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iSoftBet offers extended gamification experience with SuperSeven deal
iSoftBet, the leading online games supplier and content aggregator, has partnered with online brand SuperSeven to integrate its pioneering content, complete with innovative proprietary and licenced features.
The operator will offer its players popular titles from iSoftBet’s growing catalogue of high-quality Megaways, Sea of Riches and Queen of Wonderland Megaways
SuperSeven launched in early April 2021 with the aim of disrupting the market with its imposing gamification solution, SuperPots – a product designed to enhance gameplay and increase potential big-win excitement. Combined with iSoftBet’s leading player engagement solutions, headlined by iNgame, the partnership will see players enjoy thrilling, market-leading gamification solutions.
In addition to sealing several new partnerships in the last 12 months, iSoftBet also launched its new brand manifesto earlier this year with a vision to put its people, partners, and players at the heart of everything it does, continuing to build on its reputation as a leading content supplier and aggregator.
Active in 19 regulated global markets, iSoftBet provides some of the largest operators with top performing casino games and the quickest route to market via its Game Aggregation Platform (GAP), adding significant value to all its partners.
Lars Kollind, Head of Business Development at iSoftBet, said: “We are delighted to take our proprietary offering live with SuperSeven. They are aligned with our values of delivering amazing, fun experiences in a professional way and we look forward to working with them.”
Emilie Zamponi, Head of Business Development at SuperSeven, said: “At SuperSeven, we look to provide our players with a modern, trustworthy product offering, and partnering with suppliers of iSoftBet’s stature is key to this process.
“Featuring unique content for players of all tastes, we are excited to see how the supplier’s impressive portfolio resonates with our players.”
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Anastasia Rimskaya Chief Account Officer at Aviatrix
Aviatrix Launches New Loot Boxes to Deepen Progression and Reward Paths
Aviatrix has launched a new Loot Box feature for its premier crash game, presenting collectible rewards, free bets, and progression bonuses aimed at boosting long-term player engagement.
Loot Boxes are granted through a daily rewards mechanism, with players obtaining them according to their in-game actions and advancement. Every box holds a variety of rewards, such as aircraft skins, complimentary bets, and aviation experience points.
The feature enhances Aviatrix’s developing loyalty system, providing players with fresh options to personalize their aircraft and earn rewards through continuous engagement.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Loot Boxes are part of our wider vision for Aviatrix as a connected multi-game universe. As we expand our iGaming Metaverse, features like Loot Boxes add another meaningful layer to how players build their profile, customise their aircraft and earn rewards across the ecosystem.”
Unveiled in February, the Aviatrix iGaming Metaverse signifies the supplier’s shift from a standalone crash game to an integrated multi-title ecosystem.
Starting with the imminent debut of Aviatrix Second Chance and continuing with upcoming titles like Aviatrix Fruits and Aviatrix Mines, every game will utilize a single integrated player profile, progression system, and rewards and achievements framework.
The post Aviatrix Launches New Loot Boxes to Deepen Progression and Reward Paths appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Atucha Strategic Advisory
Atucha Strategic Advisory strengthens leadership team with appointment of Eliane Nunes as Head of Revenue & Commercial Growth
Atucha Strategic Advisory, led by LatAm specialist Ramiro Atucha, has strengthened its leadership team with the appointment of Eliane Nunes as Head of Revenue & Commercial Growth, reinforcing the consultancy’s capabilities across Brazil and the wider Latin American region.
The appointment reflects the ongoing evolution of ASA’s boutique advisory model and its focus on delivering tailored strategic guidance to a select group of clients operating in complex, fast-changing markets.
Eliane Nunes brings more than 30 years of experience across iGaming, public relations, corporate communications, growth strategy, and partnership development. Her career has been defined by deep market understanding, relationship-driven leadership, and a long-term approach to sustainable value creation.
Ramiro Atucha commented:
“Eliane’s market sensitivity and structured thinking make her a natural fit for ASA. Her ability to combine revenue awareness, commercial vision, and attentive listening enhances the value we deliver to our partners.”
Eliane Nunes added:
“Ramiro is a professional I have long admired, and our perspectives on growth, positioning, and client development are highly aligned. In Brazil and LatAm, sustainable performance is shaped not only by metrics, but also by trust, reputation, and close professional relationships.”
In her new role, Nunes will lead revenue development initiatives, commercial expansion, and partnership structuring, helping ASA clients translate strategic direction into measurable business outcomes across Brazil and Latin America.
The post Atucha Strategic Advisory strengthens leadership team with appointment of Eliane Nunes as Head of Revenue & Commercial Growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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