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Onionsack and PMU cement partnership with three-year extension
Leading French operator signs long-term renewal with tech trailblazer in natural-language processing
In less than five years Irish technology company Onionsack has become one of PMU’s most trusted technology partners; and this week they announce an extended three-year deal, worth around €150m in stakes annually to the French horse racing authority.
The only platform to understand and process bets written or spoken in a natural language, Onionsack provides a simple and high value opportunity for betting operators to engage with customers in the way people prefer to communicate in 2021. Onionsack lets a customer place a bet by sending a message using their preferred channel, such as Telegram, Viber or SMS. In 2016 Onionsack and PMU got together to launch PariSMS. It has been such a hit with punters that, on average PMU users place 160 bets each per month using Onionsack – a higher frequency than other channels. Close to 1.5m bets are placed through the platform each month.
Onionsack’s platform is fast becoming an essential tool for betting operators in today’s messaging-app centred world. Thanks to the expertise developed from the machine-learning of millions of bets per month, Onionsack understands what a customer wants to bet on via messages written or spoken and then places the bet on behalf of the customer.
Onionsack’s first customer was the UK Tote Group, but since then has been working with brands such as Paddy Power and William Hill, in territories from UK, France and Germany, to USA and South Africa. But it’s the technology partnership with the ever-innovative PMU, launching PariSMS together in 2016, that has really caught the eye. This link up has showcased the most successful and scalable business use-case to date.
Jonathan Power, CEO of Onionsack said: “The PMU are leaders in the field of customer-centric horse racing betting, and have embraced the technological advantages that the Onionsack platform can bring. Betting by natural language is getting bigger and bigger”.
Emmanuelle Malecaze Doublet, Chief Marketing, e-commerce and International officer of PMU said: “PMU is always looking to innovate and to improve the customer betting experience. We are focused on the digital transformation of our company and through this partnership with Onionsack the convenience we can offer to our customer is always being renewed. PMU and Onionsack have developed a partnership that is delivering to our customers a simple, easy way to place bets that fits in with today’s lifestyles”.
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Online festival spans 461 tournaments and includes three Main Events on May 24 plus a $500,000 GTD Sunday Storm PKO final on May 10.
PokerStars will run an online Anniversary Series with more than $50m in guarantees from May 10 to June 3, 2026, the operator said on April 27. The schedule includes 461 tournaments and is positioned to mark PokerStars’ 25th anniversary, alongside the 15-year milestone for Sunday Storm.
The festival’s buy-ins range from $5.50 to $15,000, with qualifiers starting at $0.55, according to the company. PokerStars said it will also distribute more than $650,000 in Anniversary Series Lucky Dip tickets during the series.
PokerStars is headlining the series with three Main Events on May 24:
- a $109 tournament with a $1.5m guarantee,
- a $1,050 Main Event with a $2.5m guarantee,
- and a $5,200 Main Event with a $2m guarantee.
Weekly Sunday events include Sunday Million, Sunday High Rollers, and Mystery Bounty specials, with Second Chance Main Events (PKO) scheduled for May 31.
The operator is also running a Sunday Storm 15th anniversary Progressive Knockout tournament with a $500,000 guarantee for an $11 buy-in. Phase 1 events are underway, with Phase 2 set for May 10.
“We’re proud to celebrate 25 years of PokerStars bringing big money poker tournaments safely to players around the world,” said Steve Clarricoats, Associate Director of Online Scheduling. “Putting $50 million up in guarantees shows our focus remains on bringing the best of PokerStars to more players in a variety of tournaments.”
More relevant data as follows:
- PokerStars: https://www.pokerstars.com/ Official operator site for tournament schedule and eligibility by market.
- PokerStars Blog: https://www.pokerstars.com/poker/news/ Company’s news hub where the full Anniversary Series details and formats are typically published.
- PokerStars Power Path: https://www.pokerstars.com/poker/promotions/power-path/ Source for information on the $0.50+ qualification routes referenced in the announcement.
The post PokerStars sets $50m+ guaranteed Anniversary Series for May 10–June 3 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The supplier is nominated for Game Aggregator of the Year and Employer of the Year ahead of SBC Summit Malta on April 29.
Alea has been named a finalist in two categories at the upcoming SBC Awards Europe: Game Aggregator of the Year and Employer of the Year. The company announced the nominations on April 28 from Barcelona.
Founder Alexandre Tomic said the double shortlisting reflects a link between product delivery and company culture. “If people don’t care about what they’re building, it shows immediately. In the product, in the details, everywhere. Reliability can’t be bolted on later, it’s a consequence of that care.”
“We’ve spent years building a team that takes ownership and holds a certain standard. Seeing both nominations together just tells me we’re doing something right.” Tomic added.
The news comes ahead of SBC Summit Malta, where Alea said Tomic and COO Ramon Glieneke will take part in conference sessions on April 29. Tomic is scheduled to appear on “Casino vs Sports: Can Gamification Truly Cross Over?” while Glieneke is due to join “The COO Horizon: Challenges and Opportunities in 2026/27.”
Alea said its wider team will be onsite throughout the summit at Booth D22.
More relevand data as follows:
- SBC Awards: https://sbcevents.com/sbc-awards/ Primary source for the awards programme, categories and shortlisted companies.
- SBC Summit Malta: https://sbcevents.com/sbc-summit-malta/ Event page for agenda context and verification of sessions and timing.
- Alea: https://alea.com/ Company website for background on the supplier and its product offering.
The post Alea shortlisted for two SBC Awards Europe categories appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Bumper $6m guaranteed Main Events headline month-long online festival; as PokerStars turns 25 and Sunday Storm reaches 15 year milestone
PokerStars is marking 25 years at the heart of the game with an Anniversary Series guaranteeing over $50 million. Running from May 10 to June 3, the series celebrates a quarter century of leading the online poker revolution and kicks off with Phase 2 of the Sunday Storm as part of its 15th anniversary.
The Anniversary Series has been built with buy-in levels aimed at all players, with qualifiers starting at $0.55 and buy-ins moving all the way up to a high-rolling $15,000. A 461-tournament schedule will provide the big fields, big moments, and big prizepools that have defined PokerStars.
Players will also get the chance to take their share of over $650,000 of Anniversary Series Lucky Dip tickets that are going to be given away. In addition, Anniversary Series leaderboards will run from May 10 to June 3, featuring $100,000 in cash prizes across weekly Low, Medium, and High tiers, alongside the overall Player of the Series Leaderboard.
$50M SERIES, BUILT FOR EVERY PLAYER
The Anniversary Series delivers a full spectrum of buy-ins, from $5.50 to $15,000, as well as must-play flagship events that are expected to attract big fields:
- Three-tiered Main Events on May 24:
- $109 Main Event: $1.5M GTD
- $1,050 Main Event: $2.5M GTD
- $5,200 Main Event: $2M GTD
- Weekly Sunday highlights, including:
- Sunday Million
- Sunday High Rollers
- Mystery Bounty specials
- Second Chance Main Events (PKO) on May 31, giving players another shot at major prizes
The full tournament schedule, which includes various formats and structures, can be seen at: pokerstars.ro/poker/learn/news/anniversary-series/
CELEBRATING 25 YEARS OF POKERSTARS
The Anniversary Series is more than a tournament festival, it’s a celebration of PokerStars’ legacy as a global leader in poker. Over the past 25 years, PokerStars has dealt more hands, hosted more tournaments, and created more life-changing moments than any other poker site.
“We’re proud to celebrate 25 years of PokerStars bringing big money poker tournaments safely to players around the world,” said Steve Clarricoats, Associate Director of Online Scheduling. “Putting $50 million up in guarantees shows our focus remains on bringing the best of PokerStars to more players in a variety of tournaments.”
SUNDAY STORM ANNIVERSARY
PokerStars is also celebrating the 15th anniversary of the Sunday Storm with a Progressive Knockout tournament with a $500,000 guarantee for just a $11 buy-in. Phase 1’s are underway with Phase 2, the final stage, taking place on May 10.
QUALIFY FOR LESS THAN A DOLLAR
True to PokerStars’ commitment to accessibility, players can qualify for the biggest events from as little as $0.50 via Power Path and $0.55 via satellites.
In addition, PokerStars will also introduce a revamped Power Path Pass on April 27, including a new $530 Bronze Pass offering 25% added value throughout the summer. The upgraded edition will be redeemable as an online ticket bundle for the Anniversary Series events, giving players the opportunity to unlock $530 worth of Anniversary Series tickets, plus 25% extra. More Bronze Passes with 25% added value will be redeemable soon.
For more details head to the PokerStars website, or visit the PokerStars blog.
The post POKERSTARS CELEBRATES 25 YEARS WITH OVER $50M GUARANTEED ANNIVERSARY SERIES appeared first on Americas iGaming & Sports Betting News.
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