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WSC Sports Launches Live Video Notification for Betting Operators in Partnership with Sportradar
New AI-driven video push notification delivers real-time video highlights to betting operators to grow and engage customers
WSC Sports, the global leader in artificial intelligence (AI)-driven sports video technology, has worked with Sportradar, a leading global provider of sports intelligence and sports entertainment solutions, to launch Live Video Notification for sports betting operators. Designed to improve customer acquisition and engagement, Live Video Notification is a video push notification that automatically creates live video highlights from WSC Sports machine-learning platform, delivering rich media to users’ mobile app via push notifications presenting game highlights.
WSC Sports’ proprietary AI platform creates personalized automated highlights for every type of sports fan. The technology automates the highlights production process for 17 different sports for over 150 leagues and broadcast partners around the world. The sports betting industry is the latest focus area for WSC Sports with products already live with sportsbooks in the US.
With Live Video Notification, short event clips are delivered in real-time via a push notification encouraging users to view and engage with the app for active and inactive users. In their first co-developed output, WSC Sports and Sportradar are helping betting operators to enhance the user experience, with the potential to boost volume and in-game engagement.
The Live Video Notification is the first in a full suite of products WSC Sports and Sportradar are planning to launch. The two companies will work together to develop new in-app integrations and explore new ways video highlights can enrich the user experience and support the market need for personalized, attractive and unique content.
It’s the latest addition to Sportradar’s Live Channel portfolio, which will stream more than 330,000 sports events in 2021 via its Live Channel Online, Live Channel Retail and Live Channel Trading services. The Live Video Notification service will feature content from Sportradar’s owned media rights which includes top tier football competitions from Europe, Latin America and Asia, as well tennis, basketball and many more.
“We are thrilled to work with an industry leader like Sportradar and look forward to building out a full portfolio of engaging products that will help betting operators differentiate themselves with personalized content while better utilizing streaming rights. Live Video Notification offers users a unique experience that delivers videos of in-game action directly to mobile phones in near real time – creating an entirely new way to engage and experience the action,” said Yuval Benyamini, Head of Betting at WSC Sports.
Patrick Mostboeck, Global Director Video and Streaming Products, Sportradar said: “As the market is continually moving forward, we are constantly looking to provide our clients with new and innovative ways to engage with fans. Live Video Notification is a game changer, providing top quality video highlights in near real-time to deliver a higher betting conversion through this new and unrivalled fan engagement feature.
“Through our work with WSC Sports we hope to bring more innovations to market which will provide long term benefit to our customer base.”
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Kaizen Gaming brand becomes an Official Regional Sponsor as World Cup 2026 approaches, with campaigns planned across digital, TV and OOH.
Betano has signed a new sponsorship agreement with the Argentina National Football Team, joining as an Official Regional Sponsor, the company said on April 29, 2026.
The deal was announced from Athens, Greece and Buenos Aires, Argentina, with the Kaizen Gaming-owned sports betting and gaming brand positioning the partnership ahead of the FIFA World Cup 2026.
According to the company, the sponsorship will include “local 360° campaigns” featuring Betano’s tagline “Confiá” across digital media, television, and out-of-home (OOH) advertising. Betano also said it plans “high-engagement activations” intended to connect fans with the team.
In the release, Kaizen Gaming framed the agreement as part of a broader strategy to invest in top-tier sports partnerships to support international brand growth and “responsible gaming experiences.” Financial terms, territories covered under the “regional” designation, and contract duration were not disclosed.
More relevant data as follows:
- Betano (Kaizen Gaming) official website; https://www.betano.com/ Primary source for brand and market presence details related to Betano.
- Kaizen Gaming official website; https://kaizengaming.com/ Company background and corporate announcements for Kaizen Gaming, the owner of Betano.
- AFA (Argentine Football Association) official website; https://www.afa.com.ar/ Authoritative reference for Argentina national team commercial partnerships and federation announcements.
- FIFA World Cup 2026; https://www.fifa.com/fifaplus/en/tournaments/mens/worldcup/canada-mexico-usa2026 Official tournament page to ground the timing reference to the FIFA World Cup 2026.
The post Betano signs sponsorship deal with Argentina national football team appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
New France stop runs Nov 2-8; EPT Prague returns to the Hilton Prague on Dec 2-13, both counting toward the PokerStars Live League.
PokerStars has added two stops to its 2026 live poker calendar: EPT Prague returns on Dec 2-13 at the Hilton Prague, and a new PokerStars Open event will debut in Aix-en-Provence, France, on Nov 2-8. The operator announced the dates on April 22, 2026.
Both events will award points in the PokerStars Live League, PokerStars’ annual leaderboard system across High, Medium, and Low tiers. PokerStars said more than €150,000 in PokerStars LIVE credit will be paid out to the top three finishers in each tier at year-end, plus a live freeroll with a €100,000 prize pool at the first EPT of 2027 for the top 30 finishers in each tier.
EPT Prague is set to run as an 11-day festival, with PokerStars flagging the High Roller and EPT Main Event among the headline tournaments. PokerStars cited last year’s Prague Main Event at more than 1,200 entries for a prize pool of more than €5.9 million, with Matan Krakow winning for more than €770,000.
The new PokerStars Open Aix-en-Provence stop will run in partnership with Texapoker at Pasino GRAND Partouche Aix-en-Provence. It becomes the latest confirmed date in PokerStars’ 2026 live lineup, which also includes EPT Monte Carlo (April 30 – May 10), PokerStars Open Namur (May 27 – June 7), PokerStars Open Malaga (June 22-28), and EPT Barcelona (August 16-29).
“We’re delighted to bring players two more incredible live events and welcome the return of EPT Prague,” said Cédric Billot, Associate Director, Live Events. ”Each stop offers a unique experience and world-class competition and strengthens an already exciting 2026 schedule. We look forward to welcoming everyone for another standout year of live poker.”
More relevant data as follows:
- PokerStars Live; https://www.pokerstarslive.com/ Official schedule and event information source referenced in the announcement.
- PokerStars blog; https://www.pokerstars.com/poker/learn/news/ PokerStars’ news hub cited for additional details on live events and updates.
- European Poker Tour (EPT) – PokerStars Live; https://www.pokerstarslive.com/ept Background and official overview of the EPT brand and tour stops mentioned in the release
The post PokerStars adds PokerStars Open Aix-en-Provence and confirms EPT Prague for 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Betano joins the Argentina National Football Team as Official Regional Sponsor ahead of the FIFA World Cup 2026
Betano, the premium online sports betting and gaming brand of Kaizen Gaming, is an Official Regional Sponsor of the Argentine National Football Team, further highlighting its commitment to supporting Argentine sport.
The sponsorship agreement comes at a time of increased global anticipation for the game, just weeks before the FIFA World Cup 2026. Through this partnership, Betano is strengthening its ties with Argentine football and together with the country’s National Team, will deploy high-engagement activations that bring the fans closer to the game.
Argentina, the reigning world champions and one of the most iconic footballing nations, hold three World Cup titles and 47 major tournament wins and are supported by an expansive international fanbase. By reinforcing its presence in this legendary footballing stronghold, Betano continues to elevate its brand profile, integrating it into the elite of global sport. The partnership with the National Football Team of Argentina also reflects Kaizen Gaming’s broader strategy to invest in top-tier sports collaborations that drive international brand growth, while delivering innovative and responsible gaming experiences to millions of users worldwide.
The scope of this sponsorship will include local 360° campaigns that feature Betano’s tagline “Confiá” in digital media, television, and out-of-home (OOH) advertising.
Football is a global language, and few teams and countries embody its passion and legacy like Argentina. This partnership is a natural step for Kaizen Gaming and the Betano brand, deepening their presence at the heart of the sport and connecting with fans in moments that matter most. As anticipation for the FIFA World Cup 2026 continues to build, this collaboration positions Betano centre-stage in the football conversation. Ahead of what promises to be a thrilling tournament, Kaizen Gaming remains focused on expanding its international reach, investing in strategic partnerships, and building meaningful connections with fans worldwide.
The post Betano Teams Up with World Champions Argentina in New Sponsorship Deal appeared first on Americas iGaming & Sports Betting News.
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