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Roberto Carlos exclusive: the Global Ambassador for Football for Friendship answers the questions of Young Participants from all over the world
The former Brazilian international, three-time winner of the Champions League and Global Ambassador of the Gazprom International Children’s Social Programme Football for Friendship (F4F), Roberto Carlos, spoke in an exclusive press conference with Young Players and Young Journalists about his life, his career and his support for F4F.
Roberto Carlos won the World Cup with the Brazilian national team in 2002. He also won the UEFA Champions League title three times (1998, 2000 and 2002) with Real Madrid as well as numerous national league championship titles. Currently, he is working as a youth coach at Real Madrid. Since 2020 he has also been a Global Ambassador for Football for Friendship. He has supported the programme since 2019, when he presented the winners of the F4F World Championship the cup at the closing events in Madrid, having taken part in other important highlights of the tournament as well.
In an online press conference at the end of May, he answered a wide range of questions from Young Players and Young Journalists with charm and wit. The topics ranged from the highlights of his career to his relationship with his family, his native country Brazil, and his support for Football for Friendship.
Asked about his most famous goal, Roberto Carlos couldn’t suppress a smile at first because, as he explained, he is often asked this question. But he then went on to mention his free kick against France on 3rd June 1997 at the Tournament of France in the 21st minute of the game and also his spectacular goal against CD Teneriffa on 21st February 1998. He also explained that the derby match between Real Madrid and FC Barcelona had always been a highlight. He said that the Brazilian national team of 2002 and Real Madrid with its galacticos were his favourite teams, and argued that whether or not football was becoming more and more commercialised depended a lot on the actual club. Overall, football would continue to develop both technically and tactically.
He told David Sargent from Ireland that it was true that he had been named after the famous Brazilian singer Roberto Carlos Braga. It had been the wish of his father, whose favourite singer this was. He, Roberto Carlos, was a great admirer of the Brazilian singer Alexandre Pires. He explained that his family had been poor and that, when he was twelve, he had wanted to become a lawyer. But then everything had quickly turned out differently: a football career in Brazil, the national team and an invitation to play in Europe. He said that his family had always supported him, particularly his father, who had played football himself. And, of course, it had been painful to leave his family when he was just 13 years old.
Kinley Deki Yangzom from Bhutan asked him what he would do differently. He replied that everything had gone well and had helped him to develop personally and professionally. He told Miriam Sheahan from Ireland that he had never been afraid. But of course he had had dreams, for example to be able to build his parents a house.
In his view, respect towards others, and good, friendly behaviour – towards one’s opponent as well – were important qualities. He told Dominic Kramberger from Sweden that teamwork was an important precondition for success. And his answer to the question from Xuance Li, a Young Journalist from China, was that, because he himself had always behaved properly towards others, he had never been offended by anyone. Mihajlo Nasik, a Young Journalist from Serbia, played Roberto Carlos a serenade on his piano and then asked him about his creative hobbies. Roberto answered that he didn’t have any special talents and that his life was taken up with football 24 hours a day, seven days a week.
Doro Yusupov from Tajikistan wanted to know what, in his view, were typical traditions in Brazil. The football star’s answer was good fortune, good food, respect for one’s family and the desire to spend the weekend with one’s family. Aahana Kamboj from India observed that Brazil had so many good footballers and asked whether it was to do with a particular kind of sand on the beaches there. Carlos replied that he had lived in India for some time and had a great love for the country. He went on to explain that the sand on the beaches most certainly wasn’t the reason why Brazil had so many good footballers. Quite simply, the people in his country played football everywhere and everyone wanted to become a star.
What he found good about Football for Friendship was that so many Young Players and Young Journalists meet up and can interact with one another. He thanked the young people for their many interesting questions and wished them all every success.
The 9th season of Football for Friendship is taking place in an online format from 14th to 29th May 2021. This year, F4F is bringing boys and girls together from more than 200 countries and regions. Young Players aged 12 are taking part in the 2021 Football for Friendship eWorld Championship (eF4F). The competition is being played on “F4F World”, the football simulator, which is available free of charge in 27 languages on MS Windows, Apple MacOS, Android and iOS.
Young Journalists report in the International Children’s Press Centre on the events in the 9th season of Football for Friendship and share with their friends the most important values in the programme: friendship, equality, fairness, health, peace, devotion, victory, traditions, and honour.
You can watch the video of this press conference by clicking on the following link: https://www.youtube.com/watch?v=mi6qD7wkhWA.
Aahana Kamboj, India: “I really enjoyed the session with Football for Friendship Global Ambassador, Roberto Carlos, where the Young Journalists from different countries asked questions related to his football career. Even I got the opportunity to ask a question. According to Roberto, teamwork is the key to success, and everyone must follow this rule to be successful in life.”
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ELA Games reports 201.9% betting volume jump in Greece over two quarters
ELA Games says it has delivered triple-digit growth in Greece over the last two quarters, reporting an 86.30% increase in active users, a 77.20% rise in turnover, and a 201.90% surge in overall bet counts.
The supplier attributed the results to aligning its content with local player preferences and said its Greece performance has been driven by certified titles focused on visual design and “narrative-led experiences.”
ELA Games named Piñatas Festival, Riches Express, and Flame Fruits Frenzy as its top-three performing titles in Greece during the period.
The company also linked the performance to a new strategic partnership with Fonbet in Greece. ELA Games said the integration creates an exclusive hub for its content and expands access to its catalogue for local players.
Yaroslav Soloshenko, Business Development Team Lead at ELA Games, said: “When we look at the numbers, it is satisfying to see that our regional strategy is paying off in such a big way. We spend a lot of time analyzing what players in specific markets want to see. Our unique design philosophy combined with that regional focus has resulted in proven commercial success across our main European markets, and Greece is a perfect example of that in action.”
The post ELA Games reports 201.9% betting volume jump in Greece over two quarters appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
efl-championship
Midnite signs Middlesbrough shirt deal, renews Sheffield United sponsorship
Midnite has agreed a principal partnership with Middlesbrough FC that will put the bookmaker on the club’s front of shirt for the 2026/27 season. The brand will also continue as principal partner of Sheffield United FC for a second consecutive year, also including front-of-shirt sponsorship.
Midnite said the Middlesbrough agreement will run during the club’s 150th season and will include a supporter-facing activation called “This Season’s On Us”. The company said the initiative will offer prizes including men’s or women’s season tickets, 2026/27 home and away shirts, hospitality tickets and a £25 club shop voucher, with participation described as first-come-first-served via trivia and football challenges.
For Sheffield United, Midnite is launching a new matchday promotion called 2UP. Midnite said if Sheffield United go two goals up in a home league match, “one lucky fan will win the 2UP prize pot”. The Sheffield United 2UP prize fund will start at £10,000 when the season begins in August, with £1,000 added for every home league fixture, according to the company.
Andrew Mook, Midnite‘s Head of Brand Marketing, said:
“The Championship is one of the most viewed football leagues in the world, with some iconic and historical names from English football competing in it. We are looking forward to being a part of the action by partnering with two of the league’s biggest clubs in what should be another thrilling season.
“Middlesbrough are a club with a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“We are also delighted to be Sheffield United’s principal partner for a second consecutive season after a really exciting first year. We’ll be looking to create even more memorable fan experiences in the upcoming season.”
Midnite said the 2UP campaign will run across all of its Midnite-sponsored Championship clubs and referenced a separate front-of-shirt deal announced last month with Wolverhampton Wanderers. The company also highlighted other UK sports marketing activity, including a renewed sponsorship with the World Snooker Tour for the World Snooker Championship and a UK betting and casino partner designation for the 2026 Johnstone’s Paint Masters.
The post Midnite signs Middlesbrough shirt deal, renews Sheffield United sponsorship appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Gaming Realms
Gaming Realms signs SIS licensing deal to build Slingo 49’s game
Gaming Realms has signed a licensing agreement with SIS to develop a Slingo title based on SIS’s fixed-odds live numbers draw product, 49’s. The companies announced the deal on 2nd July 2026.
The agreement marks the first time SIS has licensed IP from its numbers portfolio, according to the companies. A Slingo version is scheduled to launch in July 2026, incorporating 49’s branding, theme tune and live presenters within the game.
Gaming Realms said the game will use its Slingo mechanic, with players spinning a reel to match numbers on a board and progress up a “Slingo ladder” for increasing prizes. Slingo 49’s will be distributed to Gaming Realms’ global operator partners, with the companies highlighting the strongest appeal in the UK and Africa.
Gareth Scott, Chief Commercial Officer at Gaming Realms, said: “Partnering with SIS to bring the iconic 49’s and Slingo together is a fascinating collaboration. The 49’s live draw is an adjacent gaming vertical and one of the most popular numbers products internationally, with a loyal following built over decades.
Jess Mills, Head of 49’s at SIS, said: “We’re delighted to partner with Gaming Realms to bring 49’s to life in a completely new format. The 49’s live draws have an extraordinary heritage and a passionate, global fanbase, so the decision to license our IP was not one we took lightly. Gaming Realms’ track record with Slingo gave us every confidence that this was the right partnership to make that step.
“Slingo is the ideal vehicle to introduce 49’s to a new player vertical, while keeping the authenticity that existing fans love at the heart of the experience.”
The post Gaming Realms signs SIS licensing deal to build Slingo 49’s game appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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