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Roberto Carlos exclusive: the Global Ambassador for Football for Friendship answers the questions of Young Participants from all over the world
The former Brazilian international, three-time winner of the Champions League and Global Ambassador of the Gazprom International Children’s Social Programme Football for Friendship (F4F), Roberto Carlos, spoke in an exclusive press conference with Young Players and Young Journalists about his life, his career and his support for F4F.
Roberto Carlos won the World Cup with the Brazilian national team in 2002. He also won the UEFA Champions League title three times (1998, 2000 and 2002) with Real Madrid as well as numerous national league championship titles. Currently, he is working as a youth coach at Real Madrid. Since 2020 he has also been a Global Ambassador for Football for Friendship. He has supported the programme since 2019, when he presented the winners of the F4F World Championship the cup at the closing events in Madrid, having taken part in other important highlights of the tournament as well.
In an online press conference at the end of May, he answered a wide range of questions from Young Players and Young Journalists with charm and wit. The topics ranged from the highlights of his career to his relationship with his family, his native country Brazil, and his support for Football for Friendship.
Asked about his most famous goal, Roberto Carlos couldn’t suppress a smile at first because, as he explained, he is often asked this question. But he then went on to mention his free kick against France on 3rd June 1997 at the Tournament of France in the 21st minute of the game and also his spectacular goal against CD Teneriffa on 21st February 1998. He also explained that the derby match between Real Madrid and FC Barcelona had always been a highlight. He said that the Brazilian national team of 2002 and Real Madrid with its galacticos were his favourite teams, and argued that whether or not football was becoming more and more commercialised depended a lot on the actual club. Overall, football would continue to develop both technically and tactically.
He told David Sargent from Ireland that it was true that he had been named after the famous Brazilian singer Roberto Carlos Braga. It had been the wish of his father, whose favourite singer this was. He, Roberto Carlos, was a great admirer of the Brazilian singer Alexandre Pires. He explained that his family had been poor and that, when he was twelve, he had wanted to become a lawyer. But then everything had quickly turned out differently: a football career in Brazil, the national team and an invitation to play in Europe. He said that his family had always supported him, particularly his father, who had played football himself. And, of course, it had been painful to leave his family when he was just 13 years old.
Kinley Deki Yangzom from Bhutan asked him what he would do differently. He replied that everything had gone well and had helped him to develop personally and professionally. He told Miriam Sheahan from Ireland that he had never been afraid. But of course he had had dreams, for example to be able to build his parents a house.
In his view, respect towards others, and good, friendly behaviour – towards one’s opponent as well – were important qualities. He told Dominic Kramberger from Sweden that teamwork was an important precondition for success. And his answer to the question from Xuance Li, a Young Journalist from China, was that, because he himself had always behaved properly towards others, he had never been offended by anyone. Mihajlo Nasik, a Young Journalist from Serbia, played Roberto Carlos a serenade on his piano and then asked him about his creative hobbies. Roberto answered that he didn’t have any special talents and that his life was taken up with football 24 hours a day, seven days a week.
Doro Yusupov from Tajikistan wanted to know what, in his view, were typical traditions in Brazil. The football star’s answer was good fortune, good food, respect for one’s family and the desire to spend the weekend with one’s family. Aahana Kamboj from India observed that Brazil had so many good footballers and asked whether it was to do with a particular kind of sand on the beaches there. Carlos replied that he had lived in India for some time and had a great love for the country. He went on to explain that the sand on the beaches most certainly wasn’t the reason why Brazil had so many good footballers. Quite simply, the people in his country played football everywhere and everyone wanted to become a star.
What he found good about Football for Friendship was that so many Young Players and Young Journalists meet up and can interact with one another. He thanked the young people for their many interesting questions and wished them all every success.
The 9th season of Football for Friendship is taking place in an online format from 14th to 29th May 2021. This year, F4F is bringing boys and girls together from more than 200 countries and regions. Young Players aged 12 are taking part in the 2021 Football for Friendship eWorld Championship (eF4F). The competition is being played on “F4F World”, the football simulator, which is available free of charge in 27 languages on MS Windows, Apple MacOS, Android and iOS.
Young Journalists report in the International Children’s Press Centre on the events in the 9th season of Football for Friendship and share with their friends the most important values in the programme: friendship, equality, fairness, health, peace, devotion, victory, traditions, and honour.
You can watch the video of this press conference by clicking on the following link: https://www.youtube.com/watch?v=mi6qD7wkhWA.
Aahana Kamboj, India: “I really enjoyed the session with Football for Friendship Global Ambassador, Roberto Carlos, where the Young Journalists from different countries asked questions related to his football career. Even I got the opportunity to ask a question. According to Roberto, teamwork is the key to success, and everyone must follow this rule to be successful in life.”
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Alona Shevtsova
Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh
Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.
The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.
Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.
Alona Shevtsova, CEO of Sends, said:
“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”
The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.
The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.
Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.
*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .
The post Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alona Shevtsova
Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh
Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.
The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.
Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.
Alona Shevtsova, CEO of Sends, said:
“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”
The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.
The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.
Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.
*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .
The post Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh appeared first on Americas iGaming & Sports Betting News.
Latest News
Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh
Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.
The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.
Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.
Alona Shevtsova, CEO of Sends, said:
“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”
The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.
The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.
Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.
*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .
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