Partnership delivers gamified, collectable, affordable and carbon-positive NFTs to esports community 

Esports tournament organiser BLAST Premier and Bondly, the premiere NFT solutions provider, have teamed up to launch a fun, affordable and gamified collection of NFTs featuring original artwork of chickens synonymous with Counter-Strike.

BLAST’s first NFT chicken-themed collection goes on sale on Tuesday, June 15. Powered by the Bondly platform, BLAST NFTs start at $18 USD. Through June 14, esports fans can sign up at (www.blastchickencoop.digital) to receive an exclusive BLAST founder’s edition NFT in a digital wallet.

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Chickens are a popular and jovial reference point for Counter-Strike – becoming the unofficial animal and adopted pet of the game. BLAST and Bondly have taken this iconic and prevalent part of the Counter-Strike universe and created a digitalised offering that resonates with the esports and NFT community.

BLAST has created two teams (Team Red and Team Blue) of three chicken characters each with their own distinct personality. Through Bondly’s gamification process, the chicken NFT owner has the ability to upgrade it by blending multiple NFTs using BondSwap. In addition, users can choose their favourite character, collect an entire team or hold onto their best and rarest chicken NFTs through gamification.

Bondly utilises Polygon (MATIC) Proof-of-Stake (PoS) mechanism that allows for the safe, accessible and environmentally friendly creation, integration and purchase of NFTs – making for digital artwork collectibles that are available to everyone. Every chicken NFT created through this process will be carbon positive.

Faye Marlborough, Head of Merchandise for BLAST, said: “When we approached the idea of making available a range of collectable NFTs, we wanted to ensure we were creating something that was fun, accessible and affordable – while ensuring these collectables are more than just a product but an experience. We’re excited to work with Bondly to help navigate us through our first venture into NFTs, their technology and expertise will ensure a simple, environmentally aware and enjoyable introduction into the world of NFTs for our community.”

Jack Flaherty, CEO of Sports at Bondly, said: “BLAST’s chicken-themed NFTs developed by Bondly, extends the fan’s feeling of competition beyond the tournament through buying, collecting, and trading of our gamified NFTs. Combining our design studio and proprietary technologies, we have created the first ever NFT swap-based gamification experience for esports fans.”

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Bondly was the first to go to market with unique products in partnership with influencers and musicians and collaborations with gaming/collectibles creators. Bondly created and distributed YouTuber/ Influencer Logan Paul’s first-ever limited-edition series of NFT collectibles for fans, selling out in only 30-minutes. Lewis Capaldi, two-time BRIT Award Winner with 15 Billion streams and chart topping hits worldwide, partnered with Bondly and quickly sold out his Big Fat Sexy Card Collection (NFT), with the vast majority purchased by a non-crypto audience. Singer/songwriter PelleK quickly sold out the first-ever NFT music album using Bondly’s core product, BONDSwap.

BLAST Premier is a global Counter-Strike tournament series that unites all major CS:GO events, offers opportunities to all regions across the globe and crowns the world champions of CS:GO. Up to 32 teams will take part in the seven BLAST Premier events this year with a combined prize pool of $2,475,000 on the line, where the best teams and players will compete.