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PlayIllinois.com: Sportsbooks post huge month, but March could be ‘last hurrah’ for major growth

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Illinois sportsbooks set records for betting and revenue in March, easily reaching $600 million in monthly wagering for the first time and again surpassing Pennsylvania, a dramatic turn one year after the industry’s launch was spoiled by the pandemic-related shutdown of major U.S. sports. But as far as Illinois has come, the state’s newfound position as the nation’s No. 3 market could be short-lived as in-person registration requirements begin to take hold, said PlayIllinois, which analyzes and researches the state’s regulated online gaming and sports betting market.

“March Madness helped deliver a huge month for Illinois, but March is essentially a ‘last hurrah’ for the state’s rapid growth,” said Joe Boozell, analyst for PlayIllinois.com. “Illinois will still be one of the largest U.S. markets because of the population of the state, but it will be difficult to maintain its current status as the U.S. No. 3, much less catch Nevada. No matter how appealing a market, there isn’t any easy way to overcome the inconvenience of in-person registration.”

Spurred by March Madness, betting at Illinois’s retail and online sportsbooks surged to $633.6 million in March, according to official data released Monday. That is up 24.3% from $509.8 million in February and easily topped the previous record $581.6 million in January. Bettors placed $20.4 million per day in the 31 days of March, up from $18.2 million per day in February.

March’s high volume produced $49.9 million in operator revenue, up 64.6% from $30.3 million in February and narrowly topping the record $49.4 million in January. The month’s win created $44.3 million in taxable revenue, which yielded $6.6 million in state taxes and another $493,543 in local taxes.

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Illinois surpassed Pennsylvania ($560.3 million) in monthly handle for the second straight month and gained ground on New Jersey ($859.6 million) and Nevada ($641 million). In doing so, the state surpassed $3 billion ($3.6 billion) in lifetime handle.

That stands in stark contrast to March 2020, when Illinois launched retail sportsbooks, taking in $997,739 in bets before a wave of sports cancellations essentially put a hold on sports betting in Illinois until July.

“The growth over the last year has been staggering, making Illinois the quickest to $3 billion in U.S. history,” said Jessica Welman, analyst for PlayIllinois. “The question now becomes what will happen when the brakes are hit on that growth? Does it alarm lawmakers enough to make a change? Or will Illinois be satisfied with where the sports betting market has been frozen in place?”

The NCAA Tournament was the main driver in March, generating an estimated $176.8 million in bets even as bettors were barred from wagering on Illinois and Loyola Chicago. The NBA also drew well, helping to push basketball betting to $365.7 million. The previous high for basketball in a month was $256.7 million.

Tennis also continues to do especially well in Illinois, hitting $47.2 million in wagering, the second-most wagered-on sport.

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“Illinois has grown in some unique ways, but the state’s love of basketball has really carried the state over the last few months,” Boozell said. “If the ban on betting on in-state college teams didn’t exist, Illinois would have likely been the No. 2 market in the U.S. in March.”

Online wagering accounted for 96.1%, or $609 million, of all bets in March. Retail betting generated the remaining $24.6 million.

DraftKings/Casino Queen represented 32.2% of the state’s entire handle in March, generating $207.6 million in online and retail wagers, up from the operator’s $199.8 million handle in February. Nearly $203.9 million of March’s bets came online.

FanDuel/Fairmont attracted $195.2 million in bets — $194.9 million of which came online. BetRivers/Rivers Casino continued to lose pace with the market leaders, generating $95.7 million in online betting and $106.9 million overall, up from $86.9 million in February.

The leaders were followed by:

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PointsBet/Hawthorne Race Course ($55 million in wagers, including $53.6 million online; $5.1 million in revenue)
Barstool/Hollywood Casinos ($48.9 million in wagers, including $47.8 million online; $1.1 million in revenue)
William Hill/Grand Victoria ($14.2 million in wagers, including $13.3 million online; -$270,456 in revenue)
Argosy ($4.1 million in wagers; $410,477 in revenue)
Hollywood Joliet ($1.2 million in wagers; $127,344 in revenue)
Par-A-Dice ($628,286 in wagers; -$163,180 in revenue)

“One of the biggest issues with the return of in-person registration is it puts newly launched operators at a permanent disadvantage,” Welman said. “In one way, Barstool was fortunate to launch when it did, helping them build a foundation. But growth will be difficult for all operators, and especially those that are farther away from the largest population centers.”

For more information and analysis on regulated sports betting in Illinois, visit PlayIllinois.com/news.

About the PlayUSA.com Network:
The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA.com and its state-focused branches (including PlayIndiana.com, PlayIllinois.com, PlayNJ.com and PlayPennsylvania.com) produce daily original reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliation to any casino — commercial, tribal, online, or otherwise.

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Canada

Play’n GO announces partnership with Canadian operator Loto-Québec

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Play’n GO, the world’s leading casino entertainment provider, has today announced a partnership with Canadian operator Loto-Québec, launching the Swedish gaming giant’s games into another Canadian province.

Already active in another Canadian province , this partnership sees Play’n GO’s content available in the province of Québec exclusively with Loto-Québec, a state-owned corporation, where online players now have access to titles such as Tome of Madness. 

Magnus Olsson, Chief Commercial Officer, Play’n GO said: “At Play’n GO, we have always been clear in our vision to be active in every regulated market in the world, and this partnership with Loto-Québec is the next step on that journey.

“Our past success in Canada gives us confidence that players in Québec will enjoy the best Play’n GO content, and we look forward to many years of success with Loto-Québec in the province.”

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Stéphane Martel, Head of Product and Innovation at Loto-Québec added: “As the sole iGaming operator in Québec, we pride ourselves on offering titles that truly add value to our platform, lotoquebec.com. We are happy to bring Play’n GO games to our players.”

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Canada

Court Decision Upholds iGaming Ontario’s Model

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iGaming Ontario has welcomed the decision of the Ontario Superior Court, which found that iGaming Ontario’s model is consistent with the Criminal Code and that iGaming Ontario is conducting and managing igaming in the province.

“We have always been confident in our model and are pleased that the court has ruled in our favour, and that Ontarians can continue to play with confidence in our regulated igaming market,” said Martha Otton, Executive Director of iGaming Ontario.

“Ontario’s model meets the requirements and contributes to the public good by protecting players, their data and their funds, while helping to fund priority public services in Ontario, and bringing well-paid, high-tech jobs and economic development to Ontario,” Otton added.

In dismissing the application brought forward by the Mohawk Council of Kahnawà:ke (MCK), the Superior Court found that iGaming Ontario is the “operating mind” behind Ontario’s competitive igaming market in accordance with the conduct and manage requirements of the Criminal Code.

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iGaming Ontario will continue to conduct and manage igaming as it has since the launch of the regulated market on April 4, 2022.

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Bragg Gaming Group

Bragg Gaming Appoints Renowned iGaming Executive Neill Whyte as Chief Commercial Officer

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Bragg Gaming Group, a global iGaming technology and content provider, announced that Neill Whyte has been appointed as Chief Commercial Officer (CCO), effective 1st May 2024, establishing a new global commercial structure at the Company and bolstering its leadership team.

Whyte brings over 18 years of experience in the iGaming sector, most recently in the role of Chief Commercial Officer at Digital Gaming Corporation’s (DGC), B2B iGaming Division. After joining DGC in early 2020, he was responsible for the commercially successful launch and growth of its content distribution business in the US.

Prior to joining DGC, Whyte held multiple positions in the gaming industry including as Head of Business Development at Isle of Man-based iGaming specialist Apricot Investments, as Board Member at Swedish iGaming product and Lottery content distributor Genera Networks, and in various senior roles over eleven years at leading iGaming content supplier Microgaming, including as Head of Product Channels.

In his new role with Bragg, Whyte will be tasked with leading the Company’s global commercial teams to drive growth across all of the Company’s product verticals which include proprietary online casino content from its Atomic Slot Lab, Indigo Magic and Wild Streak Gaming studios, exclusive content from content partners, HUB a leading casino content aggregation platform, Fuze player engagement, as well as its award-winning player account management (PAM) platform and turnkey solutions.

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Matevž Mazij, Chief Executive Officer at Bragg, said: “I am very pleased to be announcing today the appointment of Neill Whyte as Chief Commercial Officer at Bragg. His iGaming product and market knowledge, together with his record in driving growth from developing successful and mutually beneficial commercial partnerships are exceptional.

“As we leverage our broad content and product portfolio to grow in existing and new markets, including in the United States, Canada, Latin America and Europe, Neill’s unique combination of knowledge, skills and experience in this sector are a perfect fit for our ambitions at Bragg.”

Neill Whyte, Chief Commercial Officer at Bragg, said: “It’s an honor to join Matevž and the wider teams at Bragg already in place across North America, Europe and in India. I have been impressed with the depth and quality of the content, product and technology offerings at Bragg, and its ability to rapidly adapt, certify and deploy this content and technology in newly regulated markets is a distinct advantage.

“We also have a huge opportunity to grow our footprint with our existing customers in markets in which we are already established. Our content and product roadmaps are second to none, and I’m planning to get on the road in the coming weeks and months to meet the team and our customers and to start building for the next stage of mutual growth. I can’t wait to get going.”

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