Eastern Europe
Relax Gaming builds Romania presence with MagicJackpot
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Relax Gaming, the igaming aggregator and supplier of unique content, has penned an agreement to provide its content library to Romanian operator MagicJackpot, further developing its foothold in the country.
As a result of the deal, the operator will be able to offer Relax’s full portfolio of high-quality and varied proprietary titles, including Templar Tumble, Iron Bank, and Money Train 2.
Relax’s substantial range of hand-picked aggregated content will also be available to MagicJackpot, with popular titles from the likes of ReelPlay, Big Time Gaming, and 4ThePlayer among the many third-party studios benefiting from the speed to market of Relax’s distribution programmes.
MagicJackpot is a brand of leading Romanian sports betting and gaming provider Superbet and the partnership marks an important step in Relax’s global growth strategy, having recently agreed collaborations with Platinum Casino, Princess Casino and others in the country.
Daniel Eskola, CCO at Relax Gaming, said: “The Romanian market has enjoyed rapid growth in recent years so it’s important for us to build on our involvement there.
“This deal with the country’s leading operator is exactly the kind of partnership that will help us achieve our aims in the market.”
Andre Swedberg, CPO at MagicJackpot, said: “To continue operating at the forefront in our domestic market requires the right content for our product offering, and Relax’s proposition delivers that.
“We’ve been impressed with the variety and quality of the gameplay experiences from Relax and we’re confident that this agreement will go a long way to further consolidate our online presence.”
Relax now offers its partners more than 2,000 online casino games, featuring headline slots from its in-house studios along with a vast collection of content aggregated through its Silver Bullet and Powered By Relax partnership programmes.
Recognised by the industry as a true driver of differentiation, Relax Gaming recently celebrated winning “Casino Content Supplier” at the 2021 EGR Awards in February, as well “Casino Software Supplier” at last year’s EGR B2B 2020 Awards.
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Eastern Europe
GGBET UA is expanding its presence in football: first press conference with FC Zorya held in Kyiv
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The first media event as part of FC Zorya Luhansk’s partnership with their title sponsor, GGBET UA, has taken place in Kyiv. Zorya is the second Ukrainian football team that the brand has successfully collaborated with. The partnership with the leading betting brand has boosted Zorya’s media activity and brought the club closer to fans.
By working with GGBET UA, Zorya have strengthened their presence on social media, regularly sharing engaging and interactive content. Thanks to this new strategy for interacting with fans, the reach and engagement of certain types of social media posts have doubled. The club have launched an updated version of their official site, where you can now find all the information about their history and current activities. Zorya will also soon be delighting fans by launching an official fan shop.
This approach to the partnership between GGBET UA and FC Zorya Luhansk is bringing the team closer to their fans, creating real value for all involved, and promoting Ukrainian football.
GGBET UA CEO Sergii Mishchenko shared his thoughts about the collaboration and the future of the partnership: “GGBET chooses its partners carefully. Signing football clubs just for the sake of a portfolio is not the approach we take. Shared values, a drive for growth, and a desire to evolve and improve are all important to us. Our partnership with FC Zorya is a brilliant example of our philosophy when it comes to collaboration. We only started working together at the end of 2024, and we’re already seeing results. And we have many new and interesting things to look forward to in the future.”
During the press conference, club representatives also shared the results of their winter training sessions and discussed how the team is preparing for the second half of the Ukrainian Premier League season. The club also announced that it has signed some new players: Bosnia’s Dejan Popara and Ukraine’s Volodymyr Bilotserkovets.
You may recall that previously GGBET UA broadened its support for Ukrainian football by partnering with FC Dynamo Kyiv. A press conference with the club was held in autumn 2024 and was an important step forward in terms of strengthening the brand’s ties with Ukrainian football.
The post GGBET UA is expanding its presence in football: first press conference with FC Zorya held in Kyiv appeared first on European Gaming Industry News.
Eastern Europe
Galaxsys Teams Up with Casino UA to Expand in Europe
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Galaxsys games studio announces a new partnership with Casino UA, a leading regulated operator in Ukraine.
Galaxsys proudly enters a strategic partnership with Casino UA, one of Ukraine’s leading regulated operators. This collaboration marks a significant milestone in expanding Galaxsys’ presence in the European market. Through this partnership, Galaxsys will bring its diverse portfolio of games to Casino UA’s platform, offering players an even richer and more immersive gaming experience.
Casino UA, a trusted and regulated operator in Ukraine, is renowned for providing its growing customer base with top-tier gaming content from industry-leading suppliers. With this partnership, Casino UA continues to solidify its position as a major player in the region’s competitive gaming market.
Teni Grigoryan, Chief Sales and Partner Management Officer at Galaxsys, commented: “This partnership is a great opportunity for us to expand in Ukraine and further strengthen our presence in Europe. By introducing our diverse range of games to Casino UA’s platform, we’re confident that we can deliver fresh and distinctive gaming experiences to the players. We’re excited about this collaboration and the long-term benefits it will bring to both companies, while also enriching the gaming offerings for players in the region.”
Oleksandr Babenko, Director of Casino UA, added: “At Casino.ua, we continuously seek partners who can enhance our gaming portfolio. Galaxsys has an outstanding reputation for delivering high-quality, engaging games, and we are excited to bring their products to our platform. This partnership allows us to further elevate the gaming experience for Ukrainian players.”
The post Galaxsys Teams Up with Casino UA to Expand in Europe appeared first on European Gaming Industry News.
Compliance Updates
CEO of PIN-UP Global claims the charges against the Ukrainian partner to be legally absurd
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The State Bureau of Investigation (SBI) of Ukraine initiated criminal proceedings against the owner of the PIN-UP Ukraine operator (Ukr Game Technology LLC), Ihor Zotko, on charges of high treason and aiding and abetting Russia. It entailed freezing of the company’s accounts and complete suspension of its operations.
The accusations are based on license payments that Ukr Game Technology LLC (Brand PIN-UP.UA) transferred to PIN-UP Global (GuruFlow Team LTD), an international iGaming holding company registered in a European jurisdiction.
Marina Ilina, CEO of PIN-UP Global, strongly denies the accusations, stating that these are legitimate payments under the software license agreement. She emphasizes that GuruFlow Team LTD has transparent operations, is licensed in Europe and has no financial transactions with Russia.
“These accusations do not stand up to criticism. I am a Ukrainian and openly support my country. All the activities of my company are transparent and can be easily verified. We have no financial transfers to Russia, but only legitimate business operations. The case against Ukr Game Technology LLC may create a dangerous precedent in which standard commercial operations, such as royalty payments to international companies, are equated with a crime,” Ilina said.
According to her, the mere fact of the investigation led by the SBI raises serious concerns and looks like an element of pressure, since, according to the legislation, cases of high treason are in the competence of the Security Service of Ukraine (SSU), not the SBI.
Ilina believes that the development of the situation around Ukr Game Technology LLC may affect the international business perception of the investment climate in Ukraine and create risks for operation of foreign iGaming companies in the country.
The post CEO of PIN-UP Global claims the charges against the Ukrainian partner to be legally absurd appeared first on European Gaming Industry News.
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