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Picklebet partners with Oddin for innovative esports betting solution

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The Australian licensed operator will integrate Oddin’s suite of innovative esports betting solutions.

Founded in 2017, Picklebet is one of the early pioneers in the regulated esports betting industry. The Australian licensed company, operates a next gen betting platform, with an esports-centric design catered to satisfy the demands of the millennial and gen z bettor. Currently live in Australia, the 5th largest online wagering market globally, they’ve partnered with Oddin to continuously improve the data, odds and coverage of their esports betting offering.

Oddin’s esports odds feed aims to improve Picklebet’s coverage, uptime, and the number of esports markets available, providing a more entertaining esports betting experience to engage their audience.

‘’Esports is the core of our business, as a next gen betting platform. We want to offer our customers the greatest depth and breadth of esports content to wager on, providing a best in class esports betting experience. Oddin’s product suite positions us to meet the consistent demands of our customers for more quality esports content. With ambitious plans for continued growth, we are excited to partner with Oddin; integrating their existing solutions, and working together on innovation within the section.’’ said Nick Heaney, CEO and Co-founder of Picklebet.

Marek Suchar, Head of Partnerships of Oddin, stated: ‘’We’re very happy to partner with operators that share the same vision for truly engaging esports betting. Esportsbooks such as Picklebet know how to engage esports audiences, and they understand how important the overlap is between esports and next gen demographics are for the future of betting. We’re here to help them to increase their coverage, uptime and the number of markets they offer with our solution; increasing customer engagement and profitability for their esportsbook.’’

Esportsbooks are gaining relevance in the betting ecosystem. As a growing vertical, esports is especially appealing to younger audiences. However, these generations have different demands than traditional bettors. The industry needs companies, such as Picklebet and Oddin, that understand these differences, and are building innovative products together, to attract younger generations.

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Australia

VGCCC: EGM Application Improvements Consultation

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VGCCC has launched consultation on proposed reforms to the application process for Electronic Gaming Machine approvals in Victoria.

“Our Electronic Gaming Machine (EGM) application process for new premises approvals under section 3.3.6 and EGM increase applications under section 3.4.17 of the Gambling Regulation Act 2003 is undergoing a significant uplift to align with modern expectations, recent legislative change, and our strengthened mandate to minimise gambling harm. It also intends to reduce red tape by ensuring applicants focus on priority factors that commonly determine the suitability of an application,” VGCCC said.

VGCCC is inviting feedback from all stakeholders — including, but not limited to, industry participants, councils, experts and community organisations — to provide feedback on:

• the clarity and practicality of the revised application and hearing processes

• ambiguities, redundancies or gaps in the revised application form and practice notes

• any other opportunities to improve the application and hearing process.

Consultation period closes on 19 December 2025.

The post VGCCC: EGM Application Improvements Consultation appeared first on European Gaming Industry News.

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ACMA

ACMA: Self-Excluded Gamblers Report a Better Quality of Life

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New survey figures from the Australian Communications and Media Authority (ACMA) has revealed that around four in five people (77%) who have registered for self-exclusion from online and phone wagering services experience a better overall quality of life.

The ACMA-commissioned research into user experience with BetStop – the National Self-Exclusion Register also found 79% of registrants experienced improved mental health and 69% experience better personal relationships with family, friends and partners.

Almost all (96%) of registrants surveyed also said that they had either completely stopped betting on sports or racing events (81%) or had decreased their betting (15%).

ACMA member Carolyn Lidgerwood said that the survey and research results show how self-exclusion is helping Australians to manage their gambling behaviour.

“We know online gambling causes a great deal of harm for too many in our communities. It is wonderful to see that the national self-exclusion register is having a positive impact. The stories shared with us are both moving and compelling,” Ms Lidgerwood said.

“We want to make sure everyone who uses phone or internet gambling in Australia is aware of their options for self-exclusion.

“It only takes five minutes to register, and this could change your life,” she said.

The research was undertaken by ORIMA on behalf of the ACMA. The report, including individual case studies, is available at BetStop – the National Self-Exclusion Register research.

The findings from this research will also help to inform the statutory review of the NSER that is currently underway.

The release of the research coincides with BetStop – the National Self-Exclusion Register reaching a new milestone, with more than 50,000 Australians now having chosen to self-exclude since the launch of the programme in August 2023. Over 32,000 people currently have active exclusions.

When someone chooses to register, they are excluded from all of the approximately 190 licensed wagering providers in Australia.

The post ACMA: Self-Excluded Gamblers Report a Better Quality of Life appeared first on European Gaming Industry News.

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Australia

SkyCity Announces Renewal of Queenstown Casino Licence

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SkyCity Entertainment Group Limited confirmed that the New Zealand Gambling Commission has granted SkyCity Queenstown Limited with a renewal of its casino venue licence for a further 15 years from 7 December 2025, pursuant to section 134 of the Gambling Act 2003.

SkyCity Chief Executive Officer, Jason Walbridge, said: “We’re delighted with this outcome. We look forward to continuing to play our part in Queenstown’s fantastic range of entertainment for both locals and visitors.”

The post SkyCity Announces Renewal of Queenstown Casino Licence appeared first on European Gaming Industry News.

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