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Father and son launch BetProtect, the industry’s primary integrated tool to increase player safety

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David Bradford and his son Adam have today launched BetProtect, to support the industry’s drive for increased player protection and safety which is based on the Bradfords lived experience and linked to extensive industry research
The mobile web app aims to enhance player interaction whilst creating an engaging “take a break” facility. Bet Protect is built to deliver on the industries and regulators challenging expectations which has led to a leading product design created in conjunction with specialist therapists, counsellors as well as the input of those with lived experiences. It delivers on the requirements and expectations to provide self-help tools, safety messages and an informative and engaging ‘time out’ zone for all players who use licenced operators’ gambling products.
The tool, which is powered by Gibraltar-based safer gambling consultancy Crucial Compliance, includes a comprehensive business intelligence system which will enable operators to map and measure common consumer issues and hot topics for support, to inform safer gambling strategies and help tailor customer interventions. The priority message of Bet Protect is to take a break, consider their own behaviour and engage with a platform away from gambling.
The product is accessible for web and mobile devices and includes localised content for international territories such as the UK, USA and Europe with local translation available. Its unique positioning as a live integration with operators websites enables anonymous analytical data to be gathered to ensure optimisation of the product for consumer benefits whilst also allowing all users to keep track of their BetProtect activity in a personalised environment. As is required and expected of any Safer Gambling Product, it has also been peer reviewed by a group of specialist addiction counsellors.
David Bradford today commented: ‘As I never believed I had a gambling problem I never sought help in any form. On reflection I needed intervention from a trusted source. My trusted friend was my computer where I submerged myself into the gambling experience. Only on very few occasions did I feel I needed help but for sure on any of those rare moments there was no life raft to guide me and indeed support me – hence I drowned in my delusional world and nobody was listening.
I only ever sought out my next gambling session. My oasis was the online gambling experience in which my next win would rectify my huge losses.

Using my experience and that of others, we have produced an ever attentive tool called BetProtect.

No other support tool existed back at the height of my gambling and solace was always to play more and more. BetProtect is available now to encourage a pause for thought in the journey and furthermore an invitation to explore the products within such that it would be my best friend without judgement. Nothing was available in my darkest moments until now.’

His son Adam said: ‘BetProtect is an opportunity for the industry to put its best foot forward in providing additional safety messaging and a safe space for people to take time out at any point in the customer journey in an accessible way. We know there is no one silver bullet to completely minimising gambling-related harms but in the suite of tools and offerings the industry presents to its users, we see this software as an effective part of that portfolio. We are looking forward to working with operators on implementing the solution for their customers to suit their own customer journeys and responsible gambling tools.’

Note: In 2014, David, now 64, was jailed for fraud after hiding a court case and crippling debts from his family. He had amassed hundreds of thousands of pounds worth of debt, including re-mortgaging the family home, all whilst a gambling habit escalated online to the point of him stealing from his employer. The hidden addiction was made clear to his family only once they were told he had been handed a prison sentence for his crimes. This story and the impact on the family was the inspiration for the Bradfords’ own awareness raising work and subsequent work with the industry to provide an extra layer of support to those at risk.

For more information and to book a demo of the software, please visit www.betprotect.co.uk.

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Carl Gatt Baldacchino Head of Account Management SlotMatrix

Royal Paws, Royal Payoffs: SlotMatrix’s Catsino Royale

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SlotMatrix, the leading casino content aggregator globally, has enhanced its exclusive content collection with the debut of Catsino Royale, a playful slot that merges feline attitude with traditional casino excitement.

Located within a lively cat-themed casino, the game provides swift gameplay that allows players to accumulate increasing rewards and activate various bonus chances with each spin. Featuring stunning visuals, captivating characters, and intricate mechanics, the game combines enjoyable presentation with significant winning possibilities.

Central to the activity is the Coinstack function. Each coin symbol that appears increases the value of the stack, enlarging it and enhancing rewards with every spin. Players activating either the Catsino Wheel or the Stack N Spin bonus will reap the rewards of the total accumulated amount.

Landing four Bonus symbols triggers the Catsino Wheel, filled with rewards that include multipliers of Coinstack and can reach the Grand Jackpot valued at up to 500x. Landing five bonus symbols activates the Stack N Spin feature, which increases the Coinstack and provides several opportunities to re-trigger the wheel for extra rewards.

The Wild Deal feature creates Golden Frames each time Wilds appear. Wilds introduced into current frames enhance their multipliers, and when the Cat Dealer shows up, all frames transform into Wilds.

Only accessible via SlotMatrix, Catsino Royale is upgraded with EveryMatrix’s unique gamification features, such as free spins and leaderboards, and can be effortlessly incorporated with EngageSuite, the comprehensive player loyalty platform.

Carl Gatt Baldacchino, Head of Account Management, SlotMatrix, said: “Catsino Royale blends playful visuals with mechanics that continuously build value. It will be a strong performer for operators looking to add something fun, distinctive, and rewarding to their lobbies.”

The post Royal Paws, Royal Payoffs: SlotMatrix’s Catsino Royale appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Booming Games

Booming Games Strengthens Leadership with Appointment of New CFO

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Booming Games has elevated Luke Sammut to the newly established position of Chief Financial Officer effective immediately.

Booming Games, a top supplier of high-quality gaming content, has today enhanced its C-suite by promoting Luke Sammut to the newly established position of Chief Financial Officer (CFO) effective immediately. This comes after a series of recent high-level promotions at Booming Games, including the announcement of a new Chief Operating Officer and Chief of Staff last month.

Luke Sammut has dedicated more than eight years to Booming Games in multiple senior finance positions, most recently as the Director of Finance and Accounting. Having a solid foundation in accountancy and a strong enthusiasm for the iGaming sector, he contributes a vast amount of experience and industry expertise to the team. Located in Malta, Luke will be accountable for steering the company’s international financial strategy and managing reporting across various jurisdictions.

The establishment of the CFO position signifies a new phase in the company’s development and highlights a strong dedication to attracting and developing exceptional talent. With the company aiming to achieve ambitious growth goals and enhance its global reach this year, the timing of the appointment is quite promising. Focusing on customers in game development, Booming Games is consistently aiming to innovate and broaden its portfolio, with intentions to substantially boost the frequency of game releases this year.

Booming Games has a solid history of investing in its workforce, with the number of employees recently exceeding 200. In the future, the expanding C-suite will guarantee that the company keeps evolving and is positioned to handle the upcoming phase of its growth.

Max Niehusen, Founder of Booming Games, said: “We are delighted to announce Luke’s promotion, in what is a landmark moment for Booming Games as we appoint our first Chief Financial Officer. Over the past eight years, he has made an immense contribution to the business, playing an important role in our success during a key growth phase.

“I look forward to continuing working closely with him as we look to break new ground this year. As CFO, Luke’s experience will be critical as we expand our operations, with the aim of being regulated in every major market within the next five years.”

Luke Sammut, Chief Financial Officer at Booming Games, said: “With ambitious growth targets, Booming Games’ rapid expansion shows no sign of slowing. I am proud to be taking up the position of CFO, helping to shape the next phase of our financial strategy, at such a pivotal moment for the business. With clear direction from a strong leadership team, Booming Games is well placed to build on its strong financial foundations and seize the opportunity to further cement its reputation for market-leading innovation.”

The post Booming Games Strengthens Leadership with Appointment of New CFO appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Flashscore

State of Mobile 2026: Flashscore Claims “Double Crown” as World’s #1 Sports App Globally and Dominates Key Markets in Brazil, France, and Italy

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In a year defined by unprecedented digital sports consumption, Flashscore has cemented its status as the undisputed “second screen” for sports fans worldwide.

The prestigious State of Mobile 2026 report by market intelligence firm Sensor Tower has ranked Flashscore as the #1 Sports App globally for both Monthly Active Users (MAU) and MAU Growth, as well as #5 in sports app downloads.

The report validates that 2025 was a year of exceptional success for Flashscore. The platform shattered its own records, surpassing 125 million monthly active users globally in October – breaking the previous high (116 million MAU) set during the 2022 World Cup.

Regional Powerhouses: The “Big Three” Performance

While the global metrics are headline news, the Sensor Tower report reveals Flashscore’s overwhelming leadership in the world’s most passionate sporting nations:

  • Brazil: Flashscore has achieved absolute dominance in Latin America’s biggest market, ranking #1 in MAU and #1 in MAU Growth, while also securing the #2 spot in Downloads.

  • France: The platform achieved a clean sweep in engagement metrics, ranking #1 in MAU and #1 in MAU Growth, proving its essential status in the French market.

  • Italy: Operating under the historic brand Diretta, the app is the fastest-growing sports platform in the country, ranked #1 for MAU Growth, and holds a strong podium position at #3 for Total MAU.

Martin Matejka, Marketing Director of Flashscore, said: “The State of Mobile 2026 report confirms what we see in our raw data: sports fans are increasingly demanding speed and depth over simple content. “This dual achievement highlights a rare dominance in the mobile ecosystem: Flashscore is not only maintaining the largest global audience but is also acquiring new users faster than any competitor in the sector. “For the betting and sports marketing industries, these numbers represent a massive, highly engaged audience that relies on Flashscore for instant data, making it a critical touchpoint for real-time sports consumption.”

The post State of Mobile 2026: Flashscore Claims “Double Crown” as World’s #1 Sports App Globally and Dominates Key Markets in Brazil, France, and Italy appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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