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Aspire Global enhances platform offering with new CRM system

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AspireEngage launches on provider’s gaming platform AspireCore

Aspire Global, the worldwide provider of B2B iGaming solutions, has significantly boosted its AspireCore gaming platform with the integration of a comprehensive new CRM system – AspireEngage.

AspireEngage is a customer data platform, powered by Exponea, that incorporates a wide range of services to deliver an improved player journey and greater customer satisfaction.

The user-friendly system offers real-time top-level marketing capabilities that enables operators to sharpen their approach to player engagement, including bonus management, personalised messaging and user segmentation.

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As well as providing CRM services to operators, AspireEngage will allow them to connect their own CRM tools to the platform should they wish, in addition to providing an easy-to-use self-management interface.

The integration of AspireEngage onto its platform further cements Aspire Global’s position as the go-to solution for operators looking to increase their player value and engagement with the brand in many regulated markets around the world.

The supplier has grown at a rapid rate and recently expanded its position in Latin America through platform and sportsbook deals with high profile operators Betfair and William Hill in Colombia. It has also grown its European presence with operator agreements in Portugal, Switzerland and Romania.

Aspire Global CEO, Tsachi Maimon, said: “We are delighted to be launching AspireEngage and believe that it will revolutionise the way operators market their brands today across the globe.

“The real-time solution is incredibly easy to use and will open up the opportunity for operators to deliver sophisticated marketing techniques that will lead to a more personalised experience for customers.

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“As we continue to expand and enter new markets, this integration serves to cement AspireCore as a true gateway platform to endless iGaming opportunities.”

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EGT Digital is a licensed software provider for Brazil

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EGT Digital is proud to announce that it has obtained a licence that allows it to provide its software products in Brazil. The Bulgarian provider was certified by the regulator Secretariat of Prizes and Bets (SPA) and can now offer local operators its rich portfolio of gaming solutions, containing over 120 in-house developed casino titles and the 4 top-performing jackpots Bell Link, High Cash, Clover Chance, and Single Progressive Jackpot.

Tsvetomira Drumeva, Head of Sales at EGT Digital, shared her excitement regarding the authorization: “We are delighted to have the opportunity to present our gaming content to the Brazilian market. Our slots are available to domestic players, ready to captivate them with their numerous fascinating features and provide an unforgettable experience, fully tailored to their tastes and preferences.”

The post EGT Digital is a licensed software provider for Brazil appeared first on Gaming and Gambling Industry in the Americas.

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Arizona Department of Gaming Releases October Sports Betting Figures

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Bettors in Arizona wagered approximately $791 million on sports in October of 2024, according to a new report by the Arizona Department of Gaming. This represents an approximate 22% increase when compared to October of 2023.

The state collected approximately $2.35 million in privilege fees in the month.

The post Arizona Department of Gaming Releases October Sports Betting Figures appeared first on Gaming and Gambling Industry in the Americas.

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Neosurf & Betting Hero to reveal results of their in-depth study into US online gambling and payment habits in exclusive two-part webinar series

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Neosurf, the globally trusted provider of swift and secure cash-to-digital payment solutions, has announced it will be sharing the findings of a recent study into the online betting habits, preferences and frustrations of US players in an exclusive two-part webinar series beginning on January 14th.

Neosurf commissioned the research via Betting Hero – a leading US-based iGaming portal with expertise in casino, sports betting and DFS. The webinars will see Neosurf CEO Americas, Sue Page, Betting Hero’s Co-Founder and President, Jai Maw, and Senior Director of Product and Research, Ernie Ropas, dive into the report’s key findings and discuss what some of the more surprising results could mean for operators.

The survey, which featured respondents from New Jersey, Colorado and North Carolina, aimed to help operators and regulators within the gambling industry better understand the typical US bettor – how and why they bet, what tools they use to manage their budget and what Responsible Gaming means to them. The findings will be revealed in the webinars and used to identify areas where Neosurf’s products can help operators provide a better user experience.

The research highlighted several aspects of payments and responsible gaming that bettors felt could be improved. Problems with payments remain an issue – 52% of respondents said that they’d experienced payment issues in the past year, and with over 50% depositing and withdrawing multiple times each month, there is a significant cost impact to the operators.

Additionally, respondents indicated they’d be in favour of using a service that could share pre-verified ID information with operators, with ease of use for new payment methods and seamless integration across multiple platforms identified as important factors in their choosing and remaining loyal to a single sports betting platform.

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Sue Page, Neosurf CEO Americas, said: “It was important to us to gain a more detailed insight into the US sports bettor. We wanted to talk to the players and ask questions that no one else is asking, and  through our collaboration with Betting Hero I’m delighted that we now have a comprehensive piece of research.

“Offering valuable insights into player habits – how and why they bet, the ongoing pain points they’re experiencing with payments and their thoughts on Responsible Gaming—we’ll be taking a deep dive into the results of the survey in our two-part webinar series starting at 10:00 ET on January 14th, and we encourage all US-focused operators and regulators to join us.”

The post Neosurf & Betting Hero to reveal results of their in-depth study into US online gambling and payment habits in exclusive two-part webinar series appeared first on Gaming and Gambling Industry in the Americas.

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