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Psychology of Online Casinos vs Land Based, Analysis of 41 Studies Conducted by Leanbackplayer.com

Leanbackplayer has released a summary of new findings on the psychology of gambling and how it affects the brain: https://www.leanbackplayer.com/psychology-casino-games/
The research looked at 41 studies from 17 different journals over the past 5 years and compiled findings from each.
The research was performed by Will Titterington and Quincy Miller, veteran gaming industry professionals.
The Research Findings
Finding #1
Online casinos have built-in advantages that their brick-and-mortar counterparts struggle to match. Online casinos are more convenient, require less overhead to operate, and allow players to gamble in complete anonymity — important advantages that regular casinos will never be able to replicate.
“In online live casino gaming, the anonymity of the internet allows players to privately engage in gambling without the fear of stigma,” said Dr. Mark Griffiths, a Distinguished Professor of Behavioural Addiction at Nottingham Trent University.
Finding #2
The biggest advantage brick-and-mortar casinos have is consumer trust. Despite advances in cybersecurity, many gamblers simply don’t trust online casinos not to rig the games against them. As long as brick-and-mortar casinos have the edge in trust, they’ll likely enjoy a large slice of the gaming market.
Finding #3
Online casinos may be more dangerous for problem gamblers. The ability to gamble at any time, day or night, without any of the traditional societal safeguards that keep problem gamblers in check can be a recipe for disaster.
“Fundamentally, increased accessibility of gambling activities enables the individual to rationalize involvement in the risk-behavior by removing previously restrictive barriers such as time constraints emanating from occupational and social commitments,” Griffiths said.
Finding #4
Gambling utilizes the power of uncertainty to literally reprogram the brain. Gambling changes how the brain releases dopamine, the so-called “feel-good neurotransmitter.” Over time, the brain adjusts to higher and higher doses, reducing its effectiveness, so that gamblers have to play longer and bet more to get the same effect.
According to one study, the release of dopamine reinforces maladaptive gambling, creating a self-perpetuating destructive behavior.
Finding #5
Casinos — both online and brick-and-mortar — are using new technology to exploit players’ brains. Advances in gaming technology — most notably “losses disguised as wins” — are changing how long players gamble and how much they wager, often with catastrophic results.
Finding #6
The root of gambling addiction may lie in the supplementary eye field (SEF), a little-understood region of the brain designed to control the movement of the eyes. People with dopamine deficiencies also experience abnormalities in the SEF, making them more susceptible to addiction.
Researchers investigating monkeys found that increased neuron activity in this region corresponded to increased risk-taking behavior, and a lack of dopamine increased neuron activity, creating a vicious loop.
Finding #7
Problem gamblers fit a troubling profile. Addiction is more likely to affect men, minorities, and those with preexisting health conditions, and the rise of mobile gaming is making it easier for these people to fall into self-destructive patterns.
Prior to internet gambling, many of these vulnerable individuals weren’t affected so long as they didn’t live near a casino; however, the rise of mobile gaming has led to a corresponding rise in problem gambling among these demographics.
Finding #8
The solution to problem gambling may lie in setting limits. If casinos would enforce — and gamblers would adhere to — limits on how much can be wagered or how long sessions can last, problem gambling could be severely curbed.
About Leanbackplayer.com
Leanbackplayer covers global igaming trends, regulations, and news. The Leanbackplayer research team also conducts original surveys and reports that can be found on https://www.leanbackplayer.com/category/news/.
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Latest News
Kiron Interactive appoints Prashika Rambaran Murugan as Head of People and Culture

Leading provider of virtual sports and Next Gen Casino content adds people and culture specialist to its growing senior team
Kiron Interactive, the award-winning provider of virtual sports and Next Gen Casino content, has named Prashika Rambaran Murugan as Head of People and Culture.
Murugan joins Kiron Interactive from SD Guthrie International, where she was Executive Manager for Human Resources. She’s also held senior HR roles at Mintek and Pernod Ricard.
Gaming is a new industry for Murugan, but her experience in human resources is unrivalled, with more than 17 years of progressive learning and development across multiple industries.
She has a proven track record in driving HR strategy, transformation and operations at both national and global levels, and is highly skilled in talent management, total rewards, HR analytics and employee benefits design.
Kiron will be able to leverage her skills and experience, as well as her strategic mindset, strong business acumen and a passion for people development and culture as it continues to scale at pace.
Steven Spartinos, Founder and Co-CEO at Kiron Interactive, said: “Prashika is a talented and passionate people and culture specialist, and we are delighted to be able to bring her experience and enthusiasm to Kiron Interactive.
“A company is nothing without its culture and its people, and in Prashika, we have someone who knows how to build an engaging and inclusive corporate environment, and how to ensure that every member of the team is happy and able to reach their full potential.
“This is an incredibly exciting time for Kiron Interactive as we pursue opportunities in markets across the world, and with Prashika onboard as our Head of People and Culture, we can continue to ensure we provide the absolute best experience for our people.”
Prashika Rambaran Murugan, Head of People and Culture at Kiron Interactive, added: “It’s an honour to join Kiron Interactive and to oversee the company’s culture and people.
“Kiron has already established a strong culture and thriving workforce, but I’m looking forward to taking this to the next level by tapping into my 15+ years of experience.
“I also believe that my experience outside of the gambling industry will bring a fresh perspective that Kiron can really benefit from.”
The post Kiron Interactive appoints Prashika Rambaran Murugan as Head of People and Culture appeared first on European Gaming Industry News.
Central Europe
HIGHLIGHT GAMES LIVE ONLINE WITH FORTUNA

London-based video virtuals and instant win games specialist Highlight Games Limited today announces that its flagship products are now live online in Poland with the Fortuna Entertainment Group.
Highlight’s flagship soccer products which feature genuine archive footage from some of the biggest leagues and teams in football are now available to Fortuna’s online customers. Iterations of the product include Italian Football featuring Serie A, Spanish Football featuring LaLiga and English Football featuring English Premier League teams. Additional content featuring ATP Tennis, MotoGP and other premier associations will be launched in the near future.
Steven Holmes, CEO, Highlight Games said: ‘I’m delighted to announce that Highlight Games’ premium video virtuals are now live online in Poland with our valued partners at Fortuna. It’s always an exciting time as we introduce our award-winning products to new customers, and we look forward to bringing additional content to Fortuna’s channels in the future.’
Erik Klems, Group RNG Product Manager, Fortuna Entertainment Group added: ‘Highlight Games’ exclusive soccer games featuring archive video footage are an incredibly exciting addition to our virtual sports offering and we can’t wait for our online customers to enjoy them. Highlight Games’ reputation as an innovator in the virtual sports market is undeniable, and we’re delighted to be working with them to bring their content to Poland.’
The post HIGHLIGHT GAMES LIVE ONLINE WITH FORTUNA appeared first on European Gaming Industry News.
Latest News
Another star lands in the Stellar Fruits galaxy

ICONIC21 launches Stellar Fruits 20, the latest instalment in its Stellar Fruits series which combines classic slot gameplay with cosmic energy
Another star has joined the galaxy with ICONIC21’s latest slot release, Stellar Fruits 20. This is the second title in its Stellar Fruits series, which promises classic fruit action and cosmic energy.
Stellar Fruits 20 expands the Stellar Fruits universe with a title that brings simplicity, colour and excitement, catapulting players into a thrilling and rewarding orbit.
The game is set across five reels and three rows with 20 paylines active in the base game, offering smooth spins and fast-paced wins.
Players strap in and hold tight as the reels fire up and spin, with some high value symbols in play.
This includes fiery Red Seven that plays as the Wild, substituting for all other symbols to secure additional win combos and boost prizes.
Then there’s the Golden Scatter which shines from any position, delivering those out of this world wins that players are looking for – the max win potential for Stellar Fruits 20 is 1,000x.
Stellar Fruits 20 is the second game in the series and follows Stellar Fruits 40, which launched last month. There are four games in the series in total, with Stellar Fruits and Stellar Fruits 100 to come.
The main difference between each game is the number of paylines, which vary from 5 all the way up to 100 and impact the max win hit frequency of each title.
Edvardas Sadovskis, CPO at ICONIC21, said: “With Stellar Fruits 20, we’re taking players on another journey through our signature universe, this time with a faster-paced twist on the gameplay they already love.
“Stellar Fruits 40 showed us there’s strong appetite for classic-style slots with a modern edge and now we’re offering a version tailored for players who prefer an even more focused experience.
“This is just the next step in growing a series designed to entertain different player styles, and we’re excited to see where it takes us next.”
ICONIC21 has established itself as a leading iGaming content provider after recently expanding its offering beyond its core live game portfolio to include slots, crash, promo tools and more.
This has seen the provider pick up five nominations at the up-coming EGR B2B Awards.
The post Another star lands in the Stellar Fruits galaxy appeared first on European Gaming Industry News.
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