Latest News
SoftSwiss Sportsbook: up to 50% setup discount for new clients ahead of EURO 2020

Few weeks prior to the start of the 2020 UEFA European Football Championship, SoftSwiss is announcing a limited-time offer of up to 50% off setup costs for all new clients considering launching their projects with SoftSwiss Sportsbook. The offer will provide two types of discount options – boosted (valid until June 10th inclusively) and standard (valid until July 11th inclusively).
EURO 2020 is finally coming this June. SoftSwiss wants to celebrate big time and give its new prospective clients a limited-time offer to sign up for the Sportsbook module until the end of EURO 2020. Furthermore, if you sign up and place your bet on the EURO 2020 winner before its start on 11th June, SoftSwiss can provide a doubled discount. The initial discount upon contacting the SoftSwiss Business Development team and signing up for a Sportsbook project would be 25%, however, it will automatically double 50% if you place a winning bet before June 11th!
- The mentioned discounts are maximum and do not add up with any other possible discounts.
- The limited-time proposal is valid for new clients as well as existing casino clients who wish to add the sportsbook module to their project.
- The discount applies to the SoftSwiss Sportsbook solution exclusively and does not extend to SoftSwiss casino solutions.
- 2-in-1 (SoftSwiss Sportsbook + Online Casino) projects will be able to get flat discount options equivalent for White Label and Turnkey projects.
SoftSwiss Sportsbook Platform was launched in December 2020 and has been gaining momentum ever since by establishing a large client portfolio in multiple markets by mid-2021.
Sportsbook is also working heavily on innovation – recently the brand announced the launch of American league in-play live bets functionality, as well as additional bonus features like Betcashout, Betbuilder, Quickbet and Maxstake. Many more new features and functionalities for both clients and players are bound to be added later this year. The main odds feed provider behind the platform is Betradar, the world’s leading supplier of sports betting data services. Moreover, the solution provides an easily customised mobile-first user experience.
Reach out to the SoftSwiss Business Development team for more details via this link.
About SoftSwiss
SoftSwiss is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an Affiliate Platform, and a recently launched Sportsbook Platform. SoftSwiss holds a number of gaming licenses, providing a “one-stop-shop” White Label solutions by taking care of all technical, legal, and financial processes on behalf of its customers. In 2013 SoftSwiss was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.
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Latest News
KingMidas Games Partners with LuckyStreak to Deliver Premium iGaming Titles to Operators Worldwide

KingMidas Games, a leading iGaming provider, today announces a new strategic partnership with LuckyStreak, a leading B2B live casino software provider and content aggregator.
Through this collaboration, more than 100 KingMidas Games titles—spanning its signature Classics, Next-Gen, Slots, and other top-performing genres—will be made available via LuckyStreak’s powerful aggregator platform, LuckyConnect™. This integration empowers operators to easily browse, pick, and deploy their preferred KingMidas Games titles all in one place, streamlining access to world-class content through a single integration point.
“Partnering with LuckyStreak marks a significant milestone in our growth journey,” said Alex Mozir, Head of Sales at KingMidas Games. “Their reputation for delivering best-in-class live casino and aggregation solutions makes them a natural fit for our content. We’re confident that our portfolio—designed for engagement, retention, and performance—will add strong value to the LuckyConnect offering. This collaboration reflects our shared commitment to empowering operators with standout gaming experiences, and we’re excited for what’s to come.”
“Growing LuckyConnect with top content is a big focus for us this year, and KingMidas Games is a perfect fit to our strategy. I know the team behind it and have a lot of respect for what they’re building—smart games, solid execution, and real potential,” said Ady Totah, LuckyStreak CEO and Co-founder. “We’re already lining up campaigns with some of our close partners and looking forward to seeing how the games perform. This is just the start.”
Rory Kimber, LuckyStreak Commercial Director said: “Often making decisions for who to bring onto LuckyConnect can be difficult, but with KingMidas Games, that wasn’t the case. Their first-class, diverse and exclusive content ticks all the boxes. More importantly, the team at KingMidas Games understands that successful partnerships are built not just on great content, but on strong support and collaboration—and they’ve been both engaging and knowledgeable at every stage. I’m looking forward to taking their fantastic games to the market, and to our existing customers.”
The KingMidas Games portfolio will be available on the LuckyConnect™ platform starting in Q2 2025.
The post KingMidas Games Partners with LuckyStreak to Deliver Premium iGaming Titles to Operators Worldwide appeared first on European Gaming Industry News.
Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER

Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
Better Collective
Network Gaming partners with Better Collective to launch pioneering gaming ecosystem

Network Gaming and BolaVIP launch groundbreaking mobile gaming platform, Ligavip, for Brazilian sports fans
Network Gaming, the next-generation sports games studio, has announced the launch of its mobile-first gaming platform in partnership with Bolavip, one of Brazil’s largest sports media brands and part of the global sports media group Better Collective.
This launch marks a bold step into new territory for Network Gaming — entering the Brazilian market for the first time, and doing so on a mainstream stage that reaches millions of passionate fans. The collaboration sets the scene for a new category of mobile sports games, built for mass appeal and designed to deepen engagement across Bolavip’s vast audience.
Timed to coincide with the start of the main football championship in Brazil, the debut of the Ligavip platform delivered standout early results, including a 15% conversion rate from unique visitors to registered users in its opening weekend.
Unlike traditional models, Ligavip is not tethered to betting. Instead, it opens up an innovative source of new revenues for Better Collective by offering free-to-play games powered by branded prizes, such as shopping vouchers from one of the country’s top sports retailers, awarded to the best performers in Ligavip challenges. Players can compete for rewards, challenge their friends for bragging rights, and monitor their performance on live leaderboards in a community-first environment.
“We’re stepping onto a new stage — launching in Brazil, partnering with one of the most influential sports media groups in the world, certainly in terms of incoming traffic to its assets, and thereby pushing our platform into the mainstream,” said Harry Collins, CEO of Network Gaming. “This is a defining moment for us. It’s not just about great gameplay; it’s about creating sustainable entertainment ecosystems built around loyalty, fun, and fan connection.”
The launch also signals a new phase of development for Network Gaming’s broader platform ambitions. With Ligavip, the company will now be building out advanced meta mechanics — systems layered on top of gameplay such as daily rewards, progression loops, and upgrades — designed to boost long-term retention. Combined with powerful social features like leaderboards, invite-a-friend mechanics, and community leagues, these systems turn simple games into sticky, social experiences.
Tomás Vaz de Carvalho, COO South America at Better Collective, said: “We’re thrilled to be working with Network Gaming to bring a new kind of interactive sports experience to Brazil. This is about engaging fans in a fresh, rewarding way — and opening up new commercial avenues that align with global digital trends. Gaming is now a key pillar in many media strategies, and this partnership puts us right at the forefront.”
As traditional media looks for new ways to engage and monetise its audience, initiatives like Ligavip are becoming a strategic pillar. (The New York Times now generates more revenue from its games portfolio than its core news content.) This collaboration allows Better Collective and Network Gaming to stay ahead of the curve — creating experiences that are fun, valuable, and aligned with global digital entertainment trends.
The post Network Gaming partners with Better Collective to launch pioneering gaming ecosystem appeared first on Gaming and Gambling Industry in the Americas.
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