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PlayIllinois.com: Sports betting drops, but Illinois still claims nation’s No. 2 market in April

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Illinois became the nation’s No. 2 market despite suffering the steepest month-over-month decline in sports betting volume in the young market’s history, joining New Jersey as the only states with an April handle of more than $500 million. The decline in wagering was in line with a typical seasonal slowdown in sports betting that affected nearly every U.S. market, and less than expected with the return of in-person registration on April 4, according to analysts from PlayIllinois, which tracks the state’s regulated online gaming and sports betting market.

“Without the NFL or a major sports betting holiday like March Madness a decline in April was a near certainty,” said Joe Boozell, analyst for PlayIllinois.com. “The Illinois market faced a double-whammy with the return of in-person registration, which will eventually eat away at the market’s ceiling even if it hasn’t dramatically impacted handle yet. And there is no easy solution to that without a legislative fix.”

Betting at Illinois’ retail and online sportsbooks fell 15.2% to $537.2 million in April from the record $633.6 million in March, according to official data released Wednesday. Betting volume in April dropped to $17.3 million per day over the 31 days of the month from $20.4 million per day in March.

April’s handle created $43.6 million in adjusted gross revenue, down from $44.3 million in March, yielding $6.5 million in state taxes and more than $527,100 in local taxes. The state has now produced $4.1 billion in wagering since sports betting launched in 2020.

All but one U.S. legal sports betting jurisdiction reported a month-over-month decline in April wagering, including the 10 largest markets. Illinois’s decline was more than New Jersey (-13%), Tennessee (-13.6%), and Pennsylvania (-14.4%), but shallower than Colorado (-18.8%), Virginia (-22.1%), Indiana (-25.4%), Iowa (-26.7%), Nevada (-29.1%), and Michigan (-30.5%).

Despite the decline in April only New Jersey took in more wagers, making Illinois the No. 2 market in the U.S. Nearly all of those declines can be explained by the expected seasonal drop in sports betting, which typically begins in April and continues until the football season. Illinois’ handle, though, also faced the return of in-person registration requirements, and the impact came swiftly.

“Illinois is proving to be remarkably resilient as a market, overcoming the inconvenience of in-person registration at least temporarily,” said Jessica Welman, analyst for the PlayUSA.com network, which includes PlayIllinois.com. “A concerted push before in-person registration went into place likely helped lessen the short-term effects, but it will be difficult for Illinois to keep pace with the nation’s top markets over the long term.”

The NBA easily generated the most action in April with $171.4 million, which was down from $365.7 million. Baseball was the second-most wagered-on sport, generating $121.2 million in bets.

Online wagering accounted for 95.5%, or $513.2 million, of all bets in April.

With the partial removal of the ban on wagering on in-state college teams — allowing retail sportsbooks to take bets on Northwestern, Illinois, Northern Illinois, and others — the state legislature did give retail books something to look forward to when college football returns. But the ban will remain for online sportsbooks, which will mute the importance of the change.

“The change is a positive one, but it won’t make a significant difference in the short-term,” Boozell said. “Illinoisans overwhelmingly place their bets online. So, any change that only affects retail betting will be limited in its impact. Hopefully this will be an incremental step toward lifting the ban entirely.”

FanDuel/Fairmont’s online and retail sportsbooks attracted $177.8 million in bets, the first time FanDuel has topped the market. DraftKings/Casino Queen was second with $169.6 million in combined handle. BetRivers/Rivers Casino fell to $84.3 million in combined handle. Barstool/Hollywood Casinos was fourth with $51.4 million, in its first full month of online operation.

“FanDuel catching DraftKings is a seismic shift in the dynamics of the market, and a credit to FanDuel’s campaign to register bettors ahead of in-person registration,” Welman said. “Barstool’s push to register customers before in-person registration took effect made a difference, too. But it will be difficult to make significant inroads on the market leaders, which all had months of being able to register customers unencumbered.”

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IGSA Welcomes New Partner Members: Focal Research and RGC Canada

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As part of a new responsible gaming initiative, the International Gaming Standards Association (IGSA) has welcomed two new Partner Members, Focal Research Consultants and The Responsible Gambling Council, both from Canada.

IGSA President Mark Pace said: “IGSA is excited to welcome our new partners in Responsible Gaming. We are looking to work with organizations that are truly dedicated to doing good in the RG space. There is a lot of time, energy and money being spent in this area and we want to leverage the incredible work being done in an effort to amplify its positive effect.”

Tracy Schrans, Co-Founder and President of Focal Research, said: “We are pleased to partner with IGSA on this important initiative. Drawing on over three decades of applied research, responsible gambling evaluation, and player protection, we look forward to collaborating with IGSA members to advance practical evidence-based industry standards for keeping players safe.”

“Advancing industry standards for player protection depends on collaboration across the full ecosystem. With deep expertise in standards development, applied research, and harm prevention, RGC is pleased to work alongside IGSA members to develop practical, implementable standards that strengthen player protection in meaningful ways,” said Sarah McCarthy, CEO of the Responsible Gambling Council (RGC).

The post IGSA Welcomes New Partner Members: Focal Research and RGC Canada appeared first on Americas iGaming & Sports Betting News.

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LALIGA Announces Multi-year Partnership with Polymarket

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LALIGA North America has announced a multi-year partnership with Polymarket, the world’s largest prediction market, becoming the first European soccer league to do so.

As the Official and Exclusive Prediction Market Partner of LALIGA in the US and Canada, Polymarket will offer LALIGA fans the ability to engage with Spain’s premier soccer league and its stars at an unprecedented level.

“Soccer’s growth, especially in North America, is spearheaded by young, diverse and multicultural audiences who consume the game across multiple screens, so it’s our goal to continue to engage these demographics in new and unique ways. It’s imperative we go beyond traditional engagement efforts in order to bring these audiences closer to the beautiful game than ever before, and we couldn’t think of a better partner than Polymarket to achieve that,” said Boris Gartner, Relevent CEO & Partner.

For LALIGA North America, the partnership with Polymarket is a testament to the long-term investment and growth in the region as a result of the 20-year joint venture between LALIGA and Relevent launched in 2018. Polymarket joins a robust roster of regional partners including Walmart, Lowe’s, McDonald’s, Verizon, Remitly, and Panini, among others.

The multi-year partnership with Polymarket includes premium broadcast visibility, fan-focused digital and social programming, and exclusive fan experiences such as VIP match hospitality and virtual meet-and-greets with LALIGA legends. Polymarket will also receive exclusive rights to use LALIGA and club intellectual property in connection with LALIGA matches.

Through this partnership, LALIGA and Polymarket will collaborate to establish a responsible and transparent framework that promotes innovative fan participation while upholding the highest standards of sporting integrity, leveraging Polymarket’s recently announced next-generation sports integrity platform launched in partnership with Palantir Technologies and TWG AI.

“Our goal is to give fans a more expressive way to follow the game, where opinions on players, matches, and season outcomes can be reflected in real time. Partnering with LALIGA brings that level of interaction to one of the most passionate global fanbases and introduces a new, more dynamic way for North American audiences to engage with the league,” said Shayne Coplan, Founder and CEO of Polymarket.

Polymarket has rapidly established itself as the prediction market partner of choice for major sports leagues, having announced partnerships with MLB, NHL, UFC, and MLS, which includes serving as the exclusive and official prediction market for MLS Cup, MLS All-Star, and Leagues Cup.

The post LALIGA Announces Multi-year Partnership with Polymarket appeared first on Americas iGaming & Sports Betting News.

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OLG Launches Innovative New React Native Mobile App with Bede Gaming

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Bede Gaming is proud to continue its partnership with Ontario Lottery & Gaming Corporation (OLG), which is now delivering an enhanced experience to its OLG.ca mobile customers across the province after successfully transitioning to the Bede Gaming React Native App.

The upgraded app, built for fast and seamless omnichannel performance, provides an exceptional player experience that leverages a data-efficient design model.

With over 1 million monthly app users, the lightweight network delivery and core functionality of Bede’s technical solution ensures an accessible and high-quality player experience across devices, even during peak traffic periods.

Structured with a flexible foundation for future development, ongoing app enhancements will now be delivered quickly and consistently across device types. In addition, the new app uses one build for all devices, making it much more operationally efficient and cost effective, and far easier for the Ontario operator to implement and manage future changes.

The new agile solution is also highly scalable and customisable, offering the flexibility to build a bespoke mobile set-up that’s truly brand-tailored and easily self-managed by operator admins. With direct connection into Bede’s full platform capabilities, engaging in-house product suite, and catalogue of third-party integrations, the new app eliminates the need for additional integration steps, significantly improves speed to market, and enables a fast response to changing player behaviours and trends.

Given online gambling is regulated on a province-to-province basis in Canada, the new app will also help OLG continue to provide a responsible and compliant iGaming service through geolocation technology powered by mkodo’s GeoLocs product, leveraging robust location management tools to ensure a seamless and fully regulated experience for players across Ontario.

Following the transition to Bede’s React Native App, OLG has reported a smooth and successful launch, with a carefully planned rollout and no impact to the customer experience.

Dave Pridmore, Chief Gaming Officer at OLG, said: “We’re delighted with how quickly and efficiently the transition to Bede’s React Native app has been – and the fact there’s been no disruption for our existing OLG.ca players speaks volumes about the impressive teamwork shown on both sides. The intuitive experience built and well-considered support are representative of the high quality of work we’ve come to expect from our partners at Bede Gaming. 

“As OLG continues to prioritise our players’ experiences and expectations, we look forward to implementing even more market-leading enhancements throughout our ongoing digital growth.”

Further phases of strategic enhancements applied to the app’s user journey will deliver continual user improvements, supporting a more streamlined customer experience that encourages returning traffic.

With increasing demand across the industry for seamless omnichannel gaming experiences, having this degree of personalisation, accessibility and smooth user journeys offers an increasingly significant role in player retention.

“The successful roll-out of our React Native App is testament to Bede’s continued commitment to our partnership with OLG and further proof of the passion we have for providing operational efficiencies to their team,” said Andrew Humphreys, Chief Product Engineering Officer at Bede Gaming. “I’m excited about the additional competitive value that our Bede App will be able to offer; our flexible and cost-efficient solution will empower OLG to expand their outreach and capabilities in the mobile-first market.”

The post OLG Launches Innovative New React Native Mobile App with Bede Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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