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Betsson enters into an international agreement with Avaldsnes IL

The Karmøy football club signs its largest sponsorship agreement ever.
Betsson has signed a main sponsorship agreement with the Norwegian Toppserie club, Avaldsnes IL. The sponsorship is another step in Betsson’s commitment to diversity and gender equality in sports.
Betsson already has boxing stars Katharina Thanderz and Cecilia Brækhus signed to their name but is now further strengthening its female profile by becoming main sponsors of Avaldsnes IL.
As a club, Avaldsnes has built a name for itself in Europe through strong performances in the Champions League in recent years. Through this agreement, Betsson provides financial support to Avaldsnes in their journey to qualify for the Champions League every season. It will also support them in their long-term goal of establishing themselves as a top team in Europe.
Ronni Hartvig, Chief Commercial Officer at Betsson Group said, “At Betsson, we believe in diversity as a key innovation factor in all areas, including sports. We are happy to witness more interest in women’s football and we want to be part of that drive. We also believe that our brand will get valuable worldwide exposure in future Champions League matches. This is a strategic agreement that we are confident will benefit both parties in the years to come.”
Speaking about the agreement, Stian Staveland Nygaard, General Manager of Avaldsnes Elite, believes the deal with Betsson is a key element to be able to reach the club’s goals. “Running a top club aspiring to win the league and to play in the Champions League is expensive. In order to fulfil our ambitions, we depend on strong sponsors backing us, and we are very happy that we landed this agreement with Betsson. It is our biggest sponsorship deal of all time and provides stability in these challenging times.
“The sponsorship market has changed during this last year, and we have had to think differently. Having Betsson as a partner believing in our project allows us to invest, instead of having to lower our ambitions, which would have been the sad alternative,” said Stian.
The sponsorship agreement is part of Betsson’s international marketing strategy and is expected to affect all markets in which Betsson operates. As the main sponsor, Betsson has secured exposure through kit advertising in matches played outside of Norway. For matches in Norway, Betsson has renounced kit exposure in favour of Avaldsnes to further promote their ‘#EqualOpportunities’ campaign.
The #EqualOpportunities campaign has been since 2017 raising awareness on the differences between men’s and women’s football. The goal is to ensure that girls and boys have equal opportunities to reach the top. “Sadly, gender differences in Norwegian football are still huge and this is something we want to change. Therefore, we are happy with Betsson’s support to let us promote the ‘#EqualOpportunities’ campaign on our kit when we play matches in Norway,” concluded Stian.
Betsson’s Ronni Hartvig is also pleased that Betsson can provide support for such an important message. “While we are waiting for Norway to introduce a licensing system that allows us to further invest on Norwegian soil, ‘#EqualOpportunities’ is a great message that we want to support. For us, ‘#EqualOpportunities’ also has another connotation as it’s in line with our work for Norway to follow most of Europe by offering us an equal opportunity by introducing a licensing system,” concluded Ronni.
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Captivating content set to dominate Wazdan’s summer roadmap

Wazdan, the leading gain-focused developer, has unveiled a sizzling selection of titles posing as the perfect match for the upcoming summer season.
Exciting additions to the beloved Coins™ series, along with the highly anticipated Sizzling Eggs™: Grand Gold Edition, are some of the showstoppers that have led to an already fruitful 2025 for Wazdan. With six new releases now on the horizon, the supplier is poised to provide even more inspired gameplay experiences for its operator partners and players.
Nostalgic charm meets lavish bonus play in Hot Slot™: 777 Hold the Jackpot™ (May 15th) whilst 30 Coins: Grand Gold Edition (May 28th) captures with a host of new cluster collector mechanics, and a Grand Jackpot boasting an elevated 2,500x the player’s bet.
Following the renowned success of both series, Sizzling Eggs™: Grand Platinum Edition (June 26th) and 36 Coins™: Grand Gold Edition (July 1st) take both game families to impressive new heights.
Continuing its inclusive approach, Hot Slot™: 777 Platinum Crown (July 10th) and Eggs of Fortune (August 7th) then promise appeal to players in favour of both retro and more advanced gameplay, with meticulous developments to previous instant classics.
With six new releases over the space of just four months, the move sees Wazdan continue to maintain its engagement-led philosophy of creating customised player experiences through solutions proven to deliver results.
Radka Bacheva, Head of Sales and Business Development at Wazdan, said: “Our Hot Slot™ and Coins™ collection epitomise what we are all about here at Wazdan, producing engaging, customisable and rewarding iGaming content.
“We are confident it will bring elevated entertainment to players and sustainable growth for our partners as we continue to push the boundaries of what’s possible within the industry.”
The post Captivating content set to dominate Wazdan’s summer roadmap appeared first on European Gaming Industry News.
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BGaming Launches TRUE WAYS Online Conference for iGaming Executives

Rapidly expanding content provider presents online event with real practical insights.
Popular iGaming content provider BGaming announces the launch of its first-ever online conference for iGaming executives, TRUE WAYS. This event will run online on June 4th, 2025, from 3 to 5 PM CET.
With TRUE WAYS, BGaming aims to move away from traditional conference formats, offering authentic ways to iGaming success. Instead of generic lectures or one-size-fits-all approaches, this online event is built around practical, real-world insights from speakers who’ve walked the talk.
Online attendees will be able to learn from established industry veterans and progressive emerging voices and leave with actionable strategies to succeed in iGaming. Participants need not worry if they miss any lectures, though; recordings of all speakers will be made available to every registered participant after the event.
Speakers for TRUE WAYS include Kate Puteiko, CMO at BGaming; Dmitry Belianin, Founder and CEO of Belianin Group; Yaroslav Babych, CCO at ZM Team; Kate Romanenko, CCO at Kendoo provider; and Ataur Rosul Abeer, Senior Sales Manager at Slotegrator. Many more iGaming specialists have joined the online conference as speakers, including Sasha Boerma, Commercial Director – Africa at Split The Pot, Yahale Meltzer, CEO of Groove, Shahar Attias, CEO of Hybrid Interaction, Marija Hammon, Marketing Director at Relax Gaming, and Ivan Bilash, Director of Partner Operations at SOFTSWISS.
TRUE WAYS will gather iGaming experts to discuss key industry topics, from the evolution of the game provider model and affiliate marketing strategies to emerging trends in African and Asian markets. Speakers will also explore culturally localized branding, partner operations as a growth driver, and the role of personal branding for C-level executives. The event promises valuable insights, real-world case studies, and practical strategies for success in the dynamic iGaming landscape.
Marina Ostrovtsova, CEO at BGaming, said: “At BGaming, we believe that growth thrives on collaboration and co-creation, and it is in this spirit that we have launched TRUE WAYS. We want to shake up the industry and inspire thoughtful, honest dialogue around the issues that people find important. With TRUE WAYS and its unique format, we believe we are achieving that goal. By offering a platform for success stories and honest assessments of failure, we aim to foster an environment of transparency and reflection that will benefit the wider industry.”
Register for TRUE WAYS online conference today to learn from the top minds in iGaming.
The post BGaming Launches TRUE WAYS Online Conference for iGaming Executives appeared first on European Gaming Industry News.
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FIBA U19 Basketball World Cup in Lausanne Set for Ground-breaking Genius Sports AI-powered Technology

FIBA is continuing to demonstrate its global leadership in transforming the sport through innovation, with the latest technology milestone set to be introduced at the FIBA U19 Basketball World Cup 2025 in partnership with Genius Sports.
Taking place in the Olympic Capital of Lausanne in Switzerland between June 28 and July 6, to make history as the first-ever FIBA event to fully integrate AI-driven technologies and will set the new first-class tech-standard for basketball competitions worldwide.
This latest innovation comes in the wake of FIBA having expanded its long-term strategic partnership with Genius Sports to deliver revolutionary computer vision technology and AI-powered capabilities. Not only for FIBA competitions and events, but also to various National Federations, Leagues and Clubs around the world for the next decade.
The FIBA U19 Basketball World Cup will be enhanced by:
• In-game optical tracking data for real-time player and team insights.
• Augmented broadcasts integrating live tracking data to deliver immersive viewing experiences for fans.
• Rich performance insights for coaches and players to optimise training and game strategies.
This technology is powered by GeniusIQ, Genius Sports’ next-generation sports data and AI platform that is set to transform the entire data and video ecosystem of international basketball, offering an entirely new dimension of data-driven storytelling in games for coaches, players, fans and broadcasters.
The implementation of the cutting-edge technology also confirms how FIBA global youth competitions can continue to be an exciting testing ground for future innovations, with this year’s evolution following on from the introduction of the ASB Glassfloor at the FIBA U19 Women’s Basketball World Cup 2024.
These moves are not only serving to positively influence the sport’s dynamic evolution but are also a clear demonstration of FIBA delivering its “Sustainability and Innovation” strategic objective.
The introduction of the tech will provide multiple benefits for all stakeholders, and these are only likely to be strengthened even further as it evolves during the coming years. National Federations, Leagues and Clubs can look forward to an exciting new landscape in terms of fan engagement, providing an ideal opportunity to access potential new revenue streams.
Broadcasters will be able to provide an enhanced viewing experience for fans through augmented visuals and real-time data integration – something that makes games even more interactive and engaging for the viewers.
There are also many benefits in terms of coaching tools and data-driven decision-making for team development. The technology offers players and coaches deep performance insights, tactical analysis and fitness metrics to maximise potential and training efficiency.
FIBA Secretary General Andreas Zagklis said: “The FIBA U19 Basketball World Cup in Lausanne is not only a stage for the best young talent globally, but also a platform to showcase the evolution of our sport. With the support of Genius Sports, we are looking forward to showcasing these ground-breaking technologies.
“We believe that with these advancements, including fitness and player performance indicators, we have the potential to lead and transform the basketball ecosystem. Especially the way National Federations, Leagues and Clubs engage with the game – something that will create a range of new and exciting opportunities both on and off the court.”
Mark Locke, CEO of Genius Sports, said: “For more than two decades, the partnership between Genius Sports and FIBA has played a crucial role in advancing global basketball through premium data and fan engagement solutions. As the next phase of this collaboration reaches new heights at the FIBA U19 Basketball World Cup, our innovative GeniusIQ-powered suite is set to elevate experiences for fans, coaches, broadcasters, players, and beyond.”
The post FIBA U19 Basketball World Cup in Lausanne Set for Ground-breaking Genius Sports AI-powered Technology appeared first on European Gaming Industry News.
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