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OKTO unlocks digital payments directly on REGAL gaming machines across UK Pubs

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OKTO.WALLET meets pubgoers demands for secure, cashless, mobile payments across the UK

Regal, a subsidiary of the Merkur Group UK and a leading UK supplier of amusement equipment to the leisure sector, will accept cashless payments directly onto its gaming machines via OKTO.WALLET.

Users of the OKTO.WALLET mobile app are able to deposit and withdraw funds safely, securely and seamlessly directly onto any collaborating gaming machines in the UK leisure sector. The OKTO.WALLET is a fully licensed payment service, reducing payment friction, enhancing customer experience, and focusing on responsible gambling and player protection.

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The joint offering is ready to give Britain’s Pubs sector a much needed post-lockdown boost, by introducing a fully cashless experience tailored to the gaming industry and its players’ demands, increasing customer engagement and footfall. Pubgoers can embark on this digital journey by downloading for free the OKTO app from the App Store and Google Play and creating an account in just a few minutes. The OKTO app enables users to move their funds instantly across the entire payment ecosystem; from the gaming machine, the pub’s ordering app, the bartop cashier, all the way out to any retail or online business accepting OKTO Prepaid Mastercard®, linked to the OKTO wallet account.

OKTO’s mobile-first solution has easily integrated into Regal’s gaming machines without the need for any additional hardware or upfront costs, securing a level playing field in the retail gaming sector with the rest of the UK high street economy.

OKTO, in line with all major levels of responsible gaming and the latest callings of the UKGC, puts control directly in the hands of the user with powerful age verification, gaming limits and time-out periods tools, as well as with problem gambling helplines available within the app.

OKTO.WALLET is available at selected pubs with further locations being added in the coming weeks and months. Given strong customer demand and amidst the COVID-19 situation, OKTO continues to expand its UK wallet through its partnership with Regal. Pubgoers using Regal’s gaming machines are able to take advantage of a secure, universal and cashless payment method as it rolls out across the Regal network.

Simon Dorsen, Director of Gaming at OKTO, said: “Britain is moving beyond ‘peak cash’ this year, as the country has well and truly embraced a cashless society due to its convenience and ease. The Pub and Gaming sectors are able to address the users’ need with a flexible and cashless solution, thanks to our collaboration with Regal.

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We designed a turn-key solution for the market that enables consumers to use a complete, digital, cashless solution, not only directly on gaming machines but also across the entire payment ecosystem. Providing them with a single payment app, users have the freedom to use their OKTO.WALLET anywhere, whether it’s pubs, AGC, Casinos or high street shops.”

Matt Bicknell, Managing Director Operations and Product at Regal, added: “Through our collaboration with OKTO, we found both a digital, instant and cashless solution to meet our customers demand and the flexible, market-proven technology that enabled us to easily adopt it in our gaming machines. The launch is the result of extensive research and co-development between our companies, and we are working actively on rolling it out to our client base in the UK.”

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Sky Bet extends sponsorship of The Overlap

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Sky Bet has renewed its partnership with The Overlap – the UK’s No.1 football YouTube channel founded by Gary Neville – for a further two years.

As a founding partner since the channel’s launch in April 2021, Sky Bet will continue as the headline sponsor of The Overlap Interviews and Fan Debates, key formats that have helped the channel become a leading voice in football content.

Featuring in-depth conversations with major figures from sport and entertainment, as well as dynamic debates between football legends and fan creators, The Overlap has built a dedicated audience and strong community.

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Sky Bet will also maintain its presence in the weekly Stick to Football podcast through the popular Super 6 segment. The feature sees panellists Roy Keane, Ian Wright, Jamie Carragher, Jill Scott, and Gary Neville predict six results from the weekend’s matches in the free-to-play football game, Super 6.

The renewed partnership underscores Sky Bet’s continued commitment to delivering original, fan-first football content that resonates with audiences across platforms.

Gary Neville Quote: “I want to thank Sky Bet for partnering with us over the past four years. Without their support, we wouldn’t have been able to deliver the content you see today. It’s fantastic to have them on board for another two years, and I’m excited to see what we can achieve together.”

The post Sky Bet extends sponsorship of The Overlap appeared first on European Gaming Industry News.

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SPRIBE Drops Aviator Challenges

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The world’s number one crash game gets even more thrilling with the addition of Missions, Races and Tournaments

SPRIBE, the award-winning developer behind the original crash game, Aviator, has added another tool to the box with the launch of Challenges, bringing even more excitement, entertainment and competition to the experience.

Aviator Challenges allows operators to launch Missions, Races and Tournaments, forging an additional competitive layer and even more social interaction, while providing a fresh way for players to engage with the game, which is now played by more than 60 million people per month.

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Missions see players complete a task before a set deadline, while Races are similar but with a limited prize pool up for grabs, creating a strong sense of FOMO while helping operators control promo budgets. Tournaments then take the classic and well-loved format.

SPRIBE gives operators full control over creating and running Aviator Challenges, and they can choose the type, timing, prize, names, descriptions, colours, and tasks for deep personalisation and granular localisation.

Aviator Challenges has debuted with operators in Africa and will be rolled out globally over the coming weeks and months. This will be followed by the launch of regional tournaments, which again will debut in Africa before being made available internationally.

The launch of Challenges will drive even greater engagement with Aviator, which currently sees players place more than 400,000 bets per minute across 5,500+ online casinos and sportsbooks worldwide.

Giorgi Tsutskiridze, CCO at SPRIBE, said: “Challenges take the Aviator experience to a whole other level for both players and operators.

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“Those that have already embraced Challenges have seen an immediate, positive impact on player behaviour across core KPIs such as retention and bet numbers per player.

“To get the most out of Challenges, operators do need to be creative, especially when it comes to marketing support, segmentation, prize zones, rewards and tasks.

“But we have ensured Challenges have the flexibility to do this and a whole lot more.

“Aviator is already the number one crash game in the world with more than 60 million players a month, but with Challenges, we expect that number to climb ever higher.”

The post SPRIBE Drops Aviator Challenges appeared first on European Gaming Industry News.

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Akhil Sarin Chief Marketing Officer at Stake

Stake strikes new global partnership with Street League Skateboarding

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The worlds of street culture and cutting-edge entertainment collide as Street League Skateboarding (SLS) and online gaming powerhouse Stake announce a new global partnership.

This partnership, which kicked off with Stake center stage as the Presenting Rights Partner of SLS Miami and the first SLS Takeover in Santa Monica in May, will run throughout the SLS Championship Tour season, culminating with the Super Crown in São Paulo in December.

The wide-ranging partnership will see Stake prominently featured across the live events with branding on key skate course features and broadcast segments at the biggest skateboarding events worldwide.

Additionally, fans can expect to see the Stake brand integrated into the unique SLS social content, including the “What’s at Stake” event preview, and the all-new Game of S.T.A.K.E. – a creative twist on the classic Game of Skate, which will feature a head-to-head battle between SLS pros.

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To round out the partnership, Stake will also be the presenting rights partner of the annual Trick of the Year contest, which allows skaters worldwide to submit their tricks for the illustrious prize. The Trick of the Year award winners will be announced in December.

“We’re excited to welcome an exciting brand like Stake to the SLS family”, said Frank Lamicella, CEO of Thrill Sports and parent company of SLS. “This partnership will deliver innovative activation elements and experiences to both our brands and fans as we travel the world for the 2025 SLS Championship Tour.”

“Skateboarding is more than sport – it’s fashion, music, culture, and raw energy. That’s exactly the space Stake loves to play in, and SLS is the perfect partner to bring that to life,” said Akhil Sarin, Chief Marketing Officer at Stake. “This alignment makes it an excellent partnership for our brand.”

The post Stake strikes new global partnership with Street League Skateboarding appeared first on Gaming and Gambling Industry in the Americas.

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