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Tappx launches world’s first contextual audiovisual advertising solution
Tappx, a leading AdTech company powering advertising solutions for mobile, desktop, and OTT/CTV, proudly announces the launch of Contextualize-It – the world’s first contextual AdTech solution designed to analyze complex moving audiovisual content.
Contextualize-It has been in development at Tappx for two years, and enables publishers, brands and advertisers to contextually analyze high volumes of audiovisual content. The contextual segmentation of advertising campaigns has become increasingly important in today’s cookieless world. Until now, contextual analysis engines have focused on written content, whereas Contextualize-It solution has been engineered to explicitly analyze audiovisual content at scale.
Using Tappx’s proprietary artificial intelligence engine, Contextualize-It can identify objects, places and dialogue, which are used to generate metadata, to allow the segmentation of campaigns using keywords and/or IAB contextual categories. The Contextualize-It algorithm can identify different scenes in video content, and the technology defines optimum ad insert points in video, thereby delivering ideal consumer viewing experiences.
Currently accessible via the Tappx SSP, Contextualize-It will soon migrate to the wider programmatic ecosystem, enabling advertisers to buy contextualized video campaigns for the very first time. In addition, it will be integrated into ad servers and SSPs, where it will serve as a vital source of contextual AV data. Contextualize-It is initially launching in Spain with video content platform PlayOn Content, which is working with leading publishers such as Huffington Post. Tappx is planning to internationally rollout Contextualize-It at a later date, pending strategic publisher agreements.
Daniel Reina, CEO at Tappx, commented:
“After two intensive years of research and development, Tappx is pleased to finally be releasing Contextualize-It with its first partner, PlayOn Content. The digital advertising industry faces an inflection point, with greater needs to satisfy consumer privacy. As we all venture into a “cookieless” digital advertising ecosystem, the contextual segmentation of ad campaigns is becoming much more prevalent, accurate and potent. With this nascent technology taking hold, advertisers are now afforded with a new model for the targeting and delivery of tailored ad content, that is independent of the need for personal consumer data points.”
Tappx’s patent pending Contextualize-It solution was part-funded by Horizon 2020, the biggest EU Research and Innovation programme in Europe.
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SOFTSWISS has successfully wrapped up its participation in SiGMA Europe 2024. This final major event of the year highlighted the achievements and progress of the iGaming industry over the past months. With a dynamic presence and the award-winning concept ‘Grab Success in iGaming’, SOFTSWISS made a lasting impact over the three action-packed days of the conference.
The SOFTSWISS booth became a nexus for clients, partners, and industry professionals, sparking new connections and fueling discussions on the latest trends. Among the highlights was the unveiling of the iGaming Trends Report 2025, offering a forward-looking analysis of the industry’s trajectory. Positioned as the ‘mother of all conferences’, SiGMA Europe proved the ideal stage for the report’s launch, with all 27,000 attendees able to grant complimentary access to this vital resource.
“iGaming is growing at a rapid pace, and for many, the main challenge is to keep up with this growth. SOFTSWISS takes a much broader view in this regard: it is important for us to understand where iGaming is heading and anticipate trends in order to strengthen our leadership positions,” said Vitali Matsukevich, COO at SOFTSWISS.
Before the expo officially opened, SOFTSWISS was honoured as the Best Platform Provider at the SiGMA Europe Awards 2024. This accolade is a testament to the company’s commitment to delivering robust, innovative technology solutions that empower iGaming operators worldwide.
One of the event’s most highly anticipated discussions, “How to Choose a Secure and Safe Crypto Casino,” featured Vitali Matsukevich among its expert panellists. The session drew a full house, reflecting the high interest in the future of crypto casinos amidst the evolving global economic and political landscape.
During the discussion, Matsukevich shared his deep knowledge and insights on leveraging blockchain technology to ensure smarter, safer choices for consumers in the crypto casino space. His expertise underscored SOFTSWISS’ position at the forefront of innovation in this fast-growing market segment.
SiGMA Europe 2024 provided a platform not only to showcase SOFTSWISS’ accomplishments but also to reaffirm its role as an industry leader. Already preparing for the next major event, ICE Barcelona 2025 in January, SOFTSWISS will once again present its cutting-edge tools and insights to operators worldwide.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Wraps Up SiGMA Europe 2024 with Key Achievements appeared first on European Gaming Industry News.
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Former New Jersey Governor Chris Christie has backed Texas to legalise online sports betting in the state’s next legislative session.
Christie helped pave the way for sports betting liberalisation across the US by bringing the Supreme Court case that led to the repeal of PASPA.
The case was fought and won by prominent conservative lawyer Ted Olson, who Christie hired to argue the case for states to make their own decisions on sports betting. Olson died last week at the age of 84.
After Missouri became the 39th US state to legalise sports betting in some capacity, attention has quickly turned again to the big three states of Texas, California, and Florida.
“I think it’ll happen in Texas in the next legislative session,” said Christie, speaking to Covers.com. The next session is due to commence in Texas on January 14, 2025.
Christie is less confident about California, however, where competing sports betting ballots failed in 2022 amid a bitter dispute and lobbying war between online operators and local tribes.
California is seen as essential to the future prospects of US sports betting operators, given its size and wealth and dramatic impact on the country’s total addressable market (TAM).
“I don’t know about California,” said Christie. “This really takes gubernatorial leadership, and Gavin Newsom has got to decide if this is one of the issues he wants to lead on.
“Without gubernatorial leadership, the legislature won’t do it because they’re pulled like taffy in too many directions by too many different interests. Without the governor pushing for it, I just don’t think it’ll happen.”
Despite another potential setback in California, Christie has backed sports betting to penetrate pretty much every state eventually.
“I really believe sports betting is inevitable to go just about nationwide, because people in America love their sports, they just do,” he said. “I think it is in the leagues’ best interests to grow their audience. The government gets some piece of the pie out of that which they enjoy, and the public seems to be pretty happy for the most part.”
Depending on expansion, US sports betting could, in theory, reach every state. It would then become a national issue, but Christie has warned the federal government not to interfere.
“Let the states handle it,” he said. “The states are doing fine. You haven’t heard of anything awful or irreversible happening since each state has been involved and they should have the ability to decide whether they want gambling or not.
“I don’t think the federal government should have anything to do with it and I don’t think they ever should have. I don’t think they have to be babysitters for the governors of the country.”
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