appealing to younger, tech-savvy players seeking interactive experiences. Esports also increased its role as a game-changer, with younger generations gravitating toward familiar titles like Dota 2 and Counter-Strike over traditional sports.
Focus for 2025: Driving Innovation
Yevhen Krazhan, CBDO at GR8 Tech: “As we wrap up 2024, I’m proud to say that GR8 Tech has exceeded expectations, performing at 150% of our initial goals. The demand and interest in our solutions have been overwhelming, and we’re excited to see how the trends of reactivation and investment growth continue into 2025. With strong momentum from events like SiGMA and the upcoming ICE, we are poised for another successful year. Our strategic focus remains clear – leading the charge as a global sportsbook platform. We’re ready for what lies ahead, and we’re confident that 2025 will be another great year for GR8 Tech.”
As the year comes to a close, the partnerships forged at SiGMA Europe 2024 have paved the way for GR8 Tech’s next major event: ICE 2025. Building on this year’s success, GR8 Tech will showcase its cutting-edge solutions and push iGaming boundaries, solidifying its industry leadership. Stay tuned for exciting developments and join us at ICE 2025!
The post GR8 Tech Closes the Year at SiGMA Europe 2024 with Industry Success appeared first on European Gaming Industry News.
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DATA.BET Announces Strategic Partnership with Nubet
DATA.BET has announced a strategic partnership with Nubet. Through this partnership, Nubet will leverage DATA.BET’s Single Page Application with Data Feed that covers over 60 disciplines for both esports and classic sports. Advanced Risk Management that blends AI-driven analytics with expert oversight to optimise profitability while safeguarding against market volatility.
The company offers Nubet a fully customisable platform with greater flexibility and integration options. Optimised for SEO and supporting over 25 languages, it enables the betting brand to effectively reach diverse markets while providing a seamless, personalised experience that aligns with the specific needs of users from the North European region.
DATA.BET provides Nubet with an odds line built on official data that is expertly processed by its in-house trading team. This Data Feed offers unparalleled accuracy, with market delays reduced to as little as 1 second. Also, the partner will get a suite of interactive Widgets, such as Scoreboards and the Pitch Tracker, all supported by trusted data partners.
“We look forward to partnering with our new client to boost revenue through our progressive technologies and dedicated team. This collaboration not only enhances the user experience in esports betting but also represents a strategic entry into an exceptionally promising region for us,” said Otto Bonning, Head of Sales at DATA.BET.
Niko Marttinen, Head of Trading, added: “We are delighted to collaborate with DATA.BET, whose technology and industry expertise align perfectly with our mission to deliver exceptional value to our users. Partnering with us as a premium provider, powered by licensed content from DATA.BET, marks a transformative step forward for our company.”
The post DATA.BET Announces Strategic Partnership with Nubet appeared first on European Gaming Industry News.
Balkans
Amusnet Powers BEGExpo’s 15th Edition with its Latest iGaming and Land-based Products
Amusnet is set to be a prominent participant in the 15th edition of the Balkan Entertainment & Gaming Expo (BEGExpo), taking place in Sofia on November 27-28, showcasing its top-tier products across Online Casino, Live Casino and Land-based verticals.
Parallel to the expo, the esteemed casino provider will also participate in the prestigious BEGE Awards 2024, where Amusnet’s CEO, Ivo Georgiev, will be an Honorary Jury member. In this year’s edition, the company has been shortlisted in the following categories: Online Game of the Year and Slot Machine of the Year. Organised by the Association of the Gaming Industry in Bulgaria, the awards celebrate the remarkable impact of companies, organisations, and individuals in driving the positive growth of the gaming industry.
“For Amusnet, as an established leading international player, this expo offers a platform to celebrate excellence and connect with industry stakeholders to drive growth in the Balkans. It also strengthens the regional gaming community, which has a very strong legacy and worldwide recognition. We look forward to making a notable impact with our premium slot cabinets, reflecting our mission to provide full-spectrum gaming entertainment for diverse audiences. Additionally, the slot developed in partnership with Hristo Stoichkov further underscores our dedication to delivering exceptional gaming experiences both locally and globally,” said Ivo Georgiev, CEO at Amusnet.
At BEGExpo, the company will officially present the Type S premium slot cabinets in Bulgaria, its first-ever product series for land-based casinos. It results from an impressive investment and two years of relentless dedication to R&D, technical design, construction, software and game portfolio precision. Powered by AMUSeBox, its slot machine multigame offers an exciting mix of signature and new casino titles, an intuitive interface and easy-to-use filters, which allow players to quickly explore a world of engaging Amusnet casino content, including the newest Stoichkov #8, Extra Crown Classic, Virtual Roulettes and more.
The post Amusnet Powers BEGExpo’s 15th Edition with its Latest iGaming and Land-based Products appeared first on European Gaming Industry News.
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