Canada
PlayIllinois.com: Sports betting drops, but Illinois still claims nation’s No. 2 market in April
Illinois became the nation’s No. 2 market despite suffering the steepest month-over-month decline in sports betting volume in the young market’s history, joining New Jersey as the only states with an April handle of more than $500 million. The decline in wagering was in line with a typical seasonal slowdown in sports betting that affected nearly every U.S. market, and less than expected with the return of in-person registration on April 4, according to analysts from PlayIllinois, which tracks the state’s regulated online gaming and sports betting market.
“Without the NFL or a major sports betting holiday like March Madness a decline in April was a near certainty,” said Joe Boozell, analyst for PlayIllinois.com. “The Illinois market faced a double-whammy with the return of in-person registration, which will eventually eat away at the market’s ceiling even if it hasn’t dramatically impacted handle yet. And there is no easy solution to that without a legislative fix.”
Betting at Illinois’ retail and online sportsbooks fell 15.2% to $537.2 million in April from the record $633.6 million in March, according to official data released Wednesday. Betting volume in April dropped to $17.3 million per day over the 31 days of the month from $20.4 million per day in March.
April’s handle created $43.6 million in adjusted gross revenue, down from $44.3 million in March, yielding $6.5 million in state taxes and more than $527,100 in local taxes. The state has now produced $4.1 billion in wagering since sports betting launched in 2020.
All but one U.S. legal sports betting jurisdiction reported a month-over-month decline in April wagering, including the 10 largest markets. Illinois’s decline was more than New Jersey (-13%), Tennessee (-13.6%), and Pennsylvania (-14.4%), but shallower than Colorado (-18.8%), Virginia (-22.1%), Indiana (-25.4%), Iowa (-26.7%), Nevada (-29.1%), and Michigan (-30.5%).
Despite the decline in April only New Jersey took in more wagers, making Illinois the No. 2 market in the U.S. Nearly all of those declines can be explained by the expected seasonal drop in sports betting, which typically begins in April and continues until the football season. Illinois’ handle, though, also faced the return of in-person registration requirements, and the impact came swiftly.
“Illinois is proving to be remarkably resilient as a market, overcoming the inconvenience of in-person registration at least temporarily,” said Jessica Welman, analyst for the PlayUSA.com network, which includes PlayIllinois.com. “A concerted push before in-person registration went into place likely helped lessen the short-term effects, but it will be difficult for Illinois to keep pace with the nation’s top markets over the long term.”
The NBA easily generated the most action in April with $171.4 million, which was down from $365.7 million. Baseball was the second-most wagered-on sport, generating $121.2 million in bets.
Online wagering accounted for 95.5%, or $513.2 million, of all bets in April.
With the partial removal of the ban on wagering on in-state college teams — allowing retail sportsbooks to take bets on Northwestern, Illinois, Northern Illinois, and others — the state legislature did give retail books something to look forward to when college football returns. But the ban will remain for online sportsbooks, which will mute the importance of the change.
“The change is a positive one, but it won’t make a significant difference in the short-term,” Boozell said. “Illinoisans overwhelmingly place their bets online. So, any change that only affects retail betting will be limited in its impact. Hopefully this will be an incremental step toward lifting the ban entirely.”
FanDuel/Fairmont’s online and retail sportsbooks attracted $177.8 million in bets, the first time FanDuel has topped the market. DraftKings/Casino Queen was second with $169.6 million in combined handle. BetRivers/Rivers Casino fell to $84.3 million in combined handle. Barstool/Hollywood Casinos was fourth with $51.4 million, in its first full month of online operation.
“FanDuel catching DraftKings is a seismic shift in the dynamics of the market, and a credit to FanDuel’s campaign to register bettors ahead of in-person registration,” Welman said. “Barstool’s push to register customers before in-person registration took effect made a difference, too. But it will be difficult to make significant inroads on the market leaders, which all had months of being able to register customers unencumbered.”
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BetMGM
Incentive Studios launches four real-money games with BetMGM in Ontario
Incentive Games, via its real-money gaming division Incentive Studios, has partnered with BetMGM to launch four real-money titles in Ontario. The companies said BetMGM is first to market with the titles in the province.
The games now live on BetMGM in Ontario are Velocity, Mega Flight, Kicker and Squid Game Red Light Green Light Cashout. The supplier described the content as crash and arcade-style games.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re incredibly proud to be partnering with BetMGM and to see four of our real-money titles go live in Ontario. From the outset, it’s been clear that we share a strong focus on delivering engaging, high-quality player experiences, making this a natural collaboration for both teams. This launch marks an exciting milestone for Incentive Studios as we continue our expansion across regulated markets, and we look forward to growing our relationship with the BetMGM team.”
Rob Passerino, Director of Gaming, BetMGM said, “BetMGM is focused on delivering the best online casino experience possible. As crash and arcade-style games continue to see significant growth, Incentive Studios’ portfolio strengthens our ability to meet evolving player demand, especially in key markets like Ontario.”
Incentive Games said the Ontario rollout builds on its recent licensing in Pennsylvania, Michigan and Ontario as it expands across regulated North American markets.
The post Incentive Studios launches four real-money games with BetMGM in Ontario appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Canada
Tonybet launches World Cup Card Collection campaign with $150k up for grabs for Canadian customers
Tonybet has launched its World Cup Card Collection campaign for Canadian customers in time for the start of the 2026 World Cup, with a $150,000 CAD prize fund on offer.
Tonybet’s Canadian playerbase (excluding Ontario) will have the chance to collect a wide range of card packs through the tournament by successfully completing a number of sportsbook and casino-related quests on a weekly basis.
There are 51 cards in total to collect, including 48 standard digital cards – one for each participating World Cup nation – and three unique physical cards available in gold, silver and bronze.
Each card collected possesses a coin value which can be used in exchange for a variety of bonus rewards to be used across the Tonybet platform. Meanwhile, winners of the three unique physical cards will also claim cash prizes of $100,000 CAD for gold, $35,000 CAD for silver and $15,000 CAD for bronze, as well as receiving the one-of-a-kind, handcrafted cards.
Tonybet Head of Product Kiryl Liudvikevich said: “With Canada co-hosting the 2026 World Cup, it’s set to be a huge period for Canadian sport – and our World Cup Card Collection campaign will ensure our Canadian customers have even more reason to stay engaged through the tournament over the coming weeks.
“By completing quests, collecting card packs, unlocking collection bonuses, and chasing three one-of-a-kind physical cards available throughout the World Cup, there’s a share of $150,000 up for grabs. And with new rewards, tier completion bonuses, and exclusive collectibles on offer, every card pack could bring our players one step closer to a summer to remember.”
The post Tonybet launches World Cup Card Collection campaign with $150k up for grabs for Canadian customers appeared first on Americas iGaming & Sports Betting News.
Ahmed Baker Chief Commercial Officer at Incentive Games
INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO
B2B games provider Incentive Games, through its real-money gaming division Incentive Studios, has partnered with BetMGM, a leading iGaming and sports betting operator, to launch four real-money titles in Ontario. BetMGM will be first to market with these titles in the province.
The partnership has seen four of Incentive Studios’ titles, Velocity, Mega Flight, Kicker and Squid Game Red Light Green Light Cashout, go live on the BetMGM platform, bringing the studio’s portfolio of crash and arcade experiences to players across the province.
As one of North America’s leading betting and gaming operators, BetMGM has built a strong reputation for delivering premium player experiences across regulated markets. Ontario remains a key market within its growth strategy, with a continued focus on high-quality content, innovation and responsible gambling.
The launch further strengthens Incentive Games’ position in North America and marks another important milestone in the company’s continued expansion across regulated gaming markets, building on its recent securing of licences in Pennsylvania, Michigan and Ontario.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re incredibly proud to be partnering with BetMGM and to see four of our real-money titles go live in Ontario. From the outset, it’s been clear that we share a strong focus on delivering engaging, high-quality player experiences, making this a natural collaboration for both teams. This launch marks an exciting milestone for Incentive Studios as we continue our expansion across regulated markets, and we look forward to growing our relationship with the BetMGM team.”
Rob Passerino, Director of Gaming, BetMGM said, “BetMGM is focused on delivering the best online casino experience possible. As crash and arcade-style games continue to see significant growth, Incentive Studios’ portfolio strengthens our ability to meet evolving player demand, especially in key markets like Ontario.”
The post INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO appeared first on Americas iGaming & Sports Betting News.
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