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Father and son launch BetProtect, the industry’s primary integrated tool to increase player safety

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David Bradford and his son Adam have today launched BetProtect, to support the industry’s drive for increased player protection and safety which is based on the Bradfords lived experience and linked to extensive industry research
The mobile web app aims to enhance player interaction whilst creating an engaging “take a break” facility. Bet Protect is built to deliver on the industries and regulators challenging expectations which has led to a leading product design created in conjunction with specialist therapists, counsellors as well as the input of those with lived experiences. It delivers on the requirements and expectations to provide self-help tools, safety messages and an informative and engaging ‘time out’ zone for all players who use licenced operators’ gambling products.
The tool, which is powered by Gibraltar-based safer gambling consultancy Crucial Compliance, includes a comprehensive business intelligence system which will enable operators to map and measure common consumer issues and hot topics for support, to inform safer gambling strategies and help tailor customer interventions. The priority message of Bet Protect is to take a break, consider their own behaviour and engage with a platform away from gambling.
The product is accessible for web and mobile devices and includes localised content for international territories such as the UK, USA and Europe with local translation available. Its unique positioning as a live integration with operators websites enables anonymous analytical data to be gathered to ensure optimisation of the product for consumer benefits whilst also allowing all users to keep track of their BetProtect activity in a personalised environment. As is required and expected of any Safer Gambling Product, it has also been peer reviewed by a group of specialist addiction counsellors.
David Bradford today commented: ‘As I never believed I had a gambling problem I never sought help in any form. On reflection I needed intervention from a trusted source. My trusted friend was my computer where I submerged myself into the gambling experience. Only on very few occasions did I feel I needed help but for sure on any of those rare moments there was no life raft to guide me and indeed support me – hence I drowned in my delusional world and nobody was listening.
I only ever sought out my next gambling session. My oasis was the online gambling experience in which my next win would rectify my huge losses.

Using my experience and that of others, we have produced an ever attentive tool called BetProtect.

No other support tool existed back at the height of my gambling and solace was always to play more and more. BetProtect is available now to encourage a pause for thought in the journey and furthermore an invitation to explore the products within such that it would be my best friend without judgement. Nothing was available in my darkest moments until now.’

His son Adam said: ‘BetProtect is an opportunity for the industry to put its best foot forward in providing additional safety messaging and a safe space for people to take time out at any point in the customer journey in an accessible way. We know there is no one silver bullet to completely minimising gambling-related harms but in the suite of tools and offerings the industry presents to its users, we see this software as an effective part of that portfolio. We are looking forward to working with operators on implementing the solution for their customers to suit their own customer journeys and responsible gambling tools.’

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Note: In 2014, David, now 64, was jailed for fraud after hiding a court case and crippling debts from his family. He had amassed hundreds of thousands of pounds worth of debt, including re-mortgaging the family home, all whilst a gambling habit escalated online to the point of him stealing from his employer. The hidden addiction was made clear to his family only once they were told he had been handed a prison sentence for his crimes. This story and the impact on the family was the inspiration for the Bradfords’ own awareness raising work and subsequent work with the industry to provide an extra layer of support to those at risk.

For more information and to book a demo of the software, please visit www.betprotect.co.uk.

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Altenar agrees sponsorship extension for Isle of Man Marathon

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Sportsbook provider builds on commitment to local sporting initiatives by extending sponsorship deal to 2027

Altenar, a leading sportsbook and iGaming software provider, has agreed to sponsor the 2025 Isle of Man Marathon and Half Marathon for another three years, taking its agreement up to 2027.

This year’s edition of the popular event will take place on 10th August and will mark the third year of the provider’s sponsorship deal, which forms part of its broader strategy to invest in the Isle of Man community.

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At the heart of the action, Altenar’s Chief Financial Officer (CFO) John Quaye will once again take to the undulating course, reinforcing the provider’s dedication to hands-on local engagement. This year, participants will also receive newly designed medals, t-shirts, and trophies, while extra medals will be awarded to winners of the Isle of Man Marathon Championships.

Fundamental to Altenar’s strategy is forging successful ties with Isle of Man locals and finding proactive ways to reinforce its affinity with the area. As part of its wider CSR goals, Altenar has also signed a new deal to sponsor the island’s Gran Fondo cycling race, further expanding its presence in the sporting scene.

John Quaye, CFO at Altenar, said: “We are delighted to support the Isle of Man Marathon and Half Marathon for a third year. It has been such a rewarding journey, and we’ve thoroughly enjoyed being part of such a meaningful local tradition. We are also pleased to announce that Altenar will remain the official sponsor for another two years at least.

“Being able to actively support our community and engage in events like this is something we take great pride in at Altenar.”

The post Altenar agrees sponsorship extension for Isle of Man Marathon appeared first on European Gaming Industry News.

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Darwin Filho CEO of Esportes Gaming Brasil

Esportes Gaming Brasil announces Rita Cunha as Chief Growth Officer

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Esportes Gaming Brasil, the group behind the brands Esportes da Sorte and Onabet, has appointed Rita Cunha as Chief Growth Officer (CGO). In her role, she will focus on driving the group’s organic growth, boosting commercial performance, and consolidating data-driven, customer-centric initiatives.

“The iGaming sector is undergoing a period of rapid and highly competitive expansion,” notes Rita Cunha. “I’m excited to join Esportes Gaming Brasil with the mission of transforming data into agile decision-making, strengthening our owned channels, and creating experiences that maximize user value—from the first interaction to long-term relationships,” she explains.

With over 20 years of experience in e-commerce and technology, Rita has built a career leading growth and marketplace strategies at companies such as PicPay—where she led PicPay Shop—as well as stints at Mosaico (Buscapé), Zoom, Passei Direto, and Match.com. Known for her data-driven business mindset, she brings acquisition, retention, and engagement strategies that have consistently delivered exponential results for high-traffic digital companies.

“Rita’s arrival reinforces our strong growth strategy grounded in technology, without compromising the user experience,” says Darwin Filho, CEO of Esportes Gaming Brasil. “Her experience with digital operations, combined with a 360° view of the customer journey, will be essential as we expand our market share in Brazil’s regulated environment.”

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The post Esportes Gaming Brasil announces Rita Cunha as Chief Growth Officer appeared first on Gaming and Gambling Industry in the Americas.

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PG Soft releases fantasy-fueled Dragon’s Treasure Quest

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PG Soft, a world-class digital mobile games company, has unveiled its fantasy-fueled video slot, Dragon’s Treasure Quest. The game is presented within a  5-reel, 3-row frame and features expanding reels and multipliers.Players must track down hidden treasures while navigating through legendary lore to find Wilds and Scatters, represented by a dragon eye and treasure chest respectively.

The Dragon Wild symbol only appears on reels two, three, four and five, and substitutes for all symbols except the Scatter symbol. Four Scatter symbols found anywhere will trigger the Free Spins Feature with 15 free spins – each additional Scatter symbol will trigger two more free spins. It’s possible to retrigger Free Spins.

At the end of every winning free spin, the total win for that spin is multiplied by both the multiplier at the bottom of the reels and the combined multipliers from the multiplier symbols on

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the reels. Any multipliers collected during free spins will be accumulated and will remain at the bottom until the end of the Free Spins Feature.

Players can also take advantage of the Expanding Reel Window feature in Dragon’s Treasure Quest. At the start of each spin, all reels begin with three large reel windows. After each cascade, any reel window involved in a winning combination is split into two smaller windows—boosting the number of ways to win with every round.

A final element is the Multiplier symbol which is in play for any spin within the main game. One or more Multiplier symbols with values ranging from x2 to x100 may appear on the reels. At the end of the spin, all multipliers from the Multiplier symbols on the reels will be added together, and the total win for that spin will be multiplied by the total multiplier. The Treasure Chest may randomly add additional Scatter symbols if there are 1, 2 or 3 Scatter symbols present.

PG Soft’s spokesperson commented: “Dragon’s Treasure Quest delivers an action-packed reels adventure packed with exciting moments as players spin through a magical realm. Dragon’s Treasure Quest captures the spirit of heroic quests and the fiery power of dragons, keeping the adrenaline red hot with every spin.”

The post PG Soft releases fantasy-fueled Dragon’s Treasure Quest appeared first on European Gaming Industry News.

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