Asia
Rock Entertainment and Kiswe Partner to Localize Esports Tournaments in Asia-Pacific (APAC)

Kiswe, the global interactive video company, and Rock Entertainment Holdings announced a collaboration to easily and cost-effectively localize the world’s biggest esports tournaments for broadcast in the APAC region. The partnership will enable Rock Entertainment to bring esports content from around the world and make it specific to APAC, creating fully immersive, customized gaming experiences for players and fans in their native language.
As part of the collaboration, Kiswe Studio localized popular esport tournament 2021 VALORANT Champions Tour Stage 1 and 2 – Challengers Hong Kong/ Taiwan for Rock Entertainment and then streamed onto their linear channel “Blue Ant Extreme” in March and April 2021. Viewers can also look out for 2021 VALORANT Champions Tour Stage 3 Finals – Challengers Hong Kong/ Taiwan LIVE in July 2021, as well as other upcoming esport matches.
The esports industry is forecasted to reach $1.5B for 2023. Yet despite being virtual, many tournaments are currently being produced with commentary, graphics, and video that cater only to local markets, missing a huge opportunity to extend their reach and monetize much broader audiences. Kiswe Studio empowers event organizers to create and scale personalized content anywhere and in any language.
The partnership will allow esports producers and casters to work remotely, eliminating travel and equipment costs and risks associated with onsite production, and creating new opportunities to offer premium content and competitions and grow diverse audiences. Networks will also have the ability to cost-effectively localize games, tap new markets for innovative content, and open up new monetization avenues. Gamers can look forward to watching and interacting with bespoke, top-tier competitive gaming content from around the world in their own native languages.
“We are excited to be working with Kiswe to bring Valorant and other live and localized esports broadcasts to our viewers across Asia,” said Beatrice Lee, CEO Asia Pacific, Rock Entertainment Holdings. “This partnership is about delivering the content our esports fans love in a personalized and inclusive way.”
“The globalization of esports also necessitates its localization and simple translation is not enough,” said Kiswe CEO, Mike Schabel. “Kiswe Studio can adapt esports games from anywhere so that even the most subtle cultural nuances are captured for any region, delivering the most enjoyable gaming experiences.”
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Asia
Scientific Games India Recognized as One of Jombay’s 2025 WOW Workplaces

Scientific Games has been named one of Jombay’s WOW Workplaces of 2025 in the Information Technology, Information Technology Enabled Services and Global Capability Center category at its Bangalore, India, location. This prestigious accolade reaffirms the company’s commitment to fostering a culture of innovation, collaboration and inclusivity. The award highlights the global lottery leader’s dedication to providing an exceptional environment where employees thrive personally and professionally.
The WOW Workplace Awards are an annual listing of organizations with the most WOW reviews. The award substantiates how “great,” “best” or “exceptional” a company is through testimonials and feedback across the web (including employee review websites) using Jombay’s AI engine.
Pat McHugh, CEO of Scientific Games, said, “Being recognized as one of Jombay’s WOW Workplaces is an incredible honor and a true reflection of the remarkable culture our team in India has built. Our India team’s relentless dedication to innovation and excellence is inspiring and helps fuel our success with employees and customers worldwide.”
Scientific Games’ Bangalore operations, established in 2015, recently expanded to a new, state-of-the-art facility, underscoring the company’s growth and investment in its workforce. The center is a hub for research and development, software innovation, quality assurance and technology operations, contributing significantly to the company’s global mission.
Mahesh Nanjundappa, Managing Director of Scientific Games India, added, “This recognition is a testament to our employees’ hard work, creativity and commitment to making Scientific Games a fantastic workplace. At the heart of our success is the inspiring environment we’ve cultivated where every team member feels valued and empowered to achieve their best.”
Scientific Games operates across five continents, delivering a comprehensive range of retail and digital lottery solutions and lottery sports betting products and services to 150 lotteries in 50 countries.
The post Scientific Games India Recognized as One of Jombay’s 2025 WOW Workplaces appeared first on European Gaming Industry News.
Asia
Tencent Cloud Recognised as a Leader in Omdia Market Radar for Games in Asia & Oceania, Solidifying its Position as a Global Gaming Industry Innovator

Tencent Cloud, the cloud business of global leading technology company Tencent, has been named as a leader among cloud platforms for games in the latest report by Omdia, a premier technology research and advisory firm. The report highlights Tencent Cloud’s exceptional capabilities in supporting the gaming industry, showcasing its cutting-edge infrastructure and innovative, gaming-specific solutions, which solidify its position as an innovator in the global gaming sector.
According to the “Omdia Market Radar: Cloud Platforms for Games, Asia & Oceania – 2025,” Tencent Cloud is the top cloud platform for game developers in China – one of the largest and fastest-growing markets globally. It is also expanding its influence internationally, establishing a significant presence in Asia and Oceania, where it is positioned as one of the leading cloud service providers and is the only Asian vendor in the leader quadrant. As China’s largest gaming company, Tencent’s scale is reflected in its deep expertise and sustained focus in the gaming sector, with a sustained focus on gaming, which drives the development of its cloud platform. This emphasis is evident in Tencent Cloud’s robust suite of tools for game developers, including game servers, multiplayer services, and LiveOps. The platform’s offerings reflect the advanced adoption of live service business models in the Chinese market, distinguishing Tencent Cloud as a leader in the industry.
Poshu Yeung, Senior Vice President of Tencent Cloud International, said: “It is an honor for us at Tencent Cloud to be recognized as a leader in the Omdia Market Radar. This acknowledgment is a testament to our commitment to innovation and excellence in supporting the gaming industry. As the demand for cloud-based gaming solutions continues to grow, Tencent Cloud becomes even more well positioned to drive innovation and deliver greater value to developers and players all over the world.”
The post Tencent Cloud Recognised as a Leader in Omdia Market Radar for Games in Asia & Oceania, Solidifying its Position as a Global Gaming Industry Innovator appeared first on European Gaming Industry News.
Asia
GR8 Tech Expands Reach Across Asia and Latam Through Betting Software Partnership

GR8 Tech has partnered with B2B gambling software provider Betting Software (BSW) to integrate its highly sought-after Sportsbook iFrame Solution into BSW’s offerings. The iFrame stands out for its easy integration and powerful margin management features, which have made it one of the most popular solutions of 2024. By adding the iFrame to BSW’s sportsbook aggregation, GR8 Tech’s innovative technology will reach a broader network of operators.
Bulat Fakhrutdinov, Head of Partnerships at BSW said, “GR8 Tech’s iFrame excels in sports selection and operational flexibility, making it a perfect addition to our portfolio. Our clients will gain access to a superior solution that effortlessly enhances their sportsbook offerings to the fullest.”
“We’re incredibly excited to partner with BSW and bring our iFrame solution to even more operators. It’s already a game-changer in the industry, and we are actively expanding its reach. This partnership is a strong endorsement of the value our iFrame brings, and it’s a big step forward for us as we continue to grow and innovate,” Yevhen Krazhan, CBDO at GR8 Tech added.
GR8 Tech’s Sportsbook iFrame stands out with its broad content offering, featuring over 50 sports and esports, 25,000 daily events, and more than 2,000 betting markets. This extensive selection caters to a variety of player preferences. The iFrame’s easy integration and mobile-first design help operators quickly respond to market trends. Plus, with AI-powered content recommendations and advanced risk management, the iFrame boosts player experience and helps operators optimize margins and minimize risks. Its margin personalization feature can increase profits by over 15%, giving operators a clear edge in profitability management.
To see how GR8 Tech’s iFrame solution can elevate your iGaming business, connect with the team at upcoming events: SBC Summit Rio on February 25-27 and SPiCE South Asia on March 4-6.
The post GR8 Tech Expands Reach Across Asia and Latam Through Betting Software Partnership appeared first on European Gaming Industry News.
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