Affiliate Industry

Affilka by SoftSwiss Launches New Project with Captainsbet

Published

3 years ago

June 25, 2021

Reading Time: 2 minutes

Affilka by SoftSwiss is excited to announce the integration with brand-new client Captainsbet Casino. Captainsbet Casino, is a casino brand, operating on a Curacao licence. Now the online casino’s very own affiliate program will run on Affilka by SoftSwiss, providing its users with secure and reliable affiliate marketing service. The affiliate management solution will be able to deliver comprehensive analytics and insights on the online casino brand’s performance, affiliates, and all campaigns.

Captainsbet Casino is currently available in Kenya, with plans to soon expand to Asia and Europe.

By being powered by Affilka, the Captainsbet Casino affiliate partner program will be able to offer its users a convenient and extremely easy-to-use interface, a highly responsive operator support team and extended range of features including a unique set of postbacks initiated by multiple events, elaborate commission constructor, as well as detailed reporting.

European Gaming Congress 2024 (Warsaw, Poland)

Affilka is a young, yet fast-developing software solution, which began operating under the Affilka brand name in 2020. Its mission is to aid iGaming brands in building their own customised affiliate programs tailored to their unique needs.

Anastasia Borovaya, Product Owner of Affilka, comments on the new partnership: “We’re super happy to be welcoming our brand-new client Captainsbet, which makes us even closer to the golden 100 clients milestone! We cannot wait to begin our work together and are thankful for Captainsbet’s trust in our affiliate marketing solution. Here’s to many great achievements and fruitful cooperation!”

Zipporah Kemunto, Country Manager of Captainsbet, comments on the integration: “Affilka by SoftSwiss was a top runner for us due to a number of factors – their incredibly convenient and flexible affiliate management system, commission constructor as well as in-depth statistics and reporting. Another benefit is the Affilka team’s willingness to modify and customise the solution to our needs. They quickly respond to any queries we had throughout the integration process and post-launch. We are glad to have partnered with Affilka!”

About SoftSwiss

SoftSwiss is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SoftSwiss holds a number of gaming licenses, providing a “one-stop-shop” white label casino solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an Affiliate Platform, and a recently launched sportsbook platform. In 2013 SoftSwiss was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.

About Captainsbet

Captainsbet is a casino brand that operates under a license issued by the Government of Curacao. The brand offers a large game lobby and a great bonus system for new and existing players. Not only that, but Captainsbet also has extremely fast and friendly customer support – if players stumble on some issue that needs to be resolved fast – they are always there to help players. Fast and efficient withdrawals is another great approach of what makes Captainsbet a welcome brand on the market.

Affiliate Industry

Gentoo Media reports Q3 2024

Published

1 week ago

November 13, 2024

George Miller

Reading Time: < 1 minute

Gentoo Media Inc., now solely an affiliate-focused business, reports record high revenues for the 15th consecutive quarter

Gentoo Media Inc. presents its Q3 2024 financial report, with record-high revenue of EUR 30.4 million, up 35% year-over-year, marking the 15th consecutive quarter of growth. During the quarter, the company completed the spin-off of its Platform & Sportsbook division and formally rebranded from Gaming Innovation Group Inc. to Gentoo Media.

Q3 highlights

Gentoo Media reported all-time high revenues of € 30.4m, up 35% YoY, of which 12% organic growth.
EBITDA before special items reached €14.6m, with an EBITDA margin of 48%.
EBITDA after special items increased by 36% to €14.0m, with an EBITDA margin of 46% (46%).
EBIT reached €10.0m, with a margin of 33% (32%).
Focus on higher-value markets continued in Q3. Value of deposits increased 36% for the player base, while player intake reached 112,000, down 2% YoY.
Gentoo Media is now purely an affiliate-focused business after distribution of the Platform & Sportsbook division to shareholders on 30 September 2024.
Cash flow from operations will improve post-split, expanding capital allocation options moving forward
Gentoo Media is now better positioned to deliver meaningful returns and create substantial value for our investors.

Investor presentation and webcast

CEO of Gentoo Media, Jonas Warrer, will host a presentation of the Q3 2024 results via livestream at 09:00 CET today.

The presentation will be followed by a Q&A-session, and investors, analysts and journalists are welcome to participate. The presentation will be given in English.

The post Gentoo Media reports Q3 2024 appeared first on European Gaming Industry News.

Affiliate Industry

Increase Redirect Speed by 5 Times with Affilka New Feature

Published

3 weeks ago

October 31, 2024

George Miller

increase-redirect-speed-by-5-times-with-affilka-new-feature

Reading Time: 2 minutes

SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.

The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.

With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.

The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”

Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.

The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post Increase Redirect Speed by 5 Times with Affilka New Feature appeared first on European Gaming Industry News.