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ANJ: Summary of the Online gambling market for the first quarter of 2021: business continues to grow in all gambling segments

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After a singular year in 2020, which ended with a 22% increase in the sector’s turnover, the first quarter of 2021 confirms the very dynamic growth of the online gambling market, with a 35% increase in turnover compared to the same period in 2020. Sports and horse racing betting once again recorded record stakes, while poker, still on the rise, began to return to normal.

In the first quarter of 2021, the turnover of the online gambling sector is up 35% and amounts to 587 million euros. The business was driven by 3.1 million players on accounts, a player base that is up 19% compared to 2020. Each segment of online gambling opened to competition have seen further strong growth in activity this quarter. These performances illustrate the acceleration of the digitalisation of gambling practices, which is a consequence of the health crisis and whose structuring character will have to be confirmed over the long term. As such, the levels of growth recorded in the first quarter of 2021, which are measured in relation to the first quarter of 2020, should be viewed with a certain amount of caution since, on the one hand, they are influenced upwards, for the two online betting segments, by the loss of business linked to the suspension of French sports betting and horse racing betting and, on the other hand, they are oriented downwards for the online poker market, due to the peak of business recorded at the same period last year.

 

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Online sports betting: record stakes and new players

The online sports betting segment, which was the most affected by the first period of lockdown, is the one that has seen the most spectacular growth in stakes this quarter. 2.2 billion euros (+79%[1] compared to Q1 2020) were approximatively bet by the players on the competitions of the quarter, which corresponds to the highest amount of stakes recorded in a quarter. The number of sports bettors in the quarter increased by 29% to almost 2.5 million active player accounts (APA). It is very likely that the growth in activity will continue at a high rate this year due to the two major competitions, the European football championship and the Summer Olympic Games.

The FDJ reports a volume of sports betting stakes recorded on the two distribution channels equal to 1.1 billion euros in the first quarter of 2021, which corresponds to an increase of 46% compared to its results for the first quarter of 2020.

 

Online horse racing betting: growth continues and expands

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The growth dynamic of the online horse racing betting market observed in 2020 is also continuing at a very steady pace. The horse racing stakes, which amount to 481 million euros, increased by 60% compared to the first quarter of 2020, again the highest volume of stakes recorded in a quarter. At the same time, the turnover of the six licensed horse racing betting operators reached 110 million euros, an increase of 48% compared to the first quarter of 2020. Online horse racing betting also recorded a 13% increase in players, with a total of 402,000 active player accounts (APA) over the quarter.

The horse racing betting offer at points of sale remains affected by the health restrictions which, as revealed by PMU, led to the closure of almost 40% of the points of sale for several consecutive months. As a result, the operator posted a 23% drop in stakes placed in its network of sales outlets for a total of 1.3 billion euros.

 

Online poker: lower growth marks the beginning of a return to normality

Online poker, which recorded the highest turnover increase in 2020, continues to grow at a sustained rate but at a lower rate than in previous quarters. Thus, the sector’s turnover grew by 23% to 120 million euros. The number of online poker players grew by 9% (991,000 active player accounts, (APA)). The results of online poker for the next quarter should however interrupt this dynamic, since they will be calculated with regard to the 2nd quarter of 2020, which had shown an exceptional level of activity due to the first lockdown.

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Q1 2020
Q1 2021
Variation
TOTAL
 
 
Actives player accounts
2 598 000
3 078 000
+ 19%
Gross Gambling Revenue
435 m€
587 m€
+ 35%
Sports betting
Actives player accounts
1 915 000
2 466 000
+ 29%
stakes
1 220 m€
2 181 m€
+ 79%
Gross Gambling Revenue
263 m€
357 m€
+ 36%
Horse racing betting
 
 
Actives player accounts
357 000
402 000
+ 13%
stakes
300 m€
481 m€
+ 60%
Gross Gambling Revenue
74 m€
110 m€
+ 48%
Poker
 
 
Actives player accounts
906 000
991 000
+ 9%
Gross Gambling Revenue
98 m€
120 m€
+ 23%

 

For Isabelle Falque-Pierrotin, ANJ’s Chairwoman“The online gambling dynamics goes on and is accelerating this quarter. It calls for a certain vigilance and must be accompanied in order to guarantee the protection of players, especially in the run-up to major sport events such as the EURO football tournament or the Tokyo Olympic Games. As such, the ANJ reminded operators of the need for their commercial communications to emphasise the importance of maintaining a moderate and controlled gambling practice and for bonuses or welcome offers to be sufficiently clear, enabling players to understand the commitments they underlie. Additionally, the ANJ will pay particular attention to tipsters’ Websites which have recently strongly developed. Some of these Websites are in fact involved in misleading practices and present a real danger for players.”

 

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BetHog Chooses Optimove as its Marketing Solution through Ignite+ Program to Jumpstart its Marketing

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Cryptocurrency casino and sportsbook startup harnesses Optimove’s Ignite+ Program to scale campaigns, gain predictive insights, and deliver personalized player journeys at scale

BetHog, a cryptocurrency casino and sportsbook from the creators of FanDuel, has chosen Optimove as its marketing solution through its Ignite+ program. Ignite+ gives BetHog access to enterprise-grade CRM and AI-driven marketing capabilities, enabling the company to accelerate campaign execution, gain predictive insights, and deliver more personalized player experiences at scale. Optimove is the creator of Positionless Marketing and the #1 Marketing Solution for iGaming and sports betting operators.

“Optimove has been an incredible platform and partner in speed-to-market from day one,” said Kyle Wachtel, Chief Marketing Officer at BetHog. “Their team didn’t just provide us with a platform. They became an extension of our marketing team, bringing expertise, predictive models, and industry knowledge that we simply couldn’t replicate in-house at this stage.”

Tomer Imber, Senior Director of Sales, US Gaming at Optimove, commented: “From the start, the BetHog team has shown incredible vision and drive, already boasting an innovative product and burgeoning brand, and we are excited to be part of their journey. BetHog is leveraging our platform to build lasting player relationships and accelerate growth.”

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The partnership highlights BetHog’s rapid path from integration to execution. Within weeks, the company completed its IP warmup, validated data quality, and began sending campaigns. Optimove’s out-of-the-box predictive models and churn analytics now serve as a BI function for the startup, enabling it to focus on growth without the burden of building a large internal team.

“The Ignite+ Program was the perfect fit for us as a fast-growing startup,” Wachtel added. “It gave us access to enterprise-grade CRM capabilities and AI-driven insights without the overhead of building out a full BI and CRM function. From onboarding to campaign launch, Optimove executed at startup speed to get us live.”
With Optimove in place, BetHog is now poised to embrace Positionless Marketing, a breakthrough approach that frees marketers from traditional role constraints and gives them the ability to independently harness Data Power, Creative Power, and Optimization Power.

“We still have many opportunities to explore with Optimove, and we are confident that Positionless Marketing will help us move faster, personalize more deeply, and maximize every player interaction,” Wachtel said.

The Ignite+ Program has already supported the growth of dozens of iGaming and sportsbook operators. For BetHog, leveraging Ignite+ represents a key milestone in its journey to scale rapidly while building a foundation for personalized, AI-powered marketing.

 

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VSiN Launches Fall Programming Lineup, Giving Fans More of Their Favorite Sports Betting Shows and Hosts

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Sports Betting Network Adds Hour of Sharp Bettor Favorite “A Numbers Game,” Announces Hosts Mitch Moss & Pauly Howard Join Sunday Programming, Sees Return of Fantasy Sports “Guru” John Hansen

VSiN, The Sports Betting Network, announces its new programming lineup, delivering more of the network’s most popular sports betting shows and hosts. As the 2025 NFL season ramps up, VSiN’s new fall schedule launches to the largest audience in its history.

“With more viewers and listeners than we’ve ever had going into football season, we’re thrilled to launch VSiN’s new programming lineup as an answer to fans asking for more of the quality programming they want and need to inform their wagering and fantasy decisions,” said Steve Cohen, EVP of Talent and Programming at VSiN. “As our competitors across all media continue to pull back and even disappear, it’s that continued commitment to content that sets VSiN apart and fuels our continued growth.”

VSiN’s full live programming lineup launches today and can be viewed at VSiN.com. Highlights include:

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  • VSiN adds one additional hour to “A Numbers Game” with Gill Alexander and producer Kelley Bydlon. The longest running show on VSiN now airs weekdays from 10 a.m. – 1 p.m. ET. Each day, Alexander and his roster of expert guests take fans deep into the numbers of gambling, leveraging advanced metrics in his handicapping.
  • Hosts of VSiN’s popular weekday afternoon show “Follow the Money,” Mitch Moss and Pauly Howard, will add a sixth shift each week to anchor the live NFL pregame discussion on “VSiN’s Pro Football Tailgate Show” Sundays from 9 a.m. – noon ET. Analytics expert Warren Sharp and props analyst John Hansen will be among the regular guests. Having moved the show’s weekday timeslot from mornings to afternoons last fall, Moss and Howard return to mornings one day each week for the Sunday football action.
  • “The Guru” John Hansen returns as the host of “Prop Points,” bringing decades of fantasy expertise to weekdays from 1 p.m. to 2 p.m. ET. Hansen has been an industry leader since 1995. He was the first individual to contribute to ESPN’s coverage of fantasy football online and on ESPN Radio and TV in 1996, before roles at Yahoo! Sports, “NFL Fantasy Live” on NFL.com, and as chief fantasy analyst for a ground-breaking “Fantasy Zone” channel on DirectTV.
  • The popular Circa Friday Football Invitational show, hosted by Matt Youmans, returns for a third season. Twenty-five pro bettors and handicappers compete in a weekly pro and college football pick’em contest for $30,000 in prizes. The show will be expanded by an hour, from 7 p.m. – 10 p.m. ET.
  • VSiN’s own Dustin Swedelson takes the anchor desk permanently on “Cashing Out,” the network’s last live show and the final word on the day’s betting action. Each weeknight from 11 p.m. – 2 a.m. ET, Swedelson savors the wins, analyzes the losses and sets the board for tomorrow’s betting menu.
  • “VSiN by the Books” has moved its home base to VSiN’s new studio in Circa Sports sportsbook located at The Mint Gaming Hall Kentucky Downs in Franklin. The morning show and some Saturday programming will broadcast live from the recently launched retail sportsbook, which is the largest in the state of Kentucky.
  • Beginning on Saturday, Aug. 30, VSiN’s weekend programming will start an hour earlier at 9 a.m. ET to deliver all the news, analysis and insights sports fans and betting enthusiasts need on gameday.

Broadcasting 24/7 from the entertainment capital of the world in Las Vegas, VSiN empowers sports fans and bettors with the news, analysis, and insights they need to make informed wagering decisions, including 18+ hours of daily live linear sports content. Featuring some of the industry’s most knowledgeable sports betting and fantasy experts, as well as legendary book makers, VSiN’s goal is to inform and entertain the growing number of Americans betting on sports – whether they are sharp bettors or brand new to sports betting. VSiN’s exclusive content sets the stage for the day’s biggest sports betting events and includes expert tips and predictions on college and pro football, college and pro basketball, baseball, hockey, golf, tennis, NASCAR, and more.

Fans can access VSiN content on YouTube TV, SiriusXM (158), Rogers’ Sportsnet, NESN, Marquee Sports Network, MASN, Spectrum SportsNet LA, SportsNet Pittsburgh, iHeartRadio, TuneIn, more than 350 terrestrial radio stations throughout the U.S., VSiN.com, and the VSiN Watch app.

VSiN’s newsroom studio is located in the sportsbook at the Circa Resort and Casino in Las Vegas.

 

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Fast Track AI to change the face of iGaming CRM

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Fast Track will unveil its new AI-driven natural language platform on 2 September during its annual Fast Track House event in Malta. The launch will also be streamed live online from 4 PM CEST, giving the iGaming industry an exclusive first look at the future of player engagement.

For the past decade, Fast Track has pioneered real-time data integration, the Singularity Model, the only Gameplay Risk Engine, and Rewards, the first AI-ready gamification system. Each innovation has moved the company closer to its vision: to digitalise the iGaming industry and deliver the first self-learning engagement platform.

Fast Track AI is trained on over 10 years of iGaming expertise and designed to transform how CRM teams work. It can perform technical analysis on terabytes of real-time data, deliver advanced insights into CRM performance and player behaviour, and uniquely take direct action on those insights across the platform.

“This isn’t just AI added to CRM. This is CRM re-engineered for the natural language era,” said Simon Lidzén, CEO and Co-Founder of Fast Track.

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“Even your wildest imagination can only take you so far; minds have been bound by constraints for so long that it is hard to picture the full power of Fast Track AI. You simply need to see it to believe it. This is why I am organising a live session to unveil it; to showcase what a native iGaming CRM, built on the most comprehensive real-time data infrastructure together with the Singularity Model, is capable of. I urge the whole industry to sign up.” Lidzén added.

The big reveal will take place during the Fast Track House event in Malta and will be streamed live online. The broadcast begins at 4:00 PM CEST on 2 September. 

Registration is now open: https://app.livestorm.co/fast-track/fast-track-ai-in-action

 

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