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WSC Sports Launches Live Video Notification for Betting Operators in Partnership with Sportradar
New AI-driven video push notification delivers real-time video highlights to betting operators to grow and engage customers
WSC Sports, the global leader in artificial intelligence (AI)-driven sports video technology, has worked with Sportradar, a leading global provider of sports intelligence and sports entertainment solutions, to launch Live Video Notification for sports betting operators. Designed to improve customer acquisition and engagement, Live Video Notification is a video push notification that automatically creates live video highlights from WSC Sports machine-learning platform, delivering rich media to users’ mobile app via push notifications presenting game highlights.
WSC Sports’ proprietary AI platform creates personalized automated highlights for every type of sports fan. The technology automates the highlights production process for 17 different sports for over 150 leagues and broadcast partners around the world. The sports betting industry is the latest focus area for WSC Sports with products already live with sportsbooks in the US.
With Live Video Notification, short event clips are delivered in real-time via a push notification encouraging users to view and engage with the app for active and inactive users. In their first co-developed output, WSC Sports and Sportradar are helping betting operators to enhance the user experience, with the potential to boost volume and in-game engagement.
The Live Video Notification is the first in a full suite of products WSC Sports and Sportradar are planning to launch. The two companies will work together to develop new in-app integrations and explore new ways video highlights can enrich the user experience and support the market need for personalized, attractive and unique content.
It’s the latest addition to Sportradar’s Live Channel portfolio, which will stream more than 330,000 sports events in 2021 via its Live Channel Online, Live Channel Retail and Live Channel Trading services. The Live Video Notification service will feature content from Sportradar’s owned media rights which includes top tier football competitions from Europe, Latin America and Asia, as well tennis, basketball and many more.
“We are thrilled to work with an industry leader like Sportradar and look forward to building out a full portfolio of engaging products that will help betting operators differentiate themselves with personalized content while better utilizing streaming rights. Live Video Notification offers users a unique experience that delivers videos of in-game action directly to mobile phones in near real time – creating an entirely new way to engage and experience the action,” said Yuval Benyamini, Head of Betting at WSC Sports.
Patrick Mostboeck, Global Director Video and Streaming Products, Sportradar said: “As the market is continually moving forward, we are constantly looking to provide our clients with new and innovative ways to engage with fans. Live Video Notification is a game changer, providing top quality video highlights in near real-time to deliver a higher betting conversion through this new and unrivalled fan engagement feature.
“Through our work with WSC Sports we hope to bring more innovations to market which will provide long term benefit to our customer base.”
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As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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