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Veloce Racing enters W Series with inaugural champion Chadwick
London-based squad continues to expand racing roster by entering all-female, single-seater Formula 1 support series ahead of Austrian season-opener
Veloce Racing has announced its entry into the 2021 W Series Championship ahead of the highly anticipated curtain-raiser this weekend (26 June) at the Red Bull Ring in Spielberg, Austria. Alongside its flourishing Extreme E outfit and market-leading esports ecosystem, the organisation has successfully secured a second real-world motorsport franchise in another innovative series.
Reigning W Series Champion Jamie Chadwick will also drive for the London-based organisation in W Series, having already competed for Veloce Racing in the opening two rounds of the all-electric off-road SUV championship in Saudi Arabia and Senegal, securing a second-place finish in the latter.
The 23-year-old Brit will be partnered by Brazilian ace Bruna Alberti Tomaselli, who has made waves in the southern and central American motorsport arena. Noteworthy performances include a win and a subsequent fourth place overall in Brazil’s Formula Junior Championship in 2014 while she more recently recorded victories in one of the country’s leading GT series, Imperio Endurance Brasil.
Veloce joins the championship at an intriguing time. W series has assigned this season as a transitional period, while they make the necessary changes both on and off-track before making the switch to a fully team-based series in 2022.
Rupert Svendsen-Cook, Team Principal, Veloce Racing commented: “We’re delighted to be taking the next step on the Veloce journey and announcing our entry into the 2021 season of W Series. As a competition that showcases the very best female racers and consistently delivers top quality action, it is the perfect platform for Veloce as an organisation.
“Veloce has a passion for pushing boundaries, demonstrated by our thriving esports setup and pioneering Extreme E team, and entering the W Series is another significant step in marking us out as a forward-thinking, disruptive presence in the motorsport arena.
“I’ve worked with Jamie for many years now; she is our lead female in the Veloce Extreme E team and of course the reigning W Series Champion. Although still early in her career, she possesses a wealth of talent and when paired with Bruna Alberti Tomaselli the two will be an incredible force carrying the Veloce banner.”
Jamie Chadwick, Driver, Veloce Racing commented: “What amazing timing for us to make this announcement. Fresh off the back of our Senegal podium, it’s great to be able to sign for Veloce in W Series as well and keep things consistent with the team despite racing in two different championships.
“I’ve been working with Veloce and Rupert for a long time so I’m really looking forward to being able to carry our momentum from Extreme E into another series that I’m really passionate about. I’m also really excited to be working with Bruna. She obviously hasn’t raced in W Series before so can bring a fresh perspective to the team which will be really useful.
“Obviously I’d love to successfully defend my title but there’s a lot of really talented women on this grid so I know it won’t be easy. Of course, I’ll be giving it everything and be gunning for glory but it’s important to take each race as it comes and not get ahead of ourselves.”
Bruna Alberti Tomaselli, Driver, Veloce Racing commented: “Veloce is such a new and exciting team, I can’t wait to get started! The team may still be young, but they clearly have an excellent approach to racing and I think the importance of esports can’t be underestimated in the modern motorsport world.
“It’s going to be brilliant to drive with Jamie in my first season. As the first-ever W Series Champion, she’s clearly a very fast driver and it will be great to work with her and learn all I can.
“As there has been a year off from the championship, I think that will help me in adapting to the cars and the series. It isn’t as fresh in everyone’s mind as if they had been racing last year, so I’m hoping I’ll be able to get up to speed early in the season.”
The squad’s entry into the all-female single-seater category aligns perfectly with its gender equality ethos and was therefore a natural path of progression for Veloce and the next step on its journey into disruptive areas of the motorsport industry.
W Series is a gateway to inspire millions of young women around the world, not just in motorsport but in any industry where females are under-represented and where opportunities need to be more readily available.
Running in parallel to Veloce’s carbon offset efforts in Extreme E, the team will be working with carbon offset partner ALLCOT Group to measure, mitigate where possible, and offset their carbon footprint across the W Series season.
W Series gets underway this weekend at the Red Bull Ring in Austria (26 June), swiftly followed by round two at the same venue the following weekend (3 July). The championship fraternity then heads to Veloce’s home race of Silverstone two weeks later (17 July).
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WinSpirit Redesigns VIP Experience to Drive Retention and Long-Term Player Value
Player loyalty is evolving — and so is WinSpirit’s approach. They’ve unveiled a fully redesigned VIP program, merging loyalty mechanics and exclusive rewards into one clear, gamified journey. The goal? Drive deeper engagement, long-term satisfaction, and higher lifetime player value (LTV) through transparency and simplicity.
This combination of permanent progression and time-limited campaigns positions WinSpirit’s VIP Club as a modern retention tool — one designed to reduce churn while giving players a clearer sense of achievement.
Data-Driven Response
The updated VIP model is a direct response to user behavior and feedback. WinSpirit observed that, for some users, the previous program might have been a little complex — primarily due to separated loyalty levels and the pressure of maintaining temporary statuses. So the brand decided to simplify the progression path.
“We consistently listen to our players, and their desire to retain earned progress was clear,” said a WinSpirit representative. “This redesign is our commitment to them—we’re replacing complexity with simplicity, ensuring every player feels valued and their long-term journey is rewarding.”
How the New VIP Club Works
The redesigned VIP Club merges lifetime progress with seasonal engagement to create a system that rewards both consistency and activity. Players unlock a permanent VIP status that never resets — a key benefit that builds trust and long-term motivation.
On top of this, rotating seasonal levels introduce fresh challenges and time-limited bonuses that keep engagement high. Even when players take a break, their status stays — removing pressure and encouraging steady play.
All progression and rewards are tracked in a centralized VIP dashboard, giving players full visibility and control without the need to contact support. This clarity minimizes friction and churn.
Seasonality as a Strategic Engagement
WinSpirit’s new format introduces quarterly campaigns, each with a dedicated theme and bonus structure. The current activation, Flame of Thrill, designed to re-ignite player motivation during autumn campaigns, features:
- Increased cashback tiers and deposit insurance
- Personalized bonuses and access to exclusive promotions
- Limited seasonal rewards and much more
Even for long-term players, these rotating seasons bring something new — keeping the program exciting well beyond the first few tiers.
Why It Matters for Business
From a business perspective, the redesigned VIP Club introduces several measurable advantages:
- Increased retention (reduced status loss anxiety).
- Higher LTV (steady progression over time).
- More consistent activity (recurring seasonal goals).
- Fewer negative touchpoints (clear rules).
The introduction of a permanent VIP threshold (VIP Iron) creates a strong psychological anchor for re-engagement — aligning well with known gamification strategies in product design.
Overall, WinSpirit’s transformation reflects a broader commitment to listening to players. The brand is shifting toward a more sustainable model that fosters long-term relationships through clarity, fairness, and flexible progression. It’s a big step toward a smarter, player-first future — where loyalty is truly rewarded, and progress never goes unnoticed.
Canada
Group from Ts’elxwéyeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack
Great Canadian Entertainment and a consortium group of certain communities from the Ts’elxwéyeqw Tribe, through an entity affiliated with Ts’elxwéyeqw Tribe Management Ltd. (the “Ts’elxwéyeqw Group”), announced that on November 7th, 2025, they entered into a definitive agreement for the purchase by the Ts’elxwéyeqw Group from Great Canadian Entertainment of Elements Casino Chilliwack, one of the premier gaming and entertainment destinations in the Fraser Valley region of British Columbia.
The Ts’elxwéyeqw Tribe constitute seven First Nation communities and are the First People of the Chilliwack River watershed. The transaction represents a transformational milestone for the communities within the Ts’elxwéyeqw Group.
Elements Casino Chilliwack serves guests across the Fraser Valley and is Chilliwack’s top destination for gaming and entertainment, featuring over 300 slots, live and electronic table games, bingo, dining, live entertainment and more.
The closing of the transaction remains subject to customary closing conditions and the receipt of regulatory and other approvals. Under the terms of the definitive agreement, Great Canadian Entertainment will continue to provide transitional services and support to the Ts’elxwéyeqw Group for a period following closing.
“This purchase marks an exciting milestone for our Nations and for the entire territory. By coming together in partnership, we are not only investing in a strong business opportunity, but also in the future of our people. The revenues generated through this acquisition will help strengthen our communities, create new opportunities, and ensure our Nations continue to play a leading role in the local economy. Additionally, we believe that local community-based ownership of Elements Casino Chilliwack will further strengthen the broader Fraser Valley community and economy. It’s a proud moment that reflects how Indigenous leadership and collaboration can build a stronger, more inclusive future for everyone,” said Chief David Jimmie, Chief of Squiala First Nation and President of Ts’elxwéyeqw Tribe Management Ltd.
“We are very excited to have entered into this agreement with the Ts’elxwéyeqw Group. We have had the privilege of being part of the Chilliwack community since we opened Elements Casino Chilliwack in 2012, and we believe that under the Ts’elxwéyeqw Group’s stewardship, the business will begin an exciting new chapter. For the team members and guests of Elements Casino Chilliwack, and the local community, we can think of no better owner for the business. We look forward to the closing and then working with the Ts’elxwéyeqw Group team during the transition period,” said Matt Anfinson, CEO of Great Canadian Entertainment.
McCarthy Tétrault LLP is acting as legal advisor and KPMG Corporate Finance Inc. is acting as financial advisor to the Ts’elxwéyeqw Group. McMillan LLP is acting as legal advisor to Great Canadian Entertainment.
The post Group from Ts’elxwéyeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack appeared first on Americas iGaming & Sports Betting News.
Australia
SkyCity Announces Renewal of Queenstown Casino Licence
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SkyCity Entertainment Group Limited confirmed that the New Zealand Gambling Commission has granted SkyCity Queenstown Limited with a renewal of its casino venue licence for a further 15 years from 7 December 2025, pursuant to section 134 of the Gambling Act 2003.
SkyCity Chief Executive Officer, Jason Walbridge, said: “We’re delighted with this outcome. We look forward to continuing to play our part in Queenstown’s fantastic range of entertainment for both locals and visitors.”
The post SkyCity Announces Renewal of Queenstown Casino Licence appeared first on European Gaming Industry News.
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