Press Releases

First Look Games extends partnership with Scientific Games

Published

4 years ago

June 1, 2021

Reading Time: 2 minutes

Tier one developer’s full suite of slots now available via First Look Games’ innovative Demo Game Server allowing affiliates to offer “freeplay” games to their readers

First Look Games, the platform that directly connects game studios with online gambling affiliates, has extended its partnership with tier one developer Scientific Games, with the provider’s 458 most prominent slots now available on its Demo Game Server.

First Look Games launched its Demo Game Server (DGS) last year, allowing affiliates to offer once again free to play versions of a provider’s slots while remaining compliant with the Gambling Commission of Great Britain’s rules and regulations.

European Gaming Congress 2024 (Warsaw, Poland)

The DGS includes cutting age ID verification technology from “1account”; in the event of a successful verification, the user can then access the free to play game.

The addition of Scientific Games is a major coup for First Look Games, with the developer’s full suite of slots also added to its Game Library. This means affiliates can now download assets, such as logos, images and videos, as well as key information for all of the provider’s titles.

From this, they can then create engaging and informative content such as game reviews and comparisons and publish them to their readers alongside the correct logos and images.

First Look Games also allows developers to push notifications about network promotions, bonus campaigns and operator partnerships to affiliate members, further increasing potential exposure for their games and brands.

Tom Galanis, Founder of First Look Games, said: “We are thrilled to have extended our partnership with Scientific Games and for the provider’s full suite of slots to now be available to affiliates via our Demo Game Server.

“Freeplay games are a powerful engagement and conversion tool for affiliates and to be able to offer games from one of the biggest providers in the business will significantly help publishers capture reader interested and drive first time depositors.”

Dylan Slaney, SVP Gaming, at Scientific Games Digital, said: “We are delighted to build on our existing partnership with First Look Games to provide affiliates with the option to offer free to play versions of our games to their readers, driving awareness of and engagement with our slots, whilst elevating the high compliance standards we hold as a business.

“The role of affiliates is extremely important, to provide players with the information and insight they are seeking about our games and now they can also allow them to play for free and explore what they are looking for from particular games before heading to a casino to play for real.”

Africa

Sportingtech Extends Strategic Partnership with 888Africa

Published

3 minutes ago

July 11, 2025

George Miller

sportingtech-extends-strategic-partnership-with-888africa

Reading Time: < 1 minute

Sportingtech, the multi-award winning iGaming platform provider, has extended its partnership with 888Africa for another three years – reinforcing a relationship that has rapidly become one of the most successful in African iGaming. The extension signals a continued commitment to trust, performance, and shared expansion ambitions in one of the industry’s most dynamic regions.

Since launching together in 2022, Sportingtech and 888Africa have established an effective operating partnership, successfully delivering top-tier sports betting and casino experiences across key African markets. During this time, 888Africa has recorded customer base growth of over 800%, underlining the strength of the collaboration.

As part of the renewed agreement, 888Africa will benefit from Sportingtech’s enhanced platform, featuring an updated sportsbook and casino UI/UX designed to drive deeper engagement and deliver strong performance in competitive markets.

Anthony Murphy, Commercial Director at Sportingtech, said: “This renewal shows the value of doing things properly – understanding local markets, building solid tech foundations, and working in true partnership. We’ve built a strong relationship with the team at 888Africa and are ready to keep pushing their growth further.”

Christopher Coyne, CEO at 888Africa, added: “Sportingtech has been a key part of our African success in Mozambique. 888 is now #1 for market share in Mozambique and without doubt the Sportingtech Platform has been a part of this result. The Platform has proven to be stable and high performing, we’ve made big strides in the partnership over the last while and I cannot speak highly enough about Tom Ustunel, Colin McDonagh and the whole team as partners.”

The post Sportingtech Extends Strategic Partnership with 888Africa appeared first on European Gaming Industry News.

Baltics

Swintt Joins Forces with TOPsport to Capitalize on Lithuanian Market

Published

3 minutes ago

July 11, 2025

George Miller

swintt-joins-forces-with-topsport-to-capitalize-on-lithuanian-market

Reading Time: 2 minutes

Swintt – the award-winning software provider behind recent slot sensations Big Max Pot Hunter and Big Fish – has announced it has formed a new partnership with established Lithuanian betting brand, TOPsport, that will see the studio further raise its profile in the country.

With the new deal now in place, Swintt is already live with 36 Premium releases on the TOPsport platform, with these giving players access to a roster of classically-themed games that combine the design elements of traditional land-based slots with exciting mechanics and bonus features.

Established in 2002, TOPsport is Lithuania’s first and largest gambling operator, boasting a strong bricks-and-mortar presence that includes 50 casino slot saloons spread across 26 towns in addition to its online enterprise. Given the brand’s rich land-based heritage, the SwinttPremium range seems to be ideally suited for its customers, who will enjoy the slots’ familiar look and feel.

Among the Premium options now available at TOPsport.lt, players will be particularly keen to try the acclaimed Extra Win X, which adds an innovative Bonus Wheel to the iconic fruit machine format, and Max The Winner, which features a unique gathering mechanic that sees the titular cartoon squirrel appear on the reels during the bonus feature to collect acorns and award prizes.

With these just being two of the standout examples from the new collection of Swintt slots that are now available at TOPsport.lt, the brand will be able to further cement its reputation as the country’s leading operator while Swintt continues to reach more players in the Lithuanian market.

David Mann, Chief Executive Officer at Swintt, said: “With TOPsport being Lithuania’s oldest and most-trusted betting brand, we’re delighted to be able to introduce our Premium releases to players on the platform. With all of these games offering themes and features that are inspired by traditional land-based slot machines, we’re sure they’ll prove a popular addition to their line-up.”

Linas Dargenavičius, Chief Commercial Officer at TOPsport, said: “With a diverse library of over 3,000 slot titles, TOPsport offers the most extensive selection of online casino games in Lithuania. The addition of SwinttPremium titles further strengthens our portfolio, bringing in games that resonate with players familiar with classic land-based machines. Their engaging mechanics make them a valuable extension of the experience we aim to provide.”

The post Swintt Joins Forces with TOPsport to Capitalize on Lithuanian Market appeared first on European Gaming Industry News.

Latest News

Lottery.com Inc. Announces Rebranding as SEGG Media Corporation

Published

3 minutes ago

July 11, 2025

GamingAmericas.com

lotterycom-inc.-announces-rebranding-as-segg-media-corporation

In a landmark corporate transformation, Lottery.com Inc. has officially rebranded as SEGG Media Corporation — Sports Entertainment Gaming Global Media — completing one of the most dynamic turnarounds in recent history. Effective immediately, SEGG Media will begin trading under its new ticker symbol: SEGG.

This milestone marks more than a name change. It signals a definitive close to legacy issues, paving the way for a new era of growth across sports, media and ethical gaming. With the support of shareholders, employees, and strategic partners, SEGG Media is now structurally and financially positioned to emerge as a modern-day global sports and entertainment conglomerate.

Strategic Architecture: One Group, Three Pillars
SEGG Media operates through three distinct yet synergistic verticals:

Sports.com – The global home of sport: Live immersive streaming, sim racing, football, motorsports, eSports, youth driver programs and athlete-driven content. Sports.com Studios, Sports.com Media, and Nook will operate under the sports vertical;
Entertainment – The live experience layer: AI-driven event streaming, music media, hybrid entertainment, fashion and fan engagement platforms. Upon completion of the acquisition of DotCom Ventures, Inc., Concerts.com and TicketStub.com will operate under this vertical; and
Lottery.com – The ethical gaming engine: International lotteries, iGaming, instant wins, sports betting and charity-aligned gaming initiatives. Domestic and global lottery operations, Tinbu, and WinTogether will operate under the gaming vertical.

Together, these pillars form a foundation designed for global expansion, fan engagement and long-term shareholder value creation.

A New Generation Sports & Entertainment Conglomerate
SEGG Media is built for the next generation — a fan-first business model designed to combine immersive media, cash-generative assets and technology-forward experiences. The Company will bring all sports under one roof, while expanding into music, lifestyle, and fashion.

With original content, influencer campaigns, and innovative storytelling documentaries and series produced by Sports.com Studios, SEGG Media aims to redefine how audiences connect with clubs, athletes, teams and leagues. This includes the acquisition and revitalization of trophy assets like football clubs and race teams, unlocking their value through smart structuring, media exposure and global fan penetration.

The Turnaround Journey
Over the last 24 months, SEGG Media has:

Stabilized operations and balance sheet integrity
Appointed world-class leadership and advisors
Expanded into new verticals with asset-backed acquisitions
Secured a $300M equity line of credit

The rebrand and restructure represent the final act of the turnaround — and the opening act of a global growth story.

“This is a generational moment. SEGG Media isn’t just the end of a chapter — it’s the birth of a next-generation business,” said Matthew McGahan, Chairman of SEGG Media Corporation. “We’re ready to compete with giants, with sharper tech, a youthful fan base and ethical values at the core. To every shareholder who stood with us — thank you. The turnaround is complete. The mission begins now.”

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