BOS – the Swedish Trade Association for Online Gambling – comments the assessment of the channelization rate for 2024 in Sweden that the Swedish Gambling Authority (SGA) presented today: https://www.spelinspektionen.se/nyhetsarkiv/kanaliseringsgrad-pa-den-svenska-spelmarknaden-2024/

The assessment in summary:

The Gambling Authority estimates that channelization in the Swedish competitive gambling market is 85%.

Advertisement

This is a decrease of 1 percentage point from last year’s estimate of 86%.

Fewer sources have been used for this year’s assessment. H2 Gambling Capital is now excluded and therefore does not contribute to the estimate of 85%. H2GC recently adjusted its estimate for Sweden down from 91% to 72%.

The estimate of 85% should be compared with the state’s channelization target for a long-term sustainable gambling market: at least 90%.

Gambling verticals such as betting and online casino have also been measured individually. They show large differences. Betting, including the popular betting on horse racing in Sweden, is estimated to have a channelization rate of between 92-96%. Online casino is estimated to have a channelization rate of between 72-82%.

Five main reasons are given as motivations for gambling unlicensed, including a better selection of games on the unlicensed gambling market and having disconnected oneself from licensed gambling on Spelpaus.se.

Advertisement

The SGA will present an estimate of the channelization rate on the Swedish gambling market once a year.

BOS Secretary General Gustaf Hoffstedt comments: “With this assessment, the SGA confirms that Sweden’s major problem in the gambling market is online casino. It is unacceptable that around a quarter of all online casino gambling is leaking out of the licensed market. It is equally unacceptable that this has been accepted by political decision-makers for half a decade, since the channelization has also been low in previous assessments, without effective regulatory measures being taken.

Later this month, gambling investigator Marcus Isgren’s proposal to change the scope of the Gambling Act will be presented. It is a welcome change in the law that will criminalise almost all unlicensed gambling in Sweden. But anyone who understands the gambling market knows that the elephant in the room is that the licensed market is so tightly regulated that it does not appear attractive enough in the eyes of the consumer. Without a review of, for example, the total ban on bonuses and other loyalty programs, next year’s channelization assessment from the SGA will also be a disappointment.”

SPRIBE adds yet another superstar MMA athlete to its growing roster of Aviator brand ambassadors as number of monthly players surpasses 60 million

SPRIBE, the company behind the world’s number one crash game, Aviator, has signed yet another knock-out brand ambassador deal, this time with Armenian UFC lightweight, Arman Tsarukyan.

Under the deal, Arman will promote Aviator to his fans around the world, taking part in several high-profile campaigns over the coming 12 months.

Advertisement

Arman is one of the most feared athletes in the UFC’s lightweight division, where he’s ranked number two, but with aspirations to dethrone current champion Ilia Topuria.

Arman is the perfect Aviator brand ambassador with his explosive fighting style matching the thrill ride the game offers to the more than 60 million people who play it every month. These players place more than 400,000 bets per minute across more than 5,500 online casino sites worldwide.

Arman joins a growing roster of Aviator brand ambassadors, including fellow UFC athletes Alex Pereira, Johnny Walker and Merab Dvalishvili.

These partnerships have been signed as part of a wider deal with the UFC, which created a brand ambassador fund as well as putting the Aviator logo inside the world-famous Octagon at Fight Night and Pay Per View events.

Giorgi Tsutskiridze, Chief Commercial Officer at SPRIBE, said: “Our partnership with the UFC is proving to be hugely successful, allowing us to join forces with its superstar athletes and prize fighters such as Arman Tsarukyan.

Advertisement

“Arman is one of the hottest talents in the UFC pool right now, and it’s only a matter of time before he gets his shot at the lightweight division title.

“This is what makes him such a great ambassador for Aviator, and we look forward to working closely with Arman on some knock-out campaigns over the next 12 months.”

Arman Tsarukyan, UFC athlete and Aviator brand ambassador, added: “I am very selective about the products I partner with, but when it came to being an ambassador for Aviator, I couldn’t refuse.

“Nothing beats the thrill of stepping into the Octagon on Fight Night, but strapping in a taking flight with Aviator comes close.

“The SPRIBE team has some great campaigns in the works, and I’m looking forward to spreading the word about Aviator to my fans across the world.”

Advertisement