Press Releases

First Look Games extends partnership with Scientific Games

Published

5 years ago

on

June 1, 2021

By

Zoltan Tundik

Reading Time: 2 minutes

Tier one developer’s full suite of slots now available via First Look Games’ innovative Demo Game Server allowing affiliates to offer “freeplay” games to their readers

First Look Games, the platform that directly connects game studios with online gambling affiliates, has extended its partnership with tier one developer Scientific Games, with the provider’s 458 most prominent slots now available on its Demo Game Server.

First Look Games launched its Demo Game Server (DGS) last year, allowing affiliates to offer once again free to play versions of a provider’s slots while remaining compliant with the Gambling Commission of Great Britain’s rules and regulations.

The DGS includes cutting age ID verification technology from “1account”; in the event of a successful verification, the user can then access the free to play game.

The addition of Scientific Games is a major coup for First Look Games, with the developer’s full suite of slots also added to its Game Library. This means affiliates can now download assets, such as logos, images and videos, as well as key information for all of the provider’s titles.

From this, they can then create engaging and informative content such as game reviews and comparisons and publish them to their readers alongside the correct logos and images.

First Look Games also allows developers to push notifications about network promotions, bonus campaigns and operator partnerships to affiliate members, further increasing potential exposure for their games and brands.

Tom Galanis, Founder of First Look Games, said: “We are thrilled to have extended our partnership with Scientific Games and for the provider’s full suite of slots to now be available to affiliates via our Demo Game Server.

“Freeplay games are a powerful engagement and conversion tool for affiliates and to be able to offer games from one of the biggest providers in the business will significantly help publishers capture reader interested and drive first time depositors.”

Dylan Slaney, SVP Gaming, at Scientific Games Digital, said: “We are delighted to build on our existing partnership with First Look Games to provide affiliates with the option to offer free to play versions of our games to their readers, driving awareness of and engagement with our slots, whilst elevating the high compliance standards we hold as a business.

“The role of affiliates is extremely important, to provide players with the information and insight they are seeking about our games and now they can also allow them to play for free and explore what they are looking for from particular games before heading to a casino to play for real.”

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When LATAM gambles: Blask reveals seasonality patterns across six countries

Published

2 hours ago

on

February 12, 2026

By

Wladimir P.

when-latam-gambles:-blask-reveals-seasonality-patterns-across-six-countries

Brazil, Argentina, Mexico, Chile, Peru and Colombia represent six distinct iGaming markets — each with its own regulatory framework, player base and cultural rhythms. Yet beneath these differences lie powerful shared drivers: domestic football seasons concluding in Q4, mandatory year-end bonuses injecting billions into local economies, and national holidays that stretch into multi-day celebrations.

Using Blask’s Seasonality feature, player activity across all six countries was analyzed to map engagement peaks by month, day and hour. While regional trends are visible, the execution varies sharply at the local level.

Here’s what the data reveals.

Brazil: The Q4 Convergence Effect

In Brazil, November and December form a clear peak driven by three converging factors.

The Brasileirão season concludes in early December, with title races and relegation battles intensifying betting activity. At the same time, the Copa Libertadores semifinals and final fall in October and November — and Brazilian clubs’ recent dominance has kept engagement high.

The economic boost comes from the décimo terceiro, Brazil’s mandatory 13th salary paid in two instalments by November 30 and December 20. In 2024 alone, it injected R$321 billion into the economy, increasing disposable income during football’s decisive phase.

Saturday edges out Sunday as the top-performing day, reflecting the league’s fixture concentration. Weekends dominate overall, with a pronounced spike between 1 AM and 5 AM on Friday-to-Saturday nights — a sign that late-night casino sessions complement live sports betting.

Argentina: Aguinaldo and League Finals

December leads the calendar in Argentina, driven by the Liga Profesional’s mid-December conclusion and the aguinaldo, the country’s mandatory 13th salary paid by June 30 and December 18.

Sunday ranks highest for engagement, closely followed by Saturday, aligning with concentrated weekend fixtures. The peak activity window — midnight to 3 AM on Saturday-to-Sunday nights — reflects pre-match anticipation and late-night casino play following the workweek.

The pattern closely mirrors Brazil’s Q4 surge, but with a stronger Sunday bias.

Mexico: Liguilla and Late-Night Culture

December again stands out, coinciding with the Liga MX Apertura playoffs (Liguilla) and the championship final in mid-December. The aguinaldo — at least 15 days’ salary, paid by December 20 — provides additional liquidity at the same time.

Sunday leads weekly activity, with Saturday close behind. However, Mexico’s most distinctive feature is its consistent 2–3 AM activity peak across all days, amplified on weekends.

This pattern suggests a strong late-night gambling culture, where casino verticals such as slots, crash games and live dealer experiences drive engagement alongside sports betting.

Chile: September Over December

Unlike its regional peers, Chile’s biggest month is September — not December.

The surge is powered by Fiestas Patrias (September 18–19), the country’s most significant national celebration. When calendar alignment allows, festivities can stretch into a full week, with fondas, music and social gatherings creating a nationwide party atmosphere that extends into online gambling.

Saturday is the dominant day, with activity elevated throughout. Peaks occur around midnight on Friday-to-Saturday nights and again during Saturday afternoon (3–5 PM), indicating a blend of late-night casino play and daytime sports betting.

Peru: The Purple Month Effect

October and November represent Peru’s peak period, with November slightly ahead.

The Clausura tournament reaches its decisive stretch in early November, while October is dominated by Señor de los Milagros — the country’s largest religious festival. Celebrations extend into All Saints’ Day (November 1) and Day of the Dead (November 2), creating a sustained festive period.

Unlike Brazil and Mexico, Peru’s engagement is concentrated during daytime weekend hours, particularly morning and afternoon. This suggests a stronger alignment with live Liga 1 fixtures rather than late-night casino sessions.

Colombia: Primetime Precision

In Colombia, November leads, with October close behind.

The Torneo Finalización enters its cuadrangulares (semifinal group stage) during this period, building toward a December final. Anticipation around the prima de servicios — a mandatory half-month salary bonus due by December 20 — also supports late-year liquidity.

Sunday is the clear weekly leader, with evening primetime activity standing out. Engagement closely mirrors Liga BetPlay broadcast schedules, indicating sports betting is the primary driver rather than late-night casino behaviour.

The Bigger Picture: Regional Liquidity, Local Execution

Across LATAM, the Q4 bonus cycle — décimo terceiro, aguinaldo, prima de servicios and similar payouts — represents a predictable liquidity event spanning six major markets within an eight-week window. Crucially, it coincides with domestic football seasons reaching their climax.

However, peak timing differs significantly:

Mexico’s engagement spikes at 2 AM, while Peru’s is daytime-focused.
September outperforms December in Chile.
Colombia revolves around Sunday primetime broadcasts.
Brazil peaks on Saturday nights.

The takeaway is clear: while seasonality patterns are regional, execution must be hyper-local. Campaigns, product pushes and marketing spend need to align not just with the right month — but the right day and even the right hour in each individual market.

The post When LATAM gambles: Blask reveals seasonality patterns across six countries appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.