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GiG adds Pixelbet to its list of partners for GiG Comply

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Gaming Innovation Group Inc. (GiG), has signed an agreement with Malta based gaming company, Pixelbet Digital Ltd. for its automated affiliate marketing compliance screening tool, GiG Comply.

GiG Comply is a self-service marketing compliance solution, which enables operators to set-up their own criteria and checklist parameters to scan and check affiliate websites for content including iGaming code red words, links and regulatory requirements across multiple jurisdictions. GiG Comply works by using its rules engine to analyse real snapshots from affiliates’ campaigns and provides operators with the promotional content that is being used in their brands’ promotions.

GiG Comply will enable Pixelbet to set-up their own criteria and checklist parameters and can be tailored to cover any market-specific requirements, helping to ensure that they remain compliant in multiple jurisdictions. This will not only help Pixelbet to ensure they remain compliant and safeguard their licence but will also help them to achieve their mission to be the number one authentic and trusted esports sportsbook online.

Eirik Kristiansen, CEO of Pixelbet, said “We are excited to partner up with GiG through its market-leading GIG Comply software. This strong product fits perfectly with our current and future business objectives, enabling us to further improve how we manage our affiliate compliance operations. This partnership will help Pixelbet ensure that our affiliates can continue offering high quality experiences that are fully compliant with regional regulations and requirements.”

Jonas Warrer, CMO at GiG, said The growing demand for our compliance solution is a clear sign that we have created a solution that has become the go-to compliance tool within the iGaming industry. It’s great to see that new and ambitious companies such as Pixelbet value the importance of marketing compliance, we look forward to supporting them in their marketing compliance efforts with GiG Comply.”  

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Crown Melbourne Fined for Exclusion Breach

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Crown Melbourne has been fined $100,000 by the Victorian Gambling and Casino Control Commission (VGCCC) for allowing an excluded individual to gamble for nearly 15 hours.

VGCCC CEO Suzy Neilan said the incident underscores the need for safeguards to protect vulnerable individuals.

“Exclusion is a critical harm minimisation tool. It enables a clear barrier between an individual and the gambling environment especially during moments of vulnerability,” Ms Neilan said.

The breach occurred on the evening of 31 October 2024, when the person (who for welfare concerns was excluded by Crown in August 2024) entered Crown Melbourne and gambled continuously for 14 hours and 40 minutes. The person was not approached by a Crown PlaySafe attendant or any other employee during this period.

“For nearly 15 hours, the person was able to gamble continuously without taking a break, interacting with staff, or being identified by Crown’s surveillance systems. Crown staff only became aware of the breach after being alerted by a VGCCC inspector,” Ms Neilan said.

Ms Neilan acknowledged the individual had made efforts to conceal their identity but said the incident indicates that the implemented measures have not sufficiently mitigated potential shortcomings in Crown’s systems and controls in policing the presence of an excluded person.

Crown assisted the VGCCC with this investigation and has implemented further controls in the last 12 months, including reconfiguring gaming floor entrances, reviewing the location of facial recognition cameras and continuous training for entry point officers.

“This incident highlights the challenges of enforcing exclusions, but also the importance of continuous improvement and vigilance. Crown Melbourne must ensure that its procedures are constantly assessed so that the likelihood of an excluded person entering the casino is minimal,” Ms Neilan said.

The post Crown Melbourne Fined for Exclusion Breach appeared first on European Gaming Industry News.

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Compliance Updates

Stake joins ESIC as official anti-corruption partner

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The Esports Integrity Commission (ESIC) is pleased to announce that Stake has joined as an Official Tier 1 Anti-Corruption Partner.

As a global entertainment and technology brand, Stake’s collaboration with ESIC underscores a shared commitment to strengthening integrity frameworks and supporting fair competition across the esports ecosystem.

ESIC’s Anti-Corruption Supporter program brings together key industry stakeholders who contribute directly to the detection, analysis, and investigation of suspicious betting activity. Through data sharing, operational cooperation, and collaborative monitoring, the program enhances ESIC’s capacity to identify and address potential issues in real time.

As part of Stake’s Anti-Corruption Partner role, Stake will contribute to ESIC’s integrity monitoring network, helping advance the Commission’s efforts to ensure transparency, accountability, and sustainability within the global esports industry. This collaboration reinforces both organisations’ commitment to safeguarding the credibility and long-term development of competitive gaming worldwide.

Stephen Hanna, CEO of ESIC, commented: “The addition of Stake to ESIC’s Anti-Corruption Supporter network reinforces the sentiment that integrity is a shared responsibility. ESIC’s Anti-Corruption Supporter program relies on the active collaboration of partners like Stake, whose operational insights contribute directly to our ability to identify and mitigate integrity threats. Together, we are building a stronger foundation of trust and accountability that supports the sustainable growth of esports worldwide.”

Jarrod Febbraio, Director of Stake, commented: “This partnership formalizes Stake’s commitment to protecting integrity and transparency across the global esports ecosystem. As the world’s leading online-first betting operator, supporting the industry is central to our strategy and our scale makes this collaboration with ESIC essential to safeguarding its integrity. Together, we’re ensuring the ecosystem remains fair, transparent, and trusted by fans and participants worldwide.”

The post Stake joins ESIC as official anti-corruption partner appeared first on European Gaming Industry News.

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Compliance Updates

Corinne Valletta Wins Chief Compliance Officer of the Year at the Global Regulatory Awards 2025

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At the Global Regulatory Awards 2025 (GRAs), Betsson Group’s General Counsel, Corinne Valletta, was named Chief Compliance Officer of the Year. The award was accepted on her behalf by Betsson Group’s Deputy General Counsel, Dario Evangelista.

Since joining Betsson Group in May 2017, Corinne has played a pivotal role in navigating the complex and constantly evolving regulatory landscape of online gaming. Her strategic leadership has guided Betsson through significant regulatory challenges while supporting the successful expansion of Betsson’s operations into several new jurisdictions.

Corinne has also been a strong advocate for policies that elevate industry-wide standards of operational excellence, protect players and achieve compliance while ensuring the continued relevance of the brands in the commercial space.

Organised by Vixio Regulatory Intelligence, the Global Regulatory Awards recognise excellence across the compliance and responsible gambling sectors, highlighting the individuals and teams who drive progress and uphold best practices in the industry.

This nomination and prestigious award reaffirm Betsson Group’s ongoing dedication to strengthening compliance, ensuring a safe, transparent and trustworthy business.

The post Corinne Valletta Wins Chief Compliance Officer of the Year at the Global Regulatory Awards 2025 appeared first on European Gaming Industry News.

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