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Rugby sevens pools announced for Tokyo 2020 Olympics

Published

4 years ago

June 29, 2021

Reading Time: 5 minutes

The pools for the Tokyo 2020 Olympic rugby sevens competitions have been announced by World Rugby exactly one month ahead of the men’s final at Tokyo Stadium

Tokyo 2020 Olympic rugby sevens pools announced with less than a month to go; The 12 men’s and 12 women’s teams are in three pools of four teams; Reigning men’s gold and silver medalists Fiji and Great Britain will face hosts Japan; Women’s Olympic champions Australia to play USA, China and Japan; Rugby sevens set to thrill fans from 26-31 July at Tokyo Stadium.

The pools for the Tokyo 2020 Olympic rugby sevens competitions have been announced by World Rugby exactly one month ahead of the men’s final at Tokyo Stadium.

The 12 men’s and 12 women’s teams have been allocated to three pools of four teams, according to rankings based upon performances in the HSBC World Rugby Sevens Series and other World Rugby sanctioned tournaments over the past two years.

There are some mouth-watering encounters for fans around the globe to look forward to as rugby sevens makes its second appearance at the Olympic Games following an unforgettable debut in Rio.

Men’s competition

The men’s competition sees three of the top four placed teams from the Rio 2016 Olympic Games together in Pool B as reigning Olympic champions Fiji will face silver medalists Great Britain and hosts Japan, who finished a very creditable fourth in Rio, along with Olympic debutants Canada who claimed bronze at the last HSBC World Rugby Sevens Series event, which took place in Vancouver last year.

Pool A sees a renewal of the mouth-watering antipodean rivalry between current Rugby World Cup Sevens and World Series champions New Zealand and Australia, who met in the final of the last Series event in Vancouver, with the All Blacks Sevens winning a tightly contested match 17-14. Joining them in Pool A are Argentina, who finished sixth in Rio, alongside Olympic debutants the Republic of Korea who qualified for Tokyo by winning the Asian qualification tournament with an extra-time ‘golden point’ try to overcome Hong Kong.

South Africa, bronze medalists in Rio, and USA are in Pool C having both achieved direct Olympic qualification by finishing in the top four of the HSBC World Rugby Sevens Series 2019, where the USA Eagles finished runners-up after reaching the medal podium in seven of the 10 Series rounds. Joining them are Kenya, who qualified courtesy of their first Rugby Africa men’s sevens title since 2015, and Olympic debutants Ireland, who secured the final spot thanks to a thrilling 28-19 victory over France in the World Rugby Sevens Repechage in Monaco earlier this month.

Women’s competition

The women’s competition is equally fascinating with Pool C seeing hosts Japan grouped with Rio 2016 Olympic champions Australia alongside a powerful USA team, who qualified directly for Tokyo after finishing runners-up in the HSBC World Rugby Sevens Series 2019, reaching the medal podium in five of the six rounds. The pool is completed by Olympic debutants China, who secured their place in Tokyo with an emphatic 33-0 victory over Hong Kong in the Asian qualifier final.

Pool B is the only pool without an Olympic debutant as Rio 2016 bronze medallists Canada are joined by France, Fiji and Brazil. France were in fine form as they swept all before them to qualify for Tokyo via the World Rugby Sevens Repechage in Monaco earlier this month. Brazil qualified for Tokyo thanks to a 28-15 victory over Colombia in the South American qualifier, while Rio 2016 quarter-finalists Fiji overcame Papua New Guinea to qualify from Oceania.

In Pool A, current Rugby World Cup Sevens and World Series title holders New Zealand will face the Russian Olympic Committee team, Great Britain and Kenya. New Zealand beat both Kenya and Great Britain on the way to claiming the silver medal at Rio 2016, while Russia ended the Black Fern’s record-equalling 37-match winning run on the Series with a 17-17 draw in Kitakyushu in April 2019. The Russian team secured their Olympic debut via this month’s Repechage.

The top four placed teams in the HSBC World Rugby Sevens Series 2019 qualified directly for Tokyo while Japan were awarded their place as host nation. The remaining seven teams qualified via regional tournaments and the World Rugby Sevens Repechage in Monaco.

Following a successful test event involving members of the Japan national teams in April, preparations are on track for a world-class tournament at Tokyo Stadium, which proved to be an excellent host venue during Rugby World Cup 2019.

To ensure teams are as best prepared as possible to perform on the greatest sporting stage of all, World Rugby has invested US$4 million into Olympic qualified unions’ sevens programmes and towards the costs of hosting a number of high-performance preparation events, the last of which took place in Los Angeles, USA, and Townsville, Australia, over the past weekend.

World Rugby Chief Executive Alan Gilpin said: “Today’s announcement marks a very exciting step on the road to Tokyo with less than a month to go until the players run out in Tokyo Stadium to compete on the Olympic stage.

“These will certainly be unique Olympic Games and we have been working very closely with the IOC, Tokyo 2020 and all other stakeholders towards delivering a safe, secure and highly impactful rugby sevens competition in Tokyo.

“Rugby sevens is a key priority for World Rugby and the inclusion of the sport for the first time in the Games at Rio 2016 had a profound effect, attracting an estimated 30 million new fans globally. With the recent launch of our new ‘This Is How We Sevens’ campaign we are confident millions more fans will engage with the thrilling, fast-paced and action-packed spectacle that is rugby sevens.

“As always, player welfare is at the heart of all our planning and we are confident that as it proved during Rugby World Cup 2019, Tokyo Stadium will be an excellent venue for the teams to inspire the world with their skill, athleticism, determination and the core rugby values of solidarity, integrity and respect.

“With the pools decided, we can now countdown the days and look forward what promises to be another memorable edition of Olympic rugby sevens.”

Mikako Kotani, Sports Director for Tokyo 2020, said: “Today, rugby sevens’ pool allocations for Tokyo 2020 are announced. This year, rugby sevens will return to the Olympic Games for the second time after its inclusion at the Olympic Games Rio de Janeiro 2016 for the first time.

“We had a successful test event at Tokyo Stadium in April and we are confident that we have an excellent venue for the players so that they will be able to show their best performances to inspire the world and connect the world together once more.

“We are excited to welcome an international rugby tournament back to Japan and we hope rugby’s One Team Spirit will touch the hearts of people in Japan and in the world. I wish the very best of luck to all the 12 men’s and 12 women’s teams. Good luck to all the athletes and look forward to welcoming you all soon.”

Rugby sevens is expected to be one of the most highly anticipated events of the Tokyo Games, following the outstanding success of Rugby World Cup 2019 in Japan, which captured the nation’s imagination with record-breaking broadcast audiences and huge numbers of new rugby fans across Japan and Asia.

The men’s competition will take place from 26-28 July, with the women’s tournament following on 29-31 July with the gold medal match happening on ‘Super Saturday’. All the action will take place at Tokyo Stadium, which was the venue for the opening match of Rugby World Cup 2019.

Aleksandra Serzhanovich Head of Digital Marketing at SOFTSWISS

SOFTSWISS Consolidates Status as a Key Google Partner

Published

31 minutes ago

November 14, 2025

George Miller

SOFTSWISS Consolidates Status as a Key Google Partner Reading Time: 2 minutes

SOFTSWISS, a global tech provider of iGaming software, has reinforced its status as a key Google partner, supporting licensed iGaming brands in achieving compliant, sustainable growth across more than 40 jurisdictions. Launched in August 2024, the 360-degree collaboration with the tech giant has entered a new phase, with joint initiatives that translate policy guidance into practical enablement for the market.

Early outcomes from the collaboration show meaningful progress across brand and acquisition metrics. Recent programmes delivered a 50% uplift in brand awareness. The first Search Lift study indicated a 64% relative uplift in organic brand searches, with ongoing Brand Lift work corroborating effectiveness across licensed markets.

At the tactical level, results varied by objective: some programmes added 40,000+ YouTube subscribers at 0.03–0.034 euro per subscriber, while others achieved a notable reduction in cost per first deposit. Importantly, SOFTSWISS partners can now plan Google activity on a long-term footing, free from the recurring disruptions caused by ad blocking, which are common in the category.

One of the joint initiatives within the partnership was an educational programme delivered via client webinars. The first session in 2025, ‘How to Unlock Google for iGaming & Sports Products’, covered:

Obtaining internal Google certification and navigating local licensing requirements;
Setting up compliant ad campaigns step by step across licensed markets;
Designing effective YouTube creatives using Google’s ABCD framework to increase brand engagement.

“As we see in the reports, the insights from the Google team are immensely valuable to our partners,” noted Aleksandra Serzhanovich, Head of Digital Marketing at SOFTSWISS. “We’re a natural fit: Google delivers highly responsive support and ongoing knowledge sharing, while SOFTSWISS advises on advertising strategy and optimisation across licensed markets. Together, we give clients the confidence to invest for the long term, backed by proven, effective approaches.”

Beyond events, SOFTSWISS continues to act as a trusted partner and industry expert, working with market leaders to share knowledge through open educational projects as well as through services. This month, the company published the ‘2026 iGaming Trends Report’. The fourth edition of this annual study provides a data-driven roadmap for operators, suppliers, and industry stakeholders as they prepare for the next phase of industry evolution. Operators and industry professionals can download the 2026 iGaming Trends Report here.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Consolidates Status as a Key Google Partner appeared first on European Gaming Industry News.

Conferences in Europe

HIPTHER’s European Gaming Congress 2025 Marks Record Attendance and Announces Marek Plota as Ambassador of the HIPTHER Warsaw Summit

Published

21 hours ago

November 13, 2025

George Miller

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Reading Time: 3 minutes

The 2025 edition of the European Gaming Congress (EGC) closed its doors in Warsaw with record-breaking attendance, a strengthened industry footprint, and an announcement that marks a new chapter for HIPTHER’s European expansion: in 2026, EGC officially evolves into the HIPTHER Warsaw Summit with renowned legal expert Marek Plota appointed as its first Ambassador.

Held across two content-rich stages – the Compliance & Operations Lad and the TechXperience Stage – alongside the hands-on HIPTHER Academy Workshops, EGC 2025 delivered its most ambitious program to date. Attendance has now tripled compared to its reintroduction in 2023, establishing Warsaw as one of the most dynamic conversation hubs for gaming, compliance, and tech in Europe.

A European Outlook With Global Relevance

The Compliance & Operations Lab brought together regulators, lawyers, and industry specialists for a panoramic review of the evolving European ecosystem. Discussions spanned the Polish market’s legal framework, cross-border compliance from Paris to Berlin, key CEE territories, the Czech Republic and Romania, and an outlook on emerging priorities in the Baltics. Experts also explored global trends with a timely update on several LATAM jurisdictions.

A highlight of the Agenda was the IMGL Masterclass – “Regulators, Legislators, and the Power of One Voice: A Legal Strategy for Industry Unity” – which explored the future of collaborative governance and harmonization.

Fintech, taxation, licensing, and responsible gaming standards added essential layers to a program designed to help operators and suppliers navigate an increasingly interconnected regulatory landscape.

Tech, Innovation, and the Human Factor

On the TechXperience Stage, conversations shifted to the future:
– AI for competitive advantage
– The evolution of esports and startup innovation
– AEO & SEO trends redefining discoverability
– Personalization and the new player journey
– Cyber resilience in iGaming
– Strategic Event Preparation in B2B PR, Marketing & BizDev

These sessions brought together marketing leaders, technologists, founders, and innovators across iGaming, fintech, digital entertainment, and cybersecurity, underlining Warsaw’s emerging status as a cross-industry meeting point in Europe.

A Key Voice: Marek Plota’s Impactful Participation

Throughout the Congress, Marek Plota – Founding Attorney at RM Legal & Gaming in Poland – played a leading role as both moderator and speaker. His contributions spanned Poland’s gambling framework, European lessons for CEE markets, and strategic taxation and licensing standards. He also brought legal depth to the IMGL Masterclass, adding critical clarity to one of the most pressing topics for operators in the region.

Marek’s widely respected presence across national and international gaming markets, combined with his years-long collaboration with HIPTHER as panelist, moderator, sponsor, and advisor, made this year’s Congress a natural moment to formalize the partnership.

Introducing the Ambassador of the HIPTHER Warsaw Summit

HIPTHER is proud to announce Marek Plota as the Ambassador of the HIPTHER Warsaw Summit, beginning with the 2026 edition.

In his own words: “It’s a real honor to serve as an ambassador for the Hipther Warsaw Summit and the European Gaming Congress. My collaboration with Zoltan Tundik and the Hipther team goes back many years as a panelist, moderator, sponsor, and above all, as a friend. These events are truly unique in the global gaming and gambling conference calendar — intimate, insightful, and refreshingly personal. Unlike the vast expos, Hipther events give people a genuine chance to meet, talk, and exchange ideas without walking 50,000 steps from one meeting to another. We are already looking forward to the next editions and to working together to make these conferences a true must-have for everyone in the industry.”

Marek is a founder and a head of the legal team at RM Legal Law Firm and Gaming In Poland, jointly providing multidisciplinary and multijurisdictional support for leading international gambling operators in the Polish, European Union, and African markets. His gambling practice includes regulatory support at the pre and post-licensing stage, IT, and taxation services, as well as the unique service of performing a function of a gambling representative. RM Legal is the only law firm in Poland representing offshore companies operating legally in the Polish gambling market. Apart from gambling Marek specializes in corporate commercial law and international investment projects.

A New Era for Warsaw, Europe, and the Global Market

The transition from EGC to the HIPTHER Warsaw Summit marks a strategic evolution with HIPTHER enhancing the region’s growing importance: Poland now stands as a crossroads of regulatory influence, iGaming innovation, and international market expansion – connecting Western Europe, CEE, and fast-emerging global markets, from Africa to LATAM.

In 2026, the HIPTHER Warsaw Summit will continue shaping the conversations and connections that define the future of gaming and tech.

HIPTHER looks forward to welcoming the industry back to Warsaw next year for an even bigger, more influential, and more globally connected event – assisted by the expertise and vision of its new Ambassador.

The post HIPTHER’s European Gaming Congress 2025 Marks Record Attendance and Announces Marek Plota as Ambassador of the HIPTHER Warsaw Summit appeared first on European Gaming Industry News.

Asensi Technologies

Asensi Technologies Obtains Accreditation as an Online Gaming Laboratory in Malta

Published

21 hours ago

November 13, 2025

George Miller

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Reading Time: 2 minutes

The Malta Gaming Authority (MGA) has officially recognized Asensi Technologies as a System and Compliance Audit Service Provider, thereby granting the company authorization to conduct technical audits (System Audits) and regulatory compliance reviews (Compliance Audits) on online gaming systems operating under Maltese jurisdiction.

Following a rigorous accreditation process, Asensi Technologies expands its international presence and demonstrates its ability to meet the demands of a sector that is constantly growing and evolving.

“Malta, one of the leading international hubs for the online gaming industry, represents a strategic step in the company’s global expansion,” states Teté Asensi, CEO of the company.

“This recognition is particularly gratifying as it strengthens our position as a specialized laboratory for the evaluation and certification of online gaming systems in a key market such as Malta, and reflects further confidence in our work,” she adds.

Since its accreditation in 2017 by the Dirección General de Ordenación del Juego (DGOJ) as an authorized laboratory in Spain, Asensi Technologies has maintained a strong commitment to technical excellence and regulatory compliance, earning recognition on numerous occasions as one of the best service providers in the sector within the country.

Over the past year, the company has embarked on an international expansion process, achieving official accreditation from MINCETUR to operate in Peru, recognition from the Kahnawake Gaming Commission in Kahnawake, and now this milestone in Malta, where it expects to replicate the positive results already recorded in the three jurisdictions where it currently operates.

CEO Teté Asensi highlights the significance of obtaining these accreditations and international recognition for a company like Asensi Technologies: “We are extremely proud of this new achievement. We are a boutique laboratory undergoing rapid expansion thanks to a highly qualified and committed team capable of offering a close and personalized approach to our clients, accompanying them throughout their processes with tailored solutions that meet their needs. This milestone reflects and acknowledges all our effort and dedication,” she concludes.

The post Asensi Technologies Obtains Accreditation as an Online Gaming Laboratory in Malta appeared first on European Gaming Industry News.