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Onionsack and PMU cement partnership with three-year extension

Published

5 years ago

April 27, 2021

George Miller

Reading Time: 2 minutes

Leading French operator signs long-term renewal with tech trailblazer in natural-language processing

In less than five years Irish technology company Onionsack has become one of PMU’s most trusted technology partners; and this week they announce an extended three-year deal, worth around €150m in stakes annually to the French horse racing authority.

The only platform to understand and process bets written or spoken in a natural language, Onionsack provides a simple and high value opportunity for betting operators to engage with customers in the way people prefer to communicate in 2021. Onionsack lets a customer place a bet by sending a message using their preferred channel, such as Telegram, Viber or SMS. In 2016 Onionsack and PMU got together to launch PariSMS. It has been such a hit with punters that, on average PMU users place 160 bets each per month using Onionsack – a higher frequency than other channels. Close to 1.5m bets are placed through the platform each month.

Onionsack’s platform is fast becoming an essential tool for betting operators in today’s messaging-app centred world. Thanks to the expertise developed from the machine-learning of millions of bets per month, Onionsack understands what a customer wants to bet on via messages written or spoken and then places the bet on behalf of the customer.

Onionsack’s first customer was the UK Tote Group, but since then has been working with brands such as Paddy Power and William Hill, in territories from UK, France and Germany, to USA and South Africa. But it’s the technology partnership with the ever-innovative PMU, launching PariSMS together in 2016, that has really caught the eye. This link up has showcased the most successful and scalable business use-case to date.

Jonathan Power, CEO of Onionsack said: “The PMU are leaders in the field of customer-centric horse racing betting, and have embraced the technological advantages that the Onionsack platform can bring. Betting by natural language is getting bigger and bigger”.

Emmanuelle Malecaze Doublet, Chief Marketing, e-commerce and International officer of PMU said: “PMU is always looking to innovate and to improve the customer betting experience. We are focused on the digital transformation of our company and through this partnership with Onionsack the convenience we can offer to our customer is always being renewed. PMU and Onionsack have developed a partnership that is delivering to our customers a simple, easy way to place bets that fits in with today’s lifestyles”.

BetConstruct

BetConstruct AI offers operators three months free sportsbook access ahead of World Cup 2026

Published

2 hours ago

April 21, 2026

Wladimir P.

betconstruct-ai-offers-operators-three-months-free-sportsbook-access-ahead-of-world-cup-2026

The deal includes a fee waiver across its core suite plus setup and third-party integration discounts for the first three months.

BetConstruct AI has launched a World Cup 2026-focused commercial offer that waives fees for operators across its sportsbook and other core products for three months.

Under the terms published in the release, the company is offering “Complete fee waiver for the first 3 months across Sportsbook, CreedRoomz, Popok, Pascal, Choice, Virtual Sports, and Poker Network,” alongside a “SETUP DISCOUNT (50%)” for “all global market entry setups.” It is also applying a “3RD PARTY INTEGRATION (51%)” discount to “all 3rd Party Game Providers for the first 3 months.”

BetConstruct AI also included two complimentary add-ons it said would be available at “€0 cost” to partners. “Powerfull (Pre-Tournament)” is scheduled to run “8–10 weeks before kickoff” and is positioned around “weekly turnover challenges,” with prizes including “Free Bets (€1–€1,000) or a World Cup Final ticket,” which the company said are “100% funded by BetConstruct AI.”

The second product, “Bet on League (In-Tournament),” is described as an iFrame-based tournament hub that “requires no UI rebuilds,” with features including “an integrated module resembling a prediction market and personalized bet suggestions driven by AI.”

The company framed the campaign around operators preparing for what it called “the highest-concentration betting opportunity of the next four years,” referring to the 2026 FIFA World Cup.

More data as follows:

BetConstruct: https://www.betconstruct.com/ Official company site for product and commercial context referenced in the offer.
FIFA World Cup 2026: https://www.fifa.com/fifaplus/en/tournaments/mens/worldcup/canada-mexico-usa2026 Authoritative tournament reference to support the timing and context of the World Cup 2026 campaign.
BetConstruct AI: https://www.betconstruct.com/ Use for verification of the ‘BetConstruct AI’ naming and related product descriptions if published on the company domain.

The post BetConstruct AI offers operators three months free sportsbook access ahead of World Cup 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Canada

Endorphina Now Licensed B2B Gaming Supplier in Ontario

Published

2 hours ago

April 21, 2026

GamingAmericas.com

endorphina-now-licensed-b2b-gaming-supplier-in-ontario

Endorphina Limited, a leading provider of certified online slot games, has successfully obtained a Gaming-Related Supplier registration in Ontario, Canada, one of the most regulated iGaming markets globally.

The registration, issued by the Alcohol and Gaming Commission of Ontario (AGCO), authorizes Endorphina to supply its gaming content to licensed operators within the province. This milestone marks an important step in the company’s long-term expansion strategy focused on regulated markets, strengthening its presence in North America and enhancing its global footprint.

“Securing approval in Ontario is a significant achievement for Endorphina. It confirms the quality of our products, the strength of our compliance framework, and our readiness to operate in highly regulated environments,” said Head of Compliance at Endorphina, Džangar Jesenov.

Endorphina continues to invest in the development of proprietary online slot games, delivering innovative content tailored to the evolving requirements of international markets.

With a portfolio of 200+ premium slots, the company has built strong partnerships with 6,000+ operators worldwide. It holds an active presence in over 50 jurisdictions, ensuring compliance in regulated markets across Europe, Latin America, and beyond.

With the Ontario registration, the company is well-positioned to expand partnerships with licensed operators and further solidify its reputation as a trusted B2B supplier in the global iGaming industry.

The post Endorphina Now Licensed B2B Gaming Supplier in Ontario appeared first on Americas iGaming & Sports Betting News.

data ethics

Ethical Gambling Forum lands in Leeds on 28–29 April, hosted by Flutter

Published

3 hours ago

April 21, 2026

Wladimir P.

ethical-gambling-forum-lands-in-leeds-on-28–29-april,-hosted-by-flutter

Organisers say the agenda will cover safer product design, regulation, data ethics and AI, with limited places still available.

The Ethical Gambling Forum will take place on 28/29 April in Leeds, UK, with Flutter hosting the event. Organisers say the annual gathering will bring together regulators, operators, technology suppliers, researchers and advocates to discuss ethical and responsible gambling.

According to the organisers, this year’s programme will focus on responsible product design, player protection, regulatory evolution, data ethics and the use of emerging technologies including AI. The agenda is set to include keynote sessions, panel debates, case studies and roundtable discussions.

“Ethical leadership isn’t optional anymore; it’s the foundation of the industry’s future,” said Adrian Sladdin, Co-Founder of the EGF. “This Forum is where meaningful progress happens.”

The organisers said limited spaces remain and directed interested attendees to the event website for registration and the full programme.

More data as follows:

Ethical Gambling Forum (EGF) event website: https://www.egf.events Official source for registration and programme details referenced in the release.
Flutter Entertainment: https://www.flutter.com Host company named in the release; readers may want corporate context.
UK Gambling Commission: https://www.gamblingcommission.gov.uk Primary UK regulator relevant to discussions of compliance and regulatory evolution.

The post Ethical Gambling Forum lands in Leeds on 28–29 April, hosted by Flutter appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.