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Worldwide Online Gambling Industry to 2030 – Major Players Include 888 Holdings, William Hill and Paddy Power Among Others
The “Online Gambling Global Market Report 2021: COVID-19 Growth and Change to 2030” report has been added to ResearchAndMarkets.com’s offering.
This report provides strategists, marketers and senior management with the critical information they need to assess the global online gambling market.
This report focuses on the online gambling market which is experiencing strong growth. The report gives a guide to the online gambling market which will be of significance over the next ten years and beyond, including the market’s response to the challenge of the global pandemic.
The global online gambling market is expected to grow from $64.13 billion in 2020 to $72.02 billion in 2021 at a compound annual growth rate (CAGR) of 12.3%. The growth is mainly due to the companies resuming their operations and adapting to the new normal while recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $112.09 billion in 2025 at a CAGR of 12%.
Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.
- Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market research findings.
- Benchmark performance against key competitors.
- Utilize the relationships between key data sets for superior strategizing.
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- Report will be updated with the latest data and delivered to you within 3-5 working days of order.
Where is the largest and fastest growing market for the online gambling? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Online Gambling market global report answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider online gambling market, and compares it with other markets.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, the impact of the COVID-19 virus and forecasting its recovery.
- Market segmentations break down market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the impact and recovery trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section highlights the likely future developments in the market and suggests approaches companies can take to exploit this.
- The online gambling market section of the report gives context. It compares the online gambling market with other segments of the online gambling market by size and growth, historic and forecast. It analyses GDP proportion, expenditure per capita, online gambling indicators comparison.
Major players in the online gambling market are 888 Holdings PLC, Bet365 Group Ltd., Betsson AB, William Hill PLC, GVC Holdings PLC, Kindred Group PLC, Sky Betting & Gaming, Stars Group Inc., Ladbrokes Coral Group PLC and Paddy Power Betfair PLC.
The online gambling market comprises of revenue generated by remote gaming activities by means of the internet using desktop and mobile devices. The market includes gambling establishments developing online sports betting, casino, bingo, lotteries, and poker games, among others.
The online gambling laws vary wildly from one region to other. Most countries have their own local laws that deal with the relevant legal and regulatory issues. Countries such as the USA, have much more complex gambling regulatory process. Moreover, in countries like India, gambling is under strict control. With each individual country enacting different gambling laws, it’s tough to be familiar with them all. Nevertheless, all gambling sites should be compliant with any laws that they are subject to, to ensure gambling sites are operated lawfully, ethically, and are safe. The established and reputable licensing authorities impose a strict code of conduct on the licensees, who have to adhere to the necessary regulations if they are to maintain their licenses. The strict and varying laws across the countries are likely to challenge the market growth.
Technologies such as Blockchain, IoT and VR are changing everything in every field including online gambling. Virtual Reality and VR Headsets have gained a lot of popularity in recent years and are revolutionary addition to the world of online gambling. With VR, one can actually enter into a virtual casino and play all the games without having to travel. However, fraud and cheating were majorly concerning the users in online gambling. A lot of online casinos and online gambling sites have been accused of not being transparent and hiding their internal workings and the methods for their dealings. These concerns can be addressed using blockchain technology. With blockchain technology, everyone will be able to see exactly what is going on behind the scenes. Games such as SlotsMillion, Casino VR Poker, and The Gear that are played through VR are engaging the customers and are shaping the online gambling industry.
Increasing adoption of smartphones with improved internet accessibility is driving the online gambling market. Globally, the average use of mobile devices compared to desktop computers or laptops is significantly greater. In most countries, the mobile users account for about 80% of all users in the online gambling industry. According to the study published on the Rub90 portal, the share of gamblers preferring smartphones to participate in gambling grew by 117% between 2012 and 2018. According to the report Gambling participation in 2019: behavior, awareness and attitudes, 18% of the respondents gambled online at least once while 21% of the respondents gambled in 2019. According to Cisco company annual report, globally, the total number of Internet users is projected to grow from 3.9 billion in 2018 to 5.3 billion by 2023 at a CAGR of 6 percent, and Smartphones will grow at a 7 percent CAGR. This in turn is expected to drive online gambling market.
In January 2019, MRG (Mr Green Ltd) was acquired by one of the world’s largest betting and gaming companies William Hill PLC for $321.22 million. Following the acquisition of MRG by William Hill PLC, the MRG brands will be part of the William Hill. Mr Green Ltd., is an online gambling company.
Key Topics Covered:
1. Executive Summary
2. Online Gambling Market Characteristics
3. Online Gambling Market Trends and Strategies
4. Impact of COVID-19 on Online Gambling
5. Online Gambling Market Size and Growth
5.1. Global Online Gambling Historic Market, 2015-2020, $ Billion
5.1.1. Drivers of the Market
5.1.2. Restraints on The Market
5.2. Global Online Gambling Forecast Market, 2020-2025F, 2030F, $ Billion
5.2.1. Drivers of the Market
5.2.2. Restraints on the Market
6. Online Gambling Market Segmentation
7. Online Gambling Market Regional and Country Analysis
7.1. Global Online Gambling Market, Split By Region, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
7.2. Global Online Gambling Market, Split By Country, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
8. Asia-Pacific Online Gambling Market
9. China Online Gambling Market
10. India Online Gambling Market
11. Japan Online Gambling Market
12. Australia Online Gambling Market
13. Indonesia Online Gambling Market
14. South Korea Online Gambling Market
15. Western Europe Online Gambling Market
16. UK Online Gambling Market
17. Germany Online Gambling Market
18. France Online Gambling Market
19. Eastern Europe Online Gambling Market
20. Russia Online Gambling Market
21. North America Online Gambling Market
22. USA Online Gambling Market
23. South America Online Gambling Market
24. Brazil Online Gambling Market
25. Middle East Online Gambling Market
26. Africa Online Gambling Market
27. Online Gambling Market Competitive Landscape and Company Profiles
27.1. Online Gambling Market Competitive Landscape
27.2. Online Gambling Market Company Profiles
27.2.1. 888 Holdings PLC
27.2.1.1. Overview
27.2.1.2. Products and Services
27.2.1.3. Strategy
27.2.1.4. Financial Performance
27.2.2. Bet365 Group Ltd.
27.2.2.1. Overview
27.2.2.2. Products and Services
27.2.2.3. Strategy
27.2.2.4. Financial Performance
27.2.3. Betsson AB
27.2.3.1. Overview
27.2.3.2. Products and Services
27.2.3.3. Strategy
27.2.3.4. Financial Performance
27.2.4. William Hill PLC
27.2.4.1. Overview
27.2.4.2. Products and Services
27.2.4.3. Strategy
27.2.4.4. Financial Performance
27.2.5. GVC Holdings PLC
27.2.5.1. Overview
27.2.5.2. Products and Services
27.2.5.3. Strategy
27.2.5.4. Financial Performance
28. Key Mergers and Acquisitions in the Online Gambling Market
29. Online Gambling Market Future Outlook and Potential Analysis
30. Appendix
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SEON, the command centre for immediate Fraud Prevention and AML Compliance, has unveiled AI Reality Check: 2026 Fraud & AML Leaders Report, the second iteration of its sector research, derived from a worldwide survey of 1,010 leaders in fraud, risk, and compliance spanning payments, fintech, financial services, retail, eCommerce, and gaming.
The figures reveal an unforeseen narrative: AI is ubiquitous, yet operations are not becoming easier to manage. Currently, 98% of organizations utilize AI in fraud and AML processes, with 95% expressing confidence in its effectiveness; meanwhile, headcount plans rose from 88% to 94% year-over-year, and 83% anticipate budget increases in 2026.
Complexity Is Surpassing Automation
AI has not lessened the workload — it has revealed the extent of work that has always existed. Fraud losses are increasingly approaching revenue growth, threats are advancing more rapidly, and disjointed systems restrict the true potential of AI at scale. Key year-over-year shift:
Leadership’s confidence in their teams’ performance is lagging. The number of leaders who disagreed with the statement, “fraud losses are growing faster than revenue,” dropped by almost 40% from the previous year
Inside the Numbers:
AI is baseline, not experimental
- 98% already integrate AI into daily workflows (only 2% still planning)
- 95% are confident AI can detect and prevent fraud (52% very confident)
- Top use case: AI/ML for transaction monitoring (30%)
Fraud and AML investment keeps climbing
- 83% expect fraud/AML budgets to increase in 2026
- 94% plan to add at least one full-time hire (up from 88% in 2025)
- 85% plan to add a vendor, 49% plan to replace one
Fragmentation is the bottleneck
- 95% claim “some integration” between fraud and AML systems
- Only 47% run fully integrated workflows; the rest rely on partial connections
- 80% say getting a unified view of data is challenging
For many, time-to-value remains slow
Only 10% go live in under two weeks
38% take 1–3 months, 24% take 4+ months
When implementations run long, top impacts include increased costs (52%) and prolonged fraud exposure (47%)
Teams are growing, not shrinking
94% plan to increase headcount despite automation gains
85% see AI agents as support/augmentation, not replacement (only 12% see eventual replacement)
Top fraud threats reported:
- Account takeovers: 26%
- Promo/discount abuse: 18%
- Return fraud: 18%
“Fraud and financial crime were supposed to become more manageable as AI matured,” said Tamas Kadar, CEO and co-founder, SEON. “Instead, 2026 is the year leaders are confronting a more complicated reality. AI adoption is real, confidence is high, but the scale and pace of fraud — compounded by fragmented systems — continue to drive increased investment rather than reduced overhead. The bottleneck is no longer whether AI works. It’s everything around it: disconnected data, siloed teams, slow implementations. The organisations that pull ahead will be the ones that unify fraud and AML intelligence, shorten the distance between threats and controls, and treat integration as strategy, not plumbing.”
Fast-Growing Companies Invest in Integration Early
Organisations growing 51%+ are nearly twice as likely as slower peers to report that achieving unified visibility is “not very challenging.” They treat integration as infrastructure, not an IT project.
What’s Next: From “Does AI Work?” to “Can We Trust It?”
With adoption near-universal, the conversation is shifting to governance, explainability and accountability:
- 78% say decentralised digital identity will become central to fraud/AML
- 33% cite data privacy regulations (GDPR, CCPA) as the biggest external force shaping AML
- 25% point to criminals’ advancing use of AI and obfuscation techniques
The post Despite AI’s Rise, Fraud Teams Keep Growing — SEON 2026 Report appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Growth in affiliate marketing is easy to promise, but sustaining it over the long term is another story. Real results are built on consistency, clear communication, and relationships that can withstand market shifts, changing traffic sources, and rising competition.
In the latest episode of N1 Faces, the N1 Partners team introduces Shirin Mammadov, Senior Affiliate Manager — a specialist dedicated to creating structured, trust-based collaborations with affiliates. Shirin shares his journey into the industry, the principles guiding his work today, and what it takes to maintain performance and clarity in high-pressure environments.
How did you get into affiliate marketing, and when did you know this was your path?
“It started unexpectedly. At the time, I was running my own startup and wasn’t actively looking to move into affiliate marketing. The industry felt fast-paced, competitive, and performance-driven — exactly where I thrive. I’ve always enjoyed communication, negotiation, and building relationships, and affiliate marketing combines all of that. Over time, I realized it wasn’t just a temporary step — it was a field where I could grow and challenge myself long-term.”
What brought you to N1 Partners, and what was the deciding factor?
“Before joining N1 Partners, I was on the affiliate side, and N1 was one of my partners. From the beginning, the team was transparent, professional, and performance-minded, while also maintaining a genuinely friendly atmosphere. Trust was the key factor — I knew their standards and approach to growth. It wasn’t a risky move; it was strategic.”
Advice to your first-month self as an affiliate manager
“Focus less on proving yourself immediately and more on deeply understanding the product, numbers, and traffic quality. Strong partnerships take time, and trust matters more than quick deals. Ask questions, challenge assumptions, and the faster you understand the bigger picture, the faster you grow.”
How do you spot long-term partners versus one-off deals?
“You can often tell from the very first conversations. If a partner is transparent about traffic sources, open to feedback, and focused on optimization rather than only the highest CPA, that’s a good sign. Long-term partners think strategically, test continuously, and plan for growth. When trust and goals align, the partnership naturally becomes sustainable.”
Separating normal volatility from a real problem
“I look at trends over time instead of reacting to a single day’s numbers. Minor fluctuations are normal, but consistent drops or unusual patterns are red flags. External factors like seasonality or campaign changes are considered before jumping to conclusions. If a pattern is concerning, I dig into the data and communicate with the partner to find the root cause.”
A time communication “saved” a partnership
“Yes, a partner was frustrated with underperformance. Rather than focusing on numbers alone, I scheduled a conversation to understand their concerns. Aligning on goals, explaining strategy, and suggesting practical adjustments rebuilt trust and improved results. Proactive, transparent communication can turn challenges into stronger, strategic partnerships.”
Personal motto
“Work smart, communicate clearly, and always aim for long-term results.”
Staying balanced under pressure
“I stay active — at the gym or through consistent movement — and take short breaks from work to reset. Planning my day carefully and focusing on one task at a time helps manage stress. Physical activity and structured focus keep me calm and effective.”
If you weren’t in iGaming
“I’d probably be a seaman. I’m drawn to the sea — the adventure, challenge, and discipline appeal to me. Both paths require focus, navigating uncertainty, and taking responsibility for outcomes.”
Top-3 Blitz: Biggest Red Flags in Leads
-
Unclear traffic sources — ask detailed questions and require transparency.
-
Inconsistent performance — monitor closely and set clear KPIs.
-
Lack of communication — address directly, set expectations, and decide if the partnership is viable.
What affiliates value most in a program
-
Timely and transparent payments
-
Clear communication and support
-
Growth opportunities with competitive offers, incentives, and scalable tools
Essential tools for affiliate managers
-
CRM / affiliate tracking platforms
-
Spreadsheet & analytics tools
-
Communication platforms (email, chat, video calls)
Join N1 Partners
Partners interested in launching, exploring tailored terms, or testing an offer can reach out directly to Shirin.
N1 Partners provides everything affiliates need to stay ahead: high-converting products, ongoing analytics with optimization guidance, and hands-on support from managers focused on long-term performance.
More than just an affiliate program, N1 Partners is a multi-brand platform and direct advertiser, uniting 14+ casino and betting brands, operating across Tier-1 GEOs, delivering Reg2Dep rates up to 70%, and offering competitive deals for top partners — CPA up to €700 and RevShare up to 45%. Trusted by over 14,000 partners, N1 Partners is recognized for transparency, flexibility, and a partner-first approach — where people and communication quality are the foundation of long-term success.
The post N1 Faces: Shirin Mammadov — Building Trust That Drives Performance appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Growth in affiliate marketing is easy to promise — much harder to sustain. Real long-term results are built on consistency, clear communication, and relationships that can withstand market shifts, changing traffic sources, and rising competition.
In the new episode of N1 Faces, the N1 Partners team introduces Shirin Mammadov, Senior Affiliate Manager — a specialist focused on building structured, trust-based collaboration with partners. In this interview, Shirin shares how he entered the industry, what principles guide his work today, and what it takes to maintain performance and clarity in a high-pressure environment.
Shirin Mammadov
Senior Affiliate Manager, N1 Partners
How did you get into affiliate marketing, and when did you realize this was the field you wanted to grow in?
It started unexpectedly. At the time, I was running our own startup and wasn’t actively looking to move into affiliate marketing. The industry felt fast-paced, competitive, and performance-driven — exactly where I thrive. I’ve always enjoyed communication, negotiations, and building relationships, and affiliate marketing combines all of that. After some time in the role, I realized this wasn’t just a temporary step — it was a field where I could grow and challenge myself long term.
What brought you to N1 Partners, and what was the deciding factor?
Before joining N1 Partners, I was on the affiliate side, and N1 was one of my partners. From the start, the relationship with the team was transparent and professional. I saw their structured processes and strong performance mindset, but also a genuinely friendly atmosphere.
When I decided to move forward in my career, the key factor was trust. I already knew their standards and approach to growth. It wasn’t a risky move — it was a strategic one. I wanted to join a company I respected and where my affiliate-side experience could add real value.
What advice would you give your first-month self as an affiliate manager?
I would tell my first-month self to focus less on trying to prove myself immediately and more on deeply understanding the product, numbers, and traffic quality. Building strong partnerships takes time, and trust is more important than quick deals. I would also remind myself to ask more questions and not be afraid to challenge assumptions. The faster you understand the bigger picture, the faster you grow.
When do you know a partner will become a long-term relationship rather than a one-off deal?
You can usually see it from the very first conversations. If a partner is transparent about their traffic sources, open to feedback, and interested in continuous optimization rather than just the highest CPA, that’s a strong sign. Long-term partners think about strategy, testing, and growth — not just short-term profit. When there is mutual trust and aligned goals, it naturally turns into a sustainable relationship rather than a one-off deal.
How do you separate “normal volatility” from a real problem when you look at performance reports?
I separate normal volatility from a real problem by looking at trends over time rather than reacting to a single day’s numbers. Small fluctuations are normal, but consistent drops, unusual patterns, or deviations from historical performance are red flags. I also consider external factors, like seasonality or campaign changes, before jumping to conclusions. Once a pattern looks concerning, I dig into the data and communicate with the partner to identify the root cause.
Was there a time when the right communication truly “saved” a partnership? What did you do differently?
Yes, there was a situation where a partner was underperforming and frustrated with their results. Instead of focusing on numbers alone, I scheduled a direct conversation to understand their concerns and listen carefully. By aligning on goals, explaining the strategy, and suggesting practical adjustments, we rebuilt trust and improved performance together. It showed me that proactive, transparent communication can turn a challenging situation into a stronger, strategic partnership.
Do you have a personal motto? Sum yourself up in one sentence.
Work smart, communicate clearly, and always aim for long-term results
What helps you stay balanced and clear-headed during high-pressure periods?
I stay balanced by keeping active and making sure I move my body, whether it’s at the gym or just staying consistent with workouts. I also make a point to disconnect from work for short periods, which helps me reset and approach challenges with a clear mind. Planning my day carefully and focusing on one task at a time keeps stress manageable. This combination of physical activity and structured focus helps me stay calm and effective under pressure.
If you weren’t in iGaming …
If I weren’t in iGaming, I think I’d be a seaman. I’ve always been drawn to the sea – the challenge, the adventure, and the discipline it requires really appeal to me. In a way, both paths share the same mindset: staying focused, navigating uncertainty, and taking responsibility for outcomes.
Top-3 Blitz
What are the biggest red flags in leads — and what do you do when you see them?
- Unclear traffic sources — I ask detailed questions and request transparency before moving forward.
2. Inconsistent performance — I monitor closely and set clear KPIs to track improvements.
3. Lack of communication or responsiveness — I address it directly, set expectations, and decide if the partnership is worth continuing.
From an affiliate’s perspective, what matters most in an affiliate program?
1.Timely and transparent payments — affiliates need confidence in accurate, on-time payments.
2.Clear communication and support — being able to get answers, guidance, and updates quickly is essential.
3.Opportunities for growth — competitive offers, performance incentives, and tools that help them scale traffic effectively.
Name the tools you can’t imagine an affiliate manager working without.
- CRM / Affiliate tracking platforms — to monitor performance, track partners, and analyze data accurately.
2. Spreadsheet & analytics tools — for performance analysis, trend spotting, and making data-driven decisions.
3. Communication tools — email, chat, and video calls to maintain strong partner relationships.
Join N1 Partners
Partners who want to discuss a launch, explore tailored terms, or test an offer can reach out to Shirin directly.
N1 Partners provides everything affiliates need to stay ahead: high-converting products, ongoing analytics with optimization recommendations, and hands-on support from managers focused on long-term performance.
N1 Partners is more than an affiliate program. As a multi-brand affiliate platform and direct advertiser, the company unites 14+ casino and betting brands, operates across Tier-1 GEOs, delivers Reg2Dep rates of up to 70%, and offers competitive deals for top partners — CPA up to €700 and RevShare up to 45%. Trusted by 14,000+ partners, N1 Partners is recognized for its transparency, flexibility, and partner-first approach — where people and communication quality remain the foundation of long-term success.
The post N1 Faces: Shirin Mammadov — Building Trust That Drives Performance appeared first on Americas iGaming & Sports Betting News.
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