Central Europe
EMP Expands Riot Games Partnership as New German National Partner for the LEC!
As we gear up for a hot 2021 Summer Season of action at the League of Legends European Championship (LEC), we’re delighted to announce that apparel brand EMP will be joining us as a National Partner of the German LEC broadcast!
EMP is an officially licensed seller of League of Legends merchandise, creating stylish designs based on some of the most iconic characters to hit the Rift. You’ll be seeing EMP appear throughout the German LEC broadcasts, highlighting some of their incredible LoL merch designed to show off your love of the game and the champions within. We’re extremely excited that they’ve chosen to take their partnership even further and work with us at the LEC.
“We’re looking forward to expanding our collaboration with Riot Games, also in the area of sponsorship and events,” says Head of Social & Brand Media at EMP, Philipp Bensmann. “We hope for a fair and exciting season with many unique interactions within the European League of Legends community.”
“Our company differentiates itself through our exclusive merchandise products, including licensed League of Legends merch, and our close relationship with fans,” adds EMP’s Chief Digital Officer, Sascha Müller. “That’s why collaboration with an exclusive, professional and community-adjacent league such as the LEC is an important further strategic step for our gaming engagement.”
EMP are joining us for what is set to be an incredibly exciting season of action. MAD Lions are returning from an impressive Mid-Season Invitational run to prove that they’re not just a one-time winning team. Fnatic are making huge roster changes in an effort to regain their place at the top of the leaderboards. No matter who you’re rooting for, it’s sure to be an incredible season.
The LEC returns today, with EMP as a National Partner for Germany. Make sure to catch all the action on lolesports.com.
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Central Europe
ScatterKings adds sugar-coated spin to Austria with bespoke win2day partnership
ScatterKings has made its debut in Austria, partnering with operator win2day to bring its vibrant, hand-crafted portfolio to one of Europe’s most tightly regulated markets.
Headlining the partnership is Sweet win2day, a mouth-watering title designed exclusively for the operator. Other standout ScatterKings games, including Coins of Cleo, Vikings and Hogs Christmas and Big Bob, have also hit the screens of win2day’s customers, with further releases scheduled to follow.
Win2day is operated by Austrian Lotteries, which was founded more than 50 years ago and holds the only licence to offer online casino gaming in the country. The brand has gained a rich heritage as a trusted name in the market, priding itself on being one of the industry’s most responsible operators.
Through this deal, the new and fiercely passionate provider is redefining what modern slot content looks like for local players.
For ScatterKings, every game stands as a testament to its philosophy – proven mechanics fused with genuine artistic vision. A true labour of love from battle-tested developers, the brand-new studio, years in the making, is channelling its expertise into games crafted with soul.
With a leadership team of seasoned industry veterans spanning years of experience, ScatterKings is primed to accelerate its global growth and continue building games that deliver non-stop thrills.
Steven Cross, CCO at ScatterKings, said: “Our launch with win2day is such a proud moment for us and it’s a partnership built on trust in both our vision and craft.
“Entering such an exclusive market is a powerful endorsement of the quality and personality our content brings. We’re here to deliver premium entertainment to players under the most respected regulatory standards.”
Georg Wawer, Managing Director at win2day, said: “As Austria’s only licensed online gambling operator, it is our responsibility to offer players exclusively high-quality, secure and fully compliant gaming content. With ScatterKings, we welcome a highly innovative partner whose technological excellence and creative strength perfectly match our uncompromising standards.
“The studio’s games are optimised to meet the strictest player protection requirements, ensuring that every title on our platform delivers not only great entertainment but also the highest level of safety and responsibility. Their growing portfolio will be a valuable and exciting addition to win2day.”
The post ScatterKings adds sugar-coated spin to Austria with bespoke win2day partnership appeared first on Gaming and Gambling Industry Newsroom.
Central Europe
Tom Horn Gaming strengthens its presence in Czech market through partnership with Kingsbet.cz
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Leading iGaming software supplier Tom Horn Gaming has announced a new partnership with Kingsbet.cz, marking another significant step in the company’s strategic expansion within the Czech market.
The collaboration sees Tom Horn Gaming’s engaging suite of top-performing games, including player favourites like 81 Frutas Grandes, Book of Aladdin, Flaming Fruit Deluxe, and 243 Crystal Fruits Deluxe, go live with Kingsbet.cz, providing Czech players with access to a rich selection of locally tailored gaming content.
With a portfolio built on distinctive mechanics that combine classic slot features popular among Czech players with innovative twists, the supplier is steadily enhancing its market presence and remains committed to delivering gaming titles tailored to local player tastes.
“The Czech Republic is one of our key regulated markets with strong potential, and the partnership with Kingsbet.cz, a trusted and fast-growing operator in the region, is another step in our expansion plans,” said Ondrej Lapides, CEO at Tom Horn Gaming. “We’re firmly focused on deepening our footprint in the region and delivering premium localised entertainment that Czech players love while supporting our operator partners’ growth in this dynamic market.”
David Vanek, CEO at Kingsbet.cz added: “Partnering with Tom Horn Gaming brings tremendous value to our offering. Their portfolio combines quality, innovation, and an understanding of what Czech players enjoy most. We’re confident this collaboration will help us deliver even more engaging gaming experiences and strengthen our position in the market”.
This latest partnership underlines Tom Horn Gaming’s continued focus on regulated market growth, reinforcing its mission to bring distinctive and entertaining gaming experiences to players worldwide while building strong, mutually beneficial relationships with operators in key regions.
The post Tom Horn Gaming strengthens its presence in Czech market through partnership with Kingsbet.cz appeared first on European Gaming Industry News.
Central Europe
game’s 2026 industry barometer – the mood in the German games industry is beginning to brighten
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The post game’s 2026 industry barometer – the mood in the German games industry is beginning to brighten appeared first on European Gaming Industry News.
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