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New Greek Soccerbet Content Now Live With Novibet
London-based video virtual sports specialist Highlight Games Limited today announces that its Greek SOCCERBET product is now available in a new league variant which is live online and on mobile with Novibet.
The addition of this new product follows the successful launch of SOCCERBET in Greek single match and English and Italian variants with Novibet earlier this year. Highlight’s premium NBA Last60 basketball game is also now live on Novibet’s online and mobile channels.
‘It’s fantastic to have five channels of games from Highlight now live with Novibet,’ said Steven Holmes, Co-CEO, Highlight Games, ‘and the addition of the league variant of Greek SOCCERBET is testament to the success of the single match product in Greece since its launch in February this year. Video virtual sports engage players like no other product on the market and we look forward to further extending Highlight’s game portfolio with Novibet in the future.’
Dimitris Argyriou, Business Development Manager, Novibet added, ‘We have been hugely impressed with the performance of Highlight’s products since their launch on our online and mobile channels earlier this year, and it’s exciting to be adding a new SOCCERBET channel to Novibet’s offering. The Greek Super League is a national obsession and the addition of this new game which features genuine archive footage from past matches will undoubtedly prove very popular with players.’
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Pioneering slots studio Big Daddy Gaming® has announced a new partnership with Casimba Gaming, expanding the availability of its content across regulated European markets.
The agreement will see Casimba Gaming integrate a selection of Big Daddy Gaming’s debut slot titles, giving the operator early access to the studio’s growing portfolio as it continues to strengthen its regulated casino offering.
As part of the rollout, Casimba Gaming will onboard an initial batch of Big Daddy Gaming releases, designed to showcase the studio’s signature game DNA. The content blends familiar, high-performing mechanics with Big Daddy Gaming’s distinctive creative execution, guided by its core philosophy of Reel Fun. Real Value.
The partnership follows Big Daddy Gaming’s recent approval as a licensed B2B supplier in Sweden, reinforcing the studio’s focus on regulated markets and compliant distribution from the outset.
Casimba Gaming operates across key European jurisdictions and is known for its focus on player experience within regulated environments. This latest deal provides Big Daddy Gaming with a strong operator partner as it continues to build momentum across Europe, while allowing Casimba Gaming to introduce a new studio portfolio at an early stage of its commercial journey.
Marking another milestone in Big Daddy Gaming’s rollout, the deal reflects the studio’s strategy of working closely with selected operators to establish sustainable, long-term partnerships.
Commenting on the deal, Erland Hellström, CEO at Big Daddy Gaming®, said: “Partnering with Casimba Gaming is an important step for us as we continue to expand across regulated European markets. Their approach to player experience and compliance aligns well with how we build our games, and we’re delighted to see our titles launching with their brand.”
Lavina Karlsson, CCO, at Casimba Gaming added: “When looking for new studios, our focus is on content that feels engaging from the first spin and brings something fresh to our lobby. Big Daddy Gaming’s games have a clear sense of identity while remaining accessible, which we believe will resonate well with our players.”
The post Big Daddy Gaming® partners with Casimba Gaming to continue momentum appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ThrillTech, the global leader in side-bet jackpots, today announced the launch of ThrillDrops
, a jackpot-first CRM and retention module designed to increase jackpot engagement for its core product, ThrillPots, through behaviour-driven mystery cash rewards.
The new add-on extends ThrillTech’s core jackpot offering, ThrillPots, by allowing operators to reward players automatically based on real behavioural metrics. The product can evaluate overall casino play or focus exclusively on jackpot-related behaviour, enabling operators to tailor rewards to the activity most relevant to their objectives.
Unlike traditional CRM and loyalty tools, which are typically built as generalised marketing stack, ThrillDrops was built specifically around jackpot mechanics and player psychology. By linking rewards directly to jackpot participation and engagement patterns, it creates a tighter feedback loop between play, anticipation, and reward.
ThrillTech CTO Peter Pares said: “Most CRM products treat jackpots like just another data point. Operators need integrated systems that amplify what already drives excitement. We built a retention engine around jackpots themselves, turning jackpot behaviour into real-time cash rewards that meaningfully improve engagement.”
The system supports configurable behavioural logic, allowing casinos to deploy mystery cash drops based on a wide range of metrics, including key behavioural signals, sustained jackpot engagement, or broader casino activity. Cash rewards are delivered automatically, without the need for static segments or manual campaign management.
Key capabilities include:
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A CRM and retention engine built specifically to enhance jackpot engagement
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Real-time, behaviour-based mystery cash rewards
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Flexible evaluation of total casino play or jackpot-only activity
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Seamless integration for existing ThrillPots
clients, no extra work required
By embedding retention logic directly into the ThrillPots ecosystem, ThrillTech aims to help operators extract more long-term value from one of the casino floor’s most powerful engagement drivers.
The new module is available immediately and is designed to complement existing jackpot deployments without requiring operators to replace their current CRM infrastructure.
The post ThrillTech Launches ThrillDrops™, the Industry’s First Jackpot CRM module appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Moving away from clean and predictable exhibition formats, Endorphina has designed an immersive booth that resembles a lived-in apartment taken over by cockroaches. The insects appear throughout the space – in the interior design, visual details, and creative Meet Us banners, where cockroaches crawl across the faces of Endorphina’s team members.
The concept reflects the spirit behind Cockroach Fortune and the brand’s approach to creative marketing: bold, playful, and impossible to ignore. Known for their resilience and ability to survive in any environment, cockroaches serve as a visual metaphor for standing out in a competitive iGaming landscape.
Visitors to the booth can expect interactive elements inspired by the game’s universe, unexpected details around every corner, and a layout designed to encourage relaxed, informal conversations rather than traditional stand meetings.
The post Cockroach Chaos Takes Center Stage as Endorphina Hits ICE Barcelona appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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