Asia
Rock Entertainment and Kiswe Partner to Localize Esports Tournaments in Asia-Pacific (APAC)

Kiswe, the global interactive video company, and Rock Entertainment Holdings announced a collaboration to easily and cost-effectively localize the world’s biggest esports tournaments for broadcast in the APAC region. The partnership will enable Rock Entertainment to bring esports content from around the world and make it specific to APAC, creating fully immersive, customized gaming experiences for players and fans in their native language.
As part of the collaboration, Kiswe Studio localized popular esport tournament 2021 VALORANT Champions Tour Stage 1 and 2 – Challengers Hong Kong/ Taiwan for Rock Entertainment and then streamed onto their linear channel “Blue Ant Extreme” in March and April 2021. Viewers can also look out for 2021 VALORANT Champions Tour Stage 3 Finals – Challengers Hong Kong/ Taiwan LIVE in July 2021, as well as other upcoming esport matches.
The esports industry is forecasted to reach $1.5B for 2023. Yet despite being virtual, many tournaments are currently being produced with commentary, graphics, and video that cater only to local markets, missing a huge opportunity to extend their reach and monetize much broader audiences. Kiswe Studio empowers event organizers to create and scale personalized content anywhere and in any language.
The partnership will allow esports producers and casters to work remotely, eliminating travel and equipment costs and risks associated with onsite production, and creating new opportunities to offer premium content and competitions and grow diverse audiences. Networks will also have the ability to cost-effectively localize games, tap new markets for innovative content, and open up new monetization avenues. Gamers can look forward to watching and interacting with bespoke, top-tier competitive gaming content from around the world in their own native languages.
“We are excited to be working with Kiswe to bring Valorant and other live and localized esports broadcasts to our viewers across Asia,” said Beatrice Lee, CEO Asia Pacific, Rock Entertainment Holdings. “This partnership is about delivering the content our esports fans love in a personalized and inclusive way.”
“The globalization of esports also necessitates its localization and simple translation is not enough,” said Kiswe CEO, Mike Schabel. “Kiswe Studio can adapt esports games from anywhere so that even the most subtle cultural nuances are captured for any region, delivering the most enjoyable gaming experiences.”
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Asia
MelBet Announces New Partnership with СPL 2024 Champion Saint Lucia Kings

MelBet has announced a new partnership with the СPL 2024 Champion Saint Lucia Kings.
As a Principal Partner, MelBet, the iGaming company, will support the Kings on their journey to defend their title during the upcoming season.
Both the platform and the team share the same belief: perseverance and tenacity make champions. Anyone who is inspired by the desire to win, who believes in themselves and never gives up, deserves a reward, and loyal MelBet fans know this better than anyone. As part of the partnership, MelBet will become an integral part of the St. Lucia Kings team, supporting players and fans on their way to victory.
“We’re excited to enter the season with MelBet as our Principal Partner. Their reputation for turning every moment into an unforgettable experience is a perfect match for our team. We’re confident that this partnership will bring us the luck and success we need as we aim for another great season,” said Satish Menon, CEO of Saint Lucia Kings.
“We are absolutely delighted to welcome MelBet as our principal partner for the upcoming CPL Season 13. This partnership marks an exciting new chapter for the Saint Lucia Kings, and we are confident that MelBet’s passion for sports and commitment to excellence align perfectly with our own ambitions. We look forward to a successful season both on and off the field,” said Saurabh Arora, Chief Commercial Officer of Saint Lucia Kings.
The post MelBet Announces New Partnership with СPL 2024 Champion Saint Lucia Kings appeared first on European Gaming Industry News.
Asia
Genting Singapore Appoints Lee Shi Ruh as its New President and COO

Genting Singapore chief financial officer (CFO) Lee Shi Ruh has been appointed president and chief operating officer (COO), filling a position that had been vacant for three years.
The role was last held by former president and COO Tan Hee Teck, who was promoted to chief executive officer in May 2022.
Lee has now stepped down as CFO, the group announced in a bourse filing on Friday (Aug 1). That role will be taken over by Ang Suat Ching, currently CFO of Resorts World Sentosa (RWS), an indirect wholly owned subsidiary of Genting Singapore. Ang will retain her role at RWS.
These changes follow the retirement of Tan, who stepped down as CEO and chairman of RWS in May.
From Jun 1, Lim Kok Thay, executive chairman of the Genting Group, assumed the role of acting CEO, while Lee took on the position of CEO of RWS.
“These appointments reflect our commitment to leadership renewal as the group enters its next phase of growth,” said Lim.
He added that Lee “brings a proven track record of sound decision-making, strategic discipline, and a clear understanding of the group’s long-term priorities, which will be invaluable in her expanded role as president and COO”.
He also noted that Ang’s financial expertise will support the group’s long-term value creation.
The post Genting Singapore Appoints Lee Shi Ruh as its New President and COO appeared first on European Gaming Industry News.
Aquisitions/Mergers
Donaco International Shareholders Approve Acquisition by On Nut Road Limited

Donaco International Limited (DNA), an ASX-listed company focused on leisure, entertainment and associated technology, announced that its shareholders have voted in favour of the proposed acquisition of 100% of the company’s shares by On Nut Road Limited (ONR) via a scheme of arrangement. Donaco International operates casino businesses in Southeast Asia.
The resolution to approve the Scheme was passed with significant support, with 98.11% of votes cast by Donaco shareholders in favour. Additionally, 77.50% of Donaco shareholders present and voting, either in person or by proxy, attorney, or corporate representative, also voted in favour of the Scheme. The voting results reflect strong shareholder backing for the proposed acquisition.
The Scheme remains subject to the approval of the Supreme Court of New South Wales at a hearing scheduled for Thursday, 7 August 2025. The Second Court Hearing will only occur if all of the remaining conditions precedent to the Scheme have been satisfied or waived. If the court approves the Scheme and all conditions are met, Donaco intends to lodge a copy of the court orders with ASIC on Friday, 8 August 2025, upon which the Scheme will become effective and DNA shares will be suspended from trading on the ASX. Pending final approvals, the implementation of the Scheme is expected to occur on Tuesday, 19 August 2025.
The post Donaco International Shareholders Approve Acquisition by On Nut Road Limited appeared first on European Gaming Industry News.
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