Latest News
SoftSwiss Sportsbook launches its new project with CricketBet
SoftSwiss announced the start of its new betting project, which will run on the Sportsbook Platform. The new client is CricketBet Sportsbook, the very first SoftSwiss Sportsbook project focused primarily on sports betting. This will be the second SoftSwiss Sportsbook client launching onto the Indian market with a specialized Sportsbook Premium Cricket package on top of the standard Sportsbook offering of placing bets on more than 10,000 live events in over 70 sports and 1200+ unique markets. Officially launched in May 2021, CricketBet is all set for the summer full of large-scale events such as the upcoming Olympic Games in Tokyo and the long-awaited rescheduled Euro 2020.
SoftSwiss Sportsbook is officially establishing itself further on the Indian market after a successful launch of its very first project in this territory — Betjungle Sportsbook earlier in March this year. This links up with the Sportsbook heavy geographical expansion strategy followed by its official launch in December 2020. In order to accommodate this, SoftSwiss Sportsbook team has also recently extended its betting odds by adding 5 new options to European (British, Hong Kong, American, Indonesian and Malaysian) which diversify the betting experience and delivers more added value to the players.
The Sportsbook solution comes with recently added features such as additional bonus schemes, such as BetCashout, Bet Builder, System and Maxbet. The main odds feeds provider behind the platform is Betradar, the world’s leading supplier of sports betting data services. Moreover, the solution provides an easily customised mobile-first user experience, which in its turn increases platform usability.
Alexander Kamenetskyi, Product Owner of SoftSwiss Sportsbook noted: “We’re thrilled to be deepening our presence in the Indian market and launching our services with a new client like CricketBet! This partnership will allow even more Indian players, one of the most engaged cricket fans in the world, to enjoy what our Premium Cricket package has to offer as well as diversify their betting experience with our newly-added betting odds options! Cannot wait to start our betting journey!”.
The CricketBet team commented on this new partnership: “We’re extremely excited to be partnering with SoftSwiss Sportsbook and further extending their presence on the Indian market delivering an exciting, convenient and reliable betting experience to our players! We hope for very long and fruitful cooperation with such a key market player in the iGaming industry like SoftSwiss, with whom we rest assured we’ll be able to maximise our customer satisfaction. We’re excited to be opening this new chapter for and are hoping for a very fruitful collaboration!”
SoftSwiss Sportsbook Platform was launched in December 2020 and has been gaining momentum ever since by establishing a rather large client portfolio in multiple markets by mid-2021. Sportsbook is also increasingly working on product development for players by recently announcing the launch of American league in-play live bets functionality with loads more new features and functionalities to be added this year.
About SoftSwiss:
SoftSwiss is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an Affiliate Platform, and a recently launched Sportsbook Platform. SoftSwiss holds a number of gaming licenses, providing a “one-stop-shop” White Label solutions by taking care of all technical, legal, and financial processes on behalf of its customers. In 2013 SoftSwiss was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.
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Latest News
Soft2Bet has been nominated in 6 categories at the EGR Europe Awards 2025
Soft2Bet, a leading provider of iGaming turnkey solutions, is proud to have been shortlisted in six categories, including the prominent ‘European Software Provider’ and ‘European ESG Initiative of the Year.’
In addition to these accolades, three Soft2Bet brands, which operate across B2B and B2C verticals under 13 licenses, also secured nominations in several categories:
- Betinia: Nominated as The Nordics and Baltics – Rising Star for its innovative online sportsbook and casino offerings, featuring competitive odds and an extensive range of betting markets designed to captivate its growing audience.
- CampoBet: Contending for the prestigious Nordics and Baltics – Operator of the Year award, reflecting its comprehensive platform and dedication to serving the needs of betting enthusiasts in Denmark and beyond.
- se: Receiving dual nominations for The Nordics and Baltics – Rising Star and Nordics and Baltics – Operator of the Year for its focus on mobile-first design, smooth user experience, and diverse selection of live casino and sports betting options.
Oksana Tsyhankova, Soft2Bet’s CMO, commented: “Our brands’ strong performance throughout the year has been highlighted by key industry awards, reaffirming our success in localisation and delivering exceptional results in every market we serve.”
The EGR Europe Awards are among the most prestigious in the industry. They celebrate innovation, operational excellence, and exceptional contributions. This year’s nominations reaffirm Soft2Bet’s reputation as a leader in performance and innovation while emphasizing its commitment to sustainability and responsible gaming.
About Soft2Bet
Soft2Bet is a leading iGaming turnkey solutions provider that delivers high-quality products and services for online gambling operators. The company is known for its Motivational Engineering Gaming Application (MEGA), which has been proven to enhance retention and engagement. Soft2Bet has deployed numerous successful iGaming brands and has over 14 global licences.
The post Soft2Bet has been nominated in 6 categories at the EGR Europe Awards 2025 appeared first on European Gaming Industry News.
Latest News
DEVILFISH SOCIAL POKER ANNOUNCES EVENBET GAMING PARTNERSHIP
DevilFish Poker, the pioneering creator of the free-to-play social community poker game, proudly announces its strategic partnership with EvenBet Gaming to develop cutting-edge social poker software.
The DevilFish Social Poker brand has witnessed remarkable growth over the past two quarters of 2024, fuelled by the resurgence of social-based Web3 poker on a global scale. Current industry statistics indicate that the social free-to-play market is valued at $8 billion and is projected to expand by over 8% annually. The alliance with EvenBet Gaming, a leader in poker software innovation, positions the DevilFish brand to accelerate their reach across multiple international markets.
JJ Williams, Co-Founder of W3 Marketing Ltd and Devilfish Poker, confidently stated, “The growth of social poker and free-to-play models has been undeniable in recent years. We are witnessing a revitalization of interest in poker from a diverse range of digital natives eager to engage in community gameplay and the latest Web3 innovations—such as avatars, skins, traits, NFTs (non-fungible tokens), and digital ownership.
Our brand is uniquely positioned, enriched by its legacy in the online poker scene and its association with the late David A. ‘Devilfish’ Ulliott, a member of the WSOP Poker Hall of Fame. Our highly engaged community represents the next generation of social poker players and followers across social media and community platforms like Discord, X and Mastodon.
Selecting EvenBet Gaming as a strategic partner was a critical and confident choice; they possess a deep understanding of the synergy between traditional poker, social poker, and Web3/Crypto features, allowing us to deliver unique, innovative digital products for our poker brand throughout 2025.”
Dmitry Starostenkov, CEO of EvenBet Gaming, expressed, “DevilFish embodies a powerful brand narrative within traditional online poker, and we are inspired by how the team is reimagining this digital-first/Web3 product experience.
From the ground up, JJ and his team have successfully built an engaged community and revitalized the gaming franchise for today’s digital players—those who have evolved with social media, crypto, gamification, and digital asset ownership. Our vision, like DevilFish is global, and my mission is to expand our poker software innovation and platform, and support JJ and his team execute their global plans, for category dominance.”
The post DEVILFISH SOCIAL POKER ANNOUNCES EVENBET GAMING PARTNERSHIP appeared first on European Gaming Industry News.
Compliance Updates
Booming Games Receives Danish License Approval
Booming Games, a rapidly expanding provider of iGaming content, has successfully secured a Danish Gambling Authority (Spillemyndigheden) license, marking a major milestone in the company’s efforts to broaden its presence across Europe.
Booming Games has officially secured its B2B gaming license from the Danish Gambling Authority (DGA), enabling the company to supply its renowned content to licensed gambling operators across Denmark. Danish players can now enjoy popular titles such as Burning Classics, TNT Bonanza, Cash Pig, Buffalo Hold and Win Extreme, and Gold Gold Gold.
This achievement marks a significant milestone in Booming Games’ strategic expansion into the European market. By obtaining the DGA license, the company strengthens its position as a leading iGaming content provider and unlocks new opportunities within the region. With the Danish license complementing its existing portfolio of certifications, Booming Games is poised to deliver outstanding gaming experiences to players throughout Europe.
Frederik Niehusen, Chief Commercial Officer at Booming Games, said: “We are excited to announce the acquisition of our full Danish B2B gaming license. This milestone further expands our presence in the fast-growing Danish market. It positions us to leverage our strengths and enhance our product portfolio to meet our customers’ needs better.”
The post Booming Games Receives Danish License Approval appeared first on European Gaming Industry News.
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