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Worldwide Online Gambling Industry to 2030 – Major Players Include 888 Holdings, William Hill and Paddy Power Among Others
The “Online Gambling Global Market Report 2021: COVID-19 Growth and Change to 2030” report has been added to ResearchAndMarkets.com’s offering.
This report provides strategists, marketers and senior management with the critical information they need to assess the global online gambling market.
This report focuses on the online gambling market which is experiencing strong growth. The report gives a guide to the online gambling market which will be of significance over the next ten years and beyond, including the market’s response to the challenge of the global pandemic.
The global online gambling market is expected to grow from $64.13 billion in 2020 to $72.02 billion in 2021 at a compound annual growth rate (CAGR) of 12.3%. The growth is mainly due to the companies resuming their operations and adapting to the new normal while recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $112.09 billion in 2025 at a CAGR of 12%.
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Where is the largest and fastest growing market for the online gambling? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Online Gambling market global report answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider online gambling market, and compares it with other markets.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, the impact of the COVID-19 virus and forecasting its recovery.
- Market segmentations break down market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the impact and recovery trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section highlights the likely future developments in the market and suggests approaches companies can take to exploit this.
- The online gambling market section of the report gives context. It compares the online gambling market with other segments of the online gambling market by size and growth, historic and forecast. It analyses GDP proportion, expenditure per capita, online gambling indicators comparison.
Major players in the online gambling market are 888 Holdings PLC, Bet365 Group Ltd., Betsson AB, William Hill PLC, GVC Holdings PLC, Kindred Group PLC, Sky Betting & Gaming, Stars Group Inc., Ladbrokes Coral Group PLC and Paddy Power Betfair PLC.
The online gambling market comprises of revenue generated by remote gaming activities by means of the internet using desktop and mobile devices. The market includes gambling establishments developing online sports betting, casino, bingo, lotteries, and poker games, among others.
The online gambling laws vary wildly from one region to other. Most countries have their own local laws that deal with the relevant legal and regulatory issues. Countries such as the USA, have much more complex gambling regulatory process. Moreover, in countries like India, gambling is under strict control. With each individual country enacting different gambling laws, it’s tough to be familiar with them all. Nevertheless, all gambling sites should be compliant with any laws that they are subject to, to ensure gambling sites are operated lawfully, ethically, and are safe. The established and reputable licensing authorities impose a strict code of conduct on the licensees, who have to adhere to the necessary regulations if they are to maintain their licenses. The strict and varying laws across the countries are likely to challenge the market growth.
Technologies such as Blockchain, IoT and VR are changing everything in every field including online gambling. Virtual Reality and VR Headsets have gained a lot of popularity in recent years and are revolutionary addition to the world of online gambling. With VR, one can actually enter into a virtual casino and play all the games without having to travel. However, fraud and cheating were majorly concerning the users in online gambling. A lot of online casinos and online gambling sites have been accused of not being transparent and hiding their internal workings and the methods for their dealings. These concerns can be addressed using blockchain technology. With blockchain technology, everyone will be able to see exactly what is going on behind the scenes. Games such as SlotsMillion, Casino VR Poker, and The Gear that are played through VR are engaging the customers and are shaping the online gambling industry.
Increasing adoption of smartphones with improved internet accessibility is driving the online gambling market. Globally, the average use of mobile devices compared to desktop computers or laptops is significantly greater. In most countries, the mobile users account for about 80% of all users in the online gambling industry. According to the study published on the Rub90 portal, the share of gamblers preferring smartphones to participate in gambling grew by 117% between 2012 and 2018. According to the report Gambling participation in 2019: behavior, awareness and attitudes, 18% of the respondents gambled online at least once while 21% of the respondents gambled in 2019. According to Cisco company annual report, globally, the total number of Internet users is projected to grow from 3.9 billion in 2018 to 5.3 billion by 2023 at a CAGR of 6 percent, and Smartphones will grow at a 7 percent CAGR. This in turn is expected to drive online gambling market.
In January 2019, MRG (Mr Green Ltd) was acquired by one of the world’s largest betting and gaming companies William Hill PLC for $321.22 million. Following the acquisition of MRG by William Hill PLC, the MRG brands will be part of the William Hill. Mr Green Ltd., is an online gambling company.
Key Topics Covered:
1. Executive Summary
2. Online Gambling Market Characteristics
3. Online Gambling Market Trends and Strategies
4. Impact of COVID-19 on Online Gambling
5. Online Gambling Market Size and Growth
5.1. Global Online Gambling Historic Market, 2015-2020, $ Billion
5.1.1. Drivers of the Market
5.1.2. Restraints on The Market
5.2. Global Online Gambling Forecast Market, 2020-2025F, 2030F, $ Billion
5.2.1. Drivers of the Market
5.2.2. Restraints on the Market
6. Online Gambling Market Segmentation
7. Online Gambling Market Regional and Country Analysis
7.1. Global Online Gambling Market, Split By Region, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
7.2. Global Online Gambling Market, Split By Country, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
8. Asia-Pacific Online Gambling Market
9. China Online Gambling Market
10. India Online Gambling Market
11. Japan Online Gambling Market
12. Australia Online Gambling Market
13. Indonesia Online Gambling Market
14. South Korea Online Gambling Market
15. Western Europe Online Gambling Market
16. UK Online Gambling Market
17. Germany Online Gambling Market
18. France Online Gambling Market
19. Eastern Europe Online Gambling Market
20. Russia Online Gambling Market
21. North America Online Gambling Market
22. USA Online Gambling Market
23. South America Online Gambling Market
24. Brazil Online Gambling Market
25. Middle East Online Gambling Market
26. Africa Online Gambling Market
27. Online Gambling Market Competitive Landscape and Company Profiles
27.1. Online Gambling Market Competitive Landscape
27.2. Online Gambling Market Company Profiles
27.2.1. 888 Holdings PLC
27.2.1.1. Overview
27.2.1.2. Products and Services
27.2.1.3. Strategy
27.2.1.4. Financial Performance
27.2.2. Bet365 Group Ltd.
27.2.2.1. Overview
27.2.2.2. Products and Services
27.2.2.3. Strategy
27.2.2.4. Financial Performance
27.2.3. Betsson AB
27.2.3.1. Overview
27.2.3.2. Products and Services
27.2.3.3. Strategy
27.2.3.4. Financial Performance
27.2.4. William Hill PLC
27.2.4.1. Overview
27.2.4.2. Products and Services
27.2.4.3. Strategy
27.2.4.4. Financial Performance
27.2.5. GVC Holdings PLC
27.2.5.1. Overview
27.2.5.2. Products and Services
27.2.5.3. Strategy
27.2.5.4. Financial Performance
28. Key Mergers and Acquisitions in the Online Gambling Market
29. Online Gambling Market Future Outlook and Potential Analysis
30. Appendix
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Para absorver pico de demanda, companhia amplia operação interna em 55% e reforça áreas de risco, suporte e monitoramento preventivo
A proximidade da Copa do Mundo levou o Grupo EGB, responsável pelas marcas Esportes da Sorte, Onabet e Lottu, a preparar sua maior estrutura operacional desde o início da regulamentação do setor no Brasil. A companhia projeta um aumento de 45% no volume de interações durante o torneio, com expectativa de salto de 230 mil para 335 mil contatos mensais em canais de atendimento como chat, e-mail e voz.
Para absorver esse crescimento, o grupo ampliou em mais de 55% seu quadro total de colaboradores ao longo dos últimos doze meses, passando de 378 funcionários, em junho de 2025, para 586 profissionais em junho de 2026. As contratações foram concentradas principalmente nos polos de Recife (PE) e São Paulo (SP), com foco nas áreas de atendimento, tecnologia, risco e jogo responsável.
Duas áreas estratégicas concentraram metade das admissões realizadas no período: Atendimento, com 97 novos profissionais, e Risco e Jogo Responsável, que recebeu 60 novos especialistas para reforçar o monitoramento preventivo e a capacidade de resposta durante o Mundial.
“A preparação operacional para a Copa envolve não apenas ganho de escala, mas principalmente reforço da qualidade e da segurança da experiência do usuário. Nosso foco é garantir uma estrutura preparada para responder com agilidade e responsabilidade em um período de aumento expressivo da demanda”, afirma Roberta Cinti, Head de Pessoas e Cultura do Grupo EGB.
Além do reforço nas equipes, o Grupo EGB promoveu ajustes na jornada digital de autoatendimento e nas Unidades de Resposta Audível (URA), buscando reduzir fricções operacionais e otimizar o fluxo de demandas estritamente informativas, como dúvidas sobre regulamentos e termos promocionais. A estratégia visa liberar os analistas humanos para interações complexas e que exijam maior sensibilidade analítica.
A estratégia também inclui a ampliação do uso de ferramentas de inteligência artificial voltadas ao monitoramento preventivo de comportamento. Historicamente, os atendimentos relacionados à área de risco e jogo responsável representam cerca de 5% do volume total mensal de contatos da companhia (cerca de 11.500 atendimentos).
Os sistemas utilizados pela empresa analisam indicadores considerados atípicos em tempo real, como tempo excessivo de sessão contínua, frequência elevada de navegação e movimentações financeiras fora do padrão habitual, permitindo que as equipes especializadas realizem avaliações preventivas quando necessário.
O uso de tecnologia aplicada ao monitoramento e à prevenção funciona como uma camada preditiva de proteção ao usuário, fortalecendo a capacidade operacional do Grupo EGB em períodos de alta movimentação. A combinação entre inteligência artificial, acompanhamento especializado e suporte humano são pilares importantes da construção de uma experiência mais segura e sustentável para o usuário.
A movimentação faz parte do planejamento operacional do Grupo EGB para o período da Copa, combinando expansão de estrutura, investimentos em tecnologia e reforço das áreas ligadas à experiência do usuário para garantir que a experiência do Mundial permaneça estritamente no campo do lazer e da aposta segura.
The post Grupo EGB projeta aumento de 45% no volume de atendimentos durante a Copa do Mundo appeared first on Americas iGaming & Sports Betting News.
The online slot market has no shortage of new content. The harder question for suppliers and operators is whether players will ever find it.
Game studios continue to release new titles at a rapid pace, while aggregators make it easier for operators to add broad portfolios through a single technical integration. The result is a market where access to content is becoming less of a differentiator, but visibility inside increasingly crowded casino lobbies is becoming far more important.
Recent launches illustrate the scale of the issue. Caesars Entertainment became the first online casino operator to introduce a group of Aristocrat Interactive slot titles in West Virginia in March, bringing games including 5 Dragons and Fu Dai Lian Lian Panda to several Caesars-operated products in the state. Elsewhere, Spinmatic has expanded its content on Stoiximan in Greece, while suppliers continue to announce new Hold&Win releases, jackpot formats, branded games and feature-led titles across regulated markets.
For operators, adding games is relatively straightforward. Ensuring those games are discovered, understood and played is more difficult.
A typical online casino lobby can now contain thousands of titles from dozens of suppliers. Players may arrive looking for a specific provider, a familiar mechanic such as Hold&Win or Megaways, a progressive jackpot, a themed release, or simply the game they saw promoted elsewhere. Most will not browse through a catalogue at random for long enough to find a newly launched title.
That creates a distribution problem for game studios. A launch can be technically successful, reach multiple operators and appear across several markets, but still struggle to gain meaningful attention once it enters a live casino environment.
The challenge is not unique to slots. Streaming platforms, app stores and digital marketplaces all face similar issues when supply outpaces the attention available to any individual product. In iGaming, however, the situation is complicated by market-specific certification, different operator partnerships, responsible gambling rules and the commercial importance of keeping players engaged without overwhelming them.
Aggregators sit at the centre of that process. Their original value proposition was simple: give operators access to large volumes of casino content through one integration. That remains important, particularly as operators seek faster launch cycles and broader supplier coverage.
However, portfolio size alone is no longer enough. An operator that adds hundreds of additional games does not automatically create a better customer experience. Without effective lobby design, filters, recommendation tools and promotional placement, a larger library can make discovery harder rather than easier. The issue becomes one of curation: which games should be surfaced, to whom, and at what moment?
That is increasingly shaping how operators think about game launches. Featured placements, provider takeovers, seasonal campaigns, jackpot races and personalized recommendations are now part of the commercial path between studio and player. A new slot may need more than a prominent position in the “new games” section to gain traction, particularly when it is competing with established titles that already have recognition, search demand and a record of player engagement.
Slot tournaments have become one useful part of that visibility mix. A tournament can give an operator a reason to place a particular title, supplier portfolio or game mechanic in front of players for a defined period, while creating an event around the release rather than relying only on standard bonus messaging.
The format is not a replacement for game quality. A weak title will not become a lasting success because it appears in a leaderboard campaign. However, tournaments, prize drops and network promotions can help solve the initial discovery problem by directing players towards games they may otherwise never encounter in a crowded lobby.
Suppliers are also responding by building more recognisable product identities around their releases. Rather than marketing every new game as a completely separate proposition, studios increasingly develop recurring mechanics, sequel formats and branded families that give players a reference point before they enter the casino lobby.
Hold&Win games are a clear example. The mechanic has become widely used across the market, but suppliers continue to differentiate their versions through theme, volatility, jackpot structures, bonus features and visual presentation. That gives operators more ways to group, promote and recommend games, while giving players a clearer idea of what to expect.
Land-based recognition can play a similar role in regulated online markets. Caesars’ Aristocrat Interactive launch in West Virginia showed how established retail brands can become part of an online product strategy, with familiar titles providing an immediate reference point for players who already know the games from physical casino floors.
The same principle applies to supplier brands. Where players recognise a studio’s catalogue, a provider page or promoted collection can become more useful than a generic list of newly added games. For smaller developers, however, that makes distribution more difficult, because the strongest lobby placements often go to suppliers that already have a record of performance.
This is where operators, aggregators and affiliates increasingly overlap. Operators control the live product environment. Aggregators influence how easily content can be integrated and managed. Suppliers need commercial pathways for their games to reach the right audiences. Affiliates and comparison platforms, meanwhile, often shape discovery before a player even reaches an operator’s lobby.
On the consumer side, this has made independent sources covering online slots increasingly relevant. Players are not only comparing welcome offers; they are looking at provider coverage, game libraries, promotions, payment methods and whether a platform actually carries the types of slots they want to play.
That does not mean every game launch requires a major promotional campaign. Some titles will gain momentum through strong performance data, word of mouth or a place in a popular provider catalogue. However, as the supply of games continues to grow, the market is likely to reward operators and suppliers that treat discovery as a product discipline rather than an afterthought.
The slot market’s next competitive advantage may not come from who can add the most games. It may come from who can help players find the right ones.
The post From Game Launch to Player Discovery: Why the Slot Market Has a Distribution Problem appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
LEON continues to strengthen its presence in esports with the launch of LEONBET Masters, a new Counter-Strike 2 tournament set to take place from September 24 to 27 at the SAW Esports Arena in Vila Nova de Gaia, Portugal.
The tournament will bring together 16 teams competing for a €30,000 prize pool and valuable VRS points, which play a key role in qualification opportunities for major international events, including the Singapore Major later this year.
LEONBET Masters will feature a group stage with four groups of four teams, followed by playoffs that will determine the tournament champion. The event is expected to attract some of the strongest Tier 2 and Tier 3 teams looking to improve their rankings and continue their path toward the highest level of professional Counter-Strike competition.
The launch of LEONBET Masters marks another step in LEON’s long-term commitment to esports. Over the past few years, the company has actively supported the competitive gaming ecosystem through partnerships with prominent organizations and by hosting its own tournaments across multiple disciplines. Previous initiatives include the LEON Masters Dota tournament, the LEON Masters Deadlock competition, and the LEON Esports Cup Free Fire, further demonstrating the brand’s investment in developing competitive gaming.
LEON currently partners with German esports organization GamerLegion, supporting both its Counter-Strike 2 and Dota 2 rosters. The company also partners with teams such as SAW, one of Portugal’s most recognizable esports organizations, and FlyQuest, further strengthening its presence across key international esports markets.
By creating LEONBET Masters, LEON aims to provide emerging teams with additional opportunities to compete at a high level, gain valuable ranking points, and showcase their talent on a larger stage.
Additional information about the participating teams, tournament format, broadcast talent, and where to watch the event can be found on the official tournament page here:
About LEON
LEON is an international sportsbook and online casino brand with over 17 years of industry experience. The company actively supports esports through strategic partnerships, sponsorships, and competitive gaming initiatives, working with organizations and communities across multiple regions worldwide.
The post LEON announces LEON.bet Masters, a new CS2 tournament in Portugal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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