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Betting and Gaming Industry Unites Once Again for Safer Gambling Week 2021

The regulated betting and gaming industry is joining forces once again for Safer Gambling Week 2021.
This year’s event will run from November 1-7 and will see the Betting and Gaming Council, the Bingo Association and bacta – the amusement machine trade association – coming together in a renewed drive to champion higher standards.
The annual campaign has been running since 2017, when the industry united for the first time to promote Responsible Gambling Week.
Once again, this year’s event will see a blitz of safer gambling messages both online and in land-based venues, sparking a nationwide conversation on how to bet responsibly.
Last year’s event was a huge success, despite the pandemic causing the closure of betting shops, casinos, bingo clubs and amusement arcades across the UK.
The number of social media impressions – where someone saw a post related to Safer Gambling Week 2020 – hit 19 million, an increase of 19 per cent on the previous year. And the number of sessions on the Safer Gambling Week website during last year’s campaign was 18 per cent higher than the year before.
Meanwhile, operators also reported an increase in the number of customers using safer gambling tools such as setting deposit limits and self-exclusion – proof of the real cut-through Safer Gambling Week has among the general population.
Every arm of the regulated betting and gaming industry will come together to encourage staff, customers and the general public to raise awareness of, and to talk about, safer gambling.
Regulated betting and gaming operators already work tirelessly all year round to promote safer gambling, including by encouraging deposit limits and time-outs, as well as directing customers to the range of self-exclusion services that exist.
Safer Gambling Week provides an opportunity to go even further by encouraging businesses and organisations to start a conversation, not only with staff and customers, but also with their friends and family.
Michael Dugher, chief executive of the BGC, said: “As the standards body representing the regulated betting and gaming industry, the BGC is delighted to support Safer Gambling Week 2021.
“Last year’s event was a huge success despite the pandemic and, with the prospect of betting shops and casinos being open when this year’s takes place, I’m sure Safer Gambling Week 2021 will be even better.
“Our members already demonstrate their commitment to safer gambling through things like increased funding for research, education and treatment, the whistle to whistle ban on TV betting commercials during live sport and strict ID and age verification checks.
“During the pandemic, we have also seen the number of safer gambling messages on betting websites more than double, while direct interventions where customers have been spending more time and money betting than before Covid have increased by 25 per cent.
“Safer Gambling Week is a great opportunity to highlight this fantastic work – and emphasises the difference between the regulated industry and the unlicensed and illegal online black market, which has none of the safeguards which are commonplace among our members.”
Miles Baron, chief executive, The Bingo Association, said: “Safer Gambling Week is an important part of the bingo industry’s commitment to social responsibility and provides a useful focal point for highlighting activity and support that is available throughout the year. As venue-based businesses, the sector recognises the important opportunity we have to promote safer gambling messages and engage directly with customers.”
John White, chief executive, bacta, said: “Safer Gambling Week once again allows the industry to showcase its year-long commitment to safer gambling. It also brings customer focus to the tools that are available to them if they in anyway feel their gambling is becoming problematic. Those tools continue to grow as we learn more about safer gambling and form part of our ambition to cement social responsibility at the heart of our offer to the consumer.”
Existing registered campaign supporters have already received confirmation of the dates for this year’s event and will receive further updates from Safer Gambling Week organisers as information and materials become available.
Organisations seeking information on Safer Gambling Week 2021, or how to become a registered supporter, should visit the Safer Gambling Week web site (www.safergamblingweek.org) or the Safer Gambling UK web site (www.safergamblinguk.org). The websites are key information points for safer gambling resources and information and for Safer Gambling Week 2021.
Safer Gambling Week 2021 social media channels are also live: @SGWeek21 on Facebook, Twitter and Instagram #SGWeek21.
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GR8 Tech Unveils “Turn the Win On” Tournament Suite

GR8 Tech has launched a major upgrade to its Tournament engine, featuring a new tournament lobby, enhanced multi-currency support, and manual prize distribution. These new additions allow operators to run global tournaments more efficiently while boosting player engagement.
“Tournaments play a big role in increasing player retention and driving revenue growth,” said Sergey Ghazaryan, CRO at GR8 Tech. “Our latest enhancements allow operators to customize tournaments and maximize participation. The more engaged players are, the longer they stay and the more they play, which leads to an increased profit for the operator.”
Tools to Turn the Win On: What’s New in GR8 Tech’s Tournament Suite?
- The Tournament Lobby centralizes access, allowing players to browse, sign up, and join competitions effortlessly. Players can also easily navigate current, upcoming, and past events in one place. Competitions are automatically prioritized based on participation, ensuring players see the most relevant options. Operators benefit from simplified tournament management and personalized user experience that increases engagement.
- With Manual Prize Distribution, operators gain full control over prize allocation and reward systems. They can customize prize structures by defining the number of prizes, setting amounts, and creating unique payout tiers. Operators can tailor prize pools for small events or high-stakes competitions to suit any tournament size.
- Enhanced Multi-Currency Support enables operators to run tournaments in any of the 160+ fiat and cryptocurrency options supported by the platform. The system ensures that only relevant games and players appear based on the chosen currency, providing a seamless and localized experience. This flexibility allows operators to expand their reach and cater to diverse markets without operational complexity.
Designed with a client-first mindset, “Turn the Win On” Tournament Suite provides operators with seamless flexibility, deeper engagement, and effortless management—all in one powerful solution. And more enhancements are already in development, bringing data-driven insights, advanced customization, and new engagement mechanics to elevate tournament experiences even further. GR8 Tech’s Tournament Suite continues to evolve, ensuring operators have the tools to stay ahead in a competitive market and maximize every tournament’s potential.
The post GR8 Tech Unveils “Turn the Win On” Tournament Suite appeared first on European Gaming Industry News.
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Hitting for six: SPRIBE announces Suresh Raina as Aviator brand ambassador

Indian cricket legend becomes the latest athlete to promote the world’s number one crash games to his fans
SPRIBE, the pioneering software provider behind the world’s number one crash game, Aviator, has added cricket legend Suresh Raina to its growing roster of brand ambassadors.
Raina is a former Indian international cricketer known for his explosive batting, sharp fielding and inspiring team leadership.
He was a key player in India’s 2011 ICC Cricket World Cup victory and was also a star player for the Chennai Super Kings, helping the team secure multiple Indian Premier League titles.
His accolades don’t stop there. Raina was the first Indian to score a T20I century and remains one of League’s top run-scorers to this day.
Outside of cricket, he’s a successful entrepreneur, philanthropist and influential public figure.
As an Aviator brand ambassador, Raina will promote the game to his fans across various channels and through a range of campaigns over the coming 12 months.
He joins other Aviator brand ambassadors such as UFC superstars like Tom Aspinall, Alex Pereira, Johnny Walker and Merab Dvalishvili.
Aviator is the original crash game with more than 42 million active players a month placing upwards of 350,000 bets per minute across more than 5,500 online casino sites.
David Natroshvili, Founder & CEO at SPRIBE, said: “We are hitting for six with the partnership with Suresh, one of the most iconic and celebrated cricketers in India.
“Suresh was renowned for his explosive batting and thrilling style of play, and this makes him the perfect person to help us drive awareness of Aviator among cricket and sports fans in India.
“Aviator is the original crash game and players love the high-risk/high-reward gameplay it provides, and we are really looking forward to rolling out campaigns featuring Suresh that show this.”
Suresh Raina, former Indian cricketer and now Aviator ambassador, added: “Playing Aviator is the closest I have come to the thrill of playing professional cricket and I couldn’t be happier to help drive awareness of the game among my fans and followers.
“Aviator is action-packed with tons of social interaction and plenty of big win potential. Players have control over the outcome as they get to decide when to cash out – for those that can hold their nerve the longest, the biggest prizes await.
“SPRIBE has some great campaigns planned for the months ahead and I look forward to working with the team to help Aviator really take flight among cricket fans in India and beyond.”
The post Hitting for six: SPRIBE announces Suresh Raina as Aviator brand ambassador appeared first on European Gaming Industry News.
Affiliate Industry
1spin4win announces casino network promotion “Variety of Luck” with €25K prize pool

Fast-growing online slots provider 1spin4win is launching a new casino promotion on a wide selection of its classic games, from fruit-themed to story-based ones, to help operators engage their players.
1spin4win’s fresh Cash & Drops promo will take place from March 28 to April 10, 2025. The prize pool will amount to €25,000, the highest sum offered by 1spin4win so far, compared to previous campaigns, which distributed €20,000 each. The rewards will be randomly awarded across 680 cash prizes to players who wager real money in dedicated games. Wins will be automatically credited to players’ balances without the need for any extra configurations from the online casino.
The provider showcases the diversity of its portfolio through this campaign, as both fans of pure classics and lovers of thematic games will have fascinating 1spin4win titles to spin: from the story-driven Don Catleone Hold and Win to straightforward fruit-and-coin action of Lucky Win Spins and Lucky Win Spins X. Hence the campaign’s name — “Variety of Luck.”
This is one of the many effective promotional tools from 1spin4win, which also include special in-game features and additional marketing solutions such as pre-releases and free spins, all of which cultivate player loyalty. “Variety of Luck” will help online iGaming platforms attract players, enhance their engagement and loyalty, increase GGR, and boost betting volume. It will also foster brand support and visibility.
Olga Hlukhovskaya, Business Development Director at 1spin4win, commented, “We appreciate our clients and always think of ways to help them thrive. Cash & Drops campaigns are an example of this. They allow our partner operators to re-engage their audience and advertise player-friendliness, all with minimum effort. Like any promo tool by 1spin4win, “Variety of Luck” is easy to use since we take care of all technical aspects ourselves.”
10 exciting games were picked for this network promotion, each representing its own version of iGaming entertainment, but all of them united by the concept of luck. Players can hit it big in the following classic slot titles:
- Clover Fest Hold And Win — new slot!
- Don Catleone Hold And Win — new slot!
- Lucky Win Spins
- Cash’n Fruits Hold And Win
- Lucky Win Spins X
- Allways Lucky Pot
- Cash’n Fruits Fortune 243
- Coins Sniffer Hold And Win
- Golden Joker 27 Hold And Win
- Lucky Jane In Egypt Win Spins
For further details and inquiries, please contact your appointed Account Manager, or 1spin4win’s Business Development Director at [email protected].
To learn more about promotional tools and custom offers, visit the studio’s website.
The post 1spin4win announces casino network promotion “Variety of Luck” with €25K prize pool appeared first on European Gaming Industry News.
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