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IMG ARENA to bolster football offering with additional Croatian rights package

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IMG ARENA, a leading sports betting service and content hub, is to expand its Croatian football offering following with an expanded agreement covering data and video for all domestic league and cup competitions to its existing partnership with the top tier Croatian First Football League from the 2022/23 season.

IMG ARENA’s multi-year agreement with Endorphin Magine Ltd will see it package data and live footage for betting and gaming operators to offer to their customers. Endorphin Magine Ltd signed a 10-year broadcast and production deal with the Croatian Football Association (HNS) in 2020, commencing from the 2022/23 season.

Mark Wrigley, Rights Director at IMG ARENA, said: “Croatian football is an excellent product within our portfolio and one we know will be popular. We’re pleased to have boosted our offering with this extended partnership as we continue to build out a rounded product range that includes top football content from around the world.”

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David Johnson, CEO at Endorphin Magine, said: “With a first-class product that has been incorporated by sports betting brands globally, we have seen the value that IMG ARENA has delivered for Croatian football. We look forward to increasing that with this deal which significantly extends the partnership in scope and duration.”

Croatian football continues to grow in popularity and has held a top-20 ranking in UEFA’s club coefficients since 2013/14, with Dinamo Zagreb its most successful team. IMG ARENA’s other high profile football properties include the English FA Cup, Italian Serie A, Coupe de France, and the MLS in America.

Headquartered in London, IMG ARENA works with more than 470 leading sportsbook brands worldwide to deliver live streaming video and data feeds for more than 45,000 sports events annually, as well as for on-demand virtual sports products including the UFC Event Centre. In 2020, more than 210 million hours of IMG ARENA content was watched by 69 million unique viewers around the globe. IMG ARENA’s clients include the ATP, UFC, European Tour, PGA Tour, the FA, and Serie A.

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Baltics

Number of Estonians Using Gambling Self-exclusion Services Rises by Nearly 36% in Five Years

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The number of Estonians opting for self-imposed gambling restrictions has grown in five years from just over 14,000 to approximately 19,000. This represents a rise of nearly 36%.

Jekaterina Nikitina, head of the excise department at the Tax and Customs Board (EMTA), said: “In the past five years, the number of people with restrictions has increased by about 5000, or more precisely, by 4984 people.”

Restrictions can only be self-imposed by a gambler and not put in place by a family member or anyone else regardless of any problems the individual may be battling with – nor can they be imposed on all types of gambling.

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Lottery scratch cards, for instance, cannot be subject to self-restriction, though use of most other games of chance including table games at online and offline casinos, the regular lottery, sports betting and skill games, including the various varieties of poker, can be voluntarily restricted, the EMTA said.

Once imposed and entered on the gambling restriction register, the decision cannot be reversed.

Nikitina noted that a person must choose a period of restriction of between six and 36 months, and must separately apply to be removed from the list once that time has elapsed. The restriction does not end automatically and cannot be terminated at will during the validity period.

Imposing the restrictions can be done via EMTA’s self-service portal. Gambling operators licensed in Estonia cannot permit people to play with them if subject to a ban, including a self-imposed one.

The post Number of Estonians Using Gambling Self-exclusion Services Rises by Nearly 36% in Five Years appeared first on European Gaming Industry News.

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BETER Shortlisted in Nine Categories at the Baltic and Scandinavian Gaming Awards 2025

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BETER is proud to announce that we have been shortlisted in nine categories at the Baltic and Scandinavian Gaming (BSG) Awards 2025, organized by HIPTHER. This recognition highlights our continued commitment to delivering top-tier esports, sports betting content and solutions across key European markets.

Our nominations reflect excellence in both Baltic and Nordic categories:

Baltic Categories:

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  • Best Esports Service Provider in the Baltics
  • Rising Star in Baltic Sports Betting Technology
  • Best Virtual Sports Provider in the Baltics
  • Rising Star in Baltic Virtual Sports

Nordic Categories:

  • Best Esports Service Provider in the Nordics
  • Best Sports Betting Provider in the Nordics
  • Rising Star in Nordic Sports Betting Technology
  • Best Virtual Sports Provider in the Nordics
  • Rising Star in Nordic Virtual Sports

We would like to extend a heartfelt thank you to everyone who supported us during the voting process. Your trust and recognition inspire us to keep innovating and delivering outstanding content and solutions tailored to the needs of operators and players in these dynamic regions.

The winners will be revealed on 27 May 2025 during the MARE BALTICUM Gaming & TECH Summit in Vilnius — stay tuned!

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Baltics

Aviatrix granted certification in Estonia

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Aviatrix has received certification to offer its award-winning crash game to operators in Estonia.

It marks the latest regulated market that Aviatrix has entered into, with the game already live in the country with leading brand FenixBet.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Securing certification in Estonia is another exciting step forward for Aviatrix as we continue to expand into regulated markets. We’re thrilled to already be live with FenixBet and look forward to delivering our innovative crash game experience to even more players in the country.”

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Aviatrix has added a host of regulated markets over recent months, including Spain, Colombia, Brazil and Peru.

It underlines the team’s commitment to bringing the game to players around the world.

Aviatrix is a constantly evolving game, with regular feature updates for partners, including the recent launch of free bets, now available through in-game promo codes.

The post Aviatrix granted certification in Estonia appeared first on European Gaming Industry News.

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