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Betsson enters into an international agreement with Avaldsnes IL

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The Karmøy football club signs its largest sponsorship agreement ever.

Betsson has signed a main sponsorship agreement with the Norwegian Toppserie club, Avaldsnes IL. The sponsorship is another step in Betsson’s commitment to diversity and gender equality in sports.

Betsson already has boxing stars Katharina Thanderz and Cecilia Brækhus signed to their name but is now further strengthening its female profile by becoming main sponsors of Avaldsnes IL.

As a club, Avaldsnes has built a name for itself in Europe through strong performances in the Champions League in recent years. Through this agreement, Betsson provides financial support to Avaldsnes in their journey to qualify for the Champions League every season. It will also support them in their long-term goal of establishing themselves as a top team in Europe.

Ronni Hartvig, Chief Commercial Officer at Betsson Group said, “At Betsson, we believe in diversity as a key innovation factor in all areas, including sports. We are happy to witness more interest in women’s football and we want to be part of that drive. We also believe that our brand will get valuable worldwide exposure in future Champions League matches. This is a strategic agreement that we are confident will benefit both parties in the years to come.”

Speaking about the agreement, Stian Staveland Nygaard, General Manager of Avaldsnes Elite, believes the deal with Betsson is a key element to be able to reach the club’s goals. “Running a top club aspiring to win the league and to play in the Champions League is expensive. In order to fulfil our ambitions, we depend on strong sponsors backing us, and we are very happy that we landed this agreement with Betsson. It is our biggest sponsorship deal of all time and provides stability in these challenging times.

“The sponsorship market has changed during this last year, and we have had to think differently. Having Betsson as a partner believing in our project allows us to invest, instead of having to lower our ambitions, which would have been the sad alternative,” said Stian.

The sponsorship agreement is part of Betsson’s international marketing strategy and is expected to affect all markets in which Betsson operates. As the main sponsor, Betsson has secured exposure through kit advertising in matches played outside of Norway. For matches in Norway, Betsson has renounced kit exposure in favour of Avaldsnes to further promote their ‘#EqualOpportunities’ campaign.

The #EqualOpportunities campaign has been since 2017 raising awareness on the differences between men’s and women’s football. The goal is to ensure that girls and boys have equal opportunities to reach the top. “Sadly, gender differences in Norwegian football are still huge and this is something we want to change. Therefore, we are happy with Betsson’s support to let us promote the ‘#EqualOpportunities’ campaign on our kit when we play matches in Norway,” concluded Stian.

Betsson’s Ronni Hartvig is also pleased that Betsson can provide support for such an important message. “While we are waiting for Norway to introduce a licensing system that allows us to further invest on Norwegian soil, ‘#EqualOpportunities’ is a great message that we want to support. For us, ‘#EqualOpportunities’ also has another connotation as it’s in line with our work for Norway to follow most of Europe by offering us an equal opportunity by introducing a licensing system,” concluded Ronni.

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Tom Horn Gaming Unwraps a Frosty Treat with Santa Yetti

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This December, Tom Horn Gaming invites players to the snowy mountain peaks in its new release, Santa Yetti, a playful holiday adventure where the jolly king of the mountains swaps his sleigh for snow boots to deliver frosty fortunes and festive fun.

Santa Yetti brings a flurry of excitement to the reels with Expanding Wilds, Multipliers, Respins, and the Respin Booster feature.

The Snowman is a Wild symbol. When it lands on any of the three reels, it expands and triggers a single respin. During the respin, seven win lines transform into twenty-seven ways to win, piling up prizes like Christmas presents. When all three reels are fully stacked with the same symbol, the total win is multiplied by ten, creating a snowstorm of rewards.

Players can also activate the Respin Booster, which increases their total bet by 1.5x and boosts the chance of triggering a respin by 300%. The feature remains active until manually switched off, giving players full control over their gameplay. For those feeling extra lucky, the Star Gamble Ladder appears after every base game win, allowing them to gamble their winnings by guessing the next star’s colour – pink or blue. Each correct guess doubles the prize and pushes the player up one level. The Golden Star can randomly appear at levels two to five to double the win instantly, no guess required.

“Santa Yeti brings together everything players love about Tom Horn games – fun, engaging mechanics, and a great story to match. It’s festive, it’s fresh, and it’s packed with features that keep the excitement rolling. We wanted to end the year on a high note, and Santa Yetti does exactly that with humour, charm, and plenty of win potential,” said Ondrej Lapides, CEO at Tom Horn Gaming.

Blending simple yet fast-paced gameplay with dynamic mechanics, Santa Yetti offers short, mobile-optimised sessions that are sure to delight both casual spinners and seasoned players. Its engaging format and rewarding features make it a perfect choice for operators looking to boost engagement during the high-traffic festive season. With its playful theme, quirky light-hearted style, and generous win potential, Santa Yetti is set to make this Christmas truly santastic.

The post Tom Horn Gaming Unwraps a Frosty Treat with Santa Yetti appeared first on European Gaming Industry News.

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Emily Tofield Incoming Chief Executive of Ygam

Ygam appoints Emily Tofield as new Chief Executive

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Emily Tofield has been the appointed as the new Chief Executive Officer of Ygam, the UK’s leading charity dedicated to preventing gaming and gambling harms among children and young people. She will officially join the charity on the 6 January 2026.

Emily joins the charity following a 20-year career in leadership roles across UK government, local government, higher education and research, the media, and the not-for-profit sector.  Her previous roles include posts in the Cabinet Office, the Ministry of Justice, the Department for Environment, Food & Rural Affairs, the University of Sussex, and at the City of London Corporation. With a distinguished breadth of expertise in strategic communications, she is recognised as a leading adviser across strategy, corporate affairs, reputation, marketing, policy, and fundraising.

Emily is an experienced non-executive, currently serving on the board of the Kent homelessness charity, Porchlight.  She is Chair Designate of the Girls’ Learning Trust (GLT), the largest all-girls state multi-academy trust in the UK and was recently appointed to the Board of the British Dietetic Association (BDA).

Mike Wojcik, Chair of Ygam, said: “I’m delighted to welcome Emily to Ygam following a highly competitive recruitment process. Her depth of experience and proven leadership across stakeholder and political engagement, and social impact, will be instrumental as we enter our next strategic cycle. Emily joins an exceptionally strong leadership team, and this appointment marks an important new chapter for Ygam as we continue to strengthen our position as a trusted expert voice and sector leader dedicated to preventing gaming, gambling, and digital harms among young people.”

Emily Tofield, Incoming Chief Executive of Ygam, said: “Ygam has reached record numbers of young people as part of its critical mission to protect children and young people from gaming and gambling harms and to help safeguard their digital futures. As a passionate advocate for the benefits of prevention, it is a huge privilege to take on the role of Chief Executive of such a respected national education and prevention charity whose work already makes a difference to so many. High-quality, inclusive, evidence-based, preventative education around gaming and gambling harms remains as important today as when Ygam was founded, and I’m looking forward to working with the impressive Ygam team to further grow its reach, partnerships and impact in the years ahead.”

The post Ygam appoints Emily Tofield as new Chief Executive appeared first on European Gaming Industry News.

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ZEAL and bet-at-home launch joint gaming initiative

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  • bet-at-home integrates  ZEAL Instant Games titles into its German website
  • First selection of ZEAL slots now available
  • Partnership boosts reach, portfolio strength, and growth for both companies

ZEAL Instant Games, a brand of the ZEAL Group and a provider of  online games, announces a new strategic partnership with online gaming operator bet-at-home. As part of the collaboration, bet-at-home seamlessly integrates the growing portfolio of ZEAL slots into its website. The first titles are already available to customers on bet-at-home.de.

Stronger together: Premium content meets established brand presence

Both partners stand to benefit from the collaboration: While bet-at-home expands its portfolio offering with ZEAL titles – enhancing its appeal and reach within the online games segment – ZEAL Instant Games gains another prominent partner whose market presence accelerates the brand’s dynamic growth and enables access to a broader user base.

In addition to best-selling ZEAL titles such as “The Bookmaker”, “Crime Scene”, “Vegas Blaze“, and other premium slots, the portfolio will continue to grow steadily in the coming months.

Shared perspectives

“Our mission is to make innovative, high-quality games accessible to the widest possible audience,” says Alex Green, Vice President Games at ZEAL. “With bet-at-home, we are gaining a partner that has held a strong position in the market for many years. This collaboration opens up new opportunities for expanding our reach and underscores the enormous potential of our growing games portfolio.”

From bet-at-home’s side: “We are delighted to have ZEAL Instant Games as a partner known for quality, creativity, and reliable performance,” says Claus Retschitzegger, CEO, bet-at-home. “The new ZEAL titles are a great addition to our offering and provide our customers with exciting and varied gaming experiences. This partnership is an important element of our growth strategy.”

The post ZEAL and bet-at-home launch joint gaming initiative appeared first on European Gaming Industry News.

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