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Onionsack and PMU cement partnership with three-year extension

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Leading French operator signs long-term renewal with tech trailblazer in natural-language processing

In less than five years Irish technology company Onionsack has become one of PMU’s most trusted technology partners; and this week they announce an extended three-year deal, worth around €150m in stakes annually to the French horse racing authority.

The only platform to understand and process bets written or spoken in a natural language, Onionsack provides a simple and high value opportunity for betting operators to engage with customers in the way people prefer to communicate in 2021. Onionsack lets a customer place a bet by sending a message using their preferred channel, such as Telegram, Viber or SMS. In 2016 Onionsack and PMU got together to launch PariSMS. It has been such a hit with punters that, on average PMU users place 160 bets each per month using Onionsack – a higher frequency than other channels. Close to 1.5m bets are placed through the platform each month.

Onionsack’s platform is fast becoming an essential tool for betting operators in today’s messaging-app centred world. Thanks to the expertise developed from the machine-learning of millions of bets per month, Onionsack understands what a customer wants to bet on via messages written or spoken and then places the bet on behalf of the customer.

Onionsack’s first customer was the UK Tote Group, but since then has been working with brands such as Paddy Power and William Hill, in territories from UK, France and Germany, to USA and South Africa. But it’s the technology partnership with the ever-innovative PMU, launching PariSMS together in 2016, that has really caught the eye. This link up has showcased the most successful and scalable business use-case to date.

Jonathan Power, CEO of Onionsack said: “The PMU are leaders in the field of customer-centric horse racing betting, and have embraced the technological advantages that the Onionsack platform can bring. Betting by natural language is getting bigger and bigger”.

Emmanuelle Malecaze Doublet, Chief Marketing, e-commerce and International officer of PMU said: “PMU is always looking to innovate and to improve the customer betting experience. We are focused on the digital transformation of our company and through this partnership with Onionsack the convenience we can offer to our customer is always being renewed. PMU and Onionsack have developed a partnership that is delivering to our customers a simple, easy way to place bets that fits in with today’s lifestyles”.

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Amusnet

Amusnet Officially Enters the Philippine Market

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Amusnet has announced its official entry into the Philippine market. In a double milestone for the company’s expansion strategy, Amusnet has successfully gone live with its first local operator, 747Live, and is now officially featured on the Philippine Amusement and Gaming Corporation (PAGCOR) List of EGLD-Approved Electronic Games. The list currently includes a total of 214 approved titles, representing a significant achievement and reinforcing Amusnet’s position as a trusted B2B partner in the country.

“These are two major achievements for us: a strong PAGCOR-approved portfolio and going live with our first partner in the Philippines, 747Live – both laying the foundation for accelerated growth and a stronger market presence,” said Kalin Angelov, Business Development Manager at Amusnet.

“We are very pleased to welcome Amusnet to our platform, as their reputation for premium content perfectly aligns with our mission to offer the best gaming experience in the Philippines. As Amusnet’s first partner in the region, we are excited to introduce such an extensive selection of approved titles to our audience,” said Enrico Menghini, CEO at 747Live.

The initial integration with 747Live allows local players to experience Amusnet’s world-renowned gaming mechanics, immersive graphics and signature jackpot features. To celebrate this market entry, Amusnet is highlighting a selection of top-performing titles, such as the dynamic 100 Golden Coins: Reel Fishing, the fan-favourite Extra Crown and the high-energy 100 Golden Coins.

This expansion into the Philippines marks a new chapter for Amusnet. The supplier continues to set new standards in the iGaming industry, providing operators with a robust and diversified portfolio of high-quality content. By entering the Philippine market with such a strong lineup, the company establishes itself as a premier partner for local operators, dedicated to bringing premium gaming experiences to a new and growing audience.

The post Amusnet Officially Enters the Philippine Market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Betting and Gaming Council

Betting and Gaming Council Appoints Kane Purdy as New Chair

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The Betting and Gaming Council (BGC) has appointed Kane Purdy, Managing Director at Gamesys Operations Limited, as the new non-executive Chair with immediate effect.

Kane takes on the role after 20 years in the betting and gaming industry, bringing extensive operational experience, deep sector knowledge and a strong track record of leadership across the regulated sector.

In addition to his role at Gamesys Operations Limited – part of Bally’s Intralot – Kane has played an active role in driving industry collaboration, including as Chair of GamProtect, the single customer view initiative designed to enhance player protection and raise standards across the industry.

The Chair position will be filled on a rotating basis by BGC members, with each term lasting 12 months.

Kane succeeds Executive Chair Michael Dugher, who stepped down earlier this year after six years at the BGC.

Grainne Hurst, Chief Executive Officer of the Betting and Gaming Council, said: “Kane brings a huge amount of experience, expertise and talent to this role, built over two decades in the industry.

“He is a highly respected leader with a deep understanding of both the opportunities and the responsibilities that come with operating in a regulated environment. He has also demonstrated a strong commitment to collaboration, helping to drive forward initiatives that strengthen standards and protections across the sector.

“I look forward to working closely with him as we continue to champion our members, raise standards and support a well-regulated industry that delivers for customers, the economy and communities across the country.”

Kane Purdy, Managing Director at Gamesys Operations Limited and non-executive Chair of the Betting and Gaming Council, said: “I am honoured and delighted to take on the role of Chair of the Betting and Gaming Council.

“After 20 years in the industry, I understand the importance of working collectively to meet challenges, raise standards and ensure the regulated sector continues to thrive.

“I look forward to working collaboratively with Grainne and the team, as well as with members from across the industry, to build on the strong progress already made and help shape the future direction of the BGC.”

The post Betting and Gaming Council Appoints Kane Purdy as New Chair appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Africa

TaDa Strengthens its Presence in South Africa Through New Partnership with Sunbet

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TaDa has strengthened its presence in the South African iGaming market through its new partnership with Sunbet, one of the country’s premier online gaming and sports betting operators.

The new collaboration supports TaDa Gaming’s continued growth in regulated markets and further strengthens its presence in South Africa’s rapidly evolving online gaming sector.

Winner of the SiGMA Africa Slot Newcomer of the Year 2025 award, TaDa’s mobile first, player-centric and expertly localised games stand out through their dynamic features and mechanics, immersive themes and easy onboarding that aligns with local preferences.

Sunbet customers will have immediate access to TaDa’s leading Fortune Gems series, including Fortune Gems 500 which is currently the top slot across African jurisdictions; while the retro slot machine design of Rapid Gems 777 has seen it quickly become a player favourite. Distribution is through Light & Wonder Inc.

Ray Lee, Director of Business Development, TaDa Gaming, said: “We are delighted to be working with Sunbet. Their strong customer focus and reputation for being ahead of the curve for innovative content gives us opportunities to increase our know-how, improve our localisation and continue to deliver great gaming experiences to more players across South Africa.”

Tyler Gentle, Casino Product Manager at Sunbet, said: “Great games are games that people come back to. They strike the right balance between simplicity, reward and engagement. TaDa’s games do that, and then some. They’re accessible, engaging and importantly, built to be played. And that’s why we’re so excited they are now part of Sunbet’s line up.”

The post TaDa Strengthens its Presence in South Africa Through New Partnership with Sunbet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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