Latest News
Pragmatic Solutions integrates with CRM Marketing Leader Optimove for Seamless Player Communications
Integration Allows for Realtime Player Marketing Orchestration to Accelerate Operator Growth and Maximize Player Lifetime Value
Pragmatic Solutions, the iGaming Player Account Management platform, today announced its integration with Optimove, the leader in CRM Marketing, which enables the real-time sharing of player data to power contextually relevant, multichannel marketing campaigns, at scale.
The Pragmatic Solutions platform enables gaming operators to have complete control over their gaming business operations while effectively managing risk, ensuring regulatory compliance, and enjoying extensive flexibility in how they structure and manage their bespoke promotions and player-experiences.
The new integration expands these capabilities by allowing operators to seamlessly leverage Optimove’s next-generation technology of AI CRM Journey orchestration to maximize player lifetime value.
“We are very excited to have formalized our integration with Pragmatic Solutions,” said Moshe Demri, VP Revenue EMEA at Optimove. “Operators looking to grow through their existing players, require their technology ecosystems to be seamlessly integrated in order to provide personalized experiences across channels. We are confident that joint clients will continuously win their players’ trust, maximizing loyalty, retention, and ultimately, lifetime value.”
Beyond the real-time data integration between Pragmatic Solutions’ platform and Optimove, operators will also be able to leverage Optimail, Optimove’s native email service provider (ESP), for marketing and transactional emails, as well as a purpose-built bonus system integration.
“Optimove’s track record of empowering operators to scale their CRM Marketing operations is unparalleled,” said Ashley Lang, CEO of Pragmatic Solutions. “Operators using our joint solution will have access to a best-in-class solution, making this integration an important step in our mission to deliver a modern, open, and scalable platform capable of meeting all the needs of iGaming operators.”
Optimove and Pragmatic Solutions have already extended this integration to three operators, with several more in the works.
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Compliance Updates
EGT Digital partners with NOTO – 360 Fraud and Compliance to elevate fraud and compliance management
EGT Digital is excited to announce its collaboration with NOTO – 360 Fraud and Compliance, a leading FRAML (Fraud and AML) solution provider. Thanks to the integration of the enterprise grade FRAML platform NOTO, now the iGaming company’s customers have access to powerful tools, allowing them to effectively manage financial crime risks while ensuring regulatory compliance.
Through this platform the gaming operators are able to combat fraud, prevent promotional abuse, and simplify compliance processes. Its intuitive interface and pre-integrated capabilities make it the ideal solution for reducing complexity in fraud risk management within the iGaming sector.
“We are very happy with our partnership with EGT Digital, a leader in the iGaming and entertainment space,” said Ivan Stefanov, CEO of NOTO – 360 Fraud and Compliance. “This collaboration underscores our shared commitment to providing unparalleled protection against fraud and ensuring seamless compliance with regulatory requirements. By combining EGT Digital’s innovative iGaming platform with our advanced fraud detection and AML solution—featuring real-time analytics, machine learning-driven insights, and multi-layered security—our customers can enjoy a secure, streamlined experience. Together, we’re empowering businesses to combat fraud, reduce costs, and deliver trust at scale.”
Rumen Apostolov, Fraud Manager at EGT Digital, also expressed his positive expectations regarding the cooperation: “I’m proud to have spearheaded this partnership with NOTO. In an industry where fraud prevention and compliance are critical, integrating their cutting-edge FRAML solution into our platform ensures that our clients can confidently navigate these challenges. Partnering with NOTO is a significant step forward in our mission to provide robust all-in-one solution for gaming operators.”
The post EGT Digital partners with NOTO – 360 Fraud and Compliance to elevate fraud and compliance management appeared first on European Gaming Industry News.
Latest News
Evoplay adds Penalty Shoot-out: Super Cup to iconic series
Evoplay, the award-winning game development studio, has released Penalty Shoot-out: Super Cup, the latest addition to its acclaimed instant game series. Inspired by the success of the previous two titles, this new release combines the best elements of both games to deliver an even more immersive experience.
The fan-favourite series adds its third title, a football-themed game where players take on the role of penalty takers, delivering a realistic stadium experience with dynamic visuals and a captivating atmosphere.
Each round features five penalty shots, where players can strategically aim at their chosen target or opt for a random selection. Scoring all five shots triggers the Super Win, awarding the title of Game Champion and maximum rewards.
Outcomes are determined by a random number generator, with successful shots offering multipliers that can boost winnings up to 32x the bet.
Designed with flexibility in mind, Penalty Shoot-out: Super Cup is optimised for both mobile and desktop platforms.
With its engaging features, striking visuals, and football-inspired soundtrack, Penalty Shoot-out: Super Cup stands out as a valuable addition to any operator’s portfolio, catering to both sports fans and instant game enthusiasts.
Ivan Kravchuk, CEO at Evoplay, said: “Penalty Shoot-out: Super Cup brings the excitement of football’s most iconic moments to the iGaming world.
“By merging the energy of a penalty shootout with instant game mechanics, we’ve created a title that offers widespread appeal. We’re confident it will engage players and deliver strong results for our operator partners.”
The post Evoplay adds Penalty Shoot-out: Super Cup to iconic series appeared first on European Gaming Industry News.
Australia
Regulating the Game Adds Session “Industry Collaborations in Research” to Provide Guidance for Best Practices
Gambling law and regulation conference Regulating the Game announced an insightful session titled “Industry Collaborations in Research,” presented by Tracy Schrans, President of Focal Research Consultants.
This session will delve into findings from Focal Research’s groundbreaking collaboration with the University of Nevada, Las Vegas International Gaming Institute, addressing the critical question: Is there a right time to interact with players during a continuous play session?
The presentation will feature:
• An in-depth analysis of real-world behavioural tracking data.
• Insights into who is more likely to engage in extended play sessions and why.
• Practical implications for safer gambling practices, including identifying optimal times for player interactions to prevent and minimise harm.
“While the findings challenge traditional assumptions about continuous play and risk, they provide invaluable guidance for shaping best practices around player interactions,” the organsers said.
Tracy Schrans, alongside Dr. Tony Schellinck, pioneered the use of player-tracking data to develop algorithms for detecting and managing customer risk and harm. As President of Focal Research Consultants, she leads innovative research and collaborates with global stakeholders to set new standards for responsible gambling. Her work has received international acclaim for leveraging data and technology to identify at-risk gamblers and implement harm mitigation strategies effectively.
“Through research-driven insights, we can redefine when and how to engage with players in ways that prioritize their safety and well-being. This session highlights the power of collaboration between industry and academia to advance responsible gambling practices,” said Tracy Schrans.
Attendees will gain actionable insights into how cutting-edge research can drive more effective gambling harm prevention strategies. “This session is a must for industry leaders, regulators, and stakeholders seeking to enhance their understanding of player behavior and develop evidence-based solutions,” organisers said.
Regulating the Game is a flagship event, that brings together global leaders, regulators and industry professionals to tackle public policy and regulatory challenges. The conference fosters meaningful dialogue and innovation to support efficient and effective gambling regulation. The conference will be held at the Sofitel Sydney Darling Harbour from March 10–13, 2025.
The post Regulating the Game Adds Session “Industry Collaborations in Research” to Provide Guidance for Best Practices appeared first on European Gaming Industry News.
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