Eastern Europe
Relax Gaming boosts Romania reach with MaxBet.ro deal
Relax Gaming, the iGaming aggregator and supplier of unique content, has reached an agreement to provide its catalogue to leading Romanian operator brand MaxBet.ro, bolstering its presence in the fast-growing market.
Under the agreement, the operator will be making the most of Relax’s entire suite of high-quality and varied proprietary titles, including Temple Tumble, Snake Arena, and Money Train 2.
As one of the first suppliers to earn accreditation in 2016 via the ONJN (Romania’s gambling authority), the deal marks further expansion into the market for Relax, following several partnerships with some of the market’s leading operators.
The latest in a string of European deals signed by Relax, the deal is testament to the company’s ambition to further boost its industry-leading reach with its games, as well as further positioning itself as the ‘go-to’ aggregator for major operators in the industry.
Daniel Eskola, Relax Gaming CCO, said: “With MaxBet.ro’s strong reputation and reach in Romania, this partnership significantly raises our profile among players there and further reinforces our footprint in an important European market.
“Our games provide a high level of quality and variety to suit different player preferences, meeting MaxBet.ro’s requirements for gaming content that appeals to a diverse range of customer profiles. I’m sure their players are going to enjoy them hugely.”
Victor Rusinov, CEO at Maxbet.ro, said: “Creating a highly entertaining experience for MaxBet.ro customers is the main goal of our company. We are thrilled to have added the multi-awarded ‘Provider of the Year’ to our portfolio.
“I’m sure our players will be excited to have the iconic hit game Money Train 2, available on our site, alongside all the other stunning titles from Relax Gaming. We truly believe that this partnership will be based on quality and professionalism.”
Relax now offers its partners more than 2,000 online casino games, featuring headline slots from its in-house studios along with a vast collection of content aggregated through its Silver Bullet and Powered By Relax partnership programmes.
Recognised by the industry as a true driver of differentiation, Relax Gaming recently celebrated winning “Casino Content Supplier” at the 2021 EGR Awards in February, as well “Casino Software Supplier” at last year’s EGR B2B 2020 Awards.
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Acquisitions/Merger
Super agrees to acquire Romania’s Crafting Technologies for new Cluj tech hub
Deal would add a Romanian engineering base and 50 planned hires, expanding Super’s European technology footprint.
Super has agreed to acquire Crafting Technologies, a software development company based in Cluj-Napoca, Romania, as it moves to open its first technology hub in the country. The transaction is subject to customary approvals.
Super said the acquisition will establish a Romania hub alongside its existing tech hubs in Croatia, Spain, Netherlands, United Kingdom and Brazil, which it says together include more than 900 software engineers and developers.
As part of the expansion in Cluj, Super plans to open an initial 50 new positions and bring Crafting Technologies’ engineering team into the organisation.
Albert Simsensohn, Deputy CEO, Super, said: “We are confident that Romania’s mature and competitive technology ecosystem provides access to specialized engineering capabilities essential for Super’s future roadmap. Moreover, the city of Cluj-Napoca offers a vibrant environment of innovation combined with operational efficiency and proximity to our regional hubs.
“Crafting Technologies will bring a proven internal talent academy that develops engineers and upskills existing talent, strengthening our long-term capacity and supporting the execution of our technology roadmap.”
Gabriel Bota, Co-founder & CEO, Crafting Technologies, added: “Over the past 10 years, through Crafting Software and now Crafting Technologies, we have built a team focused on engineering quality, trust, and long-term partnerships. What started as a small group of friends, passionate engineers, evolved into a company delivering critical systems for high-growth businesses.
“Joining forces with Super feels like a natural next step for us. We already share a strong technical connection, and also a very similar way of thinking about ownership, speed, and building reliable technology that can scale over time.
“We’re excited about continuing to grow the Cluj technology hub together and bringing the same culture and mindset that shaped Crafting since day one.”
The post Super agrees to acquire Romania’s Crafting Technologies for new Cluj tech hub appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alina Mihaela Popa Chief Commercial Officer at ICONIC21
ICONIC21 launches live casino and RNG titles with Maxbet in Romania
Gravity Blackjack, Gravity Roulette and Grand Bonus Blackjack join Maxbet’s lobby, with more ICONIC21 content planned in coming weeks.
ICONIC21 has gone live with Maxbet in Romania, adding a selection of the supplier’s live casino and RNG titles to the operator’s platform. The companies said additional titles are scheduled to roll out in the coming weeks.
The initial live casino lineup includes Gravity Blackjack and Gravity Roulette from ICONIC21’s Gravity Series, alongside Grand Bonus Blackjack. ICONIC21 noted that Grand Bonus Blackjack was “recently recognized at the SBC Awards” for its progressive bonus system.
From ICONIC21’s RNG portfolio, Maxbet players now have access to Lightspeed, described by the supplier as a crash game, and Gravity Plinko. ICONIC21 said further portfolio adoption has already been confirmed for the coming weeks.
Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “We’ve put a lot of thought and effort into our growth in Romania, so launching with Maxbet is yet another milestone for us in the market. Maxbet is trusted and has a loyal community of players, so being included in their lineup will further increase our games’ popularity in the Romanian market.
What really stands out with this deal is that we’re continuing to lay the foundation for a lasting presence in Romania, with more launches on the way. ICONIC21 is becoming a familiar name for players and operators here, and collaborations like this are making it happen.”
Manuel Bauer, CEO at Maxbet, said: “There’s definitely interest among our community every time something new lands in the lobby, and ICONIC21’s games are already generating plenty of interest. Our players are quick to spot quality and innovation, and we’re confident these new additions will become favorites, especially with the multiplier mechanics ICONIC introduces. This partnership opens the door to even more exciting releases in the near future.”
The post ICONIC21 launches live casino and RNG titles with Maxbet in Romania appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Blazing Flower
CT Interactive Strengthens its Presence in Romania with Newly Certified Games
CT Interactive continues to strengthen its position in Romania’s regulated iGaming market with the certification of 25 additional game titles. Following this expansion, the company’s certified portfolio in the country now comprises 126 games, reinforcing its commitment to growth across regulated European markets.
Among the newly certified titles is Diamond Tree, CT Interactive’s latest progressive jackpot, featuring some of the company’s best-performing games. The progressive jackpot includes popular titles such as 20 Mega Slot, 20 Star Party, 40 Mega Slot, 40 Treasures, Chilli Fruits, HOT 7’s x 2, King of Clovers, Lord of Luck, Lucky Clover, Lucky Clover 20, Moon Lord, Mystic Moon, The Big Chilli, Wild Clover and Win Storm.
In addition, several standout games have also received certification for the Romanian market, including Hell’s Cherries, Happy Miner, Blazing Flower, Win Storm Deluxe and other player-favourite titles.
“Certification in Romania is an important part of our European growth strategy. This expansion not only strengthens our presence in the market but also enables us to deliver a broader and more diverse range of premium gaming content to licensed operators and their players,” said Martin Ivanov, Chief Operating Officer of CT Interactive.
Bogdan Smeu, Regional Manager Romania, added: “Romania continues to be one of the most dynamic regulated markets in the region, with increasing demand for high-quality gaming content. Expanding our certified portfolio allows us to better support our operator partners while providing players with access to proven, high-performing titles.”
With these new certifications, CT Interactive further strengthens its position in Romania, offering operators a diverse portfolio of engaging and fully compliant gaming content.
The post CT Interactive Strengthens its Presence in Romania with Newly Certified Games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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