Africa
AretoNet makes Kenya debut with ChezaCash
Real-time business intelligence and CRM platform and service provider selected by online sportsbook operator to boost marketing activity
AretoNet, the real-time business intelligence and CRM platform and service provider, has entered the Kenyan market for the first time after being selected by popular online sportsbook, ChezaCash, to boost the operator’s marketing activity.
The partnership will see ChezaCash leverage AretoNet’s full suite of cutting-edge products, which include artificial intelligence, acquisition tracking, instant campaigns and its proprietary Alternative Messaging Channel, to launch multi-channel, multi-level marketing campaigns.
AretoNet also allows operators to fully analyse their player database and run automated campaigns with full lifecycle analytics. Through the use of real-time data, operators can make accurate decisions, execute campaigns and analyse effectiveness while also reducing the operational burden.
Over the past two years, AretoNet has focused on providing operators in Europe, Africa, the US and South America with powerful and affordable solutions to analyse and segment their player data as well as the tools to make those insights immediately actionable all via a single platform.
ChezaCash is one of the most popular online sportsbooks aimed at players in Kenya, offering a wide range of products including but not limited to sportsbook, virtual sports, jackpots and casino offerings slated for launch within the next few months.
Justin Farrugia, Co-founder of AretoNet, said: “We are thrilled to have launched with our first operator partner in Kenya. ChezaCash has taken our full suite of products and, what’s more, we were able to complete the integration into their platform in just three weeks.
Garret Akinyi, Director of ChezaCash, said “ChezaCash is already benefitting from the incredible insights that AretoNet platform and tools provide, and allows us as an operator, better identify trends in marketing activity and to make real-time changes in order to ensure the highest levels of engagement and the best ROI.”
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Africa
Delasport Enters the South African Market
After successfully complying with Brazil’s brand-new regulations, Delasport’s sportsbook is now officially certified for the South African market as well.
Gaming Laboratories International (GLI) issued an Affirmative Statement of Compliance to the global B2B supplier, making their expansion possible in numerous SA jurisdictions: Gauteng, Mpumalanga, KwaZulu-Natal, Western Cape, Eastern Cape, Northern Cape, Free State, North West, and Limpopo.
This functional certificate opens the door to cutting-edge sports betting features for the South African audience. Advanced personalization through My Sportsbook, My Event Builder, and My Combo makes Delasport’s solution a critically acclaimed product.
South Africa and Africa in general are becoming more and more important points on the global iGaming map, since they have a rising population of more than 1.5 billion people according to the United Nations Economic Commission for Africa. Nearly 60% of the population are aged 25 or below. This contributes to the fact Africa is the fastest-growing mobile market with a ‘leapfrogging phenomenon’ – millions of people’s first experience of the internet is via their mobile devices.
‘We are excited to enter such a promising regulated market like South Africa and show what real localization looks like,’ Delasport’s CEO Oren Cohen Shwartz comments. ‘At Delasport, we believe in being both global and local – always thinking about the big picture while not losing sight of the smallest details. For us, entering the South African market doesn’t simply mean translating the interface, but tailoring the experience according to their habits, local providers, regional content, and much more.’
The post Delasport Enters the South African Market appeared first on European Gaming Industry News.
Africa
Soft2Bet takes its first steps into Africa with a multi-year Turnkey deal with media leader Channels TV
Soft2Bet has signed a multi-year turnkey agreement with leading Nigerian media company Channels Media Group to provide its powerful platform solution and Managed Services in the largest regulated market in Africa.
As part of the deal Soft2Bet will power Waddibet, Channels Media Group’s online sports betting and casino offering, driving value for the group by managing its entire customer acquisition and retention strategy through its market-leading ‘Managed Services’ offering.
The partnership will make full use of Channels local knowledge and Soft2Bet’s online sports betting and casino expertise as the broadcaster leverages its reach to deploy Soft2Bet’s Motivational Engineering Gamification Application (MEGA), the gamification solution that enables operators to deliver market-leading ROI by providing quality content and driving player engagement in regulated jurisdictions.
Regulatory expansion
Soft2Bet’s regulatory footprint grew significantly in 2023 as the group entered major markets like Sweden, Denmark, Romania and Italy and in 2024 this has continued and it is set to forge ahead on this path with worldwide expansion into Africa’s largest economy and most populous country with Channels TV.
As the company executes on its strategic roadmap throughout 2025 it will continue integrating new partners to its B2B platform and adding to its content library to deliver the richest and most complete turnkey solution for its partners.
Martin Collins, Chief Business Development Officer of Soft2Bet, said: “As a group, Soft2Bet is truly delighted to announce its first African partnership with a high-calibre media partner like Channels TV. Nigeria is the continent’s largest economy and a vibrant market and the combination of Channels TV’s strong brand equity and our highly localised and powerful solutions will deliver strong growth in this major market.”
Tobi Momoh, Group Strategist & Consultant of Channels Media Group, added: “Our joining forces with Soft2Bet will see us blend our local expertise with their cutting-edge online sports betting and casino operations. We’re also highly excited at the thought of integrating Soft2Bet’s MEGA gamification and are confident in our ability to deliver premium content and elevate player engagement across this market. Together, we’re committed to setting new industry standards and establishing a leading iGaming brand that will provide unmatched entertainment to our players.”
The post Soft2Bet takes its first steps into Africa with a multi-year Turnkey deal with media leader Channels TV appeared first on European Gaming Industry News.
Africa
BetBlocker expands to support African markets with the launch of Bemba, Nyanja and Tonga language support
BetBlocker, the UK registered gambling charity that provides free, anonymous to use blocking software, had today announced the expansion of service to support users in the Bemba, Nyanja and Tonga languages.
With a rapidly expanding userbase, this is the first language support provided by BetBlocker to specifically target users in Africa. Using funding provided by Entain to support Zambian users, these three languages were selected and the most prominent indigenous languages, with almost 75% of the Zambian population speaking one of these dialects.
Working in partnership with Fresh Start Zambia, a charitable organisation working to minimise gambling harm, who supported the translation work, the three languages go live today.
Founder and Trustee for BetBlocker, Duncan Garvie, had this to say about the launch of the Bemba, Nyanja and Tonga versions of the app:
“For BetBlocker it’s critical to be able to reach users in a language that they can comfortably engage in to ensure a smooth and speedy set-up process. Native languages also help us step past cultural barriers, showing that BetBlocker isn’t simply available to these communities, it’s actively working to support them.
This is especially important in under-served and under-supported markets, like many of the African countries. The sad truth is that there simply aren’t the support services available for many African nationals that exist in more established jurisdictions. To my mind that makes it doubly important to ensure that BetBlocker is available and easily accessing.”
The post BetBlocker expands to support African markets with the launch of Bemba, Nyanja and Tonga language support appeared first on European Gaming Industry News.
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