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Entain’s PartyCasino and PartyPoker Brands Partner with McLaren Racing

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Entain, the leading global sports betting and gaming entertainment group, is pleased to announce that its PartyCasino and PartyPoker brands have entered into a multi-year partnership with McLaren Racing starting from the 2021 Formula 1 season.

Entain and McLaren Racing are technological leaders within their own sectors, therefore this partnership is built on a shared track record of delivering entertainment through cutting edge innovation, underpinned by a common approach to safety and responsibility.
Fittingly, the new partnership will officially launch on 23 May at the iconic Monaco Grand Prix, where the PartyCasino brand will appear on the halos of McLaren MCL35M race cars as well as on the helmet of McLaren F1 driver, Daniel Riccardo.

Through the partnership, Entain will be throwing open the doors to the world of Formula One, providing its customers and McLaren millions of adult fans with a range of dedicated content and exclusive experiences via an all new activation platform called Access featuring:

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•    McLaren themed casino content and access all areas games on the PartyCasino and PartyPoker sites
•    Competitions to win access to the McLaren Technology Centre
•    Shared promotions throughout the companies’ social media channels
•    Jointly developed marketing content

In addition, Entain will use its partnership with McLaren to explore strategies to promote safer betting and gaming, benefitting from the team’s unique perspective on maintaining control and managing risk.

Commenting on the new partnership, Entain’s CEO Jette Nygaard-Andersen said:

“We are immensely proud to be partnering with McLaren Racing, a team who are synonymous with creating thrilling entertainment by constantly innovating and staying at the cutting-edge of technology.  This is the same approach we take in providing moments of excitement for our customers and we are truly excited about the opportunities we have to create new content for our PartyCasino and PartyPoker customers as well as bringing these great brands to new audiences.”

Zak Brown, CEO of McLaren Racing said:
“Fan entertainment is a major focus for our team and sport. Like McLaren Racing, Entain brands such as PartyCasino and PartyPoker place a high importance in providing moments of safe and responsible excitement for their customers.

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“We look forward to starting our partnership with Entain from this weekend’s Monaco Grand Prix and the activity we have planned together in creating moments of excitement for fans and customers.”

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OddsMatrix provides LeoVegas Group with sportsbook odds feed to enhance global offering

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Tier-1 operator LeoVegas Group will integrate OddsMatrix’s proven odds feed to support its transition to a proprietary sportsbook platform.

OddsMatrix, EveryMatrix’s sportsbook platform and odds feed business, will supply LeoVegas Group with deep, global coverage across multiple territories, sports, markets and events.

OddsMatrix odds feed will be customised for LeoVegas Group’s specific requirements enabling it to benchmark its odds against competitors and pressure test its models.

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The partnership will result in LeoVegas Group receiving enriched market odds enabling optimised pricing, increased uptime and its customers with an enhanced user experience.

The well-known tier-1 operator, that celebrates 13 years in the industry in 2025, selected OddsMatrix as an odds feed provider as it transitions to its recently acquired new sports platform.

Erik Nyman, President, EveryMatrix Americas, said: “We’re delighted to be partnering with such a household name as LeoVegas Group, particularly at such an important moment for the brand as it expands its operations across the world and transitions to a new proprietary sportsbook.

“Our odds feed has consistently proven to be a valuable addition for tier-1 operators, and we’re committed to doing exactly that with LeoVegas.”

The post OddsMatrix provides LeoVegas Group with sportsbook odds feed to enhance global offering appeared first on European Gaming Industry News.

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Gaming Corps expands Dutch footprint with Jacks.nl integration

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Games studio rolls out smash-hit games to players across the Netherlands with JOI Gaming brand

Gaming Corps, a publicly-listed game studio based in Sweden that is renowned for creating industry leading casino games, has today announced that it would be taking its content live with Netherlands operator, Jacks.nl.

Since receiving its licence from the Dutch Gambling Authority (KSA) in 2021, Jacks.nl has been committed to creating a unique, enjoyable casino experience for players across the Netherlands by offering a wide range of video slots, live casino games and sports betting.

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Jacks.nl players will have access to Gaming Corps’ portfolio of slot titles, such as 777 Jackpot Diamond Hold and Win, Penalty Champion, 9 Jokers Stick and Spin and much more.

In addition, Gaming Corps will also make its “Smash4Cash™” series of games available to Jacks.nl players, including both Piggy Smash and RAMPAGE! Smash4Cash™, which were launched earlier this year.

Gaming Corps first received the green light to operate in the Dutch market at the end of 2022. This new partnership marks a major milestone in the game developer’s expansion efforts across the Netherlands.

Commenting on behalf of Gaming Corps, Danielle Calafato, CCO said: “We are absolutely thrilled to be rolling out our games to more players across the Netherlands alongside Jacks.nl, in what we believe will be a very exciting partnership going forward.

“The Dutch market has long been of interest, and we believe it holds significant potential for us to deliver new and engaging experiences for players. We’re really excited to see what this partnership holds going forward!”

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Ayla Haverkamp, Casino Operational Manager at Jacks.nl added: “The addition of Gaming Corps’ titles will add a new dimension to our current product portfolio, allowing us to offer a broader range of games for our players. We are confident that this partnership with Gaming Corps will reinforce our position as the go-to casino for Dutch players.”

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Sporting Risk expands in-play soccer offering with eight new competitions & industry-first BetBuilder CoPilot

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Sporting Risk, the experts in betting, forecasting and analytics in sport,  has expanded its in-play soccer betting offering with eight new competitions, further cementing its position as a leader in the player props and same-game multi (SGM) space.

In addition to this expansion is the BetBuilder CoPilot, an industry-first innovation designed to enhance the Same Game Multi (SGM) experience by guiding users through market selection with real-time insights and contextual recommendations.

Sporting Risk’s latest upgrade strengthens its position as a one-stop shop for operators looking to elevate their soccer product to Tier 1. This enhancement introduces the deepest player props offering in the market, expanded micro markets for heightened engagement, and dynamic bet prompts that surface compelling in-play insights. With head-to-head matchups, pre-canned SGM options, and full in-play BetBuilder functionality, Sporting Risk delivers unparalleled market coverage to provide a peerless Soccer product from a single additional integration.

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Andy Phillips, SportingRisk CCO, commented: “Our commitment to innovation in the in-play and player prop space is what sets us apart. With eight new competitions added and the launch of our BetBuilder CoPilot, we’re giving operators the tools to differentiate, engage, and ultimately drive more revenue. This is the next step in making soccer betting more dynamic, data-driven, and user-friendly.”

The post Sporting Risk expands in-play soccer offering with eight new competitions & industry-first BetBuilder CoPilot appeared first on European Gaming Industry News.

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